The Hyundai Ioniq 5 is the most popular vehicle in Iceland in September.

The Icelandic new light vehicle market freefalls again in September at -50.8% year-on-year to just 559 registrations. This way, the year-to-date tally is now off -40.7% to 8,210. Toyota (-24.3%) stays in first place in the brands ranking with 14% share, distancing Hyundai (+14.8%) which defies the market with a double digit year-on-year gain. Kia (-33%) drops to #3 ahead of Tesla (-83.8%) completely imploding. Land Rover (+91.7%) lodges the best performance in the entire market while Skoda (+7.7%) and Mazda (+4%) also manage an uptick in the remainder of the Top 10.

Model-wise, this month the Hyundai Ioniq 5 scores its first win with a splendid 7.9% share. The Tesla Model 3 is up 11 spots on August to #2 ahead of the Toyota RAV4 and Tesla Model Y. The Kia Niro rounds out the Top 5, with the Ford Explorer making its first appearance inside the Top 10 at #6. 

Previous month: Iceland August 2024: Sales off -60.2%, Honda, BMW excel, Tesla down -84.9%

One year ago: Iceland September 2023: Tesla Model Y breaks share record again, Jeep places 2 models on podium

Full September 2024 Top 37 All brands and Top 25 models below.

Iceland September 2024 – brands:

PosBrandSep-24%/23Aug2024%/23PosFY231Toyota7814.0%– 24.3%11,08713.2%– 55.2%222Hyundai7012.5%+ 14.8%71,03912.7%+ 47.2%363Kia5910.6%– 33.0%21,19314.5%– 29.3%134Tesla539.5%– 83.8%33494.3%– 84.1%615Volvo295.2%– 40.8%42833.4%– 30.0%1076Skoda285.0%+ 7.7%54325.3%+ 14.9%597Mazda264.7%+ 4.0%152873.5%– 36.9%988Land Rover234.1%+ 91.7%113123.8%+ 2.3%8119Ford183.2%– 14.3%191041.3%– 58.6%171210Mercedes152.7%– 53.1%102242.7%– 37.3%111011Volkswagen142.5%– 57.6%91882.3%– 74.5%13512Audi132.3%– 27.8%17650.8%– 67.8%231713BMW132.3%– 58.1%81271.5%– 32.1%141814BYD132.3%+ 62.5%12861.0%+ 91.1%212815Honda122.1%– 20.0%61031.3%+ 53.7%182616Renault112.0%– 38.9%211101.3%– 57.4%151417Nissan101.8%– 76.7%182182.7%+ 8.5%121618Polestar101.8%– 60.0%24540.7%– 73.1%261519MG81.4%– 42.9%32320.4%– 78.8%312120Subaru81.4%– 63.6%29901.1%– 44.4%201921Great Wall Motors71.3%n/a31110.1%+ 450.0%403922Xpeng61.1%new –100.1%new42 –23Jeep50.9%– 93.8%13961.2%– 44.8%192224Lexus50.9%– 64.3%14550.7%– 52.2%252325Dacia40.7%– 60.0%237509.1%– 29.9%4426Opel30.5%– 82.4%25270.3%– 78.2%322427Smart30.5%– 40.0% –440.5%+ 18.9%272728Suzuki30.5%– 62.5%343233.9%+ 2.9%71329Etrusco20.4%n /a –180.2%+ 125.0%354230FAW Hongqi20.4%– 33.3% –40.0%– 85.2%483331Peugeot 20.4%– 80.0%16640.8%– 67.2%242032Benimar10.2%n/a27330.4%+ 371.4%304433Capron10.2%n/a20370.5%+ 362.5%284134Ineos10.2%+ 0.0% –120.1%+ 200.0%384635Jaguar10.2%– 50.0% –80.1%– 33.3%433736Mini10.2%n/a –80.1%– 20.0%443837Ssangyong/KG Mobility10.2%+ 0.0%281071.3%+ 463.2%1636

Iceland September 2024 – models:

PosModelSep-24%Aug2024%/23PosFY231Hyundai Ioniq 5447.9%n/a760.9%– 39.2%27222Tesla Model 3335.9%13770.9%– 45.0%26143Toyota RAV4315.5%23274.0%– 41.4%344Tesla Model Y193.4%12693.3%– 86.7%415Kia Niro173.0%17811.0%– 62.5%23106Ford Explorer142.5%n/a170.2%– 15.0%93n/a7Kia EV6132.3%12590.7%– 60.9%34168Hyundai Kona122.1%n/a490.6%– 58.1%45159Kia Sportage122.1%183644.4%– 19.8%2610Kia Sorento112.0%81882.3%+ 18.2%81811Land Rover Defender112.0%191301.6%– 14.5%152112Mazda CX-5112.0%n/a580.7%– 51.7%363213Mazda2112.0%n/a791.0%– 21.8%244214Skoda Octavia112.0%201742.1%+ 270.2%116415Hyundai Tucson101.8%72242.7%+ 52.4%72016Skoda Kodiaq91.6%91271.5%+ 15.5%163417Toyota Yaris  91.6%51862.3%– 59.0%9718Audi Q481.4%n/a260.3%– 44.7%674819Toyota C-HR81.4%n/a770.9%+ 45.3%25n/a20BYD Seal U71.3%n/a350.4%new58 –21Ora Funky Cat71.3%n/a110.1%+ 10.0%116n/a22Toyota Corolla71.3%21911.1%– 61.3%211223Toyota Highlander71.3%n/a450.5%+ 4.7%47n/a24Toyota Land Cruiser Prado71.3%61551.9%– 66.1%13525Volvo EX3071.3%3650.8%new32 –

Source: Manufacturers