180 Million Shoppers Expected to Kick Off Christmas Buying Rush
By Andrew Moran and Madalina Vasiliu A record number of shoppers—online and in person—are expected over the Thanksgiving holiday weekend, officially marking the start of the 2024 Christmas shopping season. The National Retail Federation (NRF), the world’s largest retail trade association, projects that 183.4 million shoppers will visit stores and log on to websites from Thanksgiving Day…
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