Toyota Tundra sales are up 44.9% year-on-year in May.

The U.S. new light vehicle market gains 5% year-on-year in May to 1,444,543 units, leading to a year-to-date tally up 3.5% to 6,548,694. Passenger cars are down -3.4% to 288,634 and 20% share whereas light trucks are up 7.3% to 1,155,904 and 80% share. The SAAR comes in at 16.08 million units vs. 15.6 million in May 2023. Among groups still sharing monthly data, Toyota Motor fares best at +15.7% followed by Ford Motor (+11.4%) and Hyundai-Kia (+8.5%) and American Honda (+6.4%). Toyota (+15.4%) heads the brands ranking 4,000 units above Ford (+10.8%), with Honda (+8.2%) and Hyundai (+12.1%) in tow. Lincoln (+28%) and Lexus (+17.3%) also outpace the market whereas Acura (-7%) and Volvo (-5.3%) disappoint.

The Ford F-Series (-1.6%) is soft and falls below the 70,000 monthly sales mark. In contrast both the Toyota RAV4 (+26.7%) and Honda CR-V (+11%) are in great shape. The Honda Civic (+48.9%) and Toyota Corolla (+22.7%) catch up for lost time and leave the Honda Accord (-31.1%) in the dust. Other great performers include the Ford Maverick (+95.5%), Honda HR-V (+47.5%), Subaru Forester (+45%), Toyota Tundra (+44.9%), Ford Transit (+40.6%), Subaru Crosstrek (+32.3%) and Kia Sportage (+20.6%). 

Previous month: USA April 2024: Toyota, Lincoln impress in negative market

One year ago: USA May 2023: Mazda, Acura, Ford F-Series shine in recovering market

Full May 2024 data for selected groups, brands and models below.

USA May 2024 – groups:

GroupMay-24/232024/23Toyota Motor Corporation216,611+ 15.7%993,527+ 17.8%Ford Motor Co188,938+ 11.4%872,352+ 5.9%Hyundai-Kia159,558+ 8.5%678,626+ 0.6%American Honda127,129+ 6.4%577,539+ 11.1%Subaru58,356+ 7.0%267,215+ 7.3%Mazda35,562+ 6.9%166,790+ 8.3%Volvo Cars10,153– 5.3%51,708+ 10.4%

USA May 2024 – brands:

BrandMay-24/232024/23Toyota184,693+ 15.4%854,659+ 18.6%Ford180,612+ 10.8%830,835+ 4.9%Honda114,388+ 8.2%523,881+ 14.0%Hyundai78,485+ 12.1%331,892+ 2.0%Kia75,156+ 5.1%320,532– 1.0%Subaru58,356+ 7.0%267,215+ 7.3%Mazda35,562+ 6.9%166,790+ 8.3%Lexus31,918+ 17.3%138,868+ 13.2%Acura12,741– 7.0%53,658– 11.3%Volvo10,153– 5.3%51,708+ 10.4%Lincoln8,326+ 28.0%41,517+ 29.3%Genesis5,917+ 5.6%26,202+ 3.8%

USA May 2024 – models:

ModelMay-24/232024/23Ford F-Series69,467– 1.6%286,978– 7.6%Toyota RAV442,675+ 26.7%206,559+ 38.8%Honda CR-V37,224+ 11.0%164,494+ 24.1%Toyota Camry25,913– 7.7%130,690+ 7.1%Honda Civic23,987+ 48.9%107,959+ 38.5%Toyota Corolla21,237+ 22.7%103,732+ 34.7%Hyundai Tucson17,371– 3.7%78,565– 5.2%Toyota Tacoma17,091– 16.6%54,508– 42.9%Ford Explorer16,728+ 15.1%94,487+ 3.9%Subaru Outback16,506– 3.7%64,850– 0.5%Ford Transit15,862+ 40.6%68,164+ 29.3%Kia Sportage15,512+ 20.6%66,537+ 14.8%Subaru Forester15,345+ 45.0%81,741+ 61.4%Toyota Tundra15,303+ 44.9%65,451+ 31.0%Ford Escape14,076+ 20.0%63,006+ 26.0%Subaru Crosstrek13,836+ 32.3%64,368+ 3.3%Honda Accord  13,794– 31.1%68,124– 17.0%Honda HR-V13,720+ 47.5%65,153+ 45.5%Ford Maverick13,616+ 95.5%64,754+ 84.9%Hyundai Elantra13,311– 14.7%50,273– 18.0%Kia Forte13,132+ 31.0%59,115+ 14.3%Toyota Grand Highlander12,626new48,830newMazda CX-512,600– 10.6%58,094– 13.5%Honda Pilot12,561+ 20.3%54,494+ 20.9%Toyota 4Runner11,265+ 12.9%57,020+ 37.6%Hyundai Santa Fe10,997+ 9.5%46,819– 5.5%Kia Telluride10,315+ 3.1%44,842– 2.0%Hyundai Palisade10,147+ 44.7%44,544+ 32.7%Ford Bronco Sport9,933– 6.2%49,175– 5.4%Ford Bronco9,679+ 17.9%42,061– 16.1%Lexus RX9,673– 9.9%45,379– 4.6%Toyota Corolla Cross9,630+ 274.6%36,462+ 60.6%Toyota Highlander8,909– 55.5%51,198– 45.9%Kia Sorento8,826+ 13.7%39,738+ 13.9%Hyundai Kona8,308+ 48.0%39,635+ 25.2%Mazda CX-308,305+ 36.3%44,450+ 39.3%Ford Expedition7,892+ 16.4%37,335+ 15.2%Honda Odyssey7,628+ 8.8%32,346– 5.5%Hyundai Sonata6,700+ 55.1%25,212+ 7.3%Kia Seltos6,460– 13.3%26,915+ 0.5%Acura MDX6,322+ 6.5%21,564– 19.9%Mazda CX-506,307+ 63.2%27,399+ 52.8%Kia Soul5,740– 3.9%23,900– 19.1%Lexus NX5,440– 12.8%27,855+ 2.7%Toyota Sienna5,380– 14.2%27,449+ 27.5%Subaru Ascent5,277– 18.9%22,935– 15.8%Ford Mustang5,174+ 45.4%23,538+ 0.5%Toyota Venza5,017+ 219.6%17,394+ 61.3%Lexus TX4,992new18,965newFord Edge4,808– 37.4%47,823+ 22.6%Ford Ranger4,703+ 17.5%10,948– 44.4%Mazda CX-904,599+ 101.6%18,277+ 435.5%Hyundai Ioniq 54,449+ 81.9%14,973+ 42.5%Ford Mustang Mach E4,255+ 45.9%18,737+ 88.7%Kia Niro4,215+ 26.4%14,721– 8.9%Kia Carnival4,151+ 28.5%17,277+ 29.0%Lexus ES4,015+ 13.0%16,012+ 1.1%Hyundai Santa Cruz3,603+ 2.2%14,976– 8.8%Ford E-Series3,572+ 30.7%16,904+ 1.2%Volvo XC603,364– 9.5%15,366– 3.4%Acura RDX3,241+ 16.1%16,817+ 38.2%Honda Passport3,150– 28.7%13,649– 32.1%Volvo XC903,120– 7.3%15,135+ 7.7%Lincoln Nautilus2,821+ 35.9%14,934+ 48.3%Kia EV62,660+ 18.9%8,770+ 27.7%Mazda32,658+ 7.7%15,157+ 22.4%Genesis GV702,626+ 17.5%9,831– 0.9%Acura Integra2,563– 8.7%11,461– 17.6%Lexus GX2,517+ 13.6%7,473– 31.4%Hyundai Venue2,494+ 3.4%10,827– 20.8%Toyota Sequoia2,443+ 38.8%10,524+ 32.3%Subaru Impreza2,419– 38.6%12,428– 23.9%Lincoln Corsair2,352+ 16.5%10,875+ 57.7%Toyota Crown2,210+ 37.3%12,438+ 152.7%Kia EV92,187new7,766newToyota GR861,981+ 104.4%5,967+ 46.1%Kia K51,950– 64.6%9,036– 63.6%Lincoln Aviator1,933+ 131.5%10,213+ 28.1%Lexus IS1,793– 2.4%8,588– 7.3%Volvo XC401,764– 16.6%11,104+ 11.5%Honda Ridgeline1,712– 65.3%16,957– 25.5%Subaru WRX1,673– 39.6%7,963– 39.0%Genesis GV801,604+ 20.1%8,311+ 23.1%Subaru Solterra1,546+ 254.6%4,149+ 73.0%Subaru Legacy1,527– 25.8%7,610– 20.8%Lexus RZ1,488+ 326.4%4,449+ 432.2%Volvo S60 (est)1,382+ 286.0%7,798+ 255.7%Toyota Land Cruiser1,303n/a1,397+ 34825.0%Toyota bZ4X1,260+ 106.2%8,115+ 166.7%Lincoln Navigator1,220– 22.4%5,495– 23.5%Hyundai Ioniq 61,099+ 13.2%5,998+ 188.0%Mazda MX-5 Miata956– 12.3%3,228– 30.5%Lexus UX944– 19.5%4,654– 19.6%Genesis G70931– 19.5%4,658– 4.5%Ford Transit Connect847– 33.3%6,925– 4.3%Honda Prologue612new705newAcura TLX532– 75.5%3,733– 50.0%Lexus LX508– 16.0%2,796– 5.3%Toyota Supra406+ 78.1%1,223– 11.1%Genesis G80399– 18.6%1,801– 11.8%Genesis GV60262– 5.1%989– 6.3%Volvo V60 (est)228+ 111.1%1,110+ 37.0%Subaru BRZ227– 64.4%1,171– 45.0%Lexus RC201+ 40.6%796+ 17.6%Lexus LS187– 22.4%1,070+ 3.2%Lexus LC160+ 25.0%831+ 19.9%Mazda CX-70136new181newVolvo S90 (est)117– 30.4%453– 39.8%Genesis G9095– 15.9%612+ 3.9%Volvo C4091– 89.1%491– 83.1%Volvo V90 (est)87+ 45.0%251+ 2.4%Toyota Mirai18– 95.6%225– 82.4%Toyota Prius16– 99.6%15,360+ 23.1%Kia Rio8– 99.6%1,914– 84.1%Hyundai Nexo6– 62.5%70– 27.8%Mazda CX-91– 100.0%4– 100.0%

Source: Manufacturers