Volkswagen is the best-selling carmaker in Italy in September.

121,666 new cars found a buyer in Italy in September, a disappointing -10.7% year-on-year loss. The year-to-date tally remains in positive however at a shy +2.1% to 1,202,122. But this is still -18.4% below the pre-pandemic levels of 2019 (1,473,355). Private sales resist better than the market at -4% to 78,628 and 64% share vs. 59.1% a year ago and are up 5.8% year-to-date to 693,245 and 57% share vs. 54.9% over the same period in 2023. Self registrations sink -24.3% to 13,246 and 10.8% share vs. 12.6% in September 2023 but soar 18.4% YTD to 138,343 and 11.4% share vs. 9.8%. Long term leases are in bad shape too at -24.9% to 21,717 and 17.7% share vs. 20.9% and are off -17.7% to 243,006 and 20% share vs. 24.7%. Short-term rentals edge down -6.9% to a tiny 1,565 now that the summer season is over but surge 28.4% YTD to 73,588 and 6.1% share vs. 4.8% over the fist 8 months of 2023. Finally company sales drop -10.2% to 7,743 and are down -1.8% YTD to 67,829.

In terms of propulsion, the big news, as is also the case in Spain, is the outstanding shape of BEVs up 29% to 6,437, yet at a still very modest 5.2% share vs. 3.6% a year ago and 4% year-to-date where it is up 5.3% at 48,425. PHEVs sink -25.5% to 4,136 and 3.4% share vs. 4% and -24.8% YTD to 40,709 and 3.3% share vs. 4.5% over the same period in 2023. HEVs edge down -1.5% to 53,975 and 43.0% share vs. 39.5% including 17,023 full hybrids (+11.1%) and 36,952 mild hybrids (-6.4%). Year-to-date, HEV sales are up a solid 12.9% to 481,407 and 39.6% share vs. 35.7% a year ago, that includes 136,938 full hybrids (+20.8%) and 344,466 mild hybrids (+10%). Meanwhile petrol is off -23% for the month at 31,260 and 25.4% share vs. 29.3% in September 2023 but up 6.4% YTD to 357,696 and 29.4% share vs. 28.2% in 2023. Diesel is down -27.3%  to 15,634 and 12.7% share vs. 15.5% and off -22.8% YTD to 171,869 and 14.1% share vs. 18.7%. Finally LPG edges up 2.9% to 11,447 and 9.3% share vs. 8% and is up 7.5% YTD to 114,666 and 9.4% share vs. 8.9%.

Last month turned out to not be a freak event: after diving to a shocking 4th place in August, Fiat (-43.7%) is once again beaten and can only rank #3 this month with 7.5% share, a tiny bit better than the lowest ever 6.9% it held in August. This means Fiat isn’t the most popular carmaker at home for the 2nd month in a row and the third time in the past 10 months. The 500 (-93.4%) and 500X (-97.2%) both crash hard, with the new 600, at a disappointing #29, the only additional Fiat in the Top 50. #1 last December, Volkswagen (-3.8%) reiterates this feat in September with 8% share, and ends the month just 38 sales above last month’s leader Toyota (-5.9%). Renault (+14.1%) and Dacia (+18.5%) round out the Top 5, both in outstanding shape. BMW (+26.1%) scores the biggest gain in the Top 15 and advances to #8 year-to-date. MG (+12.3%) and Skoda (+10.3%) also score solid gains but Tesla (+115.1%) is the best performer in the Top 35. Notice also the arrival of Omoda at #34 and Lancia imploding -72.2% to #25 as the Ypsilon generation changeover period starts.

Model-wise, the Fiat Panda (-25.8%) remains in the top spot at 5.8% share with the Top 4 unchanged on last month: the Dacia Sandero (+2.4%) ranks #2 ahead of the Jeep Avenger (+32.9%) scoring its second ever podium finish in Italy and the Toyota Yaris Cross (-9.5%). Note the Avenger shoots up to #3 year-to-date as a result. In the remainder of the Top 10, the Dacia Duster (+45.7%) fares best year-on-year, while  the Renault Captur (+26.6%), Renault Clio (+16.7%) and Peugeot 208 (+9.2%) also fare very well. Below, the BMW X1 (+104.8%) is up a further two spots on August to a record 12th place.

Previous month: Italy August 2024: Fiat falls to #4 below Toyota, Volkswagen and Dacia

One year ago: Italy September 2023: Jeep Avenger cracks Top 10, sales up 22.8%

Full September 2024 Top 51 All brands and Top 50 models below.

Italy September 2024 – brands:

PosBrandSep-24%/23Aug2024%/23PosFY231Volkswagen9,7428.0%– 3.8%289,3677.4%– 4.1%322Toyota9,7048.0%– 5.9%191,8517.6%+ 28.4%233Fiat9,0787.5%– 43.7%4119,67410.0%– 9.8%114Renault7,7106.3%+ 14.1%566,3375.5%+ 15.2%565Dacia7,6306.3%+ 18.5%374,2976.2%+ 15.2%446Peugeot6,5225.4%– 2.1%760,3175.0%– 6.1%677BMW6,4305.3%+ 26.1%653,4374.4%+ 21.9%8108Ford5,7084.7%– 14.4%953,1614.4%– 15.9%1059Jeep5,5734.6%– 8.2%1053,3344.4%– 2.8%9810Audi5,2864.3%– 4.1%853,7484.5%+ 4.6%7911Mercedes5,1964.3%– 5.8%1437,7113.1%– 0.4%131212Kia4,1883.4%+ 1.0%1136,9463.1%+ 2.6%141413Hyundai4,1463.4%+ 2.6%1337,8773.2%+ 5.6%121314Suzuki3,6123.0%+ 1.8%1728,7822.4%+ 10.0%181815Opel3,5422.9%– 7.8%1535,3532.9%– 1.4%151616Skoda3,3842.8%+ 10.3%1227,9472.3%+ 10.2%191917MG3,2302.7%+ 12.3%1629,8372.5%+ 41.7%172018Nissan2,2901.9%– 34.1%2027,7472.3%+ 4.7%201719Tesla1,9491.6%+ 115.1%2612,9961.1%+ 8.0%242620Alfa Romeo1,9121.6%– 12.6%2316,5941.4%– 17.5%212121DR Motor1,6871.4%+ 41.1%2113,7301.1%– 30.1%232222Volvo1,6051.3%+ 21.9%2214,6541.2%+ 12.6%222523Citroen1,2951.1%– 74.5%1945,3983.8%+ 14.1%111124Mazda1,2521.0%– 9.0%2710,6010.9%– 6.7%262725Lancia1,0550.9%– 72.2%1829,9222.5%– 11.1%161526Mini1,0180.8%– 15.2%299,2700.8%– 36.2%282327Cupra9500.8%– 48.6%2412,2431.0%– 2.5%252428Land Rover7050.6%– 43.2%257,5800.6%– 1.4%292929Lexus6600.5%+ 35.8%324,3850.4%+ 56.7%333630Honda6520.5%– 28.3%315,6900.5%+ 22.9%313331Seat6100.5%– 39.6%289,4620.8%– 0.5%272832Porsche6060.5%– 12.6%336,1430.5%+ 10.5%303033EVO4930.4%– 8.0%304,7470.4%+ 3.5%323134Omoda4140.3%newn/a9550.1%new40 –35DS3590.3%– 26.3%354,0900.3%– 29.0%343236BYD2350.2%+ 1368.7%341,0650.1%+ 1379.2%39n/a37Subaru1670.1%+ 9.2%401,0910.1%– 44.8%383838Maserati1530.1%– 58.0%381,8270.2%– 40.4%373539EMC1060.1%+ 55.9%379410.1%+ 63.6%41n/a40Smart940.1%– 79.8%392,4540.2%– 29.3%363441Mitsubishi870.1%+ 64.2%362,6460.2%+ 185.4%354042Lynk & Co720.1%+ 10.8%498910.1%– 72.5%423743Polestar570.0%– 57.5%422090.0%– 72.8%494144Ferrari520.0%+ 8.3%416200.1%+ 18.3%454345Lamborghini500.0%+ 117.4%453910.0%+ 26.1%474446Jaguar490.0%– 75.7%437760.1%– 46.0%433947Lotus230.0%+ 666.7%442700.0%+ 206.8%484648SsangYong220.0%– 58.5%484050.0%+ 61.4%464549Sportequipe160.0%– 68.0%477510.1%+ 252.6%44n/a50Mahindra130.0%– 60.6%461800.0%– 68.6%504251Aston Martin90.0%– 18.2%50740.0%– 3.9%5147  –Others2680.2%+ 106.2% –1,3480.1%– 0.3%  – –

Italy September 2024 – models:

PosModelSep-24%/23Aug2024%/23PosFY231Fiat Panda7,0305.8%– 25.8%181,6966.8%+ 11.3%112Dacia Sandero4,1313.4%+ 2.4%246,7543.9%+ 30.0%223Jeep Avenger3,9593.3%+ 32.9%330,1302.5%+ 119.6%3184Toyota Yaris Cross3,2412.7%– 9.5%428,1122.3%+ 9.4%645Peugeot 2083,1912.6%+ 9.2%823,4992.0%+ 27.0%10146Renault Clio3,1872.6%+ 16.7%727,4172.3%+ 56.1%7137Renault Captur3,0532.5%+ 26.6%624,3992.0%+ 8.7%878Dacia Duster3,0022.5%+ 45.7%522,6321.9%– 3.3%12109VW T-Roc2,5202.1%– 15.5%1523,2151.9%– 6.6%11610Opel Corsa2,5182.1%+ 18.3%1120,4391.7%+ 11.2%151711Toyota Yaris2,4552.0%+ 27.8%1023,7562.0%+ 30.7%91612BMW X12,4332.0%+ 104.8%1415,5181.3%+ 56.8%213213Ford Puma2,3912.0%– 19.5%921,5611.8%– 6.4%13914VW Tiguan2,0191.7%+ 59.0%1213,8031.1%+ 8.4%242815Kia Sportage1,9851.6%+ 20.4%1817,1391.4%+ 15.6%182316MG ZS1,8751.5%– 22.0%1620,8331.7%+ 55.8%142217Peugeot 20081,7651.5%– 29.8%1718,9551.6%+ 8.5%161518VW T-Cross1,6871.4%– 0.4%2517,3281.4%+ 9.1%172019Toyota C-HR1,5501.3%+ 178.3%2311,4881.0%+ 70.3%29n/a20Suzuki Swift1,4551.2%+ 118.5%467,3180.6%+ 20.6%47n/a21Audi Q31,3421.1%+ 0.9%1914,2481.2%+ 13.7%233122Alfa Romeo Tonale1,3191.1%– 7.0%3911,5751.0%– 18.7%282523VW Golf1,3181.1%+ 56.0%n/a8,5850.7%– 3.1%414524Tesla Model 31,2841.1%+ 3912.5%n/a6,8540.6%+ 51.2%51n/a25Mercedes GLA1,2521.0%– 9.3%379,8470.8%+ 17.5%333726Hyundai i101,2081.0%– 10.9%2212,0731.0%+ 15.2%253327Kia Picanto1,2031.0%– 0.5%219,5210.8%+ 4.6%353928Toyota Aygo X1,1801.0%– 44.8%2016,0591.3%+ 60.0%203029Fiat 6001,1150.9%new38n/an/anewn/an/a30Hyundai i201,0810.9%+ 43.9%368,4380.7%+ 17.7%42n/a31Lancia Ypsilon1,0550.9%– 72.2%1329,9172.5%– 11.1%4332Nissan Qashqai1,0420.9%– 42.1%4815,1281.3%+ 0.8%222133VW Polo1,0220.8%– 32.2%2810,6670.9%– 20.3%312634Hyundai Tucson1,0200.8%– 7.4%478,6590.7%– 21.7%403435Ford Kuga1,0010.8%– 30.1%4410,1900.8%– 27.2%322736BMW X29920.8%n/a26n/an/an/an/an/a37Jeep Compass9870.8%– 37.3%3312,0341.0%– 33.5%261938Suzuki Vitara9590.8%+ 21.5%438,3460.7%+ 12.9%435039DR 5.09510.8%n/a27n/an/an/an/an/a40Nissan Juke9170.8%– 32.7%329,0970.8%+ 17.9%374041Ford Tourneo Courier9010.7%new346,1660.5%newn/an/a42Skoda Kamiq8440.7%– 2.5%307,2840.6%n/a48n/a43Ford Focus8410.7%– 18.6%318,9960.7%– 28.3%382944MG 38370.7%new45n/an/anewn/a –45Audi Q57960.7%+ 15.0%n/a5,2170.4%– 28.1%n/an/a46Suzuki Ignis7590.6%– 30.4%n/a8,0010.7%+ 8.6%444347Peugeot 30087470.6%+ 18.0%n/a8,9610.7%– 47.0%392448Audi A37400.6%– 21.4%249,5680.8%+ 15.2%344149Skoda Fabia7280.6%n/a357,0200.6%n/a49n/a50Mercedes GLC7270.6%+ 27.5%n/a3,7420.3%– 23.1%n/an/an/aJeep Renegade6390.5%– 62.0%4011,9071.0%– 51.5%2711n/aOpel Mokka5760.5%– 31.0%n/a6,9650.6%– 20.9%5042n/aCupra Formentor3810.3%– 71.0%417,8110.6%– 20.2%4536n/aVW Taigo2870.2%– 52.5%n/a7,6770.6%+ 2.2%4649n/aFiat 5002570.2%– 93.4%n/a16,5611.4%– 41.3%195n/aCitroen C32400.2%– 93.1%2929,5732.5%+ 34.2%58n/aCitroen C3 Aircross2380.2%– 77.9%n/a9,1580.8%– 11.2%3635n/aFiat 500X520.0%– 97.2%n/a11,1850.9%– 49.8%3012

Source: UNRAE