BMW sales almost double year-on-year in February.

Note: January figures are also included in the data section of this article.

After gaining 5.5% year-on-year in January to 11,074 units (+6.6% to 12,084 including LCVs), the Moroccan new car market returns to negative territory in February at -12.3% to 9,463 units (-9.3% to 10,765 including LCVs). The year-to-date tally is down -3.5% to 20,537 for Passenger Cars and up 20.7% to 2,312 for Light Commercial Vehicles. 

Dacia (-0.8%) limits its fall to improve to 26.1% share, and now holds 30.5% year-to-date with sales up a fantastic 28%. Renault (-25.7%) and Hyundai (-43%) freefall whereas Opel (+25.1%) shines at #4, up one spot on January and two on its FY2023 ranking at #4. Volkswagen (-3%) rounds out the Top 10 and beats the market. The next five brands are all in positive, with BMW (+92.9%) and Audi (+45.6%) the most impressive. Kia (+24.4%) and Fiat (+17.6%) also impress while Toyota (+2.3%) is weaker yet still in the black.

Previous post: Morocco Full Year 2023: Renault Express first non-Dacia to lead in over 10 years

One year ago: Morocco February 2023: Sales down another -12.1%., Renault, Hyundai and Skoda in great shape

Full January and February 2024 Top 35 All brands rankings below.

Morocco January 2024 – brands (PC only):

PosBrandJan-24%/23DecFY231Dacia3,79034.2%+ 57.8%112Renault1,52213.7%– 17.8%323Hyundai1,0519.5%– 35.2%934Volkswagen6025.4%+ 0.7%655Opel5645.1%+ 60.7%466Citroen4203.8%+ 101.9%577Toyota3863.5%– 7.7%1198Fiat3833.5%+ 63.7%8119Audi3663.3%+ 15.1%121010Skoda2662.4%– 21.3%101211Mercedes2492.2%– 1.6%141512Kia2392.2%– 24.8%7813Seat 1861.7%– 7.0%151414BMW1801.6%– 22.1%131315Peugeot1491.3%– 61.9%2416Cupra830.7%+ 107.5%222217Volvo810.7%+ 12.5%161618Ford790.7%– 38.3%191719Land Rover720.7%– 13.3%172020MG600.5%+ 1400.0%202121Jeep560.5%– 41.1%211922Porsche560.5%+ 75.0%282423Nissan480.4%– 58.3%181824Geely310.3%new243425DFSK290.3%– 38.3%232326Alfa Romeo200.2%+ 11.1%252627Suzuki200.2%– 13.0%312828Lexus170.2%+ 88.9%273029Honda160.1%+ 100.0%302930DS120.1%– 25.0%262531Jaguar110.1%– 8.3%323332BYD100.1%new333533Mini90.1%– 18.2%292734Mahindra90.1%– 50.0% –3235Alpine20.0%new –37

Morocco February 2024 – brands:

PosBrandFeb-24%/23Jan2024%/23PosFY231Dacia2,46726.1%– 0.8%16,25730.5%+ 28.0%112Renault1,31013.8%– 25.7%22,83213.8%– 21.7%223Hyundai7908.3%– 43.0%31,8419.0%– 38.8%334Opel6637.0%+ 25.1%51,2276.0%+ 39.3%465Volkswagen5145.4%– 3.0%41,1165.4%– 1.1%556Kia4134.4%+ 24.4%126523.2%+ 0.3%1087Audi3934.2%+ 45.6%97593.7%+ 29.1%7108Fiat3814.0%+ 17.6%87643.7%+ 36.9%6119Toyota3533.7%+ 2.3%77393.6%– 3.1%8910BMW3533.7%+ 92.9%145332.6%+ 28.7%121311Citroen2973.1%– 34.7%67173.5%+ 8.1%9712Skoda2722.9%– 5.9%105382.6%– 14.2%111213Seat 2422.6%+ 80.6%134282.1%+ 28.1%141414Mercedes2352.5%– 6.4%114842.4%– 4.0%131515Peugeot1281.4%– 82.0%152771.3%– 74.8%15416Volvo870.9%+ 3.6%171680.8%+ 7.7%161617Cupra710.8%+ 26.8%161540.7%+ 60.4%172218Ford700.7%– 53.3%181490.7%– 46.4%181719Jeep660.7%– 38.3%211220.6%– 39.6%201920Land Rover640.7%– 3.0%191360.7%– 8.7%192021MG500.5%n/a201100.5%######212122Porsche380.4%+ 35.7%22940.5%+ 56.7%222423Geely350.4%new24660.3%new243424Nissan340.4%– 75.2%23820.4%– 67.5%231825Honda260.3%+ 271.4%29420.2%+ 180.0%262926Alfa Romeo210.2%+ 5.0%26410.2%+ 7.9%272627Mini200.2%– 9.1%33290.1%– 12.1%292728Suzuki170.2%+ 30.8%27370.2%+ 2.8%282829DS150.2%– 31.8%30270.1%– 28.9%302530DFSK140.1%– 64.1%25430.2%– 50.0%252331Lexus90.1%+ 200.0%28260.1%+ 116.7%313032Jaguar70.1%+ 0.0%31180.1%– 5.3%323333BYD50.1%new32150.1%new333534Mahindra30.0%– 78.6%34120.1%– 62.5%343235Alpine20.0%new3540.0%new3537

Source: Manufacturers