The Kia Sonet is up 69% year-on-year in July.

No less than 14,812 new light vehicles found a buyer in Ecuador in July, that’s a 27.9% year-on-year surge, the highest overall tally in recent memory. This leads to a year-to-date volume up 39.1% to 92,997. Kia (+32%) remains the most popular carmaker in the country with 15.8% share, distancing Chevrolet (+21.5%) and Toyota (+34.1%). Dongfeng shoots up 159.4% year-on-year and five spots on June to land in 4th position with 5.2% share vs. 3.8% so far this year. Excellent performances also by DFSK (+51.1%), Suzuki (+43.2%) and JAC (+37.3%). All in all, Chinese manufacturers account for 56.3% of the Ecuadorian market in July and 53.9% year-to-date.

Model-wise, the Kia Soluto (+16.6%) stays the distant leader at 6.4% share vs. 4.1% for the #2, the Chevrolet Groove (+47.4%) in strong shape. The Kia Sonet (+69%) does even better at #3, keeping the Chevrolet D-Max (-22.7%) at #4. The Isuzu Pickup is estimated to climb to 5th place, knocking down the GWM Poer (-17.3%) and Wingle (+75.3%) to #6 and #7 respectively.

Previous month: Ecuador June 2026: Market up 44.1%, Chevrolet Groove up to #2

One year ago: Ecuador July 2025: GWM, Chery, Hyundai stand out in highest July volume in 6 years

Full July 2026 Top 20 brands and Top 10 models below.

Ecuador July 2026 – brands:

Note: Isuzu brands data is unavailable but it places at least in 13th position in July.

PosBrandJul-26%/25Jun1-7 2026%/25PosFY251Kia2,34315.8%+ 32.0%114,85516.0%+ 37.0%112Chevrolet1,60410.8%+ 21.5%210,94511.8%+ 17.0%223Toyota8545.8%+ 34.1%44,6625.0%+ 34.1%554Dongfeng7735.2%+ 159.4%93,5533.8%+ 105.9%7135GWM7665.2%+ 25.8%35,0955.5%+ 48.7%336Hyundai7375.0%+ 2.8%74,9695.3%+ 23.2%447Chery6434.3%+ 23.2%64,4284.8%+ 45.5%668Suzuki6074.1%+ 43.2%112,9183.1%+ 8.7%10179JAC4973.4%+ 37.3%83,2703.5%+ 65.6%8710DFSK4262.9%+ 51.1%122,6542.9%+ 68.9%121211Sinotruk4062.7%+ 11.8%102,9773.2%+ 71.6%91112Volkswagen3102.1%+ 16.1%151,9262.1%+ 35.1%151413Jetour3022.0%+ 26.9%132,1192.3%+ 113.2%131014Foton2972.0%+ 30.8%181,6381.8%+ 52.8%171515Ford2932.0%+ 102.1%n/a1,2201.3%+ 40.9%20n/a16Mazda2841.9%+ 18.3%172,0172.2%+ 34.5%141917Changan2781.9%+ 46.3%161,7291.9%+ 166.0%16n/a18MG2521.7%+ 101.6%141,2591.4%+ 118.2%18n/a19BYD2481.7%– 1.2%52,7382.9%+ 111.8%11920Hino2021.4%– 11.0%n/a1,2351.3%– 21.5%1916

Ecuador July 2026 – models:

PosModelJul-26%/25Jun1-7 2026%/25PosFY251Kia Soluto9536.4%+ 16.6%16,7117.2%+ 32.8%112Chevrolet Groove6004.1%+ 47.4%23,8844.2%+ 65.4%243Kia Sonet5513.7%+ 69.0%32,8693.1%+ 34.3%454Chevrolet D-Max3782.6%– 22.7%42,7813.0%– 17.6%325Isuzu Pick-up (est)3082.1%n/an/a1,1581.2%n/an/an/a6GWM Poer2821.9%– 17.3%52,1132.3%+ 7.5%537GWM Wingle2561.7%+ 75.3%61,4221.5%+ 53.7%9n/a8Hyundai Tucson2391.6%– 13.4%n/a1,5061.6%+ 12.5%789Toyota Hilux2121.4%+ 12.8%101,0951.2%+ 31.6%n/an/a10Kia Sportage2081.4%– 16.8%81,5321.6%+ 2.1%66n/aSuzuki Swift1781.2%+ 43.5%n/a7130.8%– 0.7%n/an/an/aHyundai Grand i101711.2%+ 28.6%n/a1,2751.4%+ 36.5%n/an/an/aSuzuki Fronx (est)1501.0%n/an/a1,3491.5%n/a10n/an/aChery Arrizo1491.0%+ 3.5%71,2941.4%+ 83.0%n/an/an/aBYD Seagull80.1%n/an/a5650.6%n/an/an/a

Source: AEADE