The Ford Ranger holds 11.6% of the New Zealand market in January, a record.

It’s good news for the New Zealand new vehicle market in January with sales edging up 1.5% year-on-year to 12,649. Passenger Cars sink -33.5% to 1,362, SUVs drop -6.2% to 6,728 but LCVs jump 40.3% to 3,798 and are solely responsible for this month’s market lift. Toyota (+2.3%) roughly matches the market to 20.4% share vs. 21.7% over the Full Year 2023 but the real hero this month is Ford (+68.5%) up to a fantastic 16.2% share vs. just 10.9% over FY2023. This is by far Ford’s highest market share since we started following NZ brands sales in January 2013. Mitsubishi (+13.5%) is also strong at #3 with 11.6% of the market vs. 8.9% over FY2023. Isuzu (+102.2%), Nissan (+52.1%), Volkswagen (+28%) and Mazda (+12.6%) also post great results in the remainder of the Top 10. Reversely Kia (-45%) and Hyundai (-41%) both freefall. 

Model-wise, the Ford Ranger (+84.8%) surges ahead to a record 11.6% share, also reached in October 2021. It sells 2.2 times more than its rival the Toyota Hilux (-17.8%) in difficulty. Note 28% of Ranger sales went to rental companies this month The Toyota RAV4 (+60.4%) is also very robust at #3 while the Mitsubishi ASX makes its return near the top of the charts at #4 (33% rentals). The Mitsubishi Outlander (+43.2%) at #5 (55% rentals), the Kia Seltos (+108.1%) at #7 (31% rentals), the Ford Everest (#8) and Toyota Highlander (#9) also shine.

Previous post: New Zealand Full Year 2023: Ford Ranger and Toyota RAV4 on top, MG and BYD up

One year ago: New Zealand January 2023: Toyota Hilux back to #1, Mitsubishi Eclipse Cross #3, market down -7.5%

Full January 2024 Top 70 All brands and Top 25 models below.

New Zealand January 2024 – brands:

PosBrandJan-24%/23DecFY231Toyota2,58620.4%+ 2.3%112Ford 2,04616.2%+ 68.5%223Mitsubishi1,47211.6%+ 13.5%434Kia8266.5%– 45.0%945Suzuki5484.3%– 5.0%1066Nissan5464.3%+ 52.1%1997Hyundai3732.9%– 41.9%858Isuzu3622.9%+ 102.2%17159Volkswagen3572.8%+ 28.0%141110Mazda3492.8%+ 12.6%151011Honda3482.8%+ 0.0%61312GWM3462.7%+ 1547.6%112513Subaru2191.7%– 25.5%231614MG1961.5%– 53.9%3715Mercedes1791.4%– 10.1%121416BMW1601.3%+ 2.6%181917Fiat1301.0%+ 381.5%132918Audi1180.9%+ 16.8%322019Lexus1110.9%+ 63.2%212120Land Rover1070.8%– 14.4%282321Porsche950.8%+ 55.7%523622LDV770.6%– 24.5%162423Skoda770.6%– 31.9%201824Peugeot720.6%– 33.9%272625Scania650.5%+ 62.5%343026Mini530.4%– 15.9%222727Fuso510.4%– 40.0%262228Mahindra500.4%+ 354.5%494229SsangYong500.4%+ 4.2%313530Hino470.4%– 19.0%352831Iveco470.4%+ 67.9%303132Chevrolet460.4%+ 53.3%474533Volvo Trucks420.3%+ 40.0%434134BYD400.3%– 83.0%51235Cupra400.3%+ 0.0%293736Ram400.3%+ 60.0%464337DAF380.3%+ 111.1%364438Renault380.3%+ 2.7%423939Kenworth370.3%+ 131.3%454640UD Trucks330.3%+ 94.1%384041Volvo330.3%– 35.3%373242Tesla270.2%– 85.9%7843Jeep190.2%– 26.9%253444Jaguar150.1%– 42.3%414845Haval120.1%– 92.9%401746Citroen110.1%– 54.2%394747Foton100.1%– 28.6%444948Yutong100.1%n/a – –49Ineos90.1%new –5250Maserati90.1%+ 125.0% –5351MAN80.1%– 57.9%535052Can-Am50.0%+ 66.7%515953Lamborghini50.0%+ 25.0% –6354Dennis Eagle50.0%n/a – –55Bentley40.0%– 69.2% –5556Ferrari40.0%– 33.3% –6057International40.0%n/a546458Alfa Romeo30.0%+ 200.0%485159Lotus30.0%+ 50.0% –6160Opel30.0%– 89.3%333861Rolls-Royce30.0%+ 50.0% –6762Sinotruk30.0%+ 0.0%556563CRRC20.0%n/a –5864Mack20.0%+ 100.0% –5765Alexander Dennis10.0%– 66.7% –6866Aston Martin10.0%– 80.0% –5667Freightliner10.0%– 50.0% –6968McLaren10.0%– 50.0% –7369Polestar10.0%– 90.0%243370Yamaha10.0%+ 0.0%5062

New Zealand January 2024 – models:

PosModelJan-24%/22DecFY231Ford Ranger 1,47111.6%+ 84.8%1412Toyota Hilux6585.2%– 17.8%n/a33Toyota RAV46194.9%+ 60.4%224Mitsubishi ASX4383.5%n/an/an/a5Mitsubishi Outlander4313.4%+ 43.2%746Mitsubishi Triton3302.6%+ 6.1%n/a107Kia Seltos3102.5%+ 108.1%n/a228Ford Everest3052.4%n/an/a199Toyota Highlander2972.3%n/a15n/a10Suzuki Swift2842.2%– 12.9%11611Toyota Hiace2562.0%+ 61.0%n/a1812Isuzu D-Max2472.0%+ 160.0%n/an/a13Toyota Corolla Cross2421.9%+ 24.1%171714Kia Stonic2361.9%– 30.8%n/a2115Nissan Qashqai2191.7%n/an/an/a16Mitsubishi Eclipse Cross2071.6%– 50.8%9717Nissan Navara1781.4%+ 76.2%n/an/a18Honda ZR-V1541.2%new22n/a19Mazda CX-51461.2%+ 44.6%n/a2320Nissan X-Trail1341.1%n/an/an/a21Ford Transit1321.0%+ 37.5%n/an/a22MG ZS1301.0%– 58.2%19923Fiat Ducato1251.0%n/a21n/a24VW Amarok1241.0%n/an/an/a

Source: MIA