The Subaru Crosstrek (+147%) ranks inside the Canadian Q1 Top 10.

After breaking records in February with sales up 24.4% year-on-year, in March the market falls back to more reasonable growth rates at +9.2% to 159,000 units according to local consultancy DesRosiers Automotive. The Seasonally Adjusted Annualised Rate of sales (SAAR) stands at 1.74 million units which is the lowest in 6 months. The Q1 volume is up 15.3% over the same period a year ago to 401,000 sales.

In the groups ranking, General Motors (+3.3%) stays on top despite markedly growing at way slower rate than the market. In contrast Toyota Motor (+28.5%) is in excellent shape, but Hyundai-Kia (+5.9%) and Ford Motor (+6.4%) disappoint. Nissan/Mitsubishi (+37.7%) and Honda Canada (+58.7%) shoot up as does the VW Group (+27.1%). Stellantis (-19.8%) is in a rut.

Toyota (+36%) steps into the brands pole position, toppling Ford at an estimated +6.5%. Chevrolet (+4.9%) remains in the third spot while Nissan (+48.9%) is up three ranks on its FY2023 ranking to #4. Honda (+70.3%) does better alongside Subaru (+85.8%). Below, Volkswagen (+58.8%), Mazda (+20.2%) and Mitsubishi (+19.5%) stand out. Also, encouraging results for Buick (+31.4%) not used to such gains.

Model-wise, the Ford F-Series (+5.6%) holds onto the top spot while the Toyota RAV4 (+23.5%) overtakes the Ram Pickup (-20.7%) to snap the #2 ranking. The GMC Sierra (-4.4%) and Chevrolet Silverado (-2.1%) camp on their FY2023 rankings #4 and #5 respectively despite slow volumes. The rest of the Top 10 is euphoric, with the Subaru Crosstrek (+147%), Honda CR-V (+113.7%), Nissan Rogue (+89.2%), Honda Civic (+65.8%) and Hyundai Kona (+53.7%) all scoring outstanding results.

Previous month: Canada February 2024: Record market up 24.4%, SAAR at highest in 6 years

One year ago: Canada March/Q1 2023: Toyota RAV4, Ford F-Series shine in market up 5.4% over Q1

Full Q1 2024 Top 15 groups, Top 45 All brands and Top 297 All models below.

Canada Q1 2024 – groups:

PosGroupQ1 2024/23FY231General Motors63,103+ 3.3%12Toyota Motor Co.57,266+ 28.5%33Hyundai-Kia50,305+ 5.9%44Ford Motor Co.(est)50,000+ 6.4%25Nissan/Mitsubishi38,468+ 37.7%66Stellantis32,372– 19.8%57Honda Canada30,235+ 58.7%78Volkswagen Group24,728+ 27.1%89Subaru17,723+ 85.8%1010Mazda13,615+ 20.2%911Mercedes-Benz Canada7,632– 2.6%1212Tesla (est)6,750– 4.9%1113BMW Group6,709– 11.0%1314Volvo Cars Canada2,626+ 4.7%1415Jaguar-Land Rover2,502+ 15.0%15

Canada Q1 2024 – brands:

PosBrandQ1 2024/23FY231Toyota50,722+ 36.0%22Ford (est)48,105+ 6.5%13Chevrolet31,419+ 4.9%34Nissan28,048+ 48.9%75Honda27,579+ 70.3%56Hyundai27,532+ 7.2%47GMC23,774+ 0.7%68Kia21,221+ 3.5%89Subaru17,723+ 85.8%1210Volkswagen17,482+ 58.8%1011Ram16,445– 24.3%912Mazda13,615+ 20.2%1113Jeep11,016– 12.2%1314Mitsubishi8,921+ 19.5%1615Mercedes7,632– 2.6%1516Tesla (est)6,750– 4.9%1417Lexus6,544– 9.7%1818BMW5,682– 11.8%1919Audi5,428– 11.1%1720Buick4,924+ 31.4%2021Dodge2,988– 12.8%2122Cadillac2,986– 21.5%2223Acura2,656– 7.0%2424Volvo2,626+ 4.7%2325Land Rover2,134+ 9.3%2726Lincoln (est)1,895+ 4.7%2827Porsche1,658– 24.6%2528Genesis1,552+ 17.4%2929Chrysler1,522– 30.9%2630Infiniti1,499– 7.9%3031Mini977– 6.0%3132Polestar550– 3.5%3233Jaguar378+ 68.8%3334Alfa Romeo220+ 31.7%3435Vinfast200new –36Maserati175– 37.3%3537Lamborghini100+ 11.1%3738Lucid100+ 81.8%4039Ferrari73+ 1.4%3840Bentley60+ 3.4%3941Rivian60– 40.0%3642Rolls-Royce50– 7.4%4143McLaren30– 14.3%4244Karma15– 31.8%4345Fiat6+ 20.0%44

Canada Q1 2024 – models:

PosModelQ1 2024/23FY231Ford F-Series25,328+ 5.6%12Toyota RAV420,397+ 23.5%33Ram Pick-up15,960– 20.7%24GMC Sierra14,574– 4.4%45Chevrolet Silverado13,042– 2.1%56Honda CR-V12,606+ 113.7%67Nissan Rogue11,197+ 89.2%98Hyundai Kona7,904+ 53.7%149Subaru Crosstrek7,091+ 147.0%1210Honda Civic6,631+ 65.8%811Toyota Corolla6,448+ 39.1%712Hyundai Tucson6,239+ 5.8%1013Kia Seltos5,600+ 6.5%1814Mitsubishi Outlander5,510+ 38.8%1615Kia Sportage5,031+ 54.2%2016Mazda CX-54,853+ 46.8%1317Nissan Qashqai4,767+ 278.0%3718VW Taos4,745+ 54.0%2419GMC Terrain4,701+ 59.4%2820Subaru Forester4,442+ 160.1%5721Hyundai Elantra4,414– 16.7%1522Ford Escape4,007– 5.5%1723VW Tiguan3,885+ 41.8%2124Tesla Model 3 (est)3,750– 6.3%2725Toyota Corolla Cross3,735+ 101.8%3526Chevrolet Trax3,729+ 14816.0%6627Jeep Wrangler3,663– 26.9%1928Honda HR-V3,582+ 48.1%4229Nissan Kicks3,537+ 11.2%3130Subaru Outback3,435+ 34.7%3931Toyota Camry3,325+ 50.7%5032Jeep Grand Cherokee3,290– 17.1%2633Ford Bronco Sport3,276+ 54.0%2334Mazda CX-303,248– 1.4%4835Chevrolet Equinox3,247+ 1.3%3436Toyota Tundra3,167+ 50.0%3337Kia Forte2,878– 15.7%4338VW Atlas2,862+ 20.3%4139Ford Transit 2,813+ 48.0%2540Ford Edge2,811+ 19.6%3041Hyundai Venue2,696+ 0.3%3242Chevrolet Trailblazer2,600+ 33.3%4443Ford Explorer2,400– 14.4%4944Tesla Model Y (est)2,400– 4.0%1145Toyota Sienna2,398+ 351.6%9046VW ID.42,334+ 113.9%6447Nissan Sentra2,229+ 25.5%5148Jeep Compass2,198+ 105.6%6949Lexus NX2,184– 24.0%4750Mazda32,118– 16.0%4651Lexus RX2,071– 25.4%4552Mazda CX-501,925+ 160.8%7453VW Jetta1,881+ 36.6%5254Toyota Prius1,828+ 677.9%11755Nissan Pathfinder1,819– 2.2%6356Toyota Grand Highlander1,790new9257VW Golf/GTI1,775+ 423.6%9758Toyota Highlander1,748– 64.2%3659Hyundai Santa Fe1,723– 27.1%3860Mitsubishi RVR/Outlander Sport1,693+ 26.5%5361Mercedes GLC1,636+ 29.9%6262Buick Encore GX1,617– 14.7%5863Hyundai Ioniq 51,613+ 43.8%8264Kia Sorento1,591– 28.8%7065Mercedes GLE1,589+ 20.5%7866Honda Pilot1,584+ 38.8%6567Toyota Venza1,555+ 545.2%12468Chevrolet Blazer1,533+ 139.2%10269Audi Q31,505+ 102.3%7370Kia Niro1,500+ 792.9%7771Ford Maverick1,492+ 18.6%5672Ford Bronco  1,462– 19.2%6173Dodge Durango1,458– 35.5%5474Buick Envision1,434+ 33.4%9475Kia EV61,428+ 289.1%13276Hyundai Palisade1,380– 16.5%5577Audi Q51,353– 38.3%4078Buick Envista1,350new18279Toyota 4Runner1,339+ 39.8%7680Acura RDX1,314– 11.3%7181BMW X31,313– 27.3%6082Mazda CX-901,275new8983Toyota bZ4X1,269+ 81.0%10084Nissan Versa1,267+ 233.4%17385Mitsubishi Eclipse Cross1,253– 13.1%7986Mercedes Sprinter1,230– 17.4%6787GMC Yukon1,192– 7.9%8088Chevrolet Traverse1,170– 21.1%7589Chevrolet Malibu1,166– 16.4%8190Nissan Murano1,087– 33.0%9191Acura MDX1,029+ 16.8%10992Chevrolet Tahoe1,026– 7.1%8793Ford Mustang Mach E1,007– 6.4%8494Toyota Tacoma1,006– 47.8%2295Chevrolet Colorado984– 34.3%7296Genesis GV70981+ 40.9%11697Honda Ridgeline977+ 29.6%12998Kia Carnival944– 46.4%6899GMC Canyon935– 20.2%111100Ford Mustang903+ 1.8%120101Chevrolet Bolt898– 69.9%29102GMC Yukon XL890– 24.7%95103Volvo XC60887+ 7.5%93104BMW X5883+ 4.6%83105Honda Odyssey838– 22.9%96106Volvo XC40801– 8.0%107107Land Rover Defender798+ 138.2%152108BMW X1789– 10.9%88109Chrysler Pacifica782– 39.8%59110Dodge Challenger782+ 74.6%144111Chevrolet Express775+ 59.5%108112Cadillac XT4772– 26.6%103113Subaru Impreza748+ 17.6%149114Ford Ranger739+ 0.8%140115Honda Accord738+ 169.3%105116Infiniti QX60736– 15.4%126117Lexus UX716+ 65.7%135118Ford Expedition704+ 12.6%123119Hyundai Santa Cruz697– 20.5%119120Lexus TX694new228121Cadillac Escalade690– 24.8%113122Hyundai Ioniq 6689new134123Jeep Gladiator688+ 12.4%127124Chevrolet Suburban676– 21.8%136125Porsche Macan671– 22.4%104126GMC Savana651+ 14.2%115127Kia Rio650– 44.3%98128Audi Q4 e-Tron644+ 26.5%101129GMC Acadia641– 46.3%86130Cadillac XT5635– 36.4%112131Subaru Solterra629+ 79.2%166132Kia Telluride627– 49.5%85133Honda Passport622– 0.3%138134Lincoln Nautilus618+ 19.5%151135Subaru WRX615+ 42.7%110136Range Rover   612+ 15.0%160137Chrysler Grand Caravan609+ 1.3%156138Nissan Leaf603+ 33.4%157139Ford E-Series601– 5.2%130140Lincoln Corsair599+ 0.5%162141Mercedes G Class/GLS594– 18.5%143142Mini Cooper591+ 11.3%142143Subaru Ascent590– 27.7%121144Kia Soul555– 46.2%114145Polestar 2550– 3.5%146146Buick Enclave523– 28.9%128147Jeep Wagoneer523+ 26.3%139148Volvo XC90522+ 23.7%147149BMW 3-Series499– 34.2%125150Ram ProMaster Van484– 65.3%106151Porsche Cayenne483– 34.3%131152Mercedes Metris478+ 214.5%232153Nissan Ariya470+ 7.8%167154Jeep Cherokee466– 63.0%99155Mitsubishi Mirage465– 34.9%141156Lincoln Aviator444+ 4.7%174157Mercedes C Class441– 33.6%145158Dodge Hornet408+ 10100.0%155159Mercedes E Class404+ 25.9%181160Tesla Model X (est)400+ 14.3%180161Nissan Frontier389– 60.9%122162Mini Countryman386– 24.0%168163Audi A3383+ 0.0%171164Kia EV9381new289165BMW i4367– 13.8%159166Ford Transit Connect357+ 71.6%161167Nissan Altima357– 13.3%176168Dodge Charger340– 52.4%118169Lexus IS338– 19.9%164170Chevrolet Corvette331– 46.3%137171Audi A5327– 41.6%133172Mercedes GLB327– 6.8%163173Cadillac Lyriq322+ 519.2%202174Cadillac XT6321– 3.0%179175Porsche 911321+ 9.2%154176BMW 4-Series305+ 13.4%170177Jaguar F-Pace305+ 79.4%206178Range Rover Sport294– 27.2%186179Audi A4287– 57.0%150180Toyota Crown272+ 44.7%191181BMW 2 Series265+ 170.4%196182Infiniti QX50264+ 34.7%209183BMW iX259– 32.6%172184Genesis G70250+ 29.5%197185Chevrolet Camaro242– 31.3%169186BMW X4241– 19.4%185187Lincoln Navigator234– 14.3%200188Audi Q8230– 35.6%177189Mercedes A Class/CLA226– 57.5%148190Genesis GV80216– 12.6%190191Volvo S60/V60210+ 27.3%189192BMW X6208+ 29.2%198193Lexus ES208– 16.5%184194Audi Q7207– 29.1%158195Ford Ecosport205– 62.0%215196Tesla Model S (est)200– 20.0%195197Vinfast VF8200new –198Acura TLX199– 39.9%199199Mercedes EQB188+ 38.2%217200Infiniti QX55185+ 29.4%231201Nissan Armada183– 33.2%205202BMW X7181– 29.0%201203Hyundai Sonata177– 72.5%175204Toyota Sequoia166+ 107.5%222205Volvo C40165– 5.7%210206Infiniti QX80158– 21.8%207207Lexus LX156– 1.3%203208Jeep Grand Wagoneer153– 4.4%213209Audi e-Tron151+ 5.6%187210Mercedes GLA151– 71.8%165211Cadillac CT5148– 46.8%193212Subaru BRZ140+ 60.9%192213Range Rover Velar139– 46.3%211214GMC Hummer134new277215Audi A6131+ 32.3%224216Chrysler 300131– 56.5%178217Infiniti Q50128– 8.6%229218Maserati Grecale120– 46.7%221219Alfa Romeo Tonale112new230220Toyota Land Cruiser112+ 10.9%226221Acura Integra111– 20.1%188222Range Rover Evoque109– 63.3%214223Lexus RZ108new212224Mazda MX-5 Miata101– 70.6%194225Lucid Air100+ 81.8%255226Land Rover Discovery Sport99+ 19.3%243227Cadillac CT498– 44.6%227228Mercedes S Class92+ 13.6%225229Toyota 8689+ 17.1%237230Land Rover Discovery83+ 97.6%250231Mercedes EQE SUV81new183232Audi R878+ 225.0%257233Nissan Maxima77+ 0.0%216234Alfa Romeo Stelvio75– 39.0%236235Ferrari73+ 1.4%248236Toyota Supra70+ 52.2%235237Porsche Boxster68+ 17.2%244238Mazda MX-3066– 54.5%220239BMW 5-Series65– 39.3%234240Genesis GV6064– 23.8%233241Mercedes EQE64+ 137.0%246242Mercedes EQS SUV64– 45.3%219243Nissan Z58– 64.0%238244BMW i556new272245GMC Hummer Pickup56new274246Audi e-Tron GT55– 19.1%256247Porsche Panamera51– 29.2%249248Lamborghini car50+ 11.1%261249Lamborghini Urus50+ 11.1%262250Mercedes AMG GT45– 31.8%239251Audi A744+ 63.0%265252Volvo S90/V9041– 18.0%241253Bentley Car36+ 2.9%269254Genesis G8036– 57.6%240255Jeep Renegade35– 42.6%253256Maserati Levante35+ 118.8%267257BMW 8-Series34– 41.4%252258Alfa Romeo Giulia33– 25.0%263259Porsche Taycan33– 72.7%208260Subaru Legacy33– 63.3%242261Porsche Cayman31– 43.6%245262BMW i730+ 172.7%273263Mclaren30– 14.3%270264Rivian R1S30– 40.0%258265Rivian R1T30– 40.0%259266Rolls Royce Cullinan30– 6.3%276267Mazda CX-929– 97.0%153268BMW 7-Series28– 40.4%264269Infiniti Q6028– 63.2%251270Lexus LC28+ 250.0%266271Jaguar F-Type27– 3.6%268272Jaguar XF25+ 212.5%284273Lexus RC25+ 47.1%275274Bentley Bentayga24+ 4.3%279275Mercedes EQS22– 57.7%254276BMW Z421+ 5.0%271277Kia K521– 93.4%204278Rolls Royce Car20– 9.1%280279Audi A817+ 70.0%281280BMW XM17+ 21.4%278281Audi TT16– 46.7%260282Jaguar E-Pace15+ 1400.0%296283Karma GS-615+ 50.0%292284Kia Stinger15– 94.5%218285Maserati MC2010– 47.4%283286Lexus GX8– 96.3%223287Lexus LS8– 11.1%294288Nissan GT-R8– 78.4%282289Toyota Mirai8+ 60.0%298290Maserati Quattroporte7– 53.3%293291Fiat 500X6+ 20.0%287292Jaguar i-Pace6– 64.7%288293Genesis G905– 70.6%286294Acura ILX3– 87.5%291295Maserati Ghibli 3– 25.0%295296Honda Insight1n/a –297Ram ProMaster City1– 99.5%247

Source: Manufacturers