The Toyota RAV4 is the best-selling vehicle in Estonia for the 5th straight year.

Discover over 50 years of Estonian Historical Data here.

22,820 new passenger cars hit Estonian roads in 2023, a 11.7% year-on-year increase. We remain well below the pre-pandemic level of 2019 (26,589). BEVs account for 6.3% of the market, HEV for 42.2%, petrol for 38.8% and diesel for 12.4%. Toyota is the most popular brand in the country with 18.4% above Skoda at 14.7% and Audi at a stunning 11.1%. The models podium is unchanged on 2022 with the Toyota RAV4 (-14.1%) scoring a 5th consecutive win ahead of the Toyota Corolla (+19%) and Skoda Octavia (+17.9%) both beating the market. 

Previous year: Estonia 2022: Toyota places RAV4 and Corolla atop market sliding -3.4%

Two years ago: Estonia 2021: Toyota RAV4 threepeats at #1, sales shooting up 19.1% 

Full Year 2023 Top 3 brands and Top 3 models below.