In a significant market shift, Samsung surpasses Apple to claim the title of the world’s largest phone maker, as iPhone shipments plummet nearly 10% in the first three months of the year.

Preliminary data from the International Data Corporation (IDC) reveals that Samsung delivered over 60 million devices, capturing a 20.8% global market share, while Apple trailed behind with 50.1 million units, representing 17.3% of the 289.4 million global smartphone shipments.

This reversal of fortunes comes amidst Beijing’s tightened restrictions on Apple products for government officials, as part of an escalating trade dispute with Washington. Additionally, Apple faces stiff competition from Huawei and emerging Chinese players like Xiaomi and Transsion, contributing to its decline in market dominance.

Apple’s loss of the top spot follows its temporary overtake of Samsung in the previous quarter to January. Meanwhile, Samsung anticipates a significant increase in profits for the first quarter of the year, largely driven by robust smartphone sales.

Despite overall growth in global smartphone shipments, the market landscape is evolving, with consumers opting for higher-priced devices and a reshuffling among the top players. Nabila Popal of IDC notes a shift in power among the top five companies, signaling potential adjustments in strategies in a post-recovery world.

Separate analysis by Counterpoint Research reveals a considerable decline in Apple’s sales in China, attributed to intense competition from local smartphone manufacturers. The company’s shares have also experienced a downturn, shedding 7% since the start of the year, amidst concerns about market position and technological innovation.

As Apple prepares for its Worldwide Developers Conference in June, investors eagerly await updates on software enhancements and potential advancements in artificial intelligence technology. The conference may offer insights into Apple’s strategy to regain momentum and address competitive challenges in the evolving smartphone landscape.

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Samsung Overtakes Apple as World’s Largest Phone Maker as iPhone Sales Decline