The MG Urban ranks #10 in Thailand in September.

It’s another very satisfying month for the Thai new light vehicle market, with September volumes up 24.7% year-on-year to 60,110. This brings the year-to-date tally up 18.9% to 552,637. Toyota (+9.5%) easily holds onto the brands top spot with 33.7% share, close to the 34.5% it holds year-to-date. The Top 5 brands are unchanged on August: Honda (+18.4%), Isuzu (+9.2%), Omoda Jaecoo (+799.8%) and MG (+72.3%) are in tow, with the latter two positing sensational YoY gains. In contrast Mitsubishi (-12%) and BYD (-15.5%) both struggle. Geely (+905.7%) continues to gear up and climbs one spot on last month #8, overtaking GWM (+16.1%). Changan (#12), Tesla (+164.1%), Chery (#14), Zeekr (+197.2%), Wuling (+649.4%) and Xpeng (+93.4%) also shine below. Newcomer Lepas lands at #23 with 0.5% share. All in all, Chinese carmakers hold 32.9% of the Thai new car market in September vs. 35.9% in August. 

Looking at the models charts, the Toyota Hilux (+15%) only owes its pole position to the addition of the Hilux Champ in its total volume (545 units), and would be #2 below the Toyota Yaris Ativ (+42.3%) without it. The Revo previous generation still accounts for 43% of the Hilux volume in September (2,440 units). The Isuzu D-Max (+7.8%) remains in third place above the Honda City (+36.5%) and Toyota Yaris Cross (+2.7%). The Jaecoo 5 EV is the best-selling recent launch at #6, with other newcomers the Geely EX2 (#8) and MG Urban (#10) also making it into the Top 10 and the GWM Ora 5 lurking below at #11. Notice also the Jaecoo 6T up 53 spots on August to #21.

Previous month: Thailand August 2026: BEV most popular propulsion, GWM Ora 5 up to #6

One year ago: Thailand September 2025: Changan (+366.5%), GAC Aion (+251.2%) shoot up in positive market

Full September 2026 Top 60 All brands and Top 150 models below.

Thailand September 2026 – brands:

PosBrandSep-26%/25Aug1-9 2026%/25PosFY251Toyota20,23833.7%+ 9.5%1190,73734.5%+ 6.4%112Honda6,63311.0%+ 18.4%258,26410.5%+ 1.6%223Isuzu4,8638.1%+ 9.2%350,7269.2%– 2.1%334Omoda Jaecoo3,6716.1%+ 799.8%426,3994.8%+ 1194.7%5115MG incl. IM3,3355.5%+ 72.3%525,7794.7%+ 51.6%666Mitsubishi 2,1723.6%– 12.0%820,5823.7%– 2.2%757BYD2,0683.4%– 15.5%733,8406.1%– 0.2%448Geely1,9513.2%+ 905.7%913,2292.4%+ 1170.8%10269GWM1,7923.0%+ 16.1%615,5812.8%+ 58.3%8810Ford1,2932.2%– 25.0%1112,8742.3%– 22.1%11711GAC Aion1,1862.0%– 13.6%1015,2422.8%+ 61.0%9912Changan1,1341.9%n/a124,8880.9%n/a21n/a13Tesla1,1171.9%+ 164.1%178,8761.6%+ 133.5%131614Chery9851.6%n/a157,4341.3%+ 4635.0%143315Deepal9121.5%– 45.8%1311,3882.1%+ 27.9%121016Mazda8731.5%+ 38.6%166,7801.2%+ 9.5%161417BMW7021.2%– 25.0%187,2541.3%– 17.4%151218Mercedes 6891.1%– 2.1%205,5771.0%– 15.3%181319Zeekr6391.1%+ 197.2%195,4091.0%+ 188.6%192120Wuling6221.0%+ 649.4%142,2750.4%+ 330.1%233021Nissan5911.0%+ 38.7%226,1781.1%+ 27.1%171522Xpeng5821.0%+ 93.4%214,9830.9%+ 153.6%202023Lepas2900.5%new –2900.1%new37 –24Suzuki2620.4%– 33.8%243,6380.7%– 5.9%221725Hyundai2540.4%+ 31.6%281,8960.3%+ 10.3%242326Riddara1780.3%+ 270.8%251,5490.3%+ 192.3%253127Foton1570.3%n/a236300.1%n/a32n/a28Mini1450.2%– 13.2%261,4240.3%+ 0.8%272429Avatr1350.2%new271,1130.2%new30 –30Porsche1230.2%– 23.6%301,1900.2%– 13.9%282531Volvo890.1%– 58.0%291,4250.3%– 33.2%262232Lexus870.1%– 11.2%326290.1%– 9.1%332733Kia840.1%+ 50.0%311,1560.2%+ 62.1%292834Denza 620.1%– 45.6%339760.2%– 65.3%311935Hino340.1%n/a342630.0%n/a38n/a36Leapmotor190.0%+ 216.7%353590.1%+ 443.9%343537Audi170.0%– 64.6%373290.1%– 42.0%352938Subaru160.0%– 55.6%402170.0%– 53.0%393239Linxys130.0%new36360.0%new49 –40King Long110.0%new39600.0%new43n/a41Hongqi90.0%new –90.0%new68 –42Neta90.0%– 93.0%412950.1%– 90.1%361843Farizon70.0%new42630.0%new42 –44Land Rover70.0%– 12.5%38840.0%– 11.6%403445Lotus70.0%+ 250.0%44480.0%+ 182.4%474146Cavan50.0%new –60.0%new73 –47Daihatsu50.0%n/a45540.0%n/a45n/a48Lamborghini50.0%n/a43550.0%n/a44n/a49Poer50.0%n/a –530.0%n/a46 –50Bentley40.0%– 33.3%54270.0%– 46.0%573751Ferrari30.0%n/a49290.0%n/a53n/a52UD Trucks30.0%n/a –360.0%n/a50n/a53BAW20.0%n/a –20.0%n/a84–54Maserati20.0%+ 0.0% –300.0%+ 7.1%523955Rolls-Royce20.0%n/a –180.0%n/a59n/a56Tata20.0%n/a47150.0%n/a63 –57Volkswagen20.0%n/a –280.0%+ 833.3%564458Juneyao10.0%n/a51170.0%n/a60 –59MAN10.0%n/a –10.0%n/a98 –60NIO10.0%n/a46200.0%n/a58 –

Thailand September 2026 – models:

PosModelSep-26%/25Aug1-9 2026%/25PosFY251Toyota Hilux Travo/Revo/Champ6,17110.3%+ 15.0%157,76110.5%+ 7.4%112Toyota Yaris Ativ6,03210.0%+ 42.3%254,4229.8%+ 33.8%223Isuzu D-Max3,8666.4%+ 7.8%340,0807.3%– 3.1%334Honda City (Sedan+Hatch)2,9224.9%+ 36.5%721,9474.0%– 6.6%555Toyota Yaris Cross2,8184.7%+ 2.7%428,2445.1%+ 1.8%446Jaecoo 5 EV2,3013.8%new518,3803.3%new7267Honda HR-V1,8343.1%– 3.3%819,2293.5%+ 9.0%668Geely EX21,7592.9%new910,4901.9%new10 –9Toyota Corolla Cross1,4102.3%+ 16.4%1012,8312.3%+ 11.7%8710MG Urban1,2802.1%new112,4730.4%new44 –11GWM Ora 51,1431.9%new64,8090.9%new28 –12Honda Civic1,0231.7%+ 11.4%288,8641.6%– 0.3%151313Toyota Fortuner9721.6%– 12.4%1410,9532.0%– 6.0%9814Changan Nevo Q059681.6%new122,1530.4%new46 –15MG S5 EV9611.6%+ 200.3%189,4021.7%+ 467.1%124116Isuzu MU-X8611.4%– 0.6%199,3751.7%– 10.4%131017Deepal S058151.4%– 10.2%138,8041.6%+ 595.4%163918Mitsubishi Xforce7561.3%+ 1.6%207,5521.4%+ 187.7%183119Ford Ranger7451.2%– 29.8%217,4711.4%– 26.2%191120Chery V236511.1%new156,9611.3%new20 –21Jaecoo 6T6381.1%new741,2600.2%new69 –22MG 46241.0%– 31.8%238,1491.5%– 2.6%171423Tesla Model Y5951.0%+ 82.0%503,7040.7%+ 33.8%323624BYD Atto 35821.0%– 20.2%179,3531.7%+ 60.2%141825Honda CR-V5791.0%+ 12.6%265,9511.1%+ 12.7%232326Ford Everest5450.9%– 17.2%305,3741.0%– 15.7%251927Mitsubishi Triton5240.9%– 23.2%344,5620.8%– 32.6%301528Tesla Model 35220.9%+ 443.8%275,1710.9%+ 400.1%276529Wuling Darion5070.8%new161,5530.3%new58 –30Toyota Commuter4850.8%n/a325,3921.0%n/a24n/a31GAC Aion V4780.8%+ 276.4%245,1710.9%+ 56.4%263232Mitsubishi Xpander4760.8%+ 0.2%941,1250.2%– 80.2%732233GAC Aion UT EV4690.8%– 35.3%256,5631.2%+ 418.4%213534GWM TANK 3004620.8%– 47.9%316,0421.1%+ 102.9%222735BYD Dolphin3840.6%– 55.3%3310,0521.8%– 1.2%11936Jaecoo 6 EV3690.6%+ 29.9%224,2350.8%+ 156.7%314237Toyota Camry3660.6%– 35.6%383,6610.7%– 41.7%332138Toyota Land Cruiser FJ3610.6%new361,4720.3%new62 –39Toyota Yaris3550.6%– 24.8%393,1150.6%– 32.7%352540BYD Sealion 63350.6%+ 13.2%354,7020.9%– 35.1%292041Toyota Veloz3320.6%+ 16.9%402,9700.5%+ 0.5%373342Chery Q Quint3260.5%newn/a3300.1%new119 –43Omoda C5 EV3210.5%– 4.2%291,7850.3%+ 19.4%534744Mazda 6e3180.5%new486050.1%new100 –45Xpeng G63180.5%+ 119.3%462,9660.5%+ 166.0%386346Mazda23150.5%– 3.1%373,6120.7%+ 16.5%343447Lepas L62900.5%newn/a2900.1%new126 –48Toyota Alphard2710.5%– 14.2%442,5610.5%– 24.7%423049Xpeng X92640.4%+ 69.2%422,0170.4%+ 137.3%487350Zeekr 7X2490.4%+ 896.0%452,5480.5%+ 10092.0%4311951BYD Sealion 52370.4%new479460.2%new85 –52Nissan Kicks2290.4%+ 73.5%511,7870.3%+ 24.0%525453Zeekr X1960.3%+ 355.8%498090.1%+ 135.9%9011054Zeekr 0091940.3%+ 32.0%542,0520.4%+ 36.3%475355Geely EX51920.3%– 1.0%432,7390.5%+ 163.1%406156Toyota Vellfire1870.3%+ 65.5%551,5520.3%+ 48.4%596857Riddara RD61780.3%+ 270.8%521,5490.3%+ 192.3%609158Suzuki Fronx1780.3%n/a887980.1%n/a92 –59Honda Accord1700.3%+ 86.8%621,3870.3%+ 4.7%635860Changan Lumin1650.3%– 52.9%632,7350.5%+ 6.6%413761Mitsubishi Mirage1620.3%– 31.4%561,2340.2%– 47.1%704462BMW 3 Series1610.3%– 34.8%571,5980.3%– 33.6%574563Toyota Hiace1440.2%– 84.4%691,6960.3%– 80.4%561264GAC Aion Hyptec HT1410.2%+ 116.9%531,8960.3%+ 8.7%505265Mitsubishi Pajero Sport1390.2%+ 10.3%721,2960.2%– 14.0%675566BYD Seal 51330.2%+ 216.7%661,4720.3%+ 3404.8%619467Hyundai Ioniq 51270.2%+ 452.2%n/a3770.1%+ 296.8%11415668Mercedes E-Class 1270.2%+ 23.3%779760.2%– 19.9%846769Nissan Almera1230.2%– 42.5%801,2710.2%– 48.6%684370Nissan Serena1220.2%+ 165.2%611,7000.3%+ 276.1%557471BYD Sealion 71190.2%– 67.4%652,7640.5%– 62.9%391672Toyota Corolla Altis1190.2%– 67.9%681,3500.2%– 63.4%642973BMW X11160.2%– 20.0%731,2090.2%– 19.2%715774Foton eVIEW Connect1130.2%new1161440.0%new160 –75Mazda CX-301110.2%+ 0.0%701,0300.2%+ 17.0%787576Mercedes C-Class1110.2%– 20.1%711,0130.2%– 28.0%795977BYD Atto 11070.2%new679780.2%new81 –78Wuling Porta EV1050.2%new1071840.0%new150 –79MG IM 51010.2%new607410.1%new94 –80BYD Atto 2950.2%new581,3080.2%new65 –81Mercedes CLA950.2%n/a812220.0%+ 22100.0%14224482Toyota Innova950.2%n/a751,1200.2%n/a74n/a83Deepal S07940.2%– 71.2%782,2380.4%– 41.2%452884BMW 5 Series930.2%– 28.5%839860.2%– 22.5%806485MG 3900.1%– 18.2%859440.2%– 23.1%866286Mercedes GLC870.1%n/a847800.1%n/a93 –87Nissan Navara870.1%n/a901,0440.2%n/a76n/a88MG 5860.1%– 48.5%828890.2%– 41.4%875689Avatr 07790.1%newn/a5640.1%new104 –90BMW iX1790.1%n/a1005920.1%n/a102 –91GWM Haval H6790.1%– 24.8%769780.2%+ 20.9%827892Honda Step WGN780.1%n/a864950.1%n/a107 –93Mitsubishi Attrage770.1%– 62.4%591,7820.3%– 15.6%544694GAC Aion Y Plus 690.1%– 66.3%1131,1470.2%– 56.2%723895Porsche Cayenne690.1%– 28.1%1026280.1%– 18.5%988096BMW X3660.1%– 27.5%897990.1%+ 54.2%918797Toyota bZ4X660.1%n/a981,0310.2%+ 103000.0%7724698Denza D9620.1%– 45.6%919760.2%– 65.3%834099MG IM 6610.1%– 58.2%791,3040.2%+ 51.6%6672100BYD M6590.1%– 37.9%931,0660.2%– 46.6%7549101MG Maxus 7570.1%+ 216.7%925780.1%+ 207.4%103124102Avatr 11560.1%+ 21.7%975490.1%– 8.5%10589103Mercedes CLE530.1%n/a1174130.1%n/a110 –104Mazda CX-5520.1%+ 18.2%1054930.1%– 14.0%10888105Mini Aceman490.1%– 14.0%964020.1%– 9.7%111100106Kia Carnival480.1%n/a1126060.1%n/a99n/a107GWM Wey G9440.1%new953330.1%new118 –108Mercedes GLA440.1%+ 12.8%1153910.1%– 30.4%11293109BMW 2 Series Gran Coupe430.1%– 29.5%1095120.1%– 20.2%10686110Hyundai Staria420.1%– 49.4%1086400.1%– 26.4%9777111Lexus LM420.1%– 33.3%n/a2790.1%– 21.4%128106112GWM TANK 500390.1%– 20.4%1048200.1%+ 530.8%89112113Mitsubishi Pajero370.1%n/an/an/an/an/a203 –114BMW X5350.1%– 28.6%n/a3050.1%– 20.8%122107115Mazda CX-3330.1%– 66.7%1016700.1%– 36.4%9671116Hyundai Palisade320.1%n/an/a2100.0%n/a143 –117Suzuki Carry320.1%n/a1063910.1%n/a113n/a118Foton BJ1044EVJAR290.0%n/an/an/an/an/a204 –119Kia EV5280.0%– 41.7%n/a3030.1%– 48.2%12490120Hino XZU600270.0%n/a1102470.0%n/a136 –121Hyundai Santa Fe270.0%– 30.8%n/a3470.1%+ 186.8%116130122MG ZS260.0%– 57.4%1033290.1%– 66.0%12076123Mazda CX-8250.0%+ 150.0%n/a1130.0%– 28.0%173137124Mercedes CLS250.0%n/an/a3360.1%n/a117 –125Mercedes EQE250.0%– 40.5%n/a1450.0%+ 4.3%158120126Mercedes GLE250.0%– 7.4%n/a2040.0%– 27.9%145122127Mini Countryman240.0%– 38.5%n/a2320.0%– 26.1%138115128Hyundai Stargazer230.0%– 23.3%1142020.0%– 40.4%146104129MG Maxus 9230.0%+ 0.0%n/a2520.0%+ 58.5%135126130Nissan X-Trail230.0%n/an/a2870.1%n/a127 –131Suzuki Jimny230.0%– 11.5%n/a2050.0%+ 60.2%144138132Mercedes G-Class210.0%+ 133.3%n/an/an/an/a205160133BMW iX3200.0%– 37.5%n/a1210.0%– 67.8%168109134GWM Poer200.0%n/an/a1930.0%+ 1384.6%147202135Suzuki Swift200.0%– 91.8%991,8820.3%+ 5.6%5150136Mercedes EQS190.0%– 17.4%n/a660.0%– 48.4%191139137BYD Seal 6170.0%newn/a1850.0%new149 –138Volvo ES90170.0%newn/a1450.0%new159 –139Volvo EX40170.0%– 70.2%n/a3660.1%– 27.1%11596140BMW i5160.0%– 5.9%1182560.0%+ 52.4%133127141GAC M8 PHEV160.0%newn/a2240.0%new141164142MG HS PHEV160.0%n/an/a1650.0%n/a153 –143Toyota GR86160.0%n/an/a890.0%n/a183 –144BMW 4 Series Coupe150.0%+ 50.0%n/a1230.0%+ 29.5%166161145Porsche Taycan150.0%– 16.7%n/a1110.0%– 19.6%174147146Volvo EC40150.0%– 53.1%n/a2600.0%– 38.5%132101147Jaecoo 7 SHS140.0%– 88.7%n/a7390.1%+ 386.2%95117148Toyota Land Cruiser 250140.0%n/an/a1250.0%n/a165 –

Source: Manufacturers