The Toyota Prado is the most popular vehicle in Iceland in February.

New car sales in Iceland continue to crash in February at a devastating -57.5% to just 397 units, leading to a year-to-date volume down -48.7% to 854. This fall is due to the discontinuation of the VAT discount for electric vehicles as well as the implementation of a kilometre-rate charge for all EVs. Toyota (-4.1%) limits its fall and sees its market share shoot up to 23.7% and 20.5% year-to-date. Land Rover (-11.4%) also falls much slower than the market and advances to #2 overall, distancing Kia (-63%) and Tesla (-86%). Subaru (+200%) defies the surrounding gloom and ranks #5 vs. #19 in January and over the Full Year 2023. Volvo (-47.2%) and Mercedes (-40.7%) also beat the market below. The Toyota Prado takes control of the models charts with 8.1% share for the month and 6.3% year-to-date. It is followed by the Tesla Model Y, Toyota RAV4, Kia Sorento and Dacia Duster.

Previous month: Iceland January 2024: Dacia Duster and Sandero top market off -37.5%

One year ago: Iceland February 2023: Tesla Model Y ultra dominant, Peugeot 20089 up to #2, market up 5.9%

Full February 2024 Top 36 All brands and Top 20 models below.

Iceland February 2024 – brands:

PosBrandFeb-24%/23Jan2024%/23PosFY231Toyota9423.7%– 4.1%117520.5%– 26.8%122Land Rover317.8%– 11.4%3667.7%+ 11.9%3113Kia307.6%– 63.0%4617.1%– 69.5%434Tesla246.0%– 86.0%11364.2%– 79.7%815Subaru215.3%+ 200.0%19283.3%+ 115.4%11196Volvo194.8%– 47.2%12303.5%– 63.0%1077Mazda174.3%– 60.5%16273.2%– 61.4%1288Dacia164.0%– 61.9%2698.1%+ 0.0%249Mercedes164.0%– 40.7%7384.4%– 19.1%61010Hyundai153.8%– 75.8%5404.7%– 69.7%5611Nissan133.3%+ 85.7%6384.4%+ 153.3%71612Volkswagen112.8%– 75.6%8323.7%– 55.6%9513BMW112.8%+ 37.5%9263.0%+ 23.8%131814Jeep112.8%– 50.0%14222.6%– 18.5%142215Skoda102.5%– 61.5%18192.2%– 64.8%16916Ford92.3%– 25.0%25121.4%– 50.0%181217Polestar82.0%– 46.7%26111.3%– 45.0%201518Audi51.3%– 37.5%10192.2%– 29.6%151719Benimar51.3%n/a –50.6%+ 400.0%304420Renault41.0%– 76.5%13151.8%– 66.7%171421Peugeot 41.0%– 92.7%3150.6%– 91.4%292022Honda30.8%– 25.0%2280.9%– 20.0%222623Ssangyong30.8%+ 50.0%2380.9%+ 14.3%233624Lexus30.8%– 80.0%2760.7%– 64.7%242325Ineos20.5%new2850.6%new284626Mini20.5%n/a –20.2%n/a353827Smart10.3%n/a15121.4%n/a192728MG10.3%– 96.2%2060.7%– 78.6%252129Porsche10.3%– 66.7%2160.7%– 57.1%263030BYD10.3%new2450.6%new272831Suzuki10.3%– 66.7%2930.4%– 75.0%311332Alfa Romeo10.3%n/a3420.2%n/a325033Citroen10.3%– 75.0%3320.2%– 50.0%332534Jaguar10.3%+ 0.0%3220.2%+ 0.0%343735Maxus10.3%– 94.7% –10.1%– 96.7%372936Opel10.3%– 91.7% –10.1%– 95.7%3824

Iceland February 2024 – models:

PosModelFeb-24%Jan2024%/23PosFY231Toyota Land Cruiser Prado328.1%3546.3%-28.0%152Tesla Model Y225.5%7344.0%-79.5%413Toyota RAV4205.0%4424.9%2.4%244Kia Sorento184.5%12273.2%-18.2%5185Dacia Duster164.0%1424.9%-34.4%326Toyota C-HR164.0%n/a192.2%n/a10n/a7Land Rover Defender143.5%13232.7%-46.5%7218Subaru Forester143.5%n/a161.9%n/a11n/a9Polestar 282.0%n/a111.3%-45.0%181110Jeep Wrangler71.8%21131.5%n/a12n/a11Nissan Qashqai71.8%19131.5%n/a135412Range Rover Sport61.5%5222.6%n/a8n/a13Toyota Yaris Cross61.5%20121.4%-42.9%152614Range Rover61.5%n/a111.3%n/a19n/a15Hyundai Tucson61.5%n/a91.1%-72.7%262016Ford Mustang Mach-E61.5%n/a80.9%n/a282317Toyota Yaris  51.3%6192.2%-47.2%9718Toyota Corolla51.3%n/a91.1%-67.9%231219Volvo XC9051.3%n/a91.1%-35.7%273820Subaru Outback51.3% –50.6%n/a45n/a

Source: Manufacturers