MG is up to #3 brand in Taiwan in February, with the HS ranking at #4.

With the Lunar New Year falling in February this year, there was only 16 working days in the month and sales reflects this at -20% year-on-year to 26,267 units. The year-to-date tally is now up 5.1% to 71,088. Toyota (-5.8%) resists much better than the market to lodge a strong 28.8% share. It is followed by Lexus (-34.3%) in difficulty year-on-year as its February 2023 result was an all-time high share. The performance of the month is delivered by MG (+147.5%) completely defying the depleted market to reach a record 3rd place with 6.5% share. Mazda (-3.7%) is up from outside the January Top 10 directly to #7 while Hyundai (-6.5%), Nissan (-13.3%) and CMC (-15.1%) all gain market share vs. last year.

Model-wise, Toyota monopolises the podium with the Corolla Cross (-34.4%) #1 again despite a harsh year-on-year drop, followed by the RAV4 (+141.8%) up to its highest share in two years – since February 2022 – at 6%. The Toyota Town Ace (-0.4%) is stable and rounds out the podium. The MG HS (+53.7%) climbs further to a record 4th place ahead of the Lexus NX (-35.6%). The Toyota Yaris Cross confirms it is an instant blockbuster in Taiwan at #6, down two spots on last month. The MG ZS breaks into the Top 10 for the first time, up 5 ranks on December to #10. Notice also the Kia Sportage (+136.4%), Hyundai Tucson (+27.6%), Mazda CX-5 (+21.1%), Hyundai Custin (+15.4%) and CMC Zinger (+6.3%) all posting outstanding scores.

Previous month: Taiwan January 2024: Toyota Yaris Cross up to #4, MG HS at #6 in market up 58.8%

One year ago: Taiwan February 2023: Lexus breaks share record at 8.7%, market bouncing back up 35.2%

Full February 2024 Top 10 brands and Top XX models below.

Taiwan February 2024 – brands:

PosBrandFeb-24%/23Jan2024%/23PosFY231Toyota7,55628.8%– 5.8%119,83627.9%– 0.2%112Lexus1,8867.2%– 34.3%44,9637.0%+ 9.9%233MG1,7156.5%+ 147.5%73,9935.6%+ 189.8%6n/a4Hyundai1,6006.1%– 6.5%54,3366.1%+ 29.5%565Honda1,4955.7%– 34.1%24,8206.8%+ 21.5%326Mercedes1,3355.1%– 28.2%34,5606.4%+ 4.4%447Mazda1,2914.9%– 3.7%n/a2,1513.0%+ 23.1%11n/a8CMC1,2254.7%– 15.1%63,6035.1%+ 21.4%789Nissan1,1554.4%– 13.3%83,1674.5%– 3.9%8510Ford8883.4%– 48.3%102,4683.5%– 29.6%97n/aBMW6462.5%– 37.8%92,3733.3%– 18.5%109n/aKia6172.3%n/an/a1,7812.5%+ 61.5%n/an/an/aVolkswagen5582.1%– 48.9%n/an/an/an/an/a10n/aVolvon/an/an/an/a1,3151.8%+ 9.6%n/an/a

Taiwan January 2024 – models:

PosModelFeb-24%/23Jan2024%/23PosFY231Toyota Corolla Cross1,7046.5%– 34.4%14,8746.9%– 15.9%112Toyota RAV41,5866.0%+ 141.8%53,1624.4%+ 31.9%333Toyota Town Ace1,3004.9%– 0.4%23,3384.7%+ 14.6%244MG HS1,0654.1%+ 53.7%62,5913.6%+ 88.2%695Lexus NX9283.5%– 35.6%82,1983.1%+ 13.1%776Toyota Yaris Cross9213.5%new42,6793.8%#DIV/0!5287Honda CR-V8143.1%– 37.8%32,7933.9%+ 10.9%428CMC Veryca7672.9%– 24.2%91,9972.8%– 8.5%969Toyota Corolla Altis6892.6%– 31.3%72,0952.9%– 20.7%8510MG ZS6502.5%n/a151,4022.0%#DIV/0!134711Hyundai Tucson6432.4%+ 27.6%111,7102.4%+ 102.4%102012Ford Focus5111.9%– 58.4%131,4022.0%– 27.5%12813CMC Zinger4581.7%+ 6.3%101,6062.3%+ 104.3%112114Mitsubishi Delica4281.6%– 40.7%141,1831.7%– 5.5%151315Mazda CX-54191.6%+ 21.1%436090.9%+ 11.3%272616Hyundai Custin4131.6%+ 15.4%181,1181.6%+ 58.4%161917Honda HR-V3841.5%– 53.7%171,1091.6%– 11.3%171418Mazda CX-603841.5%newn/a3840.5%new41n/a19Nissan Kicks3581.4%– 35.3%201,0041.4%– 35.6%191120Kia Sportage3311.3%+ 136.4%161,0651.5%+ 178.8%183821Nissan X-Trail3161.2%+ 39.2%228901.3%+ 292.1%222722Toyota Vios3131.2%– 5.7%219271.3%+ 2.7%211723Lexus RX2991.1%– 42.9%199721.4%+ 8.5%201824Mercedes GLE Class2691.0%+ 37.2%395090.7%+ 4.7%294825Volvo XC402621.0%n/a247531.1%n/a243626Mercedes GLC Class2521.0%– 18.2%121,2771.8%+ 80.1%141627Honda Fit2450.9%+ 105.9%237641.1%+ 326.8%232328Mazda32430.9%– 42.0%355070.7%– 4.3%303029Hyundai Venue2340.9%– 33.1%286120.9%– 23.4%263430Suzuki Swift2160.8%– 25.5%344990.7%+ 8.5%323331Mitsubishi Colt Plus1970.7%– 29.4%314910.7%+ 2.3%333232Nissan Sentra1950.7%– 34.6%256600.9%– 10.9%252933Land Rover Defender1860.7%n/an/an/an/an/an/an/a34Toyota Camry1780.7%– 22.6%374320.6%– 40.3%373735VW Tiguan1730.7%– 52.1%384220.6%+ 16.9%402436Toyota Crown1710.7%new364280.6%new395937Lexus LBX1690.6%newn/an/an/anewn/an/a38VW T-Roc1600.6%– 24.5%n/an/an/an/an/a4039Lexus ES1540.6%– 43.8%334450.6%– 42.1%353540Mazda CX-301540.6%– 74.8%483080.4%– 59.5%423941Lexus UX1510.6%– 68.7%275880.8%– 16.2%282542Lexus LM1460.6%new294630.7%new34n/a43Mercedes C Class1430.5%– 48.9%324360.6%– 31.0%364244Mercedes EQE SUV1350.5%newn/a2090.3%new50n/a45Mercedes E Class1310.5%– 18.6%304300.6%+ 41.0%385746VW Golf1270.5%– 16.4%443060.4%+ 22.9%434147Ford Ranger1170.4%n/an/a2300.3%n/a48n/a48Skoda Octavia1130.4%+ 28.4%462680.4%+ 22.9%454549Skoda Scala1090.4%+ 202.8%n/a1840.3%+ 80.4%57n/a50Suzuki Carry1040.4%+ 1.0%n/an/an/an/an/an/a51Volvo XC60890.3%– 52.4%452590.4%– 26.2%474452Kia Carnival810.3%n/an/a2010.3%n/a535053Toyota Corolla Sport800.3%– 44.1%562070.3%– 41.9%515654Kia Picanto790.3%– 40.6%n/a1850.3%– 17.4%56n/a55Hyundai Staria740.3%n/an/an/an/an/an/an/a56Porsche 911740.3%+ 68.2%542050.3%+ 125.3%52n/a57BMW 3 Series710.3%– 27.6%422650.4%– 29.0%465558BMW X3710.3%– 41.3%591920.3%– 20.7%55n/a59Toyota Alphard690.3%n/an/an/an/an/an/an/a60BMW X4690.3%– 63.7%472230.3%– 47.5%4960

Source: U-Car