Toyota is the most popular brand in Hungary in May.

9,531 new passenger cars found a buyer in Hungary in May, a 5.9% year-on-year improvement. The year-to-date volume is now up 9.6% to 51,611. This month Toyota (+47.9%) takes the lead of the brands ranking, and with a large margin at that: 13.9% share vs. 9.3% for the #2, Volkswagen. Leader year-to-date, Suzuki (+6%) drops to #3 but still manages to match the market growth. Hyundai (+45.6%) is the only remaining Top 10 brand to beat the market just as Ford (+4.7%) and Dacia (+3.7%) are soft. Skoda (-25.6%), Mercedes (-6%), BMW (-5.3%) and Kia (-3.6%) are in trouble. Further down, Renault (+164.6%), Nissan (+129.7%), Ssangyong (+68.5%) and Tesla (+62.2%) shine. 

Model-wise, year-to-date the Suzuki Vitara (+168.2%) remains in the lead while the Skoda Octavia (+31.5%) passes the Suzuki S-Cross to #2. The Nissan Qashqai (+277.5%) is simply the most dynamic Top 20 model, climbing from #20 over the Full Year 2023 to #4 so far in 2024. Excellent performances also by the Suzuki Swift (+101.9%), VW Golf (+91.4%), Tesla Model Y (+59.7%) and Ford Puma (+53%).

Previous month: Hungary April 2024: Suzuki, Nissan highlight market up 10.4%

One year ago: Hungary May 2023: Volkswagen takes charge in disappointing market (-11.2%)

Full May 2024 Top 20 brands and YTD Top 20 models below.

Hungary May 2024 – brands:

PosBrandMay-24%/232024%/23PosFY231Toyota1,32513.9%+ 47.9%6,44812.5%+ 2.2%212Volkswagen8899.3%– 16.8%3,7297.2%– 8.1%443Suzuki8699.1%+ 6.0%7,44614.4%+ 96.2%124Skoda7858.2%– 25.6%4,6429.0%+ 8.2%335Kia4825.1%– 3.6%2,5474.9%– 17.3%656BMW4644.9%– 5.3%2,3154.5%+ 4.1%877Mercedes4514.7%– 6.0%2,0073.9%+ 1.6%1088Ford4474.7%+ 4.7%2,0924.1%– 39.0%969Hyundai4444.7%+ 45.6%2,4574.8%+ 46.6%71210Dacia3944.1%+ 3.7%1,7703.4%– 22.8%11911Renault3894.1%+ 164.6%1,3532.6%+ 39.9%141512Volvo3013.2%+ 49.0%1,5052.9%+ 33.2%131313Opel2843.0%+ 3.3%1,5803.1%– 6.2%121014Audi2662.8%– 26.7%1,3212.6%– 19.0%151115SsangYong2142.2%+ 68.5%7701.5%– 7.5%181616MG1972.1%+ 42.8%7891.5%+ 38.9%172017Nissan1701.8%+ 129.7%2,6075.1%+ 327.4%51418Tesla1591.7%+ 62.2%1,0832.1%+ 69.7%162119BYD1271.3%n/an/an/an/an/an/a20Mazda1101.2%– 20.3%6311.2%– 22.3%2019n/aPeugeot810.8%– 54.2%7321.4%+ 12.4%1918

Hungary January-May 2024 – models:

PosModelJan-May 2024%/23FY231Suzuki Vitara3,7767.3%+ 168.2%32Skoda Octavia2,8675.6%+ 31.5%23Suzuki S-Cross2,7385.3%+ 45.9%14Nissan Qashqai1,4572.8%+ 277.5%205Toyota Corolla1,4412.8%+ 20.2%46Dacia Duster1,3492.6%+ 11.5%67Kia Ceed1,2962.5%– 17.8%58Toyota C-HR1,0822.1%– 0.4%99VW Golf1,0011.9%+ 91.4%1610Toyota Yaris Cross9131.8%– 17.3%711Hyundai Tucson7751.5%+ 25.8%2412Toyota RAV47411.4%+ 14.5%1413Suzuki Swift7291.4%+ 101.9%3714Tesla Model Y7141.4%+ 59.7%4215Ford Puma6871.3%+ 53.0%3416Kia Sportage6391.2%+ 0.3%1717Toyota Corolla Cross6201.2%+ 42.2%2818Hyundai i306151.2%+ 25.5%4619Toyota Yaris6031.2%– 37.7%1220MG ZS5851.1%+ 49.6%30

Source: Datahouse, many thanks to Csaba for the tip.