The Toyota Land Cruiser ranks #9 in Japan in July. Next gen 250 Series pictured.

The Japanese new light vehicle market returns to growth in July and for the first time this year at +6.9% year-on-year to 405,174 units. The year-to-date volume remains battered at -10.5% to 2,532,664. Toyota (+0.1%) is stable with a strong 32.6% share vs. 30.4% so far this year. Honda (+25.5%) shoots up to repeat at #2 vs. #3 year-to-date and #4 over the Full Year 2023. Suzuki (+8.1%) is only 586 units below, distancing Nissan (+3%). Daihatsu (+31.4%) has recovered from its production stop earlier in the year and now fulfils its backorders. Subaru (+23.5%), Mitsubishi (+20.7%) and Isuzu (+14.8%) also impress whereas Mazda (-24.2%) and Lexus (-10.6%) disappoint. Mercedes (+10.2%) is the most popular foreign carmaker at #11.

Looking at the regular car ranking, the Toyota Corolla/Cross (+14.3%) remains in the lead above the Toyota Yaris/Cross (-38.4%) in freefall. The Toyota Sienta (-8.4%) holds onto the third step of the podium ahead of a surging Toyota Roomy (+125.6%). The Nissan Note (+7.7%) is down one spot on last month to complete the Top 5. The Honda Freed (+39.7%) and Toyota Alphard (+166%) both post splendid gains as does the Toyota Land Cruiser (+29.9%) which enters the Top 10 for what is believed to be the first time in the nameplate’s history – a pretty big milestone.

As for kei cars, the Honda N-BOX (-7.9%) stays on top above the Suzuki Spacia (+33.3%), Daihatsu Tanto (+22.6%) and Suzuki Hustler (+22.6%) reproducing the June Top 4. The Nissan Roox (+84%) lodges a fantastic uptick at #5 as does the Daihatsu Taft (+176.8%) at #9, up four spots on last month.

Previous month: Japan June 2024: Toyota (-14.6%), Honda (+37%) on top

One year ago: Japan July 2023: Market up 8.5%, Toyota monopolises Top 6 of regular car ranking

Full July 2024 Top 49 All brands, Top 50 regular cars and Top 35 All kei cars below.

Japan July 2024 – brands:

PosBrandJul-24%/23Jun2024%/23PosFY231Toyota132,15132.6%+ 0.1%1768,72030.4%– 19.8%112Honda59,78414.8%+ 25.5%2401,56515.9%+ 21.8%343Suzuki59,19814.6%+ 8.1%3434,48817.2%+ 13.1%224Nissan42,72510.5%+ 3.0%4288,63011.4%– 1.2%455Daihatsu42,04610.4%+ 31.4%5162,7806.4%– 52.7%536Mazda11,4382.8%– 24.2%680,0993.2%– 30.3%667Subaru10,0522.5%+ 23.5%759,0612.3%+ 1.1%878Mitsubishi9,6432.4%+ 20.7%867,4592.7%+ 17.7%789Lexus8,1762.0%– 10.6%953,8222.1%– 10.9%9910Isuzu6,1181.5%+ 14.8%1036,2611.4%– 4.7%101011Mercedes4,0841.0%+ 10.2%1129,7761.2%+ 1.6%111112Hino3,6780.9%+ 10.6%1324,2021.0%+ 2.4%121213Mitsubishi Fuso2,8260.7%– 10.4%1419,7710.8%– 5.5%131314BMW2,6720.7%+ 19.1%1218,7740.7%– 0.9%141415Mini1,3860.3%+ 10.7%227,9070.3%– 22.0%171716Audi1,3430.3%– 17.7%1613,4740.5%– 2.5%161617Volkswagen1,2400.3%– 65.3%1514,7100.6%– 9.3%151518Volvo9270.2%– 6.6%177,5580.3%– 15.8%181819UD Trucks9180.2%+ 17.5%205,3610.2%– 9.6%212020Porsche7520.2%+ 27.2%195,4280.2%+ 11.5%192321Jeep7080.2%– 15.7%185,4130.2%– 22.7%201922Fiat4110.1%+ 20.5%232,6100.1%– 4.0%252623Land Rover3980.1%– 25.6%214,6580.2%– 6.4%222124Peugeot3460.1%– 35.7%243,1070.1%– 37.8%242225Renault3080.1%– 36.8%253,3370.1%– 25.7%232426Abarth2210.1%+ 106.5%271,0780.0%+ 32.3%283027Citroen2160.1%– 30.3%261,7360.1%– 48.5%262528BYD2070.1%+ 165.4%281,2910.1%+ 97.1%272929Ferrari1750.0%+ 34.6%308920.0%+ 9.6%293130Lamborghini850.0%+ 165.6%344490.0%+ 47.7%323631Maserati830.0%– 31.4%297420.0%– 5.8%302732Alfa Romeo550.0%– 45.5%316200.0%– 41.2%312833Aston Martin550.0%+ 66.7%353140.0%+ 15.9%373934Hyundai450.0%+ 200.0%423880.0%+ 59.0%333835Scania430.0%+ 48.3%392620.0%+ 26.6%394036Rolls-Royce430.0%+ 152.9%452150.0%+ 68.0%424337Chevrolet400.0%– 31.0%363740.0%– 19.7%353338Bentley380.0%– 29.6%323350.0%– 1.8%363439McLaren310.0%+ 158.3%411480.0%+ 42.3%444640Lotus270.0%+ 237.5%431700.0%+ 750.0%434541Jaguar260.0%– 35.0%333870.0%– 8.9%343542DS260.0%– 50.0%372910.0%– 53.8%383243Cadillac210.0%– 22.2%382590.0%– 26.4%403744Alpina210.0%+ 16.7%402450.0%+ 40.8%414145Ford200.0%– 23.1%441200.0%– 35.5%454246Dodge130.0%– 23.5%46700.0%– 49.6%464447GMC30.0%– 25.0%48130.0%– 18.8%474748Morgan10.0%+ 0.0%47100.0%– 47.4%484849MG10.0%+ 0.0%  –20.0%– 66.7%5450  –Others 3500.1%+ 109.6%  –3,2240.1%+ 9.8%  – –

Japan July 2024 – regular cars:

PosModelJul-24/23Jun2024/23PosFY231Toyota Corolla/Cross14,622+ 14.3%199,823+ 4.9%122Toyota Yaris/Cross11,617– 38.4%293,332– 19.7%213Toyota Sienta11,441– 8.4%367,090– 16.0%334Toyota Roomy10,003+ 125.6%529,259– 41.8%1855Nissan Note9,000+ 7.7%461,857– 6.9%446Honda Freed8,442+ 39.7%646,871– 5.4%7107Toyota Alphard8,234+ 166.0%745,619+ 65.0%8178Nissan Serena7,607– 5.7%1047,776+ 12.3%6119Toyota Land Cruiser W7,299+ 29.9%1224,018– 34.7%201610Toyota Noah7,052– 27.6%1142,157– 30.0%10711Toyota Prius7,046– 23.5%2943,836– 24.5%9612Toyota Voxy6,831– 21.1%941,625– 27.4%11813Toyota Aqua6,298– 4.2%1534,099– 35.7%16914Toyota Harrier6,248+ 6.8%1341,542– 16.7%121215Honda Vezel6,107+ 47.8%850,271+ 86.9%51416Honda Fit6,049+ 11.4%1638,813+ 9.7%141517Toyota Crown4,897+ 53.0%1736,959+ 39.5%152018Honda ZR-V4,664+ 97.3%1927,997+ 351.2%19n/a19Suzuki Solio4,628+ 35.2%1833,536+ 10.6%171820Honda StepWGN4,416– 3.2%1439,348+ 91.6%131921Toyota RAV43,526+ 6.0%2119,758– 33.3%242122Honda WR-V3,499new2014,081new29 –23Subaru Impreza3,451+ 72.1%2318,100+ 14.2%252224Toyota Vellfire3,137+ 94.0%2220,326#VALUE!23n/a25Suzuki Swift2,908+ 23.6%2421,319+ 30.6%222526Toyota Raize2,848– 28.4%2516,967– 54.5%261327Nissan X-Trail2,708– 1.8%2621,329+ 24.8%212428Lexus LBX2,198new2713,034new30n/a29Subaru Forester2,190– 21.7%3411,555– 10.5%323030Suzuki Jimny Wagon2,000– 16.7%2815,701– 1.4%272631Subaru Levorg1,866+ 47.6%3015,603+ 78.9%283632Mazda CX-51,827– 15.3%3310,573– 32.5%342833Lexus NX350H1,583– 36.5%378,443– 56.5%372334Mazda CX-301,503+ 8.6%428,009– 31.1%383235Mitsubishi Delica D51,495+ 17.3%3110,646– 0.8%333336Mazda21,490– 18.0%3211,906– 9.0%313137Nissan Kicks1,479– 5.8%359,664+ 16.4%353538Toyota 861,316+ 54.1%385,317– 24.0%444639Honda Civic1,176+ 19.8%369,150+ 22.8%364140Honda Odyssey1,166n/a397,420+ 470.3%40n/a41Mazda MX-5 (Roadster)1,068+ 98.9%n/a6,021n/a42n/a42Mazda3935– 36.7%416,889– 26.7%413843Suzuki Xbee898– 0.4%407,549– 0.3%394044Mitsubishi Outlander897– 8.8%n/an/an/an/a3945Toyota Hiace W856– 14.7%435,526– 16.3%434246Mitsubishi Eclipse Cross790+ 12.9%n/a4,387– 20.4%465047Daihatsu Rocky710+ 62.5%46n/an/an/a3748Daihatsu Thor678+ 56.6%45n/an/an/a4349Mazda CX-3607– 18.3%n/a4,941n/a45n/a50Lexus LM500H594new48n/anewn/an/a

Japan July 2024 – kei cars:

PosModelJul-24/23Jun2024/23PosFY231Honda N-BOX16,500– 7.9%1117,180– 10.0%112Suzuki Spacia13,073+ 33.3%297,441+ 39.4%233Daihatsu Tanto12,576+ 22.6%340,343– 55.3%724Suzuki Hustler7,501– 8.4%456,480+ 33.4%355Nissan Roox7,419+ 84.0%743,039+ 2.6%576Suzuki WagonR7,083+ 16.8%549,498+ 12.3%467Suzuki Alto5,535+ 0.3%642,291+ 0.2%688Daihatsu Move5,083– 25.2%1114,167– 79.4%1449Daihatsu Taft4,644+ 176.8%1313,468– 55.0%151010Mitsubishi Delica Mini/eK4,600+ 40.2%1035,890+ 103.4%81111Daihatsu Mira3,705– 13.9%922,262– 39.3%11912Suzuki Jimny3,682+ 7.2%1224,098+ 2.4%101213Nissan Dayz3,555– 18.0%831,277+ 37.8%91314Honda N-WGN3,190+ 41.7%1420,062– 9.8%121415Nissan Sakura2,169– 31.7%1714,251– 37.4%131516Suzuki Every Wagon2,008+ 60.5%1510,876– 5.3%161717Honda N-ONE1,558– 5.2%1610,664– 4.2%171618Mazda Flair Wagon1,239+ 27.5%189,294+ 29.9%181819Toyota Pixis680+ 15.1%213,235– 52.5%211920Mazda Flair Crossover528– 32.7%194,251+ 20.2%192221Daihatsu Copen457+ 50.8%241,089– 64.2%262622Subaru Chiffon419+ 104.4%221,602– 35.5%242523Nissan NV100 Clipper Rio418– 17.9%203,575+ 11.5%202324Mazda Carol387– 19.4%232,464– 18.6%222425Subaru Pleo277+ 97.9%261,054– 18.4%272826Mazda Flair  253– 28.5%252,075– 15.8%232727Mitsubishi eK Cross EV179– 59.9%271,443– 73.7%252128Mazda Scrum Wagon127+ 29.6%28727– 3.3%283129Toyota Copen GR Sport115+ 15.0%29382– 59.4%293030Mitsubishi Town Box42– 14.3%30298– 3.9%303231Toyota C+POD14– 39.1%31208+ 15.6%313332Honda Vamos0n/a323n/a32 –33Daihatsu Cast0– 100.0% –2– 100.0%332034Daihatsu Wake0n/a331– 66.7%343535Honda S6600#DIV/0! –1– 75.0%3534

Source: JADA, JMVA, JAIA