Dacia is only outsold by Fiat in January.

The Italian new car market is up 10.6% year-on-year in January to 141,946 units according to UNRAE. Private sales are up 10.2% to 88,083 and 61.1% share vs. 61.5% a year ago, self registrations are down -5% to 11,357 and 7.9% share vs. 9.2%, long term leases edge up 4.8% to 30,406 and 21.1% share vs. 22.3% and short term rentals surge a whopping 306.7% to 6,170 and 4.3% share vs. 1.2% in January 2023. The segmentation by powertrain shows a surprising decline of rechargeable segments: BEVs are down -10.8% to 2,984 and just 2.1% share vs. 2.6% a year ago, PHEVs sink -33.1% to 4.105 and 2.8% share vs. 4.7%. Meanwhile HEVs are up 14.8% to 54,752 and 38% share vs. 36.7% including 15,184 full hybrids (+20.4%) and 39,568 mild hybrids (+12.7%). Petrol is up 27.2% to 43,681 and 30.3% share vs. 26.4%, diesel is down -8% to 22,755 and 15.8% share vs. 19% and LPG is up 16.5% to 15,598 and 10.8% share vs. 10.3%.

In the brands ranking, after a shock 2nd place in December below Volkswagen, Fiat (-11.4%) reclaims the top spot with 11.2% share, at the same level as over the Full Year 2023. Dacia (+19%) is up 9 spots on December to hit a record 2nd place with 7.3% share, its previous best being #3 reached in September 2021 and July 2023. Toyota (+9.6%) is up one rank to #3 while Volkswagen (-14.7%) drops to #4. Peugeot (+59%), Audi (+41.3%), BMW (+41.2%) and Citroen (+40.2%) also impress whereas Ford (-4%) is down five spots to #10 and Renault (-15.6%) down eight to #11. Below, notice MG (+103.9%), DR Motor (+96.3%), Nissan (+59.5%), Opel (+52.4%) and Suzuki (+43.6%).

Model-wise, the Fiat Panda (+4.4%) is faithful to its pole position with a strong 7.9% share vs. 6.6% over the Full Year 2023. The Dacia Sandero (+61.5%) returns to the 2nd place with 4.7% of the market vs. 3.1% over FY2023, its is followed by the Citroen C3 (+133.8%) and the new Jeep Avenger is up to a record #4, also hit last October and November. The Lancia Ypsilon (+9.2%) is pushed down to #5 ahead of the Toyota Yaris Cross (+30%) and Peugeot 2008 (+111.2%). The Peugeot 208 (+132.1%) and Ford Puma (+57%) also make themselves noticed below. 

Previous post: Italy Full Year 2023: Market up 19%, Volkswagen topples Fiat in December

One year ago: Italy January 2023: Audi, Jeep, Volkswagen highlight market up 19%

Full January 2024 Top 47 brands and Top 50 models below.

Italy January 2024 – brands:

PosBrandJan-24%/23DecFY231Fiat15,89311.2%– 11.4%212Dacia10,3197.3%+ 19.0%1143Toyota10,0867.1%+ 9.6%434Volkswagen9,3846.6%– 14.7%125Peugeot8,2655.8%+ 59.0%776Jeep7,2815.1%+ 10.8%1287Citroen6,5274.6%+ 40.2%13118Audi6,5154.6%+ 41.3%999BMW6,2394.4%+ 41.2%61010Ford6,2044.4%– 4.0%5511Renault5,8444.1%– 15.6%3612Opel4,8523.4%+ 52.4%191613Hyundai4,0402.8%+ 1.3%101314Nissan3,9722.8%+ 59.5%141715Lancia3,9112.8%+ 9.2%161516Kia3,7212.6%+ 1.1%171417Suzuki3,3742.4%+ 43.6%211818Mercedes2,9852.1%– 30.3%81219Skoda2,8772.0%+ 12.9%181920MG2,8382.0%+ 103.9%152021DR Motor2,4401.7%+ 96.3%202222Alfa Romeo1,9331.4%+ 8.4%242123Mazda1,6821.2%– 20.8%282724Volvo1,6601.2%+ 25.6%262525Mini1,2730.9%– 20.9%252326Land Rover1,0870.8%+ 24.8%322927Seat1,0510.7%+ 26.5%222828Cupra1,0210.7%+ 22.1%232429Porsche7620.5%+ 13.4%303030Honda6560.5%+ 35.8%333331DS5150.4%– 10.7%343232EVO4780.3%+ 36.6%293133Lexus4070.3%+ 81.7%353634Tesla4040.3%+ 23.9%272635Smart2570.2%– 30.5%313436Maserati2320.2%– 27.7%363537Jaguar1380.1%+ 29.0%393938Subaru1330.1%– 24.0%373839Mitsubishi1040.1%– 3.7%434040Ferrari690.0%– 8.0%414341Lynk & Co580.0%– 88.0%383742SsangYong400.0%+ 2.6%444543Lamborghini360.0%– 2.7%404444Mahindra360.0%– 25.0%424245Lotus270.0%+ 237.5%454646Aston Martin120.0%– 20.0%474747Polestar20.0%n/a4641 –Others3060.2%+ 148.8% – –

Italy January 2024 – models:

PosModelJan-24%/22DecFY231Fiat Panda11,1497.9%+ 4.4%112Dacia Sandero6,6174.7%+ 61.5%923Citroen C34,6973.3%+ 113.8%684Jeep Avenger4,3893.1%new15185Lancia Ypsilon3,9102.8%+ 9.2%436Toyota Yaris Cross3,7882.7%+ 30.0%847Peugeot 20083,2892.3%+ 111.2%10158VW T-Roc3,2582.3%+ 3.7%269Peugeot 2083,0592.2%+ 132.1%191410Dacia Duster3,0162.1%– 15.1%201011Ford Puma2,8352.0%+ 57.0%11912Renault Captur2,4841.7%– 13.8%3713Renault Clio2,3541.7%– 12.3%51314MG ZS2,3211.6%+ 200.3%72215Opel Corsa2,2751.6%+ 45.0%301716Nissan Qashqai2,1091.5%+ 113.9%122117Fiat 5002,0931.5%– 42.8%23518Fiat 500X2,0031.4%– 16.1%171219Kia Sportage1,8531.3%+ 56.4%212320Toyota Yaris1,6651.2%– 47.8%161621BMW X11,6601.2%+ 99.3%183222Opel Mokka1,6571.2%+ 101.6%n/a4223Alfa Romeo Tonale1,6311.1%+ 44.5%332524VW Polo1,5721.1%+ 95.5%132625Jeep Compass1,5051.1%– 32.0%321926Jeep Renegade1,4871.0%– 66.1%221127Audi A31,4231.0%+ 106.8%414128Nissan Juke1,4041.0%n/a264029Audi Q31,3130.9%+ 22.4%393130Hyundai i101,2880.9%– 12.0%253331Toyota C-HR1,2740.9%+ 44.9%n/an/a32Ford Kuga1,2630.9%– 8.6%242733Toyota Aygo X1,2420.9%– 0.4%283034Citroen C3 Aircross1,1430.8%– 32.9%n/a3535BMW X31,1300.8%+ 43.9%40n/a36Audi Q21,0840.8%n/an/an/a37Suzuki Vitara1,0810.8%+ 23.1%n/a5038VW Tiguan1,0780.8%– 39.6%292839VW T-Cross1,0150.7%– 61.1%142040Mercedes GLA1,0020.7%– 21.0%273741Ford Focus9840.7%– 42.5%352942Suzuki Ignis9640.7%+ 130.6%n/a4343Toyota RAV49400.7%n/a496844BMW Serie 19360.7%+ 9.0%n/an/a45Peugeot 30089160.6%– 27.4%n/a2446Hyundai i209140.6%+ 84.3%46n/a47Ford Fiesta8800.6%+ 23.6%423848Volvo XC408640.6%– 2.8%43n/a49DR 5.08590.6%n/an/an/a50Audi Q58450.6%+ 1.6%n/an/a

Source: UNRAE