The Suzuki Fronx has landed in the Japanese market.

402,310 new vehicles hit Japanese roads in October, a shy +1.2% year-on-year uptick. The year-to-date volume remains in frank negative however at -7.6% to 3,702,179. Brand leaders Toyota (+8%) and Suzuki (+11%) both outpace the market, with the former hitting 34% share, its highest since June 2023 when it also held 34%. Daihatsu (-13.9%), Honda (-7.7%), Nissan (-1%) and Mazda (-0.7%) can’t capitalise on the positive market. Isuzu (+29%) and Mitsubishi (+4.5%) are the only additional gainers in the Top 10. Below, Hino (+80.7%), Porsche (+66.7%), Mini (+53.4%) and Jeep (+32.5%) stand out.

Over in the regular cars ranking, the Toyota Yaris/Cross (+5.7%) and Corolla/Cross (+25.8%) stay ahead and Toyota monopolises the Top 6 with the Roomy (+16.7%), Raize (+81.7%), Prius (+6.5%) and Sienta (-14.1%) in tow. The Honda Freed (+60.2%), Toyota Alphard (+31.2%) and Nissan Note (+12.8%) also shine in the remainder of the Top 10. Below, notice the Mazda3 (+104.8%), Subaru Levorg (+96.6%), Toyota Crown (+87.3%), Daihatsu Rocky (+59.6%) and Toyota Land Cruiser W (+56%). The Suzuki Fronx lands directly at #29. Among other recent launches, the Honda WR-V is up one spot on last month to #20, the Mazda CX-80 up 8 to #35 and the Lexus LBX down two to #38.

Looking at the kei car charts, the Honda N-BOX (-26.7%) craters while the Suzuki Spacia (+50.8%) is catching up. Disappointing scores for the Daihatsu Tanto (-32.8%) and Suzuki Hustler (-13.3%). The Daihatsu Taft (+4.6%) is up to #5 vs. #12 year-to-date and the Daihatsu Move (-34.2%) rallies back up to #8 vs. #14 so far this year, this despite a daunting year-on-year loss. The Nissan Dayz (+131%), Daihatsu Copen (+52.1%) and Suzuki Every Wagon (+38.6%) impress.

Previous month: Japan September 2024: Mercedes G Class up to #2 foreign model, Honda N-Box #1 overall

One year ago: Japan October 2023: Toyota monopolises Top 7 regular cars for 2nd time in 3 months

Full October 2024 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan October 2024 – brands:

PosBrandOct-24%/23Sep2024%/23PosFY231Toyota136,90934.0%+ 8.0%11,135,24830.7%– 15.0%112Suzuki60,45915.0%+ 11.0%3608,58116.4%+ 11.0%223Honda53,24313.2%– 7.7%2568,66815.4%+ 18.0%344Daihatsu47,28511.8%– 13.9%5292,9717.9%– 41.0%535Nissan35,5868.8%– 1.0%4405,92611.0%– 0.5%456Mazda14,7573.7%– 0.7%6118,4023.2%– 23.1%667Mitsubishi9,7172.4%+ 4.5%798,0372.6%+ 14.4%788Subaru9,0032.2%– 10.3%886,6042.3%+ 2.3%879Lexus6,6061.6%– 8.0%975,4632.0%– 8.8%9910Isuzu5,3781.3%+ 29.0%1055,0961.5%– 0.0%101011Mercedes3,5680.9%– 0.1%1143,3441.2%+ 5.2%111112Hino3,4560.9%+ 80.7%1235,0380.9%+ 8.8%121213Mitsubishi Fuso2,9930.7%– 2.9%1428,1840.8%– 7.9%131314BMW2,8990.7%+ 19.0%1328,0360.8%+ 1.3%141415Mini1,9700.5%+ 53.4%1612,8460.3%– 10.8%171716Volkswagen1,1810.3%– 46.2%1718,5910.5%– 26.1%151517Audi1,0050.2%– 29.3%1518,0830.5%– 7.3%161618UD Trucks9450.2%+ 18.4%208,2880.2%– 2.6%192019Volvo8310.2%+ 17.4%1910,6220.3%– 11.5%181820Jeep7950.2%+ 32.5%217,8710.2%– 18.4%211921Porsche6700.2%+ 66.7%188,0340.2%+ 20.8%202322Land Rover4380.1%– 37.3%226,5980.2%– 10.1%222123Peugeot4070.1%– 14.3%244,3110.1%– 36.4%232224Fiat3220.1%+ 4.5%233,8290.1%+ 1.2%252625Renault2810.1%– 49.5%254,2000.1%– 32.5%242426Citroen1960.0%– 26.3%272,3490.1%– 46.8%262527BYD1530.0%+ 10.9%262,0150.1%+ 88.1%272928Abarth1280.0%– 3.8%281,5780.0%+ 32.2%283029Ferrari1240.0%+ 10.7%291,2010.0%+ 1.5%293130Lamborghini810.0%+ 138.2%326530.0%+ 42.0%323631Aston Martin530.0%+ 32.5%384450.0%+ 22.6%373932Scania460.0%+ 76.9%373930.0%+ 24.8%394033Lotus450.0%+ 15.4%412820.0%+ 91.8%434534Maserati430.0%– 77.1%309650.0%– 28.4%302735Alfa Romeo430.0%– 29.5%318120.0%– 42.3%312836Bentley430.0%– 24.6%404560.0%– 13.6%363437Chevrolet400.0%– 32.2%335020.0%– 26.8%343338Hyundai340.0%– 60.0%355260.0%+ 36.6%333839Rolls-Royce320.0%+ 113.3%433060.0%+ 74.9%424340DS310.0%– 27.9%393950.0%– 51.1%383241Jaguar300.0%– 37.5%365000.0%– 13.9%353542McLaren280.0%+ 21.7%442240.0%+ 50.3%444643Cadillac210.0%– 27.6%343610.0%– 24.5%403744Ford210.0%+ 23.5%451760.0%– 32.6%454245Alpina180.0%– 58.1%423180.0%+ 21.4%414146Dodge110.0%– 45.0%461010.0%– 48.7%464447Pontiac30.0%n/a  –100.0%– 28.6%494948Lancia30.0%+ 200.0%  –80.0%+ 14.3%505249GMC20.0%n/a47200.0%+ 5.3%474750MG20.0%n/a  –40.0%– 42.9%525051Buick10.0%+ 0.0%  –60.0%– 25.0%5154  –Others 3740.1%+ 5.6%  –4,6440.1%+ 4.4%  – –

Japan October 2024 – regular cars:

PosModelOct-24/23Sep2024/23PosFY231Toyota Yaris/Cross16,830+ 5.7%1132,110– 19.1%212Toyota Corolla/Cross14,865+ 25.8%2138,051+ 6.1%123Toyota Roomy12,868+ 16.7%460,680– 24.8%1054Toyota Raize10,453+ 81.7%741,559– 22.7%19135Toyota Prius9,337+ 6.5%966,853– 20.0%766Toyota Sienta9,161– 14.1%595,311– 14.7%337Honda Freed8,091+ 60.2%670,895+ 9.0%5108Nissan Note7,618+ 12.8%387,200– 2.7%449Toyota Noah6,789– 15.3%1259,729– 28.9%11710Toyota Alphard6,591+ 31.2%1862,927+ 45.2%91711Toyota Aqua6,582+ 25.3%1351,727– 24.9%16912Toyota Voxy6,520– 10.8%1159,592– 24.4%12813Nissan Serena6,347+ 2.6%868,496+ 9.0%61114Toyota Crown5,865+ 87.3%1452,730+ 52.5%152015Honda Vezel5,577– 21.3%1565,661+ 53.2%81416Toyota Land Cruiser W5,549+ 56.0%1640,594– 17.0%201617Toyota Harrier4,763– 11.6%1756,333– 12.7%131218Honda Fit4,330– 8.4%1053,965+ 11.3%141519Suzuki Solio3,887+ 10.4%1945,504+ 10.6%181820Honda WR-V3,829new2123,911new27 –21Toyota Vellfire3,120+ 32.2%3028,048n/a24n/a22Toyota RAV43,081+ 44.0%2229,004– 21.1%222123Honda StepWGN2,886– 46.8%2048,622+ 38.8%171924Subaru Impreza2,733– 40.0%2426,126+ 0.9%262225Honda ZR-V2,424– 33.6%2337,079+ 166.8%21n/a26Nissan X-Trail2,172+ 7.2%2628,024+ 24.0%252427Suzuki Swift2,168+ 14.1%2528,557+ 27.6%232528Subaru Forester2,166+ 4.9%2718,484– 1.6%303029Suzuki Fronx2,137new –2,137newn/a –30Mazda22,064+ 36.8%2818,083+ 2.5%323131Mitsubishi Delica D51,986+ 42.6%3416,168+ 7.5%343332Suzuki Jimny Wagon1,959– 15.6%3221,332– 5.0%282633Mazda31,948+ 104.8%489,484– 22.2%413834Daihatsu Rocky1,920+ 59.6%37n/an/an/a3735Mazda CX-801,856new43n/anewn/a –36Lexus NX350H1,835– 13.1%3113,957– 46.0%352337Mazda CX-51,832– 31.4%2916,375– 25.3%332838Lexus LBX1,692new3618,252new31n/a39Subaru Levorg1,443+ 96.6%3320,584+ 80.8%293640Honda Civic1,238– 9.8%3513,224+ 16.6%364141Mazda CX-301,186– 49.1%3811,842– 24.3%383242Suzuki Xbee1,097– 21.4%4210,551– 6.4%394043Mazda CX-3950+ 51.8%n/an/an/an/an/a44Nissan Kicks930– 42.3%3912,692– 0.8%373545Daihatsu Thor918– 5.3%40n/an/an/a4346Toyota JPN Taxi877+ 28.6%475,878n/an/an/a47Honda Odyssey852n/a4110,419n/a40n/a48Mazda MX-5 (Roadster)848+ 130.4%448,991n/a42n/a49Toyota 86713+ 692.2%457,599– 6.6%n/a4650Mazda CX-60634– 35.0%n/an/an/an/a29

Japan October 2024 – kei cars:

PosModelOct-24/23Sep2024/23PosFY231Honda N-BOX16,821– 26.7%1173,395– 9.0%112Suzuki Spacia14,234+ 50.8%2138,664+ 39.0%233Daihatsu Tanto10,609– 32.8%372,580– 44.9%424Suzuki Hustler7,763– 13.3%478,652+ 16.4%355Daihatsu Taft6,825+ 4.6%730,660– 35.4%12106Suzuki WagonR6,070+ 7.6%668,371+ 10.9%567Suzuki Alto5,348– 10.6%958,368– 1.6%788Daihatsu Move5,194– 34.2%1227,633– 70.1%1449Nissan Roox4,915– 20.5%560,184+ 1.9%6710Mitsubishi Delica Mini/eK4,590+ 1.0%850,804+ 63.5%81111Daihatsu Mira4,265– 27.2%1134,513– 34.3%10912Suzuki Jimny3,551+ 2.9%1334,329+ 2.9%111213Nissan Dayz3,433+ 131.0%1043,615+ 35.7%91314Honda N-WGN2,661– 28.7%1428,263– 11.8%131415Suzuki Every Wagon1,734+ 38.6%1615,886+ 4.3%161716Honda N-ONE1,504– 12.4%1715,130– 8.1%171617Nissan Sakura1,448– 51.6%1519,714– 38.3%151518Mazda Flair Wagon1,271+ 2.7%1813,169+ 24.5%181819Nissan NV100 Clipper Rio560+ 31.8%205,219+ 13.7%202320Mazda Flair Crossover559+ 2.4%216,007+ 13.6%192221Daihatsu Copen537+ 52.1%232,401– 40.9%252622Subaru Chiffon527+ 9.3%222,912– 25.0%232523Toyota Pixis481– 39.1%195,085– 44.4%211924Mazda Carol351– 17.4%243,420– 19.5%222425Mazda Flair  268– 16.3%252,910– 19.6%242726Toyota Copen GR Sport192+ 41.2%28834– 38.0%293027Mitsubishi eK Cross EV184– 20.3%262,064– 67.5%262128Subaru Pleo173– 29.1%271,675– 13.7%272829Mazda Scrum Wagon98+ 4.3%29994– 4.0%283130Mitsubishi Town Box26– 48.0%30397– 12.0%303231Toyota C+POD8– 86.2%31225– 18.2%3133

Sources: JADA, JMVA, JAIA