The Hyundai Tucson remains the favourite of Irish customers.

After a solid start of the year, Irish new car sales stumble in February at -14.8% to 14,002 units. This is enough to pull the year-to-date tally into negative territory at -0.8% to 47,473. Strikingly, 10 of the Top 12 brands are in negative this month. Toyota (-11.5%) resists better than the market but at 11.5% share it is well below the 16% it commanded in January. Skoda (-43.3%) collapses on extraordinary high year-ago volumes but steps up two spots on January to #2. Volkswagen (-16.7%) stays at #4 ahead of Hyundai (+6.8%). Kia (-1.8%) holds its own to round out the Top 5 above Audi (-22.2%). BMW (+16.3%) is the only additional gainer in the Top 13 and advances five ranks on last month to #7. Nissan (-28.5%), Peugeot (-21.8%) and Renault (-18.5%) are hit the hardest below. In contrast with the other markets we have covered so far, Tesla (+14.4%) is actually up at #13.

Over in the models charts, the Hyundai Tucson (+6.4%) is the perennial leader, having ranked #1 for 7 of the past 9 years. It continues its domination in February albeit with “just” 4.5% share vs. 5.1% after two months this year. The Skoda Octavia (-47.4%), faraway leader a year ago, falls back to earth but still ranks #2 above the Toyota RAV4 (+3.4%) up one spot on January to #3. The Kia Sportage (-40.9%) is in trouble at #4 while the Tesla Model 3 (+44.5%) surges to #5 VS. #107 last month. The Toyota Yaris Cross (+46.4%) is also in great shape below and stays #2 year-to-date. All other Top 10 models drop by double-digits. The top selling recent launches are the Kia EV3 (#16), Renault Symbioz (#17), Hyundai Inster (#19) and BYD Seal U (#21).

Previous month: Ireland January 2025: Hyundai Tucson and Toyota Yaris Cross top solid market

One year ago: Ireland February 2024: Skoda and Octavia tower above competition

Full February 2025 Top 38 All brands and Top 250 All models below.

Ireland February 2025 – brands:

PosBrandFeb-25%/24Jan2025%/24PosFY241Toyota1,61111.5%– 11.5%16,96514.7%– 4.3%112Skoda1,44110.3%– 43.3%44,2519.0%– 19.2%433Volkswagen1,3639.7%– 16.7%34,5609.6%– 1.7%324Hyundai1,3449.6%+ 6.8%25,17710.9%+ 2.7%245Kia1,2158.7%– 1.8%53,7147.8%+ 12.8%556Audi6364.5%– 22.2%101,8283.9%– 13.7%867BMW6204.4%+ 16.3%121,7043.6%+ 16.4%1088Renault5874.2%– 18.5%111,7223.6%+ 4.0%9129Nissan4853.5%– 28.5%72,0524.3%– 10.2%7710Seat4623.3%– 2.1%199051.9%– 16.7%161511Peugeot4453.2%– 21.8%62,0854.4%– 1.6%61012Mercedes4092.9%– 10.5%141,1992.5%– 3.4%131313Tesla3972.8%+ 14.4%275401.1%+ 30.8%211414Ford3792.7%– 13.9%81,5933.4%– 8.2%11915Cupra3392.4%+ 36.1%178081.7%+ 38.1%172016Dacia3312.4%– 36.3%91,5363.2%– 0.1%121117BYD2571.8%+ 78.5%187041.5%+ 21.8%191918Suzuki2411.7%– 42.3%159322.0%+ 7.0%151719Mini2041.5%+ 218.8%283440.7%+ 130.9%262720Volvo1851.3%– 27.7%167211.5%+ 29.7%181821Opel1571.1%– 51.8%131,0712.3%– 9.8%141622Lexus1561.1%+ 54.5%205551.2%+ 92.0%202423MG1371.0%– 22.2%215361.1%+ 7.6%222324Land Rover1330.9%– 0.7%243510.7%– 18.2%242525Mazda1260.9%– 12.5%224981.0%– 0.2%232126Fiat1040.7%– 19.4%262470.5%+ 20.5%272627Citroen890.6%– 18.3%233500.7%– 20.5%252228Porsche350.2%– 12.5%251850.4%+ 51.6%282829Honda350.2%+ 218.2%291480.3%+ 236.4%293030DS230.2%+ 53.3%31570.1%+ 5.6%303131Jeep150.1%+ 0.0%32470.1%– 14.5%313232Xpeng150.1%new35230.0%new34 –33Alfa Romeo60.0%+ 100.0%33230.0%– 11.5%333634SsangYong60.0%+ 20.0%36110.0%– 21.4%363435Polestar50.0%– 77.3%30460.1%– 13.2%322936Smart40.0%– 33.3%34200.0%+ 233.3%353737Jaguar40.0%– 60.0%3960.0%– 77.8%373338Subaru10.0%– 50.0%3740.0%– 50.0%3838

Ireland February 2025 – models:

PosModelFeb-25%/24Jan2025%/24PosFY241Hyundai Tucson6354.5%+ 6.4%12,4085.1%– 3.3%112Skoda Octavia5253.7%– 47.4%61,4073.0%– 14.4%423Toyota RAV44513.2%+ 3.4%41,4123.0%– 11.7%344Kia Sportage4052.9%– 40.9%31,3722.9%– 17.9%535Tesla Model 33572.5%+ 44.5%1074280.9%+ 70.5%28186Toyota Yaris Cross3442.5%+ 46.4%21,5373.2%+ 7.7%257Skoda Kodiaq3002.1%– 39.3%91,0092.1%– 6.7%898VW Tiguan2701.9%– 34.8%139332.0%+ 37.6%1169VW Golf2631.9%– 39.1%109622.0%– 6.4%91110Toyota Corolla Cross2601.9%– 13.0%158361.8%– 1.4%131411Nissan Qashqai2321.7%– 31.2%177651.6%– 13.5%161612VW T-Roc2241.6%+ 2.8%206851.4%+ 5.2%181513Toyota Corolla2091.5%– 24.5%71,0882.3%– 12.5%7714Peugeot 30082071.5%+ 60.5%128761.8%+ 43.6%122515Hyundai Kona2021.4%+ 57.8%51,0922.3%+ 10.3%6816Kia EV31961.4%new294971.0%new2422117Renault Symbioz1791.3%new354500.9%new2717518Seat Ibiza1731.2%+ 130.7%882700.6%+ 38.5%545519Hyundai Inster1701.2%new –1700.4%new80 –20Hyundai i201681.2%– 43.2%255141.1%– 26.6%232221BYD Seal U1631.2%new414010.8%new3418222Nissan Juke1621.2%– 34.4%196311.3%– 25.3%191723Mini Cooper1571.1%+ 726.3%912500.5%+ 309.8%6014924VW ID.41571.1%+ 881.3%166941.5%+ 75.7%172125Skoda Karoq1521.1%– 58.9%304511.0%– 28.6%262326Toyota C-HR1501.1%– 36.4%89512.0%– 2.6%101227Seat Arona1491.1%– 22.4%762700.6%– 36.9%533428Kia EV61461.0%+ 274.4%344250.9%+ 112.5%294729BMW 5-Series1441.0%+ 2.9%453450.7%+ 28.3%393730Kia Sorento1431.0%+ 741.2%642940.6%+ 77.1%464131Dacia Sandero1421.0%– 26.0%147721.6%+ 9.7%151332Dacia Duster1411.0%– 37.9%215401.1%– 14.1%212433Skoda Fabia1351.0%+ 62.7%563020.6%– 15.6%454234Toyota Yaris1310.9%– 32.8%118051.7%+ 5.9%141035Ford Puma1280.9%– 17.4%185991.3%– 12.8%201936Suzuki SX4 S-Cross1230.9%+ 35.2%234881.0%+ 107.7%257037Peugeot 50081170.8%+ 15.8%225141.1%+ 10.1%224038Audi Q31160.8%– 32.9%383770.8%– 13.9%352939Audi A31150.8%– 10.9%433260.7%+ 0.6%403940VW Polo1120.8%– 51.3%314110.9%– 28.5%312041Skoda Kamiq1100.8%– 49.3%483030.6%– 43.4%443242Ford Focus1100.8%– 17.9%284180.9%– 12.4%302843Cupra Formentor1090.8%– 0.9%512920.6%+ 14.1%475644Audi A51070.8%+ 181.6%582720.6%+ 138.6%5011345VW T-Cross1050.7%+ 238.7%812170.5%+ 12.4%673846Seat Ateca980.7%+ 30.7%572650.6%+ 46.4%566347Skoda Superb930.7%– 54.0%363590.8%– 27.8%383548BMW X1920.7%+ 15.0%622450.5%+ 37.6%616849VW ID.3900.6%+ 38.5%722200.5%– 14.1%656050Audi A6890.6%– 12.7%522710.6%– 9.4%514851Kia Stonic850.6%– 18.3%492700.6%– 6.3%524452BMW X3850.6%+ 136.1%931760.4%+ 60.0%777753Fiat Panda810.6%– 6.9%1611030.2%– 12.0%10710054Cupra Tavascan810.6%new1121450.3%new9224055Kia Niro790.6%– 55.6%323740.8%– 2.1%373056Lexus LBX790.6%+ 7800.0%821910.4%+ 19000.0%749857Kia Ceed780.6%– 50.0%542510.5%– 31.0%593658Renault Captur780.6%– 47.7%274050.9%+ 18.1%324359Renault Austral780.6%– 38.6%781960.4%– 35.1%726460Mercedes GLA780.6%+ 20.0%971630.3%– 7.9%857861Skoda Enyaq780.6%+ 39.3%592390.5%– 0.4%626562Range Rover Sport770.5%+ 14.9%1021530.3%– 34.1%908263BMW X5750.5%+ 650.0%264040.9%+ 308.1%335964Ford Kuga710.5%– 46.6%423070.6%– 40.2%432765Renault Megane710.5%– 12.3% –710.1%– 48.2%12910866MG4690.5%– 43.9%652170.5%– 34.6%665767Mercedes E Class690.5%+ 0.0%472650.6%+ 80.3%556668Mercedes GLC670.5%– 9.5%831740.4%– 2.8%788869Suzuki Swift660.5%– 42.1%921590.3%– 7.6%876170Audi Q5660.5%+ 17.9%1041400.3%– 8.5%947971VW Taigo650.5%+ 66.7%891620.3%– 8.0%869672Hyundai Santa Fe640.5%+ 1180.0%403180.7%+ 1345.5%4211273Renault Scenic620.4%new157860.2%new11617474Renault Clio590.4%– 25.3%462560.5%+ 13.8%575475Volvo XC60550.4%– 12.7%552280.5%+ 86.9%635276Renault Arkana510.4%– 81.9%632040.4%– 68.0%703177BMW 3-Series510.4%– 33.8%1141080.2%– 56.5%1065878Lexus NX510.4%– 10.5%612080.4%+ 47.5%699479Kia Picanto510.4%+ 37.8%871490.3%+ 35.5%917280Nissan X-Trail480.3%– 5.9%442510.5%– 7.0%587581Opel Grandland X470.3%+ 88.0%661920.4%+ 9.7%7310582Cupra Leon460.3%– 31.3%941340.3%– 22.5%969183BMW 2-Series460.3%+ 35.3%151750.2%– 33.6%12410784Dacia Jogger440.3%– 56.4%771650.3%– 19.1%836285BYD Seal430.3%– 49.4%731700.4%– 43.0%794986BMW IX1420.3%– 12.5%138810.2%– 40.9%1209287Seat Leon420.3%+ 13.5%115980.2%+ 117.8%10911988Ford Explorer410.3%new671850.4%new7516789Tesla Model Y400.3%– 60.0%1061120.2%– 30.9%1032690Skoda Scala390.3%– 67.8%691790.4%– 34.2%767191Cupra Born390.3%– 36.1%951270.3%+ 8.5%9810692Volvo EX30390.3%+ 62.5%601990.4%+ 180.3%719593Mercedes C Class390.3%+ 160.0%166570.1%+ 32.6%14315294Peugeot 2008380.3%– 72.9%333210.7%– 39.3%413395Suzuki Vitara380.3%– 71.0%502220.5%– 24.2%645196Volvo XC90380.3%– 49.3%751640.3%+ 6.5%848397BYD Atto 3370.3%+ 48.0%119920.2%– 40.6%1128498Citroen C5 Aircross350.2%+ 9.4%901300.3%+ 20.4%9711099Hyundai Bayon340.2%– 69.4%711650.3%– 18.3%8281100Toyota Aygo X340.2%– 26.1%1051080.2%– 15.0%10580101Cupra Terramar340.2%new142700.1%new130 –102Peugeot 208330.2%– 70.0%532090.4%+ 18.1%6886103Mazda CX-60330.2%+ 26.9%146640.1%– 22.0%136130104Kia EV9320.2%+ 52.4%124820.2%– 27.4%119103105Mercedes CLA310.2%– 44.6%991140.2%– 25.0%10290106VW ID.7310.2%+ 933.3%741580.3%+ 236.2%88104107Cupra Ateca300.2%+ 172.7%186400.1%+ 2.6%159154108Hyundai i10290.2%– 32.6%701670.4%+ 11.3%8167109Audi Q2290.2%– 27.5%116850.2%– 24.8%117116110MG ZS290.2%– 21.6%801420.3%+ 43.4%93125111Mini Countryman290.2%+ 314.3%162510.1%+ 142.9%148144112Volvo EX40290.2%new –290.1%new169 –113Peugeot 408280.2%– 50.0%108980.2%– 54.2%10893114Mercedes CLE Coupe280.2%+ 33.3%131740.2%+ 42.3%127135115Opel Mokka270.2%– 75.7%372890.6%– 21.7%4850116Audi Q4270.2%– 74.0%125770.2%– 56.5%12274117Opel Corsa260.2%– 70.5%243760.8%+ 17.5%3645118Opel Astra260.2%– 59.4%851260.3%– 36.0%9989119Mazda CX-5260.2%– 36.6%861250.3%– 13.2%10099120Audi Q6 e-tron260.2%new139650.1%new134214121Citroen C4240.2%+ 0.0%109940.2%– 15.3%111121122Audi A1230.2%– 25.8%128710.1%– 2.7%128128123Nissan Leaf220.2%+ 15.8%392830.6%+ 50.5%4976124Range Rover 220.2%+ 69.2%117780.2%+ 136.4%121139125Toyota bZ4X210.1%– 67.2%791390.3%+ 26.4%9587126Mazda CX-30210.1%– 27.6%961080.2%+ 17.4%104120127Nissan Ariya210.1%– 12.5%841220.3%+ 24.5%101115128Citroen Berlingo210.1%+ 0.0%149510.1%+ 0.0%147111129Mercedes A Class210.1%+ 320.0%136620.1%+ 313.3%138207130BMW 1-Series200.1%– 45.9%120750.2%– 19.4%123124131Audi Q7190.1%+ 111.1%111840.2%+ 211.1%118151132VW ID.5190.1%+ 850.0%154450.1%+ 4.7%154150133Mercedes GLB180.1%+ 100.0%118740.2%+ 80.5%126129134MG3180.1%new127670.1%new132161135Opel Combo180.1%n/a205250.1%+ 400.0%173248136BMW i4170.1%– 34.6%141540.1%– 21.7%144123137Audi Q8170.1%+ 112.5%158400.1%+ 81.8%158173138Hyundai i30160.1%– 5.9%100970.2%– 28.1%110122139Honda Jazz160.1%+ 1500.0%144480.1%+ 220.0%151165140Mazda CX-80160.1%new155410.1%new156234141Hyundai Ioniq 5150.1%– 72.2%681560.3%– 31.6%8973142Mercedes GLE150.1%– 44.4%134570.1%– 42.4%142117143DS 7150.1%+ 36.4%156400.1%+ 17.6%157156144Fiat 600150.1%new147460.1%new153186145Xpeng G6150.1%new198230.0%new178 –146BYD Dolphin140.1%– 58.8%152410.1%– 67.2%156101147Opel Crossland X130.1%– 65.8%126630.1%– 48.4%137102148Mazda2120.1%– 63.6%122660.1%– 30.5%13385149Peugeot 308120.1%– 40.0%165310.1%– 48.3%168131150Range Rover Evoque120.1%– 7.7%164330.1%+ 6.5%165168151Porsche Macan120.1%n/a129600.1%n/a139208152Lexus RX110.1%– 50.0%135530.1%– 25.4%146141153Volvo C40110.1%– 21.4%173270.1%– 43.8%171155154Hyundai Ioniq 6110.1%+ 37.5%101900.2%– 29.1%114118155BMW 4-Series110.1%+ 57.1%178230.0%– 4.2%176169156MG HS110.1%+ 83.3%103860.2%+ 186.7%115199156VW T7110.1%+ 120.0%179230.0%+ 283.3%177195157Suzuki Ignis100.1%– 87.3%140480.1%– 69.0%15097158Porsche Cayenne100.1%– 70.6%113690.1%+ 16.9%131126159Land Rover Discovery Sport100.1%– 52.4%156350.1%– 35.2%162156160Mini Clubman100.1%– 41.2%200180.0%– 33.3%187160161Mazda3100.1%– 23.1%123640.1%– 5.9%135143162MG5100.1%+ 0.0%199180.0%– 51.4%186136163Jeep Avenger100.1%+ 100.0%159330.1%– 2.9%164170164Lexus ES90.1%– 47.1%130570.1%+ 0.0%141140165Land Rover Defender90.1%– 47.1%153360.1%– 43.8%161138166Skoda Elroq90.1%new –90.0%new214 –167Toyota Prius80.1%– 33.3%110740.2%– 14.0%125137168Honda Civic80.1%+ 0.0%160310.1%+ 34.8%167172169BMW i580.1%+ 60.0%177210.0%– 27.6%181181170Honda HR-V80.1%n/a132530.1%n/a145229171Ford Capri80.1%new143420.1%new155 –172Mercedes EQA70.0%– 30.0%183180.0%– 56.1%185171173Mercedes EQE SUV70.0%+ 250.0%167250.1%– 34.2%172148174Volvo XC4060.0%– 92.3%137470.1%– 69.7%152109175Fiat 50060.0%– 50.0%98910.2%+ 82.0%113133176VW Touareg60.0%– 14.3%169230.0%– 17.9%175166177Peugeot Rifter60.0%+ 0.0%174220.0%+ 22.2%179142178Porsche Panamera60.0%+ 100.0%163280.1%+ 86.7%170177179Porsche 911/Carrera60.0%+ 500.0%206130.0%+ 30.0%201231180BMW XM60.0%n/a168230.0%+ 475.0%174228181Mini Aceman60.0%new175200.0%new182 –182VW Tayron60.0%new –60.0%new228 –183BMW 7 Series50.0%– 44.4%187150.0%– 25.0%194192184Mercedes S Class50.0%– 16.7%201130.0%– 48.0%200190185Lexus UX50.0%+ 25.0%145370.1%+ 94.7%160176186Mercedes AMG GT50.0%+ 66.7%188150.0%+ 150.0%195218187Renault Rafale50.0%new133500.1%new149184188Volvo EX9050.0%new180170.0%new188272189Mercedes EQB40.0%– 71.4%170210.0%– 70.8%180147190BMW iX340.0%– 60.0%181160.0%– 48.4%189127191Ford Tourneo40.0%– 33.3%189140.0%+ 133.3%196178192Jaguar i-Pace40.0%– 20.0%23560.0%– 45.5%227210193Mercedes V Class40.0%+ 0.0%184150.0%– 6.3%192193194Jeep Renegade40.0%+ 0.0%21690.0%– 18.2%213226195BMW X240.0%+ 0.0%22080.0%+ 60.0%218183196Ssangyong Korando40.0%+ 0.0%25050.0%– 44.4%234202197Suzuki Swace40.0%+ 33.3%185150.0%– 6.3%193189198DS 440.0%+ 33.3%196130.0%+ 0.0%198200199Mazda MX-540.0%+ 100.0%182160.0%+ 77.8%190201200Mercedes EQS SUV40.0%+ 100.0%197130.0%+ 8.3%199216201DS 340.0%+ 300.0% –40.0%– 20.0%243246202Dacia Spring40.0%n/a121590.1%n/a140256203Mazda MX-3040.0%n/a190140.0%+ 55.6%197204204Renault Kadjar40.0%n/a –40.0%n/a244 –205Polestar 230.0%– 86.4%148340.1%– 35.8%163114206Citroen C5 X30.0%– 66.7%207100.0%– 64.3%208179207BMW iX30.0%– 50.0%22170.0%– 69.6%221206208VW ID.Buzz30.0%– 25.0%22270.0%+ 75.0%222153209Toyota Proace30.0%n/a208100.0%n/a209278210BMW X730.0%n/a21090.0%+ 350.0%212215211Alfa Romeo Junior30.0%new23650.0%new233 –212Mercedes EQE20.0%– 97.2%172190.0%– 83.2%184134213Mini Convertible20.0%– 90.5%22850.0%– 87.5%232180214Smart #120.0%– 66.7%21280.0%+ 33.3%217227215Ford Mustang Mach-E20.0%– 50.0%21770.0%– 36.4%220222216Peugeot Partner20.0%– 50.0% –20.0%– 66.7%262 –217Peugeot 50820.0%– 33.3%192120.0%– 67.6%203159218Citroen E-C4 X20.0%+ 0.0%150320.1%+ 52.4%166185219Range Rover Velar20.0%+ 0.0%193120.0%+ 20.0%204187220Volvo V6020.0%+ 0.0%202100.0%+ 66.7%207205221Mercedes EQS20.0%+ 0.0%22750.0%– 37.5%231230222Alfa Romeo Tonale20.0%+ 100.0%22360.0%– 62.5%226224223Citroen Ami20.0%n/a171190.0%n/a183251224Honda CR-V20.0%n/a191120.0%n/a202188225Smart #320.0%new194120.0%new205235226BMW IX220.0%new21180.0%new216211227Ford Transit Custom20.0%n/a23740.0%n/a242253228Audi Q8 E-Tron10.0%– 92.3%22450.0%– 88.6%230158229VW Caddy10.0%– 90.0%24030.0%– 87.0%248163230Citroen C3 Aircross10.0%– 90.0% –10.0%– 97.7%272164231Jeep Compass10.0%– 83.3%23040.0%– 60.0%238203232Citroen C4 X10.0%– 80.0%20980.0%+ 33.3%215198233Audi A710.0%– 75.0%20390.0%– 47.1%210194234BMW X410.0%– 50.0%21370.0%+ 16.7%219232235Porsche Taycan10.0%+ 0.0%176150.0%– 59.5%191162236Alfa Romeo Stelvio10.0%+ 0.0%21860.0%+ 50.0%225239237Land Rover Discovery10.0%+ 0.0%23140.0%– 20.0%239238238Fiat Tipo10.0%+ 0.0%23830.0%+ 200.0%246242239Ssangyong Tivoli10.0%+ 0.0% –10.0%– 66.7%274258240Polestar 410.0%new195110.0%new206196241Lexus RZ10.0%new20490.0%new211 –242Honda ZR-V10.0%new22940.0%new237220243Mercedes CLS10.0%n/a23240.0%n/a240 –244Ssangyong Torres10.0%new23340.0%new241241245Mercedes T class10.0%new23930.0%new247245246BMW Z410.0%n/a25120.0%n/a258249247Fiat Ducato10.0%n/a25220.0%n/a259 –248Mercedes GLS10.0%n/a25320.0%– 33.3%260243249Subaru Outback10.0%n/a25420.0%n/a261262250Polestar 310.0%new –10.0%new273212

Source: SIMI