The Subaru Outback is the best-selling vehicle in Sweden in January.

New car sales in Sweden jump 14.4% year-on-year in January to 19,632 units. EV sales gain 15.3% to 5,660 and 28.8% share vs. 28.6% a year ago while PHEVs edge up 9.2% to 4,464 and 22.7% share vs. 23.8% in January 2024. All in all, electrified vehicles hold 51.6% of the market vs. 52.4% last year. The main event rejigging the charts this month (and they were plenty rejigged) is the tax surge for ethanol cars that came into effect on February 1. As a result, some manufacturers rushed to register cars before the deadline to avoid the tax. It is the mainly the case for Subaru, soaring by an out-of-this world 940.3% year-on-year to land in third place overall with 13.1% share below Volvo (+0.4%) at 15.7% and Volkswagen (+42.4%) at 14.5%. As a reminder Subaru ranked #15 with 1.7% share in December and #14 with also 1.7% share over the Full Year 2024. Other great performers (not all linked to the ethanol tax) include Cupra (+224%), Polestar (+103.9%), Skoda (+23.7%), Peugeot (+21.8%) and BMW (+21.4%).

Subaru is the star performer in the models Top 10 with the Outback (+557.1%) the outright best-seller. It ranked #33 in December and #19 over the Full Year 2024. The Forester (+1892.9%) is up to #4 and the Crosstrek (+1090%) up to #8. We will probably never see this type of result again for Subaru in Sweden. The Volvo XC60 (+58.2%) also performs very well at #2 while the VW ID.7 (+2520%) climbs onto the podium for the first time at #3. The VW Golf (+100.4%), VW ID.4 (+45.5%) and BMW 5 Series (+281.8%) also shine below whereas the Volvo XC40 (-45.1%) implodes to #7. Notice also the Tesla Model Y off -48.5% year-on-year and the Model 3 down -31.7% to #50.

Previous post: Sweden Full Year 2024: Tesla Model Y #1 again, Polestar 2 in Top 10, BEVs down -15.9%

One year ago: Sweden January 2024: Volvo XC60 leads the way, EX30 up to #12

Full January 2025 Top 50 All brands and Top 270 All models below.

Sweden January 2025 – brands:

PosBrandJan-25%/24DecFY241Volvo3,09215.7%+ 0.4%112Volkswagen2,84614.5%+ 42.4%223Subaru  2,58013.1%+ 940.3%15144Toyota   1,5978.1%– 6.6%645Kia  1,2356.3%+ 5.4%556Audi  1,0105.1%– 8.7%777BMW  1,0005.1%+ 21.4%998Skoda  8364.3%+ 23.7%889Mercedes  7934.0%– 26.7%4610Peugeot  6213.2%+ 21.8%141011Cupra4992.5%+ 224.0%111212Polestar4732.4%+ 103.9%101113Tesla4052.1%– 44.5%3314Ford  2681.4%– 44.7%171315Porsche2391.2%+ 5.8%181616Hyundai  2161.1%– 36.8%242017Renault2121.1%+ 5.0%121518Nissan  2041.0%– 41.2%161719Dacia1931.0%+ 24.5%131820Lexus1860.9%– 12.3%192221Mazda  1500.8%– 7.4%202422Opel  1220.6%– 34.8%282323Mini  1110.6%+ 54.2%233124BYD850.4%+ 34.9%303225MG820.4%– 74.8%221926Seat720.4%– 50.7%272127Citroen  620.3%– 53.7%252528Fiat  540.3%+ 116.0%312629Xpeng520.3%+ 44.4%263330Zeekr490.2%new212831Land Rover480.2%– 15.8%343532Honda  460.2%– 31.3%322933Suzuki  440.2%– 47.6%292734Lynk & Co380.2%– 15.6%353035Ineos310.2%+ 287.5%414536Mitsubishi210.1%– 63.8%333437Jeep150.1%n/a364838Chevrolet  70.0%+ 250.0%424339Ferrari50.0%+ 0.0% –4240Alfa Romeo40.0%+ 33.3%434641Hongqi40.0%– 42.9%403642Jaguar40.0%– 33.3%474743Lotus40.0%+ 100.0%454944NIO40.0%+ 33.3%483745DS30.0%+ 0.0% –5346Geely30.0%new383847Lamborghini30.0%+ 0.0%464448Smart30.0%n/a374149Iveco10.0%n/a5557

Sweden January 2025 – models:

PosModelJan-25%/24DecFY241Subaru Outback1,6568.4%+ 557.1%33192Volvo XC601,4137.2%+ 58.2%223VW ID.76553.3%+ 2520.0%4164Subaru Forester5582.8%+ 1892.9%74975VW Golf5172.6%+ 100.4%12236VW ID.44192.1%+ 45.5%1577Volvo XC403842.0%– 45.1%938Subaru Crosstrek3571.8%+ 1090.0%691089BMW 5-Series3361.7%+ 281.8%484510Volvo EX303161.6%+ 15.3%3411Kia Ceed3141.6%+ 5.4%5812Toyota RAV43101.6%– 45.2%20613Tesla Model Y2971.5%– 48.5%1114VW Tiguan2901.5%+ 2.1%221215Toyota Corolla Cross2901.5%+ 33.6%272116VW Passat2761.4%– 27.7%131517Toyota Corolla2751.4%+ 48.6%322418Toyota Yaris Cross2731.4%+ 20.3%351719Skoda Kodiaq2691.4%+ 166.3%192720Volvo S/V902551.3%+ 25.0%82621Polestar 22421.2%+ 4.3%6922Volvo C402381.2%– 30.8%71423Skoda Enyaq2341.2%+ 98.3%101124Kia EV32291.2%new3914525Kia Sportage2071.1%– 19.5%301026Peugeot 20082051.0%+ 310.0%503427Toyota Yaris2031.0%– 1.9%382528Volvo S/V601971.0%– 55.7%23529Peugeot 50081961.0%+ 12.6%252030VW T-Roc1881.0%– 5.1%141831Volvo XC901881.0%+ 0.5%213132VW ID.31800.9%+ 28.6%493833Audi A61770.9%– 12.4%313534Cupra Tavascan1730.9%new3413635Polestar 41630.8%new186936Audi A31550.8%+ 17.4%242837Skoda Octavia1510.8%– 29.8%173238Audi Q6 e-Tron1500.8%new468339Mercedes E Class1480.8%– 23.3%262940Kia EV91470.7%– 8.1%474141Peugeot 30081460.7%– 19.8%1233742Audi Q4 E-Tron1320.7%– 53.8%403043Kia Niro1270.6%– 27.0%572244BMW X31200.6%+ 7.1%795845Audi Q31180.6%+ 103.4%715346Toyota C-HR1130.6%– 33.5%624047Mercedes EQB1070.5%+ 5.9%454948Cupra Terramar1040.5%new9120749Porsche Macan1020.5%+ 175.7%638150Tesla Model 3            970.5%– 31.7%111351Lexus NX950.5%– 24.0%666352BMW X1940.5%+ 38.2%584653Ford Puma                920.5%+ 155.6%20212654Mercedes GLE890.5%+ 25.4%516755BMW X5880.4%– 28.5%676156Renault Master860.4%+ 115.0%13614657BMW i4840.4%– 40.0%645558Audi A5830.4%+ 937.5%7013159Toyota bZ4X810.4%+ 47.3%959960Skoda Superb770.4%+ 165.5%546061VW Touran770.4%+ 7600.0%15018962Kia Picanto740.4%+ 25.4%1358563Dacia Duster740.4%+ 51.0%609364Hyundai Tucson740.4%+ 54.2%11010165BMW i5740.4%+ 111.4%618266Opel Mokka730.4%– 42.1%1157267Mercedes EQA690.4%– 22.5%527068Cupra Leon690.4%+ 86.5%847569Dacia Sandero680.3%– 25.3%163670Kia EV6670.3%– 29.5%363371Mercedes GLC660.3%– 46.8%444472Porsche Cayenne660.3%– 38.3%865673Hyundai Santa Fe660.3%+ 1000.0%17517874BMW 3-Series650.3%– 38.1%414775Cupra Born650.3%+ 20.4%823976Mercedes EQE610.3%– 51.2%284277Audi Q8600.3%+ 7.1%10211278Nissan Qashqai570.3%– 36.0%294879Nissan Ariya570.3%+ 58.3%9611480Mini Hatch560.3%+ 55.6%6810281Cupra Formentor560.3%+ 180.0%855282VW T-Cross       520.3%– 29.7%836483Citroen C4520.3%+ 8.3%1129284Dacia Jogger510.3%+ 240.0%11613385Lexus LBX510.3%new8114986VW Taigo500.3%– 67.7%556887BYD Seal U490.2%new12219888Mazda CX-80490.2%new9818089VW Multivan470.2%+ 56.7%15212790Nissan Juke450.2%+ 164.7%15411591Seat Arona440.2%+ 18.9%785092Volvo EX90440.2%new9317493Audi A6 e-tron440.2%new – –94MG HS430.2%– 83.5%13314395Mercedes GLA430.2%+ 10.3%779496Peugeot 408430.2%+ 38.7%1087697Kia Sorento420.2%– 38.2%1477898Porsche 911420.2%+ 23.5%12911199Ford Kuga410.2%– 76.3%8057100Skoda Kamiq400.2%– 69.0%7662101Nissan X-Trail400.2%+ 14.3%143138102BMW 1-Series400.2%+ 17.6%10095103Polestar 3400.2%new75104104Mazda CX-60380.2%– 54.8%7373105Mini Countryman380.2%+ 46.2%90135106Mercedes CLA370.2%– 17.8%6577107Toyota Aygo X360.2%+ 140.0%130125108Ford Tourneo Custom350.2%+ 288.9%149148109Range Rover 340.2%– 17.1%158173110Fiat Ducato340.2%+ 100.0%9751111Skoda Karoq340.2%+ 112.5%103113112BMW 2-Series330.2%– 15.4%109100113VW ID.Buzz330.2%+ 10.0%119122114Opel Grandland X320.2%– 38.5%12491115Cupra Ateca320.2%– 25.6%104118116Audi A1320.2%+ 300.0%92132117Mercedes C Class310.2%– 61.7%3743118Skoda Fabia310.2%– 51.6%5959119Ineos Grenadier310.2%+ 287.5%204227120Zeekr X310.2%new4398121Lynk & Co 01300.2%– 33.3%15171122Ford Explorer290.1%+ 2800.0%155185123Kia Stonic280.1%– 53.3%15787124Renault Captur280.1%– 22.2%7288125Renault Scenic280.1%n/a56106126Xpeng G6280.1%new118172127Polestar YSM280.1%new – –128Ford Focus260.1%– 85.1%11354129Mazda CX-30260.1%+ 13.0%120142130BYD Dolphin250.1%+ 127.3%138160131Ford Transit230.1%– 69.3%166134132BMW iX230.1%– 36.1%87110133Xpeng G9230.1%– 36.1%88117134Mazda MX-30230.1%+ 21.1%194197135Hyundai Kona220.1%– 57.7%153107136MG 4220.1%– 35.3%17965137Mercedes Vito220.1%+ 15.8%190177138Peugeot 208220.1%+ 22.2%161147139Mercedes G Class210.1%+ 10.5%139171140Renault Clio200.1%– 50.0%4274141Hyundai i10200.1%– 41.2%180124142Audi Q5190.1%– 68.3%5379143Seat Leon190.1%– 66.1%15980144VW Touareg190.1%– 55.8%148139145Mercedes Sprinter190.1%+ 90.0%13190146Lexus ES/IS/LS/RC180.1%– 53.8%178161147Mercedes V Class180.1%– 52.6%132130148Fiat 600180.1%new165211149Zeekr 001180.1%new117105150Audi Q7170.1%+ 21.4%126165151Mercedes EQS170.1%+ 466.7%176209152Mini Aceman170.1%new186273153Hyundai Ioniq 5150.1%– 72.7%163137154Mercedes GLS150.1%– 48.3%172154155Honda CR-V150.1%– 34.8%208196156Honda HR-V150.1%– 11.8%140175157BMW IX2150.1%new177141158Suzuki Vitara140.1%– 65.0%125119159VW Caddy140.1%– 39.1%99123160BMW X7140.1%– 17.6%173179161Jeep Avenger140.1%new182241162Renault Trafic130.1%+ 0.0%101183163VW ID.5130.1%+ 44.4%114140164Audi Q2120.1%– 88.3%11184165Renault Austral120.1%– 74.5%14196166Opel Corsa120.1%+ 140.0%171181167MG 5110.1%– 45.0%107169168Suzuki Swift110.1%– 31.3%142120169Lexus UX 110.1%n/a183188170Renault 5110.1%new – –171Porsche 718100.1%– 44.4%206163172Toyota Proace Verso100.1%– 44.4%106166173Porsche Panamera100.1%– 16.7%167182174Land Rover Defender100.1%+ 0.0%195204175Renault Megane 100.1%+ 42.9%207176176Mitsubishi Colt100.1%new146200177Mitsubishi ASX90.0%– 78.0%156186178Seat Ibiza90.0%– 60.9%232192179Porsche Taycan90.0%– 50.0%121155180Subaru Solterra90.0%+ 200.0%214187181Hyundai i2080.0%– 63.6%164167182Mercedes Citan80.0%– 55.6%191190183Suzuki S-Cross80.0%– 46.7%205116184Honda Jazz80.0%+ 0.0%184195185Lynk & Co 0280.0%new – –186Suzuki Swace70.0%– 46.2%201191187Mazda370.0%– 30.0%198214188BMW IX170.0%new193274189Audi A460.0%– 91.8%13486190Mazda260.0%– 53.8%145151191BYD Seal60.0%– 14.3%224213192MG ZS60.0%+ 0.0%9466193Tesla Model X60.0%+ 0.0%236228194Peugeot Expert60.0%+ 20.0% –271195Ford Tourneo Connect60.0%+ 50.0%181217196Mercedes AMG GT60.0%+ 200.0%168194197Ford Transit Custom60.0%n/a196234198Mercedes GLB50.0%– 86.5%128109199VW Crafter50.0%– 79.2%174159200Honda Civic50.0%– 61.5%223203201Hyundai Bayon50.0%– 54.5%189158202Hyundai i3050.0%– 50.0%233199203Tesla Model S50.0%+ 0.0%218230204Toyota Land Cruiser50.0%+ 400.0%127212205VW Tayron50.0%new – –206Citroen C5 Aircross40.0%– 87.9%89129207Lexus RX40.0%– 83.3%162170208Mercedes A Class40.0%– 76.5%170168209Ford Mustang Mach-E40.0%– 66.7%200164210Mercedes CLE40.0%– 60.0%137153211Hongqi E-HS940.0%– 42.9%203201212BYD Tang40.0%– 20.0%199249213Nissan Primastar40.0%– 20.0%254243214Opel Astra40.0%+ 33.3%213150215Lexus LM40.0%+ 300.0%188264216Renault Rafale40.0%new169229217Suzuki Across40.0%n/a185238218Lexus UX EV30.0%– 82.4% –320219VW Caravelle30.0%– 72.7%144144220VW Kombi30.0%– 66.7%258262221Mercedes CL class30.0%– 62.5%225221222BMW X430.0%– 50.0% –237223Ferrari30.0%– 25.0% –290224Honda ZR-V30.0%– 25.0%210219225DS 730.0%+ 50.0% –281226Lotus Eletre30.0%+ 50.0%256259227Chevrolet Corvette30.0%+ 200.0%241251228NIO EL630.0%+ 200.0% –291229Ford Courier30.0%n/a –232230Jaguar i-Pace30.0%n/a250308231Alfa Romeo Junior30.0%new – –232Audi Q8 e-Tron20.0%– 97.8%16089233Peugeot 30820.0%– 94.6%230103234Citroen Berlingo20.0%– 75.0% –288235Audi A720.0%– 71.4%211239236Fiat 50020.0%– 60.0% –162237Range Rover Evoque20.0%– 50.0%240250238BMW i720.0%– 33.3%244257239Citroen Jumper20.0%+ 0.0%209208240Ford Capri20.0%new105236241Lamborghini Huracan20.0%new246279242Land Rover Discovery20.0%n/a252324243Smart #120.0%new187244244Chevrolet Camaro20.0%n/a – –245Citroen C310.0%– 96.4% –156246Citroen C3 Aircross10.0%– 93.3%212121247Mazda CX-510.0%– 91.7% –242248Mitsubishi Eclipse Cross10.0%– 90.9%221184249BMW XM10.0%– 83.3% –247250Mitsubishi Space Star10.0%– 83.3%243254251Hyundai Ioniq 610.0%– 75.0%215215252Jaguar F-Pace10.0%– 66.7%242253253Alfa Romeo Tonale10.0%– 50.0%238245254BYD Han10.0%– 50.0% –299255NIO ET510.0%+ 0.0%247286256Nissan Townstar10.0%+ 0.0%270327257Opel Zafira10.0%+ 0.0% –305258Peugeot 50810.0%+ 0.0% –267259Audi A810.0%n/a273336260BMW X210.0%n/a –284261Ferrari 29610.0%new –270262Ferrari Purosangue10.0%new –306263Ford Mustang10.0%n/a237231264Iveco Daily10.0%n/a262282265Jeep Wrangler10.0%n/a269322266Lamborghini Urus10.0%n/a263283267Lotus Emeya10.0%new227316268Smart #310.0%new –261269Toyota Supra10.0%n/a268321270Xpeng P710.0%n/a –278

Source: Mobility Sweden