Honda sales are up 143.6% year-on-year in February.

According to estimates by local consultancy Desrosiers Automotive, the Canadian new car market scores a record February volume at +24.4% year-on-year to around 129,000 units. This marks a 16th consecutive month of year-on-year lifts. The SAAR stands at 2.11 million units, its highest level since January 2018. Year-to-date volumes are up 19.7% to 242,000. The main force in the market is the pent-up demand accumulated in the past 4 years following the pandemic and supply shortages. It remains to be seen all long this will last in a context of increasing vehicle prices and high interest rates.

Among groups communicating monthly data, Honda Canada is up a whopping 125% year-on-year with Toyota Motor also very dynamic at +45%. Hyundai-Kia is a lot more reserved at +1.4%. Brand-wise, Toyota climbs up 54.1%, Honda is up 143.6%, Subaru up 69%, Mazda up 50.1% and Acura up 27.5%. Disappointing results for Hyundai (-0.9%), Lexus (+0.8%), Kia (+3.3%) and Volvo (+6.5%).

As for models with available monthly figures, the Toyota RAV4 (+54.4%) impresses but not as much as the Honda CR-V (+408%). The Honda Civic (+58.5%), Subaru Crosstrek (+62.8%), Toyota Corolla (+69.1%), Kia Sportage (+68.4%) and Subaru Forester (+170.3%) also shine.

Previous month: Canada January 2024: Subaru, Honda impress in solid market

One year ago: Canada February 2023: Kia, Lexus outstanding again, market up 5.1%

Full February 2024 data for selected groups, brands and models below.

Note: Only companies still sharing monthly data are represented here. Most companies now report quarterly. Mazda and Volvo don’t report model detail.

Canada February 2024 – groups:

GroupFeb-24/232024/23Toyota Motor Co.17,453+ 45.0%32,979+ 32.5%Hyundai-Kia15,858+ 1.4%29,844+ 5.7%Honda Canada10,238+ 125.0%18,403+ 79.6%Subaru5,602+ 69.0%11,277+ 76.9%Mazda4,075+ 50.1%8,549+ 46.0%Volvo Cars Canada854+ 6.5%1,447– 6.0%

Canada February 2024 – brands:

BrandFeb-24/232024/23Toyota15,386+ 54.1%29,039+ 41.3%Honda9,307+ 143.6%16,762+ 96.3%Hyundai8,636– 0.9%15,697– 0.2%Kia6,742+ 3.3%13,265+ 12.5%Subaru5,602+ 69.0%11,277+ 76.9%Mazda4,075+ 50.1%8,549+ 46.0%Lexus2,067+ 0.8%3,940– 9.1%Acura931+ 27.5%1,641– 3.9%Volvo854+ 6.5%1,447– 6.0%Genesis480+ 23.1%882+ 22.8%

Canada February 2024 – models:

ModelFeb-24/232024/23Toyota RAV46,932+ 54.4%12,003+ 46.7%Honda CR-V4,465+ 408.0%7,526+ 183.3%Honda Civic2,319+ 58.5%4,078+ 51.8%Hyundai Kona2,228+ 13.6%4,400+ 29.8%Hyundai Tucson2,228+ 23.7%3,573+ 11.8%Subaru Crosstrek2,169+ 62.8%4,334+ 94.3%Toyota Corolla1,938+ 69.1%4,194+ 54.1%Kia Seltos1,714– 13.3%3,440+ 16.2%Kia Sportage1,691+ 68.4%3,299+ 85.3%Subaru Forester1,568+ 170.3%2,959+ 154.9%Hyundai Elantra1,259– 29.8%2,590– 22.1%Subaru Outback1,085+ 74.2%2,459+ 69.2%Honda HR-V1,032+ 78.5%2,282+ 70.6%Kia Forte1,020+ 11.0%1,782– 14.4%Toyota Corolla Cross1,000+ 53.8%2,053+ 40.9%Toyota Tundra976+ 6.9%2,095+ 45.5%Hyundai Venue962+ 5.8%1,567– 1.9%Lexus NX727– 11.8%1,397– 19.9%Toyota Sienna679+ 830.1%1,111+ 261.9%Toyota Camry651– 10.0%929– 18.7%Lexus RX641– 25.9%1,227– 29.8%Toyota Grand Highlander525new1,107newToyota 4Runner515+ 138.4%952+ 73.4%Toyota Highlander514– 51.4%1,124– 56.9%Kia Niro513+ 25550.0%873+ 43550.0%Hyundai Palisade490+ 0.4%799– 23.5%Hyundai Santa Fe489– 39.7%865– 42.6%Hyundai Ioniq 5457+ 30.9%856+ 33.3%Kia EV6457+ 308.0%895+ 378.6%Toyota Venza457+ 1135.1%718+ 375.5%Acura RDX447+ 6.2%763– 17.4%Honda Ridgeline406+ 56.2%605+ 27.4%Honda Pilot404+ 159.0%887+ 112.7%Toyota bZ4X399+ 375.0%840+ 183.8%Toyota Prius397+ 1790.5%1,085+ 996.0%Acura MDX374+ 95.8%677+ 35.1%Kia Sorento332– 48.1%720– 42.5%Kia Carnival283– 55.5%665– 28.7%Kia Soul250– 24.5%425– 45.2%Subaru Impreza246+ 16.6%383– 0.8%Honda Accord240+ 4700.0%476+ 4660.0%Lexus UX238+ 107.0%449+ 68.8%Hyundai Ioniq 6237new531newHyundai Santa Cruz234– 24.3%450– 26.9%Kia Rio229– 19.4%587– 21.4%Genesis GV70228+ 36.5%518+ 57.4%Honda Odyssey222– 27.5%535– 11.0%Honda Passport218+ 26.0%372+ 4.8%Subaru WRX211+ 38.8%499+ 47.6%Subaru Ascent191– 20.4%384– 24.3%Toyota Tacoma188– 61.8%435– 69.6%Lexus TX183new386newKia Telluride162– 62.3%416– 44.2%Lexus IS126+ 24.8%194– 17.1%Genesis G70124+ 47.6%159+ 22.3%Toyota Crown96+ 2300.0%170+ 4150.0%Subaru Solterra86– 27.7%179– 10.9%Genesis GV8085+ 19.7%129– 8.5%Kia EV983new133newAcura TLX74+ 5.7%121– 38.9%Lexus ES62– 1.6%121– 18.8%Hyundai Sonata52– 82.3%66– 83.8%Lexus LX50+ 150.0%81+ 92.9%Subaru BRZ42+ 61.5%66+ 69.2%Toyota Sequoia39+ 95.0%92+ 100.0%Toyota Land Cruiser38+ 52.0%71+ 14.5%Toyota Supra36+ 350.0%52+ 126.1%Acura Integra34– 15.0%77+ 8.5%Genesis GV6029– 21.6%50– 3.8%Lexus RZ21new50newGenesis G8014– 33.3%25– 51.9%Lexus RC8n/a13+ 550.0%Lexus LC6+ 50.0%9+ 50.0%Kia K54– 95.5%19– 90.4%Kia Stinger4– 96.1%11– 91.1%Subaru Legacy4– 87.5%14– 75.4%Lexus GX3– 94.6%8– 94.2%Toyota 863– 85.7%5– 85.3%Toyota Mirai3+ 200.0%3– 40.0%Acura ILX2– 75.0%3– 78.6%Lexus LS2+ 0.0%5– 16.7%Honda Insight1n/a1n/a

Source: Manufacturers