The Subaru Solterra outsells its twin the Toyota bZ4X in October.

The Icelandic new car market continues on its negative streak in October with sales off -18.5% to 960, leading to a year-to-date tally down -13.9% to 14,797. Tesla (+1073.3%) scores a third consecutive month win with 18.3% share. It however remains #2 year-to-date for now below Toyota, down -11.4% to #3 this month. Kia (-20.6%) falls faster than the market at #2, with Hyundai (-16.3%) and Volkswagen (-14.7%) doing a little better below. Volvo is stable at #6 ahead of a surging Skoda (+48.1%). In contrast Mercedes (-42%), Ford (-36.4%) and Nissan (-20.5%) all sink. Outside the Top 10, Subaru (+244.4%), Land Rover (+35.7%) and Porsche (+75%) ignore the negative market. Among newcomers, Smart is up 10 spots on September to #17 and BYD up 7 to #19. 

Model-wise, the Tesla Model Y lodges a 6th consecutive monthly win with a commanding 18% share, that’s almost 4 times the amount of the #2, the Kia Stonic (4.8%). The Model Y holds 14.8% of the market year-to-date vs. 5.7% for the #2, the Dacia Duster. The Hyundai Kona surges to #3 with 3.9% share vs. #18 and 1% year-to-date but the surprise of the month is delivered by the Subaru Solterra up to a record #4 with 3.1% share vs. #32 and 0.8% so far this year. It distances its twin the Toyota bZ4X at #6 with 2.8% share. In between the two we find the Skoda Enyaq at 3% share. The Ford Mustang Mach-E also posts a solid month at #7. The Nissan Leaf is up to #12, the Smart #1 up to #145 and the MG 4 up to #15.

Previous month: Iceland September 2023: Tesla Model Y breaks share record again, Jeep places two models on podium 

One year ago: Iceland October 2022: Dacia Duster leads, Polestar 2 #5, 16 SUVs in Top 17

Full October 2023 Top 40 All brands and Top 20 models below.

Iceland October 2023 – brands:

PosBrandOct-23%/22Sep2023%/22PosFY221Tesla17618.3%+ 1073.3%12,37316.0%+ 244.4%242Kia10811.3%– 20.6%31,79612.1%+ 5.2%323Toyota10110.5%– 11.4%22,53017.1%– 7.5%114Hyundai677.0%– 16.3%57735.2%– 46.8%635Volkswagen586.0%– 14.7%87955.4%+ 6.9%576Volvo474.9%+ 0.0%64513.0%– 2.2%887Skoda404.2%+ 48.1%114162.8%– 28.0%9108Mercedes404.2%– 42.0%93972.7%– 40.7%1099Ford353.6%– 36.4%152861.9%– 19.2%131810Nissan353.6%– 20.5%72361.6%– 62.9%151711Subaru313.2%+ 244.4%141931.3%+ 31.3%202612BMW262.7%– 25.7%102131.4%– 44.2%181913Polestar232.4%– 52.1%132241.5%– 18.8%161214MG222.3%– 64.5%201731.2%– 45.8%221515Audi202.1%– 59.2%172221.5%– 25.8%172116Land Rover192.0%+ 35.7%223242.2%– 32.5%111317Smart161.7%n/a27530.4%n/a29 –18Mazda151.6%– 61.5%124703.2%+ 85.0%72019BYD131.4%new26580.4%new27 –20Renault90.9%– 35.7%162671.8%+ 42.0%142221Porsche70.7%+ 75.0%28480.3%– 35.1%302722Jeep60.6%– 64.7%41801.2%– 75.6%211123Opel60.6%– 33.3%181300.9%+ 42.9%232524Lexus60.6%– 50.0%211210.8%+ 22.2%242825Honda50.5%– 28.6%19720.5%– 52.3%262326Dacia40.4%– 95.6%231,0747.3%+ 16.6%4527Peugeot 40.4%– 76.5%241991.3%– 48.2%191428Citroen40.4%+ 100.0%30900.6%– 14.3%252429Jaguar30.3%– 70.0%32150.1%– 73.2%363230Mini30.3%+ 200.0% –130.1%– 58.1%373431Maxus20.2%n/a –570.4%+ 96.6%283132Fiat20.2%+ 0.0% –40.0%– 91.5%483633Suzuki10.1%– 90.9%253152.1%– 20.7%121634Mitsubishi10.1%– 98.4%31410.3%– 97.1%31635FAW Hongqi10.1%+ 0.0%29280.2%+ 2700.0%343736Ssangyong10.1%– 66.7%35200.1%– 20.0%353337DFSK10.1%n/a –100.1%+ 66.7%384038Alfa Romeo10.1%#DIV/0!3730.0%+ 200.0%49 –39Great Wall Motors10.1%new –30.0%new50 –40Aiways00.0%– 100.0%34320.2%– 23.8%3229

Iceland October 2023 – models:

PosModelOct-23%Pos2023%PosFY221Tesla Model Y17318.0%12,18814.8%112Kia Stonic464.8%n/a2831.9%8n/a3Hyundai Kona373.9%n/a1541.0%18424Subaru Solterra303.1%121210.8%32n/a5Skoda Enyaq293.0%151270.9%28106Toyota bZ4X272.8%83332.3%7n/a7Ford Mustang Mach-E242.5%111340.9%26468Kia Niro242.5%52401.6%11169Polestar 2232.4%72241.5%13810Toyota RAV4232.4%145813.9%3211VW ID.4222.3%n/a2721.8%92412Nissan Leaf181.9%n/a910.6%432913Volvo XC40171.8%101400.9%231214Smart #1161.7%n/a530.4%64 –15MG 4151.6%n/a690.5%51n/a16VW Kombi151.6%n/a1180.8%35n/a17Toyota Yaris  141.5%n/a4683.2%5918Volvo C40141.5%24700.5%48n/a19Hyundai Ioniq 5131.4%91380.9%251420Kia Sportage131.4%n/a4683.2%4621Nissan Ariya131.4%21340.2%73n/a

Source: Manufacturers