The Foxtron Bria is the most popular BEV at home in July.

38,657 new cars hit Taiwanese roads in July, up 8.9% year-on-year, however keep in mind July 2025 was a particularly bad month at -22.3% on the year prior. The year-to-date tally after 7 months adds up to 240,935 units, up 2.8% over the same period in 2025. The Top 4 brands all outpace the market: Toyota is up 14.1% to 33.1% share vs. 31.2% year-to-date, Lexus is up 36.5% to 8.4% vs. 7.3%, Honda up 17.8% to 6% of the market vs. 5.8% and Mercedes up 10.1% to 5% vs. 4.8%. In contrast CMC (-12%) is in difficulty and rounds out the Top 5, climbing to #4 year-to-date as it passes Tesla (-99.4%) that sold just 8 units in July. vs. 4,369 in June. Kia (+72.2%), Mitsubishi (+49.9%) and BMW (+18.4%) also impress below.

Over in the models charts, the Toyota Corolla Cross (-6%) and RAV4 (+153.6%) are on top as usual, and are joined by the Toyota Yaris Cross (+23.8%) on the podium. The Lexus NX (+85.5%) is also very dynamic at #4, up four spots on June. The CMC J Space (-2.1%) and Toyota Town Ace (-24%) are in difficulty below, while the Honda HR-V is up 20.4% and five ranks to #7. The Ford Territory is the best-selling recent launch at #8, followed by the Mitsubishi Xforce at #16. Notice also the Kia Sportage (+238.8%), Toyota Camry (+200.7%) and Suzuki Jimny (+191.9%) all posting sensational gains. Although ranking only #27, the new local Foxtron Bria is the best-selling BEV in the country in the absence of Tesla.

Previous month: Taiwan June 2026: Tesla Model 3 at highest in 4 years

One year ago: Taiwan July 2025: Toyota Corolla Cross breaks share record in devastated market (-22.3%)

Full July 2026 Top 10 brands and Top 70 models below.

Taiwan July 2026 – brands:

PosBrandJul-26%/25Jun2026%/24PosFY251Toyota12,80733.1%+ 14.1%175,11931.2%+ 3.8%112Lexus3,2648.4%+ 36.5%317,4807.3%– 1.9%223Honda2,3086.0%+ 17.8%414,0175.8%+ 21.3%344Mercedes1,9345.0%+ 10.1%611,5754.8%– 21.5%655CMC1,8964.9%– 12.0%512,8755.3%– 15.8%436BMW1,7164.4%+ 18.4%88,7313.6%– 16.0%1177Mitsubishi1,7104.4%+ 49.9%109,9944.1%+ 29.4%7108Kia1,5984.1%+ 72.2%96,6552.8%+ 5.6%12n/a9Mazda1,4163.7%+ 5.3%78,9093.7%+ 20.7%10910Hyundai1,3643.5%– 11.9%129,5153.9%– 12.5%86n/aFord1,0892.8%+ 21.0%119,4513.9%+ 50.4%9n/an/aTesla80.0%– 99.4%211,5974.8%+ 92.6%58

Taiwan July 2026 – models:

PosModelJul-26%/25Jun2026%/24PosFY251Toyota Corolla Cross4,71012.2%– 6.0%127,36111.4%+ 7.1%112Toyota RAV42,6836.9%+ 153.6%215,1656.3%+ 36.8%223Toyota Yaris Cross1,7874.6%+ 23.8%58,5153.5%– 6.0%554Lexus NX1,6274.2%+ 85.5%88,1863.4%+ 19.8%675CMC J Space1,4563.8%– 2.1%69,4463.9%– 13.2%336Toyota Town Ace1,2463.2%– 24.0%97,2953.0%– 28.0%847Honda HR-V1,0032.6%+ 20.4%126,4312.7%+ 90.7%998Ford Territory9632.5%new77,8183.2%new7639Kia Sportage9352.4%+ 238.8%112,9721.2%+ 61.2%182710Honda CR-V8942.3%+ 22.8%104,5831.9%– 11.0%111011Toyota Corolla Altis7722.0%– 0.4%144,6511.9%– 11.4%10812Mitsubishi Delica7702.0%+ 17.6%183,7781.6%– 8.2%131113Mazda CX-55761.5%+ 22.8%133,8691.6%+ 52.0%121314Lexus UX5731.5%+ 8.7%242,2320.9%– 21.9%241815Lexus RX5471.4%+ 16.1%153,7371.6%+ 3.7%141416Mitsubishi Xforce5351.4%new173,4931.4%new15n/a17Suzuki Jimny5021.3%+ 191.9%n/a1,7080.7%#VALUE!35n/a18Nissan Kicks4781.2%– 13.1%193,0901.3%+ 2.7%161719Suzuki Swift4521.2%+ 62.0%401,9760.8%+ 12.1%272820Mercedes GLC Class4471.2%– 6.5%162,9461.2%– 37.3%191221Toyota Camry4331.1%+ 200.7%213,0041.2%+ 53.5%172522CMC Zinger4201.1%– 19.5%232,3301.0%– 35.8%221523Hyundai Porter3841.0%+ 1.3%202,5361.1%+ 5.9%202324Mercedes GLA Class3430.9%+ 16.3%37n/an/an/an/a3825BMW X33200.8%+ 100.0%271,8150.8%#VALUE!30n/a26Toyota Vios3120.8%– 23.7%322,0790.9%– 19.8%262227Foxtron Bria3100.8%new311,9610.8%new28 –28Mercedes GLE Class3060.8%n/a26n/an/an/an/a5529Nissan X-Trail3050.8%– 9.2%251,7970.7%– 14.7%322430Hyundai Venue3040.8%+ 26.7%381,8150.8%+ 0.6%313131BMW iX12880.7%+ 111.8%n/a3520.1%– 56.2%n/a5132Honda Fit2860.7%– 13.9%332,2220.9%– 11.2%252133Mazda CX-302730.7%– 20.9%361,7900.7%+ 11.0%333534MG ZS2730.7%+ 290.0%451,1880.5%+ 93.5%404735Nissan Sentra2650.7%+ 1.9%291,8450.8%+ 1.9%293236Toyota bZ4X2510.6%+ 560.5%282,3491.0%+ 1273.7%21n/a37Hyundai Custin2400.6%+ 48.1%341,7690.7%– 2.8%343038Mercedes E Class2230.6%+ 4.2%441,2620.5%– 12.4%394139Hyundai Tucson2210.6%– 43.2%351,3860.6%– 51.1%371940VW Golf2100.5%+ 73.6%538250.3%n/a48n/a41Mercedes CLA Class2010.5%+ 154.4%n/an/an/an/an/a6542Kia Stonic1980.5%n/a50n/an/an/an/an/a43Fuso Canter1850.5%+ 13.5%391,0800.4%– 18.8%443944MG G50 Plus1760.5%n/a411,5010.6%n/a36n/a45Mazda CX-601750.5%– 1.1%63n/an/an/an/a5446Lexus ES1720.4%+ 19.4%471,1090.5%+ 1.1%424447Mazda21590.4%n/an/an/an/an/an/an/a48Skoda Kodiaq1550.4%n/an/a3890.2%– 13.9%n/a6449VW Tiguan1480.4%– 50.3%549140.4%n/a46n/a50Toyota Granvia+Hiace1400.4%+ 17.6%585330.2%– 28.3%n/an/a51Volvo EX301360.4%+ 369.0%626560.3%n/an/an/a52BMW 2 Series1330.3%+ 9.9%438040.3%– 9.0%495253Mazda31320.3%– 42.1%301,3010.5%– 21.0%383354Volvo XC401320.3%+ 30.7%60n/an/an/an/an/a55Lexus LM1310.3%– 43.3%n/a5580.2%– 66.8%n/a4256Volvo XC601220.3%+ 23.2%42n/an/an/a58n/a57Hyundai Mufasa1210.3%– 54.7%521,1600.5%+ 29.0%414058Lexus LBX1210.3%– 4.7%n/a1,0500.4%– 24.8%453759Mercedes C Class1160.3%+ 54.7%n/a5990.2%– 17.7%n/a5960Toyota Alphard1150.3%– 19.0%n/a8530.4%– 63.9%472961MG HS1120.3%– 46.9%461,0900.5%– 39.5%433462BMW X11100.3%n/a49n/an/an/an/an/a63Kia Picanto1050.3%– 0.9%696840.3%n/an/an/a64Honda Civic1010.3%+ 53.0%706600.3%+ 35.0%n/a6265BMW 3 Series1000.3%+ 23.5%57n/an/an/an/a6066Mitsubishi Colt Plus1000.3%– 37.5%647830.3%– 38.0%504367Skoda Octavia950.2%– 24.6%657570.3%– 24.1%n/a4568BMW 1 Series940.2%– 55.5%596770.3%– 34.0%n/a5069Kia Carnival880.2%– 59.1%n/an/an/an/an/a4970BMW iX2870.2%+ 0.0%n/a1390.1%– 67.4%n/an/a71Skoda Kamiq870.2%– 18.7%56870.0%– 83.1%n/a67

Source: u-car.com.tw