The Nissan Qashqai is the best-selling car in Finland in January.

It’s another disappointing month for new car sales in Finland at -12.8% year-on-year to 5,662 units. As a reminder 2024: was the weakest year in 30 years… Toyota (-42.5%) completely implodes but remains by far the most popular carmaker in the country at 15.5% share vs. a particularly high 23.5% a year ago. Volkswagen (+35.4%) defies the negative market to land at 10.1% share vs. 9.1% over the Full Year 2024. Skoda (-24.1%), Volvo (-20.1%) and Kia (-17.6%) all fall faster than the market to round out the Top 5. Nissan (+2.6%) and most spectacularly Ford (+80.3%) are the only remaining Top 10 members in positive. Below, Peugeot (+556%), Polestar (+246.7%), Dacia (+165.6%), Cupra (+115.4%) and Renault (+112.1%) stand out with surreal gains.

Over in the models charts, the Nissan Qashqai (+20.7%) surprises and takes the lead for the first time in almost 6 years: since April 2019. There was a time when the Qashqai led the annual Finnish ranking: it did so in 2012 and 2018. The Toyota Yaris Cross (-42.2%) is in great difficulty but manages a 2nd place with 3.4% share. The Toyota RAV4 (+16.3%) is up 13 spots on December to #3 while the Skoda Enyaq (+80.9%) is up one to #4. Poor year-on-year performances for the Volvo XC60 (-19.2%) and Toyota Yaris (-43.9%) but the two models remain close to their Full Year 2024 shares. In contrast, the Volvo V60 (+162.8%) and VW Tiguan (+169%) shoot up to #7 and #8 respectively. The annual #1 last year, the Toyota Corolla (-74.5%) craters to #9 for the month.

Previous post: Finland Full Year 2024: Toyota Corolla and Yaris Cross lead in weakest market in 30 years

One year ago: Finland January 2024: Toyota up to 23.5% share, VW ID.7 #25 in negative market

Full January 2025 Top 30 brands and models below.

Finland January 2025 – brands:

PosBrandJan-25%/23DecFY241Toyota87615.5%– 42.5%312Volkswagen57010.1%+ 35.4%243Skoda5629.9%– 24.1%134Volvo5289.3%– 20.1%525Kia3926.9%– 17.6%756Nissan3556.3%+ 2.6%17107BMW3476.1%– 10.1%888Mercedes2734.8%– 34.8%669Audi2374.2%– 11.2%101110Ford2294.0%+ 80.3%131211Hyundai1793.2%– 33.5%9912Peugeot1642.9%+ 556.0%151313Polestar1041.8%+ 246.7%111614Dacia851.5%+ 165.6%182115Suzuki731.3%+ 7.4%201816Renault701.2%+ 112.1%121517Tesla581.0%– 65.7%4718Mazda561.0%– 11.1%161719Cupra561.0%+ 115.4%212620Lexus510.9%+ 6.3%222321BYD510.9%+ 18.6%242022Opel460.8%+ 58.6%141423Subaru450.8%+ 95.7%282424Land Rover410.7%+ 86.4%272725Citroen380.7%– 48.6%252226Porsche370.7%+ 32.1%192527Mitsubishi310.5%– 50.0%261928Smart210.4%n/a233029MG190.3%newn/a3130Mini120.2%– 25.0%n/a3231Alfa Romeo110.2%+ 83.3%n/a3432Seat80.1%– 50.0%292833Xpeng80.1%new – –

Finland January 2025 – models:

PosModelJan-25%/24DecFY241Nissan Qashqai2624.6%+ 20.7%2772Toyota Yaris Cross1933.4%– 42.2%723Toyota RAV41783.1%+ 16.3%16124Skoda Enyaq1612.8%+ 80.9%595Volvo XC601602.8%– 19.2%986Toyota Yaris1572.8%– 43.9%1947Volvo V601132.0%+ 162.8%13148VW Tiguan1132.0%+ 169.0%14189Toyota Corolla1112.0%– 74.5%4110Skoda Octavia1071.9%– 70.0%11611Toyota C-HR1011.8%– 42.9%171312Toyota bZ4x911.6%+ 167.6%n/a6613VW Golf861.5%+ 59.3%232014Skoda Superb821.4%+ 34.4%263115VW ID.4811.4%+ 326.3%61116Skoda Kodiaq801.4%+ 128.6%203017Kia Stonic791.4%+ 29.5%222118Dacia Duster771.4%+ 327.8%n/a6819Kia EV3741.3%newn/a14620Peugeot 2008711.3%n/an/a3921VW ID.7691.2%+ 15.0%122222Kia Ceed691.2%– 17.9%151023BMW X1621.1%– 10.1%282624Audi Q6621.1%newn/a5925Volvo EX30591.0%+ 43.9%18526Ford Kuga581.0%+ 75.8%292927Polestar 4541.0%newn/a6728Volvo XC40530.9%– 77.1%241629Audi Q4 e-Tron530.9%– 49.0%251930Mercedes GLC520.9%– 52.3%212431BMW i4500.9%– 29.6%n/a3232VW Caddy490.9%+ 2.1%n/a7933Volvo EX40480.8%newn/a4234Ford Focus460.8%+ 27.8%n/a3435BMW 5 Series460.8%+ 228.6%n/a60

Source: AUT