Australia February 2025: BYD Shark 6 lands with a bang

The BYD Shark 6 sold over 2,000 units across two months.

The Australian new vehicle market endures its 7th decline in the past 8 months in February at -7.9% to 96,710 units. This is however the 2nd highest February volume in history below only last year. The year-to-date tally after 2 months is down -5.4% to 184,335. Petrol sales drop -13% to 40,496, diesel is down -16.1% to 26,863, but the big news are next: hybrids soar 34.7% to 15,348, BEVs plunge -43.8% to 5,684 mainly due to Tesla off -71.9% and PHEVs surge 346.1% to 4,871 with the help of BYD as we’ll see further down. SUV sales continue to grow at +1.1% to 58,434 and 60.4% share vs. 55% last year, but light commercials drop -9.9% to 21,337 and 22.1% share vs. 22.6% a year ago and passenger cars tumble down -31.2% to 13,491 units and 13.9% share vs. 18.7% in February 2024. Heavy commercials are off -11% to 3,448 and 3.6% share vs. 3.7%.

All regions are in negative this month. Tasmania (1,502) is the hardest hit at -17.7%, followed by Australian Capital Territory (1,528) at -12.7% and Victoria (25,231) at -11.2%. Queensland (20,591) at -8.3% and Western Australia (10,372) at -8.4% also fall faster than the market. Doing better are New South Wales (30.338) at -5%, South Australia (6,283) at -2.6% and Northern Territory (865) at -0.7%. Private sales sink -12.1% to 48,958, business fleets are down -3.9% to 35,662, rentals off -16.3% to 4,273 and government fleets down -17.4% to 2,652. This excludes Tesla, Polestar and heavy commercials. Finally in terms of country of origin, Japan is down -2.8% to 31,560, Thailand down -21.1% to 18,271, China down -4.5% to 17,127, South Korea off -1.2% to 12,272 and Germany up 4.6% to 4,165.

Over in the brands ranking, Toyota (-2.8%) is down but less so than the market and holds 19.5% share. Mazda (+19.7%) surges ahead to 9.1% share, repeating at #2. Kia (+9.2%) is up one spot on January to #3 for the first time since April 2023. Ford (-12.9%) is relegated to 4th place as a result. Mitsubishi (-4.6%) and Hyundai (+5.1%) cam on their January ranking at #5 and #6 respectively. GWM (+8.5%) is up to a record 7th place, overtaking MG (-16.4%) to become Australia’s favourite Chinese brand. Nissan (-46.2%) collapses on particularly high year-ago volumes and Subaru (-7.7%) rounds out the Top 10. Just below, BYD (+111.8%) is up 11 spots to a record 11th place, smashing its previous best of #15 reached last August. Chery (+224%), Mini (+51.7%), Land Rover (+20.6%) and Mercedes (+19.8%) shine further down. Chinese fare Zeekr makes its first appearance in the charts at #39 with 99 sales.

The Toyota RAV4 (+54.9%) manages an 8th consecutive month in pole position but drops to 4.6% share, its lowest since last June. The Ford Ranger (-24.5%) and Toyota Hilux (-17.9%) are both in a bad way and complete the podium. In fact the Top 5 is unchanged on last month, with the Toyota Prado (+167.5%) and Mitsubishi Outlander (+8%) in tow. The Prado now benefits fully from the new generation of the model. The bombshell of the month is the arrival directly into 6th place of the BYD Shark 6 PHEV pickup truck with over 2,000 sales. Caveat to this is this includes 450 units sold in January that weren’t reported then. Even when removing these the Shark 6 ranks #12. Elsewhere, the Hyundai Kona (+84.5%) sports a second ever Top 10 finish at #10, a ranking it also reached last October.

Previous month: Australia January 2025: Toyota RAV4 secures 7th win in a row in negative market

One year ago: Australia February 2024: Another record result, Nissan at highest in 11 years

Full February 2025 Top 51 All brands and Top 40 models below.

Australia February 2025 – brands:

PosBrandFeb-25%/24Jan2025%/24PosFY241Toyota  18,83219.5%– 2.8%137,25620.2%– 0.1%112Mazda  8,7979.1%+ 19.7%217,1199.3%+ 10.3%233Kia  6,7076.9%+ 9.2%412,4276.7%+ 4.9%444Ford  6,3376.6%– 12.9%313,1677.1%– 5.3%325Mitsubishi6,1196.3%– 4.6%511,8006.4%– 4.2%556Hyundai  5,9956.2%+ 5.1%611,4736.2%– 3.3%667GWM3,7533.9%+ 8.5%87,1863.9%+ 9.2%8108MG3,7393.9%– 16.4%77,4794.1%– 11.8%779Nissan  3,5593.7%– 46.2%96,5943.6%– 29.2%9910Subaru  3,5113.6%– 7.7%106,4353.5%– 6.3%101111BYD3,2813.4%+ 111.8%223,9562.1%+ 38.4%131712Isuzu Ute2,7352.8%– 41.7%115,6073.0%– 33.6%11813Volkswagen2,1842.3%– 31.1%124,4982.4%– 23.6%121314Chery2,0382.1%+ 224.0%133,8752.1%+ 185.3%142215Mercedes1,9702.0%+ 19.8%143,7262.0%+ 23.8%151516BMW1,7711.8%+ 3.6%163,1721.7%– 4.2%161417Tesla1,5921.6%– 71.9%212,3311.3%– 65.6%201218Suzuki  1,3281.4%– 23.8%152,7591.5%– 15.6%171619Honda  1,2181.3%– 28.7%172,4781.3%– 18.9%182020LDV1,1531.2%– 16.9%182,3461.3%– 26.7%191821Audi1,1441.2%– 6.2%192,1581.2%– 3.1%211922Lexus1,0541.1%+ 4.5%202,0231.1%+ 7.5%222123Land Rover6270.6%+ 20.6%261,0320.6%– 1.0%242424Volvo6190.6%+ 2.5%231,1790.6%– 5.5%232325Porsche5100.5%– 28.9%249780.5%– 19.4%252526Mini4340.4%+ 51.7%277830.4%+ 55.7%263027KGM Ssangyong4240.4%+ 0.5%307360.4%– 17.3%282728Renault3560.4%– 30.7%257750.4%– 16.2%272629Chevrolet3250.3%+ 13.2%296470.4%+ 12.9%292930Skoda3120.3%– 41.5%286410.3%– 37.0%302831Ram2560.3%– 21.2%315020.3%– 24.5%313132Jeep  2080.2%– 5.0%353530.2%– 28.7%343233JAC2040.2%new324080.2%new32 –34Cupra1850.2%– 15.5%333720.2%+ 1.6%333335Fiat1500.2%+ 44.2%343330.2%+ 37.6%353436Polestar1250.1%+ 10.6%382070.1%– 21.6%373637Genesis1100.1%+ 46.7%372150.1%+ 4.9%363738Peugeot990.1%– 51.9%362060.1%– 41.6%383539Zeekr990.1%new –990.1%new39 –40Jaguar460.0%+ 7.0%39860.0%– 18.9%403841Alfa Romeo410.0%– 35.9%40750.0%– 52.5%413942Lamborghini290.0%+ 61.1%41540.0%+ 100.0%424143Leapmotor290.0%new43510.0%new434844Aston Martin250.0%+ 177.8%44320.0%+ 88.2%454545Ferrari220.0%+ 69.2%48250.0%– 7.4%464246Maserati190.0%– 44.1%42430.0%– 25.9%444047Bentley150.0%+ 36.4%45200.0%– 33.3%474348Rolls-Royce100.0%+ 150.0%47150.0%+ 114.3%484949McLaren90.0%+ 350.0%49110.0%+ 120.0%504750Lotus60.0%– 64.7%46110.0%– 57.7%494451Citroen40.0%– 69.2%5050.0%– 75.0%5146

Australia February 2025 – models:

PosModelFeb-25%/23Jan2025%/24PosFY241Toyota RAV44,4054.6%+ 54.9%19,4815.1%+ 87.6%122Ford Ranger4,0404.2%– 24.5%28,2944.5%– 17.9%213Toyota Hilux3,6163.7%– 17.9%36,9183.8%– 18.6%334Toyota Prado2,7232.8%+ 167.5%45,5703.0%+ 101.5%4375Mitsubishi Outlander2,3852.5%+ 8.0%54,4752.4%+ 4.4%556BYD Shark 62,0262.1%new –2,0261.1%new27 –7Isuzu D-Max2,0222.1%– 31.2%64,1082.2%– 25.1%648Mazda CX-51,9322.0%+ 17.7%73,8042.1%+ 13.1%789Kia Sportage1,9272.0%+ 42.7%83,7532.0%+ 24.5%81010Hyundai Kona1,8892.0%+ 84.5%143,1901.7%+ 33.4%91711MG ZS1,7201.8%– 27.0%172,9321.6%– 30.9%12912Toyota Corolla1,5611.6%– 37.4%113,1441.7%– 28.3%10713Mazda CX-31,5091.6%+ 22.5%103,1171.7%+ 13.1%111314Nissan X-Trail1,4941.5%– 40.4%202,6161.4%– 23.9%161615Hyundai Tucson1,4721.5%– 12.7%122,9051.6%– 9.0%131216Mitsubishi Triton1,4201.5%– 7.6%162,6431.4%– 9.5%151417Mazda BT-501,4121.5%+ 1.7%182,5911.4%+ 1.4%182218GWM Haval Jolion1,3061.4%+ 8.7%152,5921.4%+ 14.8%172419Toyota Hiace1,2101.3%– 6.6%252,1601.2%+ 4.8%232320Ford Everest1,2071.2%+ 14.0%92,8861.6%+ 29.1%14621Mazda31,1731.2%+ 55.8%222,1991.2%+ 22.6%213222Subaru Forester1,1641.2%– 3.5%242,1251.2%– 6.3%242523Mitsubishi ASX1,1341.2%+ 7.0%132,4381.3%+ 21.6%192924Subaru Crosstrek1,1191.2%– 10.8%272,0311.1%– 1.6%263125GWM Haval H61,0941.1%+ 61.1%n/a1,8211.0%+ 33.9%304126Mazda CX-301,0831.1%+ 14.7%212,1681.2%+ 9.3%222727Toyota Corolla Cross1,0691.1%+ 24.3%261,9911.1%+ 21.8%284228Chery Tiggo 4 Pro1,0681.1%new232,0861.1%#DIV/0!2511629MG 31,0661.1%+ 5.0%192,2171.2%+ 16.0%202830Toyota Yaris Cross9751.0%+ 42.5%291,8241.0%+ 27.9%294631Tesla Model Y9241.0%– 55.4%n/a1,3890.8%– 43.4%401132Kia Sorento9050.9%– 4.7%n/a1,5060.8%– 5.7%333833Kia Carnival8970.9%+ 93.3%n/a1,4860.8%+ 33.3%353434Kia Seltos8940.9%+ 9.2%n/a1,4330.8%– 4.0%374935Hyundai i308720.9%– 36.4%281,7210.9%– 44.5%312636BYD Sealion 68600.9%newn/a1,2930.7%newn/a5637Nissan Navara7740.8%– 48.4%n/a1,5240.8%– 22.9%323538Subaru Outback7580.8%– 13.1%n/a1,4150.8%– 13.0%393339Mitsubishi Eclipse Cross7380.8%– 14.4%n/a1,3630.7%– 21.8%n/a4040Toyota Land Cruiser PU/CC7310.8%– 34.4%n/a1,4610.8%– 33.4%3630

Source: VFACTS

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