Subaru Forester sales are up 56.4% in August

Note: This article only contains data for the brands reporting monthly.

According to local consultancy DesRosiers Automotive, the Canadian new light vehicle market is estimated to grow 5.4% year-on-year in August to 168,000 units. We remain well below the average of 180,000+ sales over the 2017-2019 period but it’s still a positive result, especially in the current unpredictable trade issues at play. The SAAR for the month climbs to 1.86 million units vs. 1.76 million in August 2025. The year-to-date volume is stable at 1,290,000 units.

Among OEMs still reporting monthly, Honda Canada is up 4.8%, Toyota advances 2.9% and Hyundai-Kia is stable at +0.6%. Brand-wise, the best performer is Subaru up 31.8% YoY, with Lexus (+10.9%) also in great shape. All upticks remain below 5%, with Honda up 4.9% and Acura up 3.9%. Toyota gains 1.8%, Genesis 1.6%, Hyundai 0.6% and Kia 0.4%.

As for models with available monthly data, the Toyota RAV4 (-5.7%) is in trouble again but outsells its archenemy the Honda CR-V (+24.8%). It trails the latter by 43 units year-to-date. Excellent results for the Subaru Forester (+56.4%), Toyota Corolla (+45.6%), Toyota Corolla Cross (+38.9%), Kia Sportage (+31.6%), Hyundai Tucson (+23.6%), Hyundai Elantra (+18.4%) and Honda Civic (+16.3%).

Previous month: Canada July 2026: Subaru (+28.7%), Toyota (+8.7%) impress in stable market

One year ago: Canada August 2025: Hyundai (+20.2%), Toyota (+16%) best performers in negative market 

Full August 2026 data for selected OEMs, brands and models below.

Canada August 2026 – OEMs reporting monthly:

OEMAug-26/251-8 2026/25Toyota Motor Co.22,473+ 2.9%177,207+ 5.1%Hyundai-Kia21,859+ 0.6%172,906– 0.6%Honda Canada12,961+ 4.8%97,049– 5.0%Mazda7,592– 8.2%49,694– 11.8%Subaru6,812+ 31.8%48,410– 7.2%Volvo Cars Canada1,119– 8.3%9,762+ 10.2%

Canada August 2026 – brands reporting monthly:

BrandAug-26/251-8 2026/25Toyota19,698+ 1.8%154,902+ 7.0%Hyundai12,934+ 0.6%101,963+ 0.9%Honda11,896+ 4.9%88,301– 5.1%Kia8,155+ 0.4%65,133– 3.3%Mazda7,592– 8.2%49,694– 11.8%Subaru6,812+ 31.8%48,410– 7.2%Lexus2,775+ 10.9%22,305– 6.4%Acura1,065+ 3.9%8,748– 3.7%Genesis770+ 1.6%5,810+ 8.0%

Canada August 2026 – models reporting monthly:

ModelAug-26/251-8 2026/25Toyota RAV45,991– 5.7%40,062– 25.0%Honda CR-V5,617+ 24.8%40,105+ 1.8%Hyundai Tucson4,265+ 23.6%33,662+ 27.9%Honda Civic3,231+ 16.3%23,036– 0.1%Subaru Crosstrek3,199+ 2.3%23,459+ 2.8%Mazda CX-53,150+ 15.3%19,309+ 11.3%Hyundai Kona2,822– 14.5%19,732– 12.1%Toyota Corolla2,797+ 45.6%20,468+ 13.7%Kia Sportage2,714+ 31.6%22,124+ 32.8%Hyundai Elantra2,140+ 18.4%17,234– 3.9%Subaru Forester1,850+ 56.4%12,078– 17.4%Toyota Corolla Cross1,820+ 38.9%12,730– 2.4%Toyota Tacoma1,798– 7.5%12,616+ 19.1%Kia Seltos1,771– 16.9%11,845– 13.7%Mazda CX-301,647+ 2.3%11,422+ 2.8%Toyota Sienna1,403+ 1.7%10,421+ 16.4%Mazda31,397– 32.2%8,013– 19.7%Hyundai Venue1,359– 8.5%11,041+ 4.3%Honda HR-V1,318– 22.0%9,206– 16.5%Toyota Tundra1,140+ 45.4%9,188+ 7.6%Lexus NX1,105+ 78.5%8,141– 1.8%Subaru Outback1,064+ 623.8%6,590+ 29.5%Toyota BZ987+ 129.5%10,087+ 366.6%Hyundai Palisade920– 10.5%7,808+ 38.0%Kia Niro881– 21.3%7,246+ 11.4%Hyundai Santa Fe863– 0.1%6,429– 30.1%Lexus RX815– 15.2%7,487+ 3.4%Kia K4791– 24.3%8,366– 16.9%Mazda CX-90788– 7.4%6,339+ 11.6%Toyota 4Runner766+ 5.9%6,429+ 69.4%Kia Carnival715+ 33.4%5,973+ 43.7%Toyota Camry650– 39.4%5,626+ 4.5%Honda Pilot535– 23.7%5,057– 14.6%Genesis GV70526+ 5.0%3,822+ 6.7%Mazda CX-70517+ 3.0%3,534– 3.2%Kia Sorento511– 20.2%4,141– 56.9%Toyota Grand Highlander467– 54.4%5,789– 13.8%Toyota Prius426– 64.1%7,565+ 39.4%Toyota C-HR412new2,370newToyota Highlander371– 44.4%5,681+ 52.3%Acura MDX366+ 57.1%3,239+ 17.4%Volvo XC60364– 8.5%3,160+ 1.7%Honda Passport358– 38.1%3,987+ 29.2%Acura ADX356+ 51.5%2,686+ 215.6%Lexus UX309+ 28.2%1,633– 31.0%Kia EV9306– 24.4%2,329– 10.9%Volvo XC40277– 8.6%2,445– 0.4%Toyota Land Cruiser275+ 141.2%2,204– 15.1%Volvo XC90274– 19.2%2,800+ 19.4%Honda Ridgeline272– 9.0%1,996– 20.7%Toyota Crown Signia258+ 3.6%2,181+ 45.1%Honda Odyssey256– 30.1%2,516– 30.7%Kia EV5256new1,141newHyundai Ioniq 5243+ 56.8%2,122– 45.0%Honda Accord218– 31.0%1,864– 27.6%Hyundai Sonata210+ 12.3%2,303+ 30.6%Lexus TX207– 24.7%1,818– 0.6%Subaru WRX200+ 7.0%1,356– 26.9%Acura RDX182– 58.1%1,689– 59.2%Subaru Trailseeker164new553newAcura Integra155+ 278.0%1,028+ 68.2%Genesis GV80149– 1.3%1,256+ 7.2%Subaru Impreza147– 60.7%1,608– 21.5%Kia EV4121new1,569newVolvo EX30117– 10.7%770+ 31.4%Hyundai Ioniq 9112– 42.0%1,139+ 88.0%Subaru Uncharted111new1,077newLexus IS106– 32.5%1,075+ 1.3%Mazda MX-5 Miata93– 3.1%909+ 1.3%Kia EV382new82newHonda Prologue81– 25.7%399– 38.3%Toyota Sequoia72+ 9.1%683– 5.7%Genesis G7068– 9.3%521+ 26.2%Lexus ES64– 22.9%183– 72.5%Lexus GX60– 3.2%880– 12.2%Toyota 8650+ 6.4%518+ 3.4%Subaru BRZ50– 15.3%449– 37.1%Lexus LX47+ 17.5%424– 19.1%Lexus RZ42+ 13.5%535+ 189.2%Volvo EX6042new46newVolvo S60/V6034+ 30.8%373+ 22.3%Subaru Solterra27– 25.0%1,215+ 2.7%Lexus LC20+ 33.3%112– 5.9%Genesis G8017+ 30.8%119+ 2.6%Honda Prelude10new135newToyota Crown10– 66.7%177– 33.2%Kia EV67– 91.8%279– 69.4%Genesis G907+ 133.3%48+ 152.6%Volvo C406– 33.3%55– 35.3%Toyota Supra5– 88.1%107– 68.3%Volvo EX903– 57.1%51– 50.5%Acura TLX3– 95.9%65– 85.6%Acura ZDX3– 66.7%41– 78.6%Genesis GV603– 80.0%44– 64.8%Volvo S90/V902– 75.0%62– 21.5%

Source: Manufacturers, DesRosiers Automotive