The BYD Seal U is the best-selling vehicle in Iceland in July.

1,149 new cars found a buyer in Iceland in July, a steep -12.4% year-on-year fall. The year-to-date tally is now off -5.5% to 8,645. In the brands charts, BYD (+76.2%) spectacularly takes the overall lead for the first time (previous best #3 in August 2025), up from #19 in June, and soars to an all time high 12.9% share. Only four units below is Toyota (+14.3%) also ignoring the surrounding gloom and also up to #2 year-to-date. Kia (-20.1%) struggles but remains in the YTD pole position. Skoda (+25%) and Dacia (-45.9%) round out the Top 5 with opposite fortunes. Smart (+427.3%) steps up one spot to a record 6th place with 5% share. Volkswagen (+104.3%), MG (+92.6%), Xpeng (+40%) and Volvo (+29.7%) all shine in the remainder of the Top 10. #1 in June, Tesla sells one unit in July.

Model-wise, the BYD Seal U storms into pole position with a round 100 sales and a dominant 8.7% share. This is compared with 5.2% for the #2, the Dacia Duster. The Kia Sportage is down one spot on last month to #3 but retains the YTD lead. The Smart #5 improves further to a world best equal #3. The MG 4 Urban is an instant blockbuster in the country, already up to #7 for its 2nd month in market. Notrice also the great performances of the KGM Korando (#8), VW ID.4 (equal #8), Skoda Kodiaq (#12) and KGM Musso Grand (#16).

Previous month: Iceland June 2026: Tesla Model Y distant leader, Leapmotor C10 and Hongqi E-HS5 break records

One year ago: Iceland July 2025: Sales rally up 56.8%, BYD breaks records, places Sealion 7 at #3

Full July 2026 Top 37 All brands and Top 25 models below.

Iceland July 2026 – brands:

PosBrandJul-26%/25Jun2026%/24PosFY251BYD14812.9%+ 76.2%193854.5%+ 41.0%682Toyota14412.5%+ 14.3%296211.1%– 12.3%233Kia11910.4%– 20.1%31,18613.7%– 27.6%114Skoda807.0%+ 25.0%43834.4%– 17.5%765Dacia665.7%– 45.9%124905.7%– 35.4%546Smart585.0%+ 427.3%72252.6%+ 733.3%13277MG524.5%+ 92.6%172773.2%+ 443.1%9248Volvo484.2%+ 29.7%131762.0%– 10.2%1599Volkswagen474.1%+ 104.3%251441.7%+ 9.1%191210Xpeng423.7%+ 40.0%62693.1%+ 65.0%101311Hyundai413.6%– 50.6%116237.2%– 9.3%4512KGM/Ssangyong403.5%+ 29.0%101431.7%– 30.9%201613Mercedes363.1%+ 24.1%92352.7%+ 7.8%121114Leapmotor312.7%new161511.7%new174515Subaru252.2%+ 127.3%24780.9%+ 105.3%263016BMW242.1%+ 26.3%81641.9%+ 36.7%161817Audi232.0%+ 4.5%141191.4%– 2.5%231518Land Rover141.2%– 75.4%231802.1%– 43.0%141019Ford131.1%+ 62.5%31460.5%– 55.3%292120Mazda131.1%+ 30.0%20951.1%– 18.8%242221Peugeot 121.0%– 62.5%211351.6%+ 15.4%221722FAW Hongqi90.8%+ 200.0%22730.8%+ 204.2%273223Lexus90.8%– 18.2%28510.6%– 39.3%282524Polestar90.8%n/a18841.0%– 25.0%252325Renault80.7%– 84.6%301501.7%+ 9.5%181926Porsche70.6%n/a37240.3%– 35.1%353127Dethleffs60.5%n/a29150.2%+ 650.0%365028Honda50.4%– 80.0%34290.3%– 67.4%342629Suzuki50.4%– 92.3%53403.9%– 27.5%8730Mitsubishi40.3%– 81.0%152552.9%+ 99.2%112031LMC30.3%n/a –70.1%+ 250.0%404632JAC20.2%n/a35150.2%n/a375833Nissan20.2%– 92.9%271391.6%– 30.5%211434Benimar10.1%n/a26330.4%+ 6.5%323335Jeep10.1%– 83.3%32300.3%– 52.4%332836McLouis10.1%n/a –10.0%– 92.3%453937Tesla10.1%– 98.9%18329.6%+ 10.9%32

Iceland July 2026 – models:

PosModelJul-26%Jun2026%PosFY251BYD Seal U1008.7%n/a1121.3%19212Dacia Duster605.2%n/a3253.8%523Kia Sportage554.8%27869.1%134Smart #5554.8%82002.3%9n/a5Toyota Land Cruiser534.6%111752.0%12106Mitsubishi Outlander443.8%43444.0%4327MG 4 Urban383.3%n/a400.5%58 –8KGM Korando363.1%211021.2%22239VW ID.4363.1%n/a750.9%35n/a10Xpeng G6332.9%62002.3%101311BYD Sealion 7322.8%n/a1331.5%171812Skoda Kodiaq282.4%10841.0%281213Skoda Octavia262.3%n/a480.6%45n/a14Kia EV3252.2%19941.1%26715Toyota Corolla242.1%n/a820.9%292816KGM Musso Grand221.9%n/a370.4%60n/a17Hyundai Tucson201.7%n/a4234.9%3918Leapmotor C10181.6%131101.3%20n/a19Subaru Uncharted161.4%n/a250.3%90 –20Toyota bZ4X161.4%n/a1361.6%163521Volvo EX40161.4%n/a460.5%494322BMW iX3151.3%14810.9%30n/a23Kia PV5151.3%22800.9%31n/a24Mercedes GLC151.3%n/a350.4%62n/a25Skoda Elroq151.3%121131.3%1819

Source: Manufacturers