The MG HS ranks at a record #3 in March.

41,313 new cars hit Taiwanese roads in March, a -6.4% year-on-year drop. The Q1 2023 volume is up 5.7% to 112,401. Toyota (-6.7%) matches the market to easily remain in the brands top spot with 23.8% share and 26.4% so far this year. Honda (-12.4%) struggles but rallies back up three spots on February to rank at #2 both for the month and year-to-date. Lexus (-21.5%) is down one rank on last month to #4 while MG (+200.1%) triples its sales year-on-year to #4 overall. Tesla (-15.6%) reappears in the Top 10 at #5 but skids year-on-year. Hyundai (+16.6%) and CMC (+0.1%) also shine.

Model-wise, the Toyota Corolla Cross (-31.7%) remains on top despite a searing loss and holds 5.5% of the market vs. 6.4% over Q1. The Toyota Town Ace (+20.5%) follows in strong fashion while the MG HS (+131.2%) breaks into the podium for the first time at #3. The Toyota RAV4 (+54.8%) and the new Toyota Yaris Cross round out the Top 5. All remaining Top 10 models drop by double-digits bar the Nissan X-Trail (+480.1%) boosted by the new generation. The Hyundai Tucson (+206.7%) and Volvo XC40 (+103.8%) also impress below.

Previous month: Taiwan February 2024: MG up to record third place, sales off -20% on Lunar New Year

One year ago: Taiwan February 2023: Hyundai, Tesla, Lexus impress in market up 12%

Full March 2024 Top 12 brands and Top 60 models below.

Taiwan March 2024 – brands:

PosBrandMar-24%/23Feb2024%/23PosFY231Toyota9,82523.8%– 6.7%129,66126.4%– 2.5%112Honda2,7106.6%– 12.4%57,5306.7%+ 6.7%223Lexus2,5646.2%– 21.5%27,5276.7%– 3.2%334MG2,2215.4%+ 200.1%36,2145.5%+ 193.4%6n/a5Tesla2,1355.2%– 15.6%n/an/an/an/an/an/a6Hyundai2,0985.1%+ 16.6%46,4345.7%+ 25.0%567Mercedes1,9644.8%– 5.4%66,5235.8%+ 1.2%448Nissan1,9524.7%– 15.2%95,1194.6%– 9.0%859CMC1,8814.6%+ 0.1%85,4844.9%+ 12.9%7810Mitsubishi1,4153.4%– 17.9%n/a3,7063.3%– 9.2%10n/a11Mazda1,4073.4%+ 8.2%73,5583.2%+ 16.7%11n/a12BMW1,3893.4%– 12.7%n/a3,7623.3%– 16.4%99n/aKia1,1372.8%+ 53.9%n/a2,9182.6%+ 58.4%n/an/an/aVolvon/an/an/an/a2,4392.2%+ 19.5%n/an/a

Taiwan March 2024 – models:

PosModelMar-24%/23Feb2024%/23PosFY231Toyota Corolla Cross2,2815.5%– 31.7%17,1556.4%– 21.7%112Toyota Town Ace1,9444.7%+ 20.5%35,2824.7%+ 16.7%243MG HS1,7114.1%+ 131.2%44,3023.8%+ 103.2%494Toyota RAV41,5733.8%+ 54.8%24,7354.2%+ 38.7%335Toyota Yaris Cross1,5023.6%new64,1813.7%new6286Honda CR-V1,4603.5%– 11.4%74,2533.8%+ 2.1%527Tesla Model Y1,3373.2%– 41.9%n/an/an/an/an/a108CMC Veryca1,1602.8%– 14.4%83,1572.8%– 10.8%869Lexus NX1,0792.6%– 32.1%53,2772.9%– 7.2%7710Nissan X-Trail9052.2%+ 480.1%211,7951.6%+ 368.7%162711Toyota Corolla Altis8902.2%– 28.8%92,9852.7%– 23.3%9512Hyundai Tucson8252.0%+ 206.7%112,5352.3%+ 127.6%102013Mitsubishi Delica7301.8%– 21.1%141,9131.7%– 12.1%141314CMC Zinger7211.7%+ 37.6%132,3272.1%+ 77.6%112115Honda HR-V6591.6%+ 20.3%171,7681.6%– 1.7%171416Mercedes GLC Class6511.6%– 11.7%261,9281.7%+ 33.3%131617Tesla Model X6241.5%n/an/an/an/an/an/a5318Volvo XC405951.4%+ 103.8%251,3481.2%+ 361.6%233619Nissan Sentra5791.4%– 0.5%321,2391.1%– 6.3%252920Ford Focus5761.4%– 61.2%121,9781.8%– 42.2%12821Mazda CX-55181.3%+ 9.1%151,1271.0%+ 10.3%262622MG ZS5101.2%n/a101,9121.7%n/a154723Lexus RX4851.2%– 9.3%231,4571.3%+ 1.8%201824Honda Fit4771.2%– 46.0%271,2411.1%+ 16.9%242325Hyundai Custin4591.1%– 28.2%161,5771.4%+ 17.2%181926Kia Sportage4591.1%n/a201,5241.4%n/a193827Toyota Vios4591.1%+ 16.5%221,3861.2%+ 6.9%211728Lexus UX4321.0%– 26.2%411,0200.9%– 20.7%272529Luxgen n74161.0%n/an/a5000.4%n/a45n/a30Nissan Kicks3810.9%– 64.2%191,3851.2%– 47.2%221131Skoda Octavia3350.8%+ 612.8%486030.5%+ 127.5%364532Suzuki Swift3270.8%– 5.5%308260.7%+ 2.5%293333Hyundai Porter3180.8%– 12.9%n/an/an/an/an/a3134Mercedes V Class3050.7%n/an/a4440.4%n/a47n/a35Toyota Sienta3010.7%– 37.0%n/an/an/an/an/a2236Hyundai Venue2910.7%– 29.2%299030.8%– 25.4%283437VW Tiguan2810.7%– 20.2%357030.6%– 1.4%312438Kia K25002760.7%+ 34.6%n/an/an/an/an/an/a39Mazda32750.7%– 21.2%287820.7%– 11.0%303040Ford Kuga2750.7%– 58.0%n/an/an/an/an/a1541Mazda CX-602610.6%n/a186450.6%n/a34n/a42Volvo XC602610.6%+ 28.6%515200.5%– 6.1%424443Mazda CX-302480.6%– 9.8%405560.5%– 46.3%393944VW Golf2470.6%+ 25.4%465530.5%+ 24.0%404145Land Rover Defender2270.5%n/a33n/an/an/an/an/a46Toyota Camry2230.5%– 39.6%346550.6%– 40.1%323747Mercedes C Class2140.5%+ 15.7%436500.6%– 20.4%334248Lexus LBX2050.5%new37n/an/anewn/an/a49Skoda Kamiq1950.5%+ 46.6%n/a3160.3%– 22.7%515450Audi A1/A31890.5%n/an/an/an/an/an/an/a51Lexus ES1850.4%– 24.5%396300.6%– 37.9%353552Subaru Forester1770.4%– 33.2%n/a3200.3%– 51.3%505153Tesla Model S1740.4%n/an/an/an/an/an/an/a54Skoda Kodiaq1650.4%+ 47.3%n/a2720.2%+ 9.2%564955VW T-Roc1570.4%+ 9.0%38n/an/an/an/a4056Kia Carnival1560.4%#DIV/0!523570.3%#DIV/0!495057BMW 3 Series1540.4%+ 12.4%574190.4%– 17.8%485558Mercedes GLB Class1540.4%– 5.5%n/an/an/an/an/an/a59Toyota Crown1400.3%new365680.5%new385960BMW X61380.3%n/an/an/an/an/an/an/a

Source: U-Car