Tesla sales crash -49.7% year-on-year in Italy in March.

The Italian new car market decreases -3.7% year-on-year in March to 162,083 units with a Q1 2024 result up 5.7% to 451,261. This is 16.1% below the pre-pandemic result of Q1 2019. Private sales skid -5.5% to 81,531 and 49.7% share vs. 50.6% a year ago, self-registrations grow 26% to 18,894 and 11.5% share vs. 8.8%, long term leases sink -27.1% to 34,461 and 21% share vs. 27.7% and short-term rentals surge 65.7% to 20,392 and 12.4% share vs. 7.2% in March 2023. Over Q1, private sales gain 7% to 254,798 and 55.7% share vs. 55% over the same period a year ago, self-registrations are up 15.1% to 43,962 and 9.6% share vs. 8.8%, long term leases drop -14.8% to 95,210 and 20.8% share vs. 25.8% last year, short term rentals soar 92.4% to 38,205 and 8.4% share vs. 4.6%. 

As far as propulsion is concerned, petrol is up 6.4% to 51,441 and 31.4% share vs. 28.4% in March 2023, diesel implodes -28% to 24,866 and 15.2% share vs. 20.3%, LPG edges down -3.2% to 12,519, HEVs defies the market with a 8.9% increase to 63,905 and 39% share vs. 34.5% a year ago and PHEVs sink -22.6% to 5,688 and 3.5% share vs. 4.3%. The most striking result of the month is BEVs imploding -34.5% to just 5,367 sales and 3.3% share vs. 4.8% last year. Year-to-date, petrol is up 20.7% to 141,592 and 31% share vs. 27.1% over Q1 2023, diesel is down -17.8% to 69,645 and 15.2% share vs. 19.6%, LPG is up 6.7% to 42,290 and 9.2% share, unchanged. HEVs step up 13.2% to 175,077 and 38.3% share vs. 35.8% whereas PHEVs skid -24.1% to 14,500 and 3.2% share vs. 4.4% and BEVs lose -18.5% to 13,406 and 2.9% share vs. 3.8% over Q1 2023.

For once local behemoth Fiat (-2.1%) beats the market even though it is in negative to 10.5% share, its lowest so far this year. Volkswagen (+14%), Toyota (+31.2%) and Dacia (+5.4%) all post very satisfying results below. Ford (-24.1%), Peugeot (-21.1%), Jeep (-11.7%) and Citroen (-5.8%) all lose share year-on-year whereas BMW (+5.5%) and Renault (+4.9%) progress. Further down, MG (+66.9%), Volvo (+55.1%), Porsche (+33.3%), Honda (+20.4%), Mercedes (+16.3%) and Skoda (+14.3%) all impress. Notice also Tesla (-49.7%) losing almost half its sales compared to March 2023. We welcome BYD at #43.

Over in the models lane, the Fiat Panda (+19%) consolidates its pole position with 7.3% share, distancing the Dacia Sandero (+35.1%) as it has been the case for the past three months. The Lancia Ypsilon (-4.2%) jumps back onto the podium at #3, knocking the Citroen C3 (+15.5%) off to #4. The Toyota Yaris Cross (-17.9%) remains in 5th place above the Toyota Yaris (+133.8%) showing great health. The VW T-Roc (+27.8%) is back inside the Top 10 at #7, while the Jeep Avenger (+274.9%) celebrates one year in market at #8 vs. #6 year-to-date. The Peugeot 208 (+27%) and Renault Clio (+45%) close the Top 10 in strong fashion.

Previous month: Italy February 2024: Fiat Panda, Dacia Sandero and Citroen C3 top market up 12.8%

One year ago: Italy March 2023: Toyota Yaris Cross on podium, Peugeot 3008 #8, sales up 40.8%

Full March 2024 Top 50 All brands and Top 50 models below.

Italy March 2024 – brands:

PosBrandMar-24%/23Feb2024%/23PosFY231Fiat17,01210.5%– 2.1%150,51211.2%– 0.2%112Volkswagen13,3528.2%+ 14.0%332,5987.2%– 4.4%323Toyota12,9458.0%+ 31.2%233,9507.5%+ 22.5%234Dacia8,5205.3%+ 5.4%427,8116.2%+ 13.3%445Peugeot8,3585.2%– 21.1%524,3505.4%+ 9.4%576Renault7,6854.7%+ 4.9%620,9404.6%– 0.6%667Ford7,4334.6%– 24.1%820,1074.5%– 15.2%858Jeep7,0614.4%– 11.7%720,8394.6%+ 0.1%789Citroen6,8564.2%– 5.8%919,8504.4%+ 20.0%91110BMW6,4684.0%+ 5.5%1118,7694.2%+ 25.2%111011Audi6,2493.9%– 9.0%1019,1714.2%+ 12.5%10912Mercedes6,0273.7%+ 16.3%1812,4442.8%– 9.0%161213Nissan5,2403.2%+ 0.2%1712,9102.9%+ 16.5%151714Lancia4,8453.0%– 4.2%1412,9232.9%+ 16.4%141515Opel4,6902.9%– 32.1%1513,6503.0%– 3.3%131616Hyundai4,6572.9%– 6.0%1213,7513.0%+ 9.4%121317Kia4,5012.8%– 5.6%1612,1872.7%– 2.5%171418MG3,9692.4%+ 66.9%209,9272.2%+ 106.9%192019Skoda3,6772.3%+ 14.3%199,7412.2%+ 15.3%201920Suzuki3,3872.1%– 3.5%1310,9252.4%+ 30.4%181821Alfa Romeo2,7011.7%– 9.7%216,5241.4%– 0.2%212122Volvo2,4471.5%+ 55.1%255,8131.3%+ 32.8%222523Cupra1,6431.0%– 10.7%234,4901.0%+ 18.5%232424Tesla1,4650.9%– 49.7%223,7200.8%– 18.2%282625Mazda1,4260.9%– 11.8%264,3041.0%– 15.2%242726Mini1,3340.8%– 35.5%273,7230.8%– 31.6%272327Porsche1,0490.6%+ 33.3%292,6080.6%+ 24.3%293028Seat1,0340.6%– 31.7%243,9010.9%+ 13.0%262829Land Rover7810.5%+ 5.1%302,5600.6%+ 2.3%302930Honda7610.5%+ 20.4%312,0800.5%+ 30.8%313331DS7330.5%– 11.5%331,6820.4%– 18.0%323232DR Motor6490.4%– 78.7%284,0640.9%– 41.4%252233EVO4760.3%+ 20.5%321,5810.4%+ 34.4%333134Lexus4430.3%+ 52.2%341,2480.3%+ 79.3%343635Mitsubishi4330.3%+ 48.3%367590.2%+ 43.5%374036Smart4140.3%– 25.3%388810.2%– 33.9%353437Maserati3490.2%– 25.6%378020.2%– 23.7%363538Subaru1500.1%– 62.0%394030.1%– 46.6%393839Jaguar1370.1%+ 4.6%403930.1%+ 14.2%403940Lynk & Co1340.1%– 75.0%422790.1%– 80.6%423741EMC850.1%+ 7.6%413120.1%+ 39.9%41n/a42Ferrari760.0%– 7.3%432250.0%+ 11.4%434343BYD700.0%newn/a1580.0%new44n/a44Lamborghini590.0%+ 110.7%451310.0%+ 26.0%454445Sportequipe570.0%+ 5600.0%355050.1%+ 12525.0%38n/a46SsangYong410.0%+ 36.7%441300.0%+ 18.2%464547Lotus320.0%+ 433.3%46820.0%+ 241.7%484648Mahindra260.0%– 39.5%47830.0%– 29.7%474249Polestar260.0%– 81.0%49370.0%– 85.1%494150Aston Martin90.0%+ 50.0%48300.0%+ 11.1%5047 –Others1110.1%+ 82.0% –3980.1%+ 135.5% – –

Italy March 2024 – models:

PosModelMar-24%/23Feb2024%/23PosFY231Fiat Panda11,8067.3%+ 19.0%134,3257.6%+ 20.0%112Dacia Sandero5,5353.4%+ 35.1%217,8844.0%+ 40.1%223Lancia Ypsilon4,8453.0%– 4.2%412,9232.9%+ 16.4%434Citroen C34,4902.8%+ 15.5%313,7163.0%+ 49.2%385Toyota Yaris Cross3,8492.4%– 17.9%510,6152.4%– 4.3%546Toyota Yaris3,7602.3%+ 133.8%68,3821.9%+ 28.9%11167VW T-Roc3,4032.1%+ 27.8%268,4081.9%– 11.1%968Jeep Avenger3,2652.0%+ 274.9%710,5982.3%+ 1109.8%6189Peugeot 2083,2112.0%+ 27.0%109,1372.0%+ 80.3%71410Renault Clio3,0551.9%+ 45.0%128,1911.8%+ 22.8%141311Ford Puma3,0061.9%+ 12.7%148,2921.8%+ 18.0%13912Renault Captur2,9311.8%– 2.7%88,3321.8%– 2.5%12713VW T-Cross2,7751.7%+ 46.7%176,1041.4%– 3.4%212014MG ZS2,7511.7%+ 235.5%167,4681.7%+ 271.5%152215Nissan Qashqai2,7511.7%– 10.4%196,9071.5%+ 11.2%172116Peugeot 20082,7251.7%+ 0.5%138,4711.9%+ 49.3%81517Dacia Duster2,5841.6%– 21.2%118,3981.9%– 13.0%101018Kia Sportage2,4311.5%+ 3.3%216,1131.4%+ 24.0%192319Jeep Renegade2,3241.4%– 44.0%205,6661.3%– 54.7%221120Toyota Aygo X2,1871.3%+ 127.8%185,6281.2%+ 69.5%233021Fiat 5002,1041.3%– 31.9%156,6121.5%– 39.6%18522Opel Corsa2,0501.3%– 52.1%246,1051.4%– 24.8%201723Fiat 500X1,9931.2%– 36.7%96,9171.5%– 14.1%161224Nissan Juke1,8841.2%+ 30.9%434,3471.0%n/a284025BMW X11,7601.1%+ 26.8%275,0731.1%+ 67.4%243226Ford Focus1,6851.0%– 11.9%473,6740.8%– 37.5%372927Mercedes GLA1,6811.0%+ 48.8%463,6980.8%+ 6.7%363728Alfa Romeo Tonale1,6321.0%– 23.3%284,7111.0%+ 4.1%262529VW Golf1,6111.0%+ 40.0%443,4290.8%n/a394530Jeep Compass1,5741.0%– 49.7%234,9001.1%– 37.0%251931VW Taigo1,5711.0%+ 43.9%333,6450.8%+ 14.8%384932VW Polo1,5611.0%– 11.2%294,5011.0%+ 8.2%272633Citroen C3 Aircross1,5240.9%– 17.0%323,9680.9%– 14.4%323534Toyota C-HR1,5010.9%+ 41.7%304,0860.9%+ 26.7%31n/a35Audi Q31,3540.8%– 27.9%373,8920.9%– 7.1%353136VW Tiguan1,2540.8%– 29.1%n/a3,2430.7%– 37.1%402837Hyundai Tucson1,2540.8%– 41.4%n/a2,9970.7%– 39.5%443438Audi A31,2100.7%+ 19.4%313,9410.9%+ 54.1%334139Ford Kuga1,1760.7%– 54.5%254,2240.9%– 23.3%292740Peugeot 30081,1700.7%– 64.7%403,1640.7%– 52.6%422441Hyundai i101,1090.7%– 1.9%224,2200.9%+ 23.0%303342Volvo XC601,0800.7%+ 132.8%n/a2,5090.6%+ 88.2%n/an/a43Skoda Kamiq1,0650.7%n/an/an/an/an/an/an/a44Suzuki Vitara1,0390.6%– 11.0%393,2130.7%+ 15.1%415045Alfa Romeo Stelvio1,0380.6%+ 31.6%n/a1,7510.4%– 4.0%n/an/a46MG HS1,0310.6%– 6.8%n/an/an/an/an/an/a47Skoda Fabia1,0170.6%+ 44.1%n/a2,4400.5%+ 33.5%n/an/a48Fiat Tipo1,0120.6%– 14.6%n/an/an/an/an/a4449Opel Mokka9860.6%– 30.9%343,9210.9%+ 25.7%344250Cupra Formentor9730.6%– 34.6%382,7060.6%– 12.9%4736n/aSuzuki Ignis9390.6%+ 17.0%353,1610.7%+ 76.4%4343n/aKia Picanto9120.6%+ 3.9%n/a2,5360.6%– 18.1%4939n/aHyundai i208610.5%+ 8.8%422,8380.6%+ 67.1%46n/an/aMini Hatch8180.5%n/a482,5950.6%n/a48n/an/aTesla Model Y7870.5%– 53.6%362,3450.5%– 20.8%n/an/an/aAudi Q27740.5%n/a412,9310.6%n/a45n/an/aTesla Model 36090.4%– 45.8%n/a1,2790.3%– 5.0%n/an/an/aVolvo XC40n/an/an/an/a2,5350.6%– 8.8%50n/a

Source: UNRAE