The Tesla Model Y is #1 in Switzerland for the second year running.

Discover almost 55 years worth of Switzerland Historical Data here.

The Swiss new car market advances 11.6% in 2023 to 252,214 units. 4×4 sales are up 12.5% to 128,650 and 51% share vs. 50.6% a year ago. In terms of propulsion, petrol drops -1.1% to 83,866 and 33.3% share vs. 37.5% in 2022, diesel sinks -10.6% to 23,499 and 9.3% share vs. 11.6%, HEVs bounce up 22.7% to 68,830 and 27.3% share vs. 24.8% and PHEVs are up 26.5% to 23,220 and 9.2% share vs. 8.1%. Finally BEVs surge 31.2% to 52,728 and 20.9% share vs. 17.8% in 2022.

Brand-wise, Volkswagen (+11.5%) easily stays on top and evolve like the market to an unchanged 11.2% share. It is followed again by BMW (+8.2%) while Skoda (+21.6%) is up two spots on last year to land on the third step of the podium. Audi (+12.5%) stays at #4 and Mercedes (+3.5%) is down two ranks to #5. Renault (+14.3%) and Ford (+13%) are the two additional Top 10 members beating the market just as Hyundai (+11.5%), Toyota (+9.3%) and Tesla (+0.4%) are weaker. Volvo (+36.6%), Nissan (+75.9%) and Land Rover (+29.7%) shine below.

In the models charts, the Tesla Model Y (+25.3%) repeats at #1 with just 2.4% share being enough for the first place, making Switzerland the most fragmented market in the world once again. The Model Y was #1 in March, June, August and September. Up 58.9%, the Skoda Enyaq is up five spots to #2, a world-best ranking. It topped the charts in October, November and December. The Skoda Octavia (+20.9%) stays at #3 and was #1 in May and July. It distances the Audi Q3 (+5.3%) also immobile at #4 while it ranked first in April. The VW Tiguan (-5.2%) drops three ranks to #5 ahead of the VW Polo (+44.8%), Audi Q4 (+97.5%), Mercedes GLC (+41.2%) and BMW X1 (+52%) all posting fantastic gains. The Skoda Karoq (+17.1%) ranks #12 and led the market in January and February.

Previous year: Switzerland 2022: Tesla Model Y takes charge, sales off -5.3%

Two years ago: Switzerland 2021: Tesla Model 3 topples Skoda Octavia in market edging up 0.7%

Full December 2023 Top 60 All brands and Top 352 All models below.

Full Year 2023 Top 60 All brands and Top 416 All models vs. Full Year 2022 figures below.