The BYD Racco has launched in Japan.

New vehicle sales in Japan are up a sturdy 6.8% in July to 417,163 units, leading to a year-to-date tally up 2.5% or 68,400 units to 2,804,353. Once again local behemoth Toyota (+12%) outpaces its home market to 34.1% share vs. 32.3% so far this year. Honda (+17.9%) does even better and overtakes Suzuki (+1.9%) for second place overall. Daihatsu (-0.5%) records the only YoY loss in the Top 8, albeit tiny. Nissan (+3.6%), Mazda (+3.3%), Subaru (+2.6%) and Mitsubishi (+2%) are all up but trail the market. Mercedes (-14.6%), in serious trouble, manages to keep the #1 foreign brand rank at #11 overall, above BMW (-11.3%), Volkswagen (-3.8%) and Audi (-30.2%) all in similar poor shape. BYD (+68.7%) ranks #24 with a minuscule 0.1% share.

Over in the regular cars ranking, the Toyota Yaris/Cross (-1.6%) edges down but when separating Yaris and Yaris Cross sales the real leader is the Toyota Raize (+83.2%) almost doubling its sales year-on-year. The Raize advances to #2 year-to-date (and “real” #1) with sales up 35.4%. The Toyota Sienta (+31.3%) remains in third place above the Toyota Corolla/Cross (-9.8%). Toyota monopolises the Top 8 this month, with the RAV4 (+185.3%) surfing on the success of its new generation and the Toyota Land Cruiser (+103.2%) down just one spot on a record-breaking #6 last month. The Nissan Leaf (+575.1%), Nissan Kicks (+235.6%), Mazda CX-5 (+129.6%) and Suzuki Jimny (+69.9%) also make themselves noticed below while the Nissan Elgrand (+1055.2%) is pulled up by a new generation.

As for kei cars, the Nissan N-BOX (+34.7%) soars to over 22,500 sales, by far the best-selling overall vehicle in the country. The Suzuki Spacia (-5.3%) struggles but stays at #2 ahead of the Daihatsu Tanto (+31.5%) and Move (-28.1%). The Honda N-ONE (+68.4%), Suzuki Every Wagon (+24.9%), Nissan Roox (+20.8%) and Daihatsu Taft (+29.7%) are very strong below. But the event of the month is the arrival of the BYD Racco EV, the first time a foreign manufacturer conceived a kei car solely for the purpose of selling in the Japanese market, and one of a handful of EVs in the category. It start is modest at 125 sales but it is not yet launched to the public so these are demo sales. Beside, it already accounts for one third of the manufacturer’s July volume. 

Previous post: Japan H1 2026: Honda N-BOX only model above 100,000 sales

Previous month: Japan June 2026: Market up 8.6%, Toyota Land Cruiser breaks ranking record

One year ago: Japan July 2025: Sales drop, Toyota Roomy true leader in regular cars charts

Full July 2026 Top 52 All brands, Top 50 regular cars and Top 32 All kei cars below.

Japan July 2026 – brands:

PosBrandJul-26%/25Jun2026%/25PosFY251Toyota142,30034.1%+ 12.0%1905,86832.3%+ 6.4%112Honda61,81014.8%+ 17.9%3382,41413.6%+ 2.8%333Suzuki61,10014.6%+ 1.9%2433,20515.4%– 0.9%224Daihatsu43,62610.5%– 0.5%4324,23311.6%+ 6.0%445Nissan35,8788.6%+ 3.6%5253,1659.0%– 0.8%556Mazda12,7223.0%+ 3.3%689,3633.2%– 4.8%667Mitsubishi10,9372.6%+ 2.0%777,8442.8%+ 8.3%778Subaru10,0492.4%+ 2.6%859,9902.1%– 8.8%889Lexus7,7871.9%– 4.5%948,8381.7%– 6.5%9910Isuzu5,9891.4%– 4.6%1042,5651.5%– 0.5%101011Mercedes3,7140.9%– 14.6%1126,7781.0%– 8.8%111112Mitsubishi Fuso3,5060.8%+ 27.4%1322,1540.8%+ 23.9%131413Hino3,3650.8%+ 29.1%1222,4330.8%+ 4.8%121314BMW2,1550.5%– 11.3%1417,0270.6%– 16.5%141215Volkswagen2,0480.5%– 3.8%1515,9200.6%– 19.4%151516Audi1,3460.3%– 30.2%1611,6660.4%– 13.1%161617Mini1,2050.3%– 15.3%179,9530.4%– 9.6%171718UD Trucks8800.2%– 1.2%207,0770.3%+ 0.2%181819Volvo8220.2%– 5.7%187,0320.3%+ 3.5%191920Land Rover6210.1%+ 8.8%244,2610.2%– 17.3%212221Peugeot4330.1%– 35.7%223,4450.1%– 13.0%232322Porsche4260.1%– 48.2%196,2230.2%– 2.2%202023Jeep4080.1%– 42.0%213,8080.1%– 25.1%222124BYD3830.1%+ 68.7%232,7710.1%+ 43.1%242525Renault2920.1%– 6.1%262,0010.1%+ 7.5%252726Fiat2470.1%– 35.8%251,8470.1%– 17.6%262427Citroen1970.0%+ 17.3%271,6450.1%– 0.4%272628Ferrari1550.0%+ 18.3%291,0070.0%+ 19.5%292929Lamborghini1110.0%+ 8.8%306500.0%+ 11.1%303130Alfa Romeo1020.0%– 28.2%281,0560.0%+ 66.0%282831Hyundai710.0%– 45.4%316130.0%+ 7.9%313032Alpina690.0%+ 146.4%334240.0%+ 80.4%323833Scania690.0%+ 40.8%343800.0%+ 18.4%333434Aston Martin550.0%+ 37.5%362760.0%+ 7.8%373935Rolls-Royce470.0%+ 56.7%353030.0%+ 18.4%353536Chevrolet450.0%+ 87.5%382890.0%+ 30.8%364137Cadillac350.0%– 25.5%402070.0%– 37.3%393638Bentley310.0%– 13.9%372590.0%– 4.1%383739Maserati280.0%– 34.9%323370.0%– 27.8%343240Ford240.0%+ 33.3%421280.0%+ 6.7%424341Abarth180.0%– 51.4%411480.0%– 73.1%413342DS140.0%– 60.0%391730.0%– 31.9%404043Kia90.0%n/a –160.0%n/a48 –44McLaren90.0%– 70.0%43770.0%– 55.5%434245Lotus60.0%– 53.8%45520.0%– 62.3%444546GMC40.0%+ 300.0%47150.0%+ 87.5%494847Dodge30.0%– 80.0%44380.0%– 46.5%454648Morgan20.0%– 33.3%5070.0%– 30.0%505149Buick10.0%n/a5150.0%+ 66.7%525050Jaguar10.0%– 90.9%48290.0%– 84.7%464451Lancia10.0%– 50.0%46170.0%+ 112.5%474752MG10.0%+ 0.0% –30.0%– 62.5%5349 –Others 2,0060.5%+ 90.3% –14,3200.5%+ 147.2% – –

Japan July 2026 – regular cars:

PosModelJul-26/25Jun1-7 2026/25PosFY251Toyota Yaris/Cross13,679– 1.6%185,915– 14.8%112Toyota Raize13,068+ 83.2%275,014+ 35.4%243Toyota Sienta12,196+ 31.3%375,001+ 13.3%334Toyota Corolla/Cross11,158– 9.8%473,936– 15.4%425Toyota Roomy10,260+ 1.1%562,602+ 13.7%556Toyota Alphard8,489+ 3.4%752,308– 1.2%877Toyota Land Cruiser W8,061+ 103.2%639,207+ 43.6%15208Toyota RAV47,536+ 185.3%1036,758+ 127.4%16259Honda Freed7,063+ 7.5%855,366– 0.5%6610Honda Fit6,815+ 31.4%2231,487+ 5.3%191911Honda Vezel6,567+ 15.4%943,700+ 16.6%101312Toyota Voxy6,471– 17.1%1153,284+ 12.5%7913Honda StepWGN6,453+ 17.6%1339,233+ 14.3%141514Toyota Aqua6,354– 7.0%1441,491– 15.0%111215Toyota Noah6,219– 19.9%1248,707+ 0.5%9816Nissan Serena6,140– 4.1%1640,738– 10.1%131117Nissan Note5,065– 35.3%1540,932– 19.9%121018Suzuki Solio5,034+ 16.8%1733,630+ 0.6%181719Suzuki Jimny Wagon4,333+ 69.9%2036,649+ 61.7%172120Mazda CX-54,240+ 129.6%1921,228+ 45.0%232821Toyota Prius3,871– 5.1%1830,814– 32.4%201422Toyota Vellfire3,590+ 10.6%2519,512+ 2.9%252223Toyota Harrier3,506– 18.3%2329,296– 15.7%211824Toyota Crown3,228– 40.1%2125,544– 25.5%221625Toyota bZ4X2,766n/a2616,543n/a27n/a26Mitsubishi Delica D52,751+ 13.0%2420,881+ 33.9%242927Nissan Kicks2,591+ 235.6%297,440+ 17.4%444528Honda ZR-V2,519+ 27.0%3313,443– 3.6%313229Subaru Forester2,475– 33.8%3415,890– 9.4%282330Mazda22,407– 0.5%3115,520+ 4.9%293031Subaru Impreza2,345– 11.6%2816,943– 9.1%262432Daihatsu Rocky2,344+ 73.8%3213,100+ 37.1%323733Suzuki Xbee2,328+ 90.0%3015,025+ 124.6%303834Lexus NX350H2,023+ 19.8%3511,899– 12.0%353335Nissan Leaf2,005+ 575.1%4012,017+ 423.2%34n/a36Nissan Elgrand1,883+ 1055.2%n/an/an/an/an/a37Suzuki Swift1,832– 33.0%3710,906– 33.8%372638Toyota Hiace W1,817+ 66.5%369,446n/a394639Honda Civic1,629– 7.2%2711,511– 13.3%363640Subaru Levorg1,578+ 38.7%457,861– 12.0%403941Lexus LBX1,552+ 0.6%3810,579– 15.0%383142Nissan X-Trail1,361– 1.3%3912,148– 2.6%333443Subaru WRX949+ 954.4%n/an/an/an/an/a44Suzuki Fronx871– 42.1%417,602– 38.6%423545Lexus RX350842+ 1.1%465,232n/a47n/a46Honda WR-V798– 60.0%487,828– 57.9%412747Mazda CX-30772– 24.5%427,516– 7.1%434048Honda Super-ONE730new433,527newn/a –49Mazda MX-5 (Roadster)697+ 1.0%446,264– 11.5%454350Honda Odyssey690– 6.6%n/an/an/an/a47

Japan July 2026 – kei cars:

PosModelJul-26/25Jun2026/25PosFY251Honda N-BOX22,506+ 34.7%1124,925+ 4.0%112Suzuki Spacia13,883– 5.3%297,112– 1.9%223Daihatsu Tanto10,235+ 31.5%372,654– 0.7%334Daihatsu Move8,125– 28.1%471,397+ 14.9%445Suzuki Hustler7,261+ 0.6%654,265– 0.3%656Nissan Roox7,076+ 20.8%560,249+ 40.9%577Mitsubishi Delica Mini/eK5,578+ 4.5%737,993+ 10.8%788Suzuki WagonR5,076– 17.7%837,236– 16.5%869Daihatsu Mira4,103– 8.4%933,488– 1.0%91010Daihatsu Taft4,040+ 29.7%1225,286– 18.3%111211Suzuki Alto4,023– 20.0%1029,765– 16.0%10912Nissan Dayz2,905– 15.7%1124,488– 6.2%121313Suzuki Jimny2,760– 16.3%1318,734– 38.1%131114Suzuki Every Wagon2,227+ 24.9%1414,142+ 19.7%141515Honda N-ONE1,623+ 68.4%1511,194+ 37.1%161616Honda N-WGN1,461– 47.1%1713,084– 23.6%151417Nissan Sakura1,083– 4.4%166,055– 38.9%181718Mazda Flair Wagon970– 20.2%188,052– 8.5%171819Toyota Pixis753+ 12.6%195,208+ 2.3%191920Daihatsu Copen619+ 81.5%204,381+ 82.8%202221Mazda Flair Crossover500+ 4.0%213,411– 10.4%222022Nissan Clipper Rio417– 10.1%223,585– 4.3%212123Mazda Flair  281+ 2.9%271,939+ 11.4%252624Subaru Stella273+ 4.6%262,909+ 292.0%232525Mazda Carol263+ 14.3%232,201+ 13.0%242426Subaru Chiffon203– 17.1%251,605– 46.3%262327Toyota Copen GR Sport148+ 32.1%281,006+ 53.6%283028Mitsubishi eK Cross EV139+ 36.3%24895– 12.2%292829BYD Racco125new –125new32 –30Mazda Scrum Wagon97+ 3.2%29582– 19.8%302931Subaru Pleo92– 50.8%301,039– 28.5%272732Mitsubishi Town Box35– 12.5%31277– 21.5%3131

Source: JADA, JMVA, JAIA