Estonia Full Year 2023: Toyota RAV4 secures 5th straight win in market up 11.7%
The Toyota RAV4 is the best-selling vehicle in Estonia for the 5th straight year.
Discover over 50 years of Estonian Historical Data here.
22,820 new passenger cars hit Estonian roads in 2023, a 11.7% year-on-year increase. We remain well below the pre-pandemic level of 2019 (26,589). BEVs account for 6.3% of the market, HEV for 42.2%, petrol for 38.8% and diesel for 12.4%. Toyota is the most popular brand in the country with 18.4% above Skoda at 14.7% and Audi at a stunning 11.1%. The models podium is unchanged on 2022 with the Toyota RAV4 (-14.1%) scoring a 5th consecutive win ahead of the Toyota Corolla (+19%) and Skoda Octavia (+17.9%) both beating the market.
Previous year: Estonia 2022: Toyota places RAV4 and Corolla atop market sliding -3.4%
Two years ago: Estonia 2021: Toyota RAV4 threepeats at #1, sales shooting up 19.1%
Full Year 2023 Top 3 brands and Top 3 models below.
More Stories
How AI and Human-Level Lead Nurturing Are Transforming Automotive Advertising — Insights From Thought Leader Chelsea Rizzo of Abundant Auto & AiMom
For decades, automotive advertising has followed the same formula:big budgets, big promotions, big blasts of impressions — all pushed into...
What Drivers Should Know: Legal Steps After a Serious Crash
Car people love being on the road. Whether you drive a daily hatchback, a tuned track toy, or a dream...
To Accessorise or Not? Your Ultimate Guide to Enhancing Your Suzuki
Looking to personalise your Suzuki? Our visual guide covers everything you need to know about car accessories, from functional to...
Ultimate Guide to Buying New Cars with Smart Budget Planning
Buying a brand new car is a big milestone and a major money choice. The shine of a fresh vehicle...
USA November 2025: Toyota (+4.4%), Kia (+2.7%) islands of growth, sales down -6.3%
Toyota Crown sales are up 85.2% year-on-year in November. The end of EV subsidies and tariff-induced higher prices are finally...
Canada November 2025: Toyota (+10.1%) defies market off -8.6%
The new 4 Runner plays a part in significantly lifting Toyota sales in November. DesRosiers Automotive has the Canadian new...
