The BYD Atto 3 is inside the Thai Top 10 in 2023.

The Thai new light vehicle market suffers in 2023 at -8.7% to 755,780 vs. 849,388 in 2022, slipping below Malaysia. Toyota (-7.9%) manages to hold its fall to just below the market rate and as a result improves its share to 34.3%. Isuzu (-28.5%) is in freefall and loses over 5 percentage points of market share to 19.6%. In contrast Honda (+13.9%) defies the surrounding gloom to lift from 9.8% to 12.2% share. Ford (-16.4%) and Mitsubishi (-35.2%) follow. BYD (+9653.8%) ends its first full year in market at a splendid 6th place, taking the lead of Chinese carmakers off MG (+0.1%). Fellow Chinese EV brand Neta (+1257.8%) brilliantly breaks into the Top 10 at #10.

Model-wise, the Isuzu D-Max (-29.8%) holds onto the pole position but goes from 21.4% to 16.4% share. Its advantage over its main rival, the Toyota Hilux (-21.2%), also in a bad way, thaws from 36,000 to 12,700 sales. The Toyota Yaris Ativ (+110.3%) leaps up three spots to #3 thanks to a new generation. As a result the Honda City (-6.4%), Ford Ranger (-1.6%) and Toyota Fortuner (-5.5%) all drop one spot despite improving their market share year-on-year. The Honda HR-V (+51.3%) and BYD Atto 3 (+6058%) both crack the Top 10.

Full Year 2023 Top 10 brands and models vs. Full Year 2022 figures below.

Thailand Full Year 2023 – brands:

PosBrand2023%/222022%Pos1Toyota265,94934.3%– 7.9%288,80934.0%12Isuzu151,93519.6%– 28.5%212,49125.0%23Honda94,33612.2%+ 13.9%82,8429.8%34Ford36,4834.7%– 16.4%43,6285.1%55Mitsubishi 32,6684.2%– 35.2%50,3855.9%46BYD30,4323.9%+ 9653.8%3120.0%n/a7MG27,3113.5%+ 0.1%27,2933.2%78Mazda16,5442.1%– 47.7%31,6383.7%69Nissan16,4232.1%– 27.1%22,5212.7%810Neta13,8361.8%+ 1257.8%1,0190.1%n/a

Thailand Full Year 2023 – models:

PosModel2023%/222022%Pos1Isuzu D-Max127,29016.4%– 29.8%181,38421.4%12Toyota Hilux114,58514.8%– 21.2%145,43517.1%23Toyota Yaris Ativ55,5277.2%+ 110.3%26,4043.1%64Honda City43,2625.6%– 6.4%46,2225.4%35Ford Ranger28,8483.7%– 1.6%29,3103.5%46Toyota Fortuner25,6363.3%– 5.5%27,1333.2%57Honda HR-V22,4432.9%+ 51.3%14,8301.7%n/a8Isuzu MU-X22,3942.9%+ 15.6%19,3762.3%n/a9Toyota Corolla Cross19,8572.6%– 7.4%21,4432.5%710BYD Atto 319,2132.5%+ 6058.0%3120.0%n/a

Source: Bizview