The Tesla Model Y holds 20.1% of the Norwegian market in May.

15,560 new cars hit Norwegian roads in May, a solid 9.1% year-on-year improvement and the biggest May tally in 40 years: since 1986. However the year-to-date volume remains in negative at -5.8% to 53,846. At 15,210 sales, BEVs account for 97.8% of the total market vs. 93.9% in May 2025, with the YTD level standing at 98% vs. 92.7% over the same period in 2025. Diesel is at 0.8%, HEVs at 0.7%, PHEV at 0.6% and petrol at 0.2%. Year-to-date, diesel is at 0.9%, PHEV at 0.5%, HEV at 0.3% and petrol at 0.2%.

Tesla (+28.7%) reclaims the brands top spot with 21.5% share vs. 20.7% year-to-date where it is up 51%. Toyota (+21%) is #2 once again with an improved 12.7% share, dislodging Volkswagen (-8%) down to #3. BMW (-14%) and Volvo (-13.8%) disappoint below while Skoda (-0.8%) is stable. XPeng (+74.4%) and Mercedes (+53.8%) lodge the biggest gains in the Top 10 with BYD (+9.7%) also up. Below, Smart (+25100%), Subaru (+13800%), Suzuki (+2350%), Honda (+396.6%) and Peugeot (+295.4%) spectacularly shoot up.

Model-wise, the Tesla Model Y (+33.2%) holds 20.1% of the market, well above its YTD level of 16.5%. This month marks a significant milestone for the nameplate, reaching 100,000 total sales in Norway. The new Toyota Urban Cruiser is #2 again above the new Toyota C-HR+, up three spots to lodge its first ever Norwegian podium finish. #1 last month, the VW ID.4 (+11.5%) falls to #4 which is still above the #5 rank it holds YTD. The VW ID.7 (+2.5%) rounds out the Top 5 ahead of the VW ID.3 (-14.7%). The new generation BMW iX3 (+3890.9%) confirms its instant blockbuster status at #8.

Previous month: Norway April 2026: Toyota Urban Cruiser #2, BMW iX3 #4

One year ago: Norway May 2025: Tesla (+212.5%) soars in best May since 1986

Full May 2026 Top 52 All brands and Top 183 All models below.

Norway May 2026 – brands:

PosBrandMay-26%/25Apr2026%/25PosFY251Tesla3,34521.5%+ 28.7%1111,16720.7%+ 51.0%112Toyota  1,97612.7%+ 21.0%26,12311.4%+ 7.1%243Volkswagen1,76111.3%– 8.0%15,82710.8%– 34.9%324Volvo  8445.4%– 13.8%53,8567.2%– 6.7%435BMW8325.3%– 14.0%32,6574.9%– 25.2%656Skoda  6184.0%– 0.8%42,6654.9%+ 14.2%567BYD5673.6%+ 9.7%62,0313.8%+ 22.6%7108XPeng5513.5%+ 74.4%71,9083.5%+ 44.4%8149Mercedes5463.5%+ 53.8%81,3952.6%– 33.7%10910Audi4342.8%– 34.4%121,3062.4%– 50.8%11711MG3682.4%– 36.1%161,1592.2%– 22.3%151212Polestar3492.2%+ 31.2%141,1682.2%+ 8.4%141513Peugeot3442.2%+ 295.4%101,4612.7%+ 55.9%91714Kia2791.8%+ 55.9%138961.7%– 31.1%161615Ford2771.8%– 49.2%91,2662.4%– 35.8%12816Smart2521.6%+ 25100.0%244320.8%+ 1863.6%253617Hyundai2431.6%– 45.6%151,2442.3%– 34.9%131118Nissan1851.2%– 42.7%178541.6%– 66.3%171319Lexus1711.1%– 18.2%255521.0%– 29.8%221820Changan Deepal1651.1%new266641.2%new193421Zeekr1621.0%+ 51.4%237311.4%+ 116.3%182322Suzuki1470.9%+ 2350.0%204350.8%+ 188.1%242723Honda1440.9%+ 396.6% –1490.3%– 13.4%302624Subaru1390.9%+ 13800.0%223750.7%+ 209.9%263025Mazda 1380.9%+ 176.0%185801.1%+ 8.6%201926Citroen1240.8%– 12.7%215451.0%+ 5.4%232527Renault1070.7%– 15.7%283720.7%+ 30.1%272028Opel1060.7%– 2.8%195591.0%+ 1.8%212229Mini560.4%– 45.6%272560.5%– 53.1%282430Seres510.3%+ 363.6%35690.1%– 39.5%363331Voyah510.3%+ 4.1%311250.2%– 3.8%332932NIO430.3%+ 48.3%321200.2%– 26.4%342833Dongfeng410.3%+ 105.0%301410.3%– 37.1%313234Porsche380.2%– 67.2%292370.4%– 57.1%292135Fiat220.1%+ 175.0%34900.2%+ 233.3%354436Jeep150.1%+ 114.3%33600.1%+ 3.4%374237Hongqi120.1%– 76.5%44150.0%– 92.3%423138JAC120.1%– 42.9%371390.3%+ 95.8%323839Mitsubishi120.1%+ 1100.0% –130.0%– 94.9%433740Land Rover100.1%+ 11.1%38450.1%– 25.0%384141Cupra30.0%+ 50.0%42190.0%– 32.1%403542Lamborghini30.0%n/a –80.0%+ 100.0%475243Alfa Romeo20.0%– 66.7%4190.0%– 10.0%464744Alpine20.0%n/a –20.0%n/a54 –45Chevrolet20.0%n/a –20.0%+ 0.0%566246KGM20.0%– 83.3%48110.0%– 76.6%444047Lucid20.0%n/a –30.0%+ 200.0%534948Man20.0%n/a –40.0%+ 300.0%514849Maxus20.0%– 77.8%40310.1%– 31.1%393950Bentley10.0%n/a4350.0%+ 0.0%495551Ferrari10.0%n/a4730.0%– 25.0%525152Omoda10.0%new –10.0%new62 –

Norway May 2026 – models:

PosModelMay-26%/25Apr2026%/25PosFY251Tesla Model Y3,12620.1%+ 33.2%98,87516.5%+ 47.9%112Toyota Urban Cruiser7204.6%new22,2814.2%new31823Toyota C-HR+6614.2%new61,1972.2%new12 –4VW ID.46604.2%+ 11.5%12,2264.1%– 30.6%525VW ID.75333.4%+ 2.5%81,3512.5%– 49.0%1046VW ID.34943.2%– 14.7%31,8653.5%– 21.6%767Toyota bZ4X4663.0%– 53.0%52,4634.6%– 38.1%238BMW iX34392.8%+ 3890.9%41,3662.5%+ 1337.9%91129Skoda Elroq4132.7%+ 134.7%71,5672.9%+ 232.0%81310Volvo EX403552.3%+ 7.6%211,8833.5%+ 97.4%6711Xpeng G62951.9%+ 69.5%118561.6%+ 5.3%161812Volvo EX302871.8%– 16.1%121,3492.5%– 14.8%11813BYD EVO 4*42501.6%new137181.3%new18 –14BYD Sealion 72461.6%– 34.7%169841.8%+ 7.8%151115Xpeng G92411.5%+ 74.6%181,0271.9%+ 114.4%143116Smart #52331.5%new293500.7%new3810117Tesla Model 32171.4%– 14.2%522,2804.2%+ 65.3%4518Mercedes CLA2021.3%n/a692420.4%n/a4913319Ford Explorer2001.3%– 28.6%108391.6%– 24.5%171220Skoda Enyaq1961.3%– 48.3%151,0401.9%– 28.6%13921Audi Q4 e-Tron1931.2%– 7.2%255851.1%– 41.3%221622Polestar 41881.2%+ 55.4%206101.1%+ 6.1%202323BMW ix11861.2%– 27.9%286041.1%– 43.2%211424Audi Q6 e-tron1771.1%– 38.8%225501.0%– 49.4%241525Deepal S051641.1%new316581.2%new198926Suzuki e Vitara1460.9%new244320.8%new296527Honda e:NY11430.9%+ 393.1% –1470.3%+ 1.4%664728Mazda6e1290.8%+ 6350.0%195501.0%+ 27400.0%253729Peugeot 30081290.8%+ 658.8%234150.8%+ 98.6%314230MG S61270.8%new413990.7%new3312331Polestar 21270.8%+ 29.6%343610.7%+ 21.1%374032Lexus RZ1260.8%– 0.8%553420.6%– 26.8%393833MG 41230.8%– 66.5%404040.8%– 57.9%321934Mercedes GLC1210.8%n/a382120.4%+ 10500.0%5123435Peugeot 50081210.8%+ 426.1%275361.0%+ 60.0%263436Kia EV31170.8%– 10.0%174620.9%– 47.0%282037Zeekr 7×1140.7%+ 178.0%375791.1%+ 1186.7%234538Volvo EX901110.7%– 54.1%262760.5%– 58.3%462639Toyota Yaris Cross950.6%– 72.2% –970.2%– 88.7%753240BMW i4910.6%– 66.5%442860.5%– 75.0%431741MG S5910.6%– 42.0%482820.5%+ 45.4%443042Nissan Micra890.6%new363760.7%new3618943Nissan Ariya880.6%– 72.1%334670.9%– 81.2%271044Hyundai Kona850.5%– 50.0%303890.7%– 51.9%342545Mercedes GLB750.5%n/a88900.2%n/a78 –46Subaru Uncharted730.5%new391630.3%new60 –47Hyundai Ioniq 5670.4%– 73.0%323770.7%– 52.5%352148Hyundai Inster660.4%+ 247.4%533030.6%+ 22.7%424649Renault 5640.4%+ 0.0%542400.4%+ 233.3%504350Mercedes EQA630.4%– 13.7%144150.8%– 15.5%302751Kia PV5620.4%new511450.3%new67 –52VW ID.Buzz610.4%– 68.1%453290.6%– 45.5%402253Audi A6 (e-Tron)580.4%– 61.8%641590.3%– 70.2%613554BMW iX550.4%– 79.9%651840.3%– 68.3%562855Seres 5510.3%+ 363.6%82690.1%– 39.5%866356Voyah Courage510.3%+ 70.0%681210.2%+ 86.2%637757Volvo XC90490.3%+ 2350.0%1691020.2%– 72.1%736958Citroen e-C3 Aircross460.3%+ 35.3%462500.5%+ 614.3%489859Lexus UX450.3%– 45.1%492100.4%– 34.2%524160Peugeot 2008450.3%+ 66.7%423180.6%+ 43.2%414861Opel Frontera430.3%+ 13.2%352810.5%+ 639.5%457564Dongfeng Nammi Box400.3%+ 110.5%801140.2%– 48.4%717065Mercedes Vito390.3%+ 34.5%502580.5%– 5.1%475766BYD Dolphin380.2%– 39.7%591870.3%– 37.0%555467Polestar 3340.2%– 27.7%581970.4%– 3.4%533968Subaru Solterra340.2%+ 3300.0%561790.3%+ 47.9%576769Subaru Outback320.2%n/a168330.1%n/a110 –70Mini Aceman310.2%+ 19.2%571280.2%– 46.0%704962Opel Grandland X310.2%+ 72.2%431960.4%+ 26.5%545663Toyota Proace Verso310.2%– 8.8%89510.1%– 69.8%999271BMW iX2300.2%– 70.3%731000.2%– 70.7%743672Citroen e-C5 Aircross300.2%n/a74930.2%+ 9200.0%7612273Kia EV5300.2%new72550.1%new96 –74Peugeot 208300.2%+ 66.7%601560.3%+ 22.8%648075Citroen e-C4280.2%+ 12.0%70850.2%– 21.3%818676Mercedes Sprinter280.2%n/a –930.2%– 13.9%779077NIO Firefly280.2%new117450.1%new10212578Ford Mustang Mach-E270.2%– 12.9%66790.1%– 51.2%827279Zeekr X270.2%– 50.0%121750.1%– 59.9%857680Porsche Macan260.2%– 72.3%671640.3%– 63.6%593381Kia EV6250.2%– 34.2%100790.1%– 70.2%834482Kia EV9240.2%+ 118.2%611260.2%– 19.7%626483Ford Puma230.1%– 61.7%861660.3%+ 140.6%587384Zeekr 001210.1%+ 75.0%62770.1%– 27.4%848585BYD Seal200.1%+ 11.1%75660.1%– 54.2%878486Renault Scenic200.1%– 63.0%85560.1%– 69.2%956187Hyundai Ioniq 9190.1%new71890.2%new797888Peugeot E-408190.1%new163200.0%new12030889Citroen e-C3180.1%– 77.2%771050.2%– 69.7%725590MG IM6180.1%new92440.1%new1047991Opel Corsa180.1%– 51.4%102510.1%– 63.8%989492Kia Niro160.1%n/a –160.0%n/a127 –93Mini Cooper160.1%– 33.3%78640.1%– 44.8%888794Volvo EC40160.1%– 68.0%791500.3%– 25.7%655895BMW i5150.1%– 58.3%94560.1%– 75.3%945996Jeep Avenger150.1%+ 114.3%81580.1%+ 3.6%9210697Volvo XC60150.1%+ 1400.0%141600.1%– 80.2%906298Xpeng P7140.1%+ 250.0%99240.0%+ 14.3%11416399Renault 4130.1%new96370.1%new106103100Ford Capri120.1%– 89.3%471290.2%– 64.8%6929101JAC E30X120.1%– 25.0%911370.3%+ 197.8%6897102Mitsubishi Eclipse Cross120.1%n/a –120.0%n/a134 –103Smart #3120.1%n/a112340.1%+ 126.7%109150104Hongqi EHS5110.1%new –110.0%new135 –105Volvo ES90110.1%new113360.1%new107160106Opel Mokka100.1%+ 25.0%110220.0%– 71.1%11796107Porsche 911100.1%– 9.1%95340.1%+ 21.4%108132108Renault Megane100.1%+ 11.1%101390.1%+ 30.0%105100109BYD Tang90.1%– 35.7%87310.1%– 68.4%11195110Fiat 600e90.1%+ 50.0%108220.0%– 8.3%116135111Fiat Grande Panda90.1%new90580.1%new91174112MG IM590.1%new97290.1%new112108113Mini Countryman90.1%– 83.0%76640.1%– 66.8%8971114Skoda Enyaq Coupe90.1%– 62.5%106570.1%– 75.5%9366115Ford Tourneo80.1%n/a –80.0%n/a145 –116NIO EL680.1%– 57.9%93550.1%– 36.8%9793117BMW X570.0%+ 16.7%132230.0%– 32.4%115113118Smart #170.0%+ 600.0%119480.1%+ 585.7%100126119VW Crafter70.0%– 63.2%120450.1%+ 4.7%103111120Hyundai Ioniq 660.0%– 40.0%84860.2%+ 36.5%8074121Range Rover Sport60.0%+ 20.0%111220.0%+ 4.8%118137122Kia EV450.0%new136120.0%new133138123Mazda CX-3050.0%+ 66.7%109170.0%+ 0.0%126161124Mercedes AMG GT50.0%+ 400.0%15560.0%+ 200.0%160215125VW Caddy50.0%+ 66.7% –60.0%– 57.1%164179126Audi A340.0%+ 33.3%14350.0%– 37.5%165167127BYD Seal U40.0%– 89.7%103450.1%– 75.9%10168128Mercedes E Class40.0%– 63.6%116190.0%+ 5.6%123110129NIO EL840.0%+ 33.3%16050.0%– 81.5%170134130Nissan Leaf 40.0%+ 33.3% –40.0%– 78.9%176178131Nissan Qashqai40.0%– 20.0%12770.0%– 81.6%154136132BMW 7 Series30.0%n/a –40.0%n/a172 –133Cupra Tavascan30.0%n/a125180.0%+ 5.9%12488134Fiat 50030.0%+ 50.0% –90.0%+ 200.0%141207135Lamborghini Urus30.0%n/a –80.0%+ 100.0%146200136NIO ET530.0%– 50.0%98150.0%– 46.4%129105137Opel Combo30.0%– 25.0%16160.0%– 70.0%162169138Toyota Land Cruiser30.0%– 57.1% –80.0%+ 14.3%149154139Alfa Romeo Junior20.0%– 66.7%12270.0%– 22.2%150172140Alpine A29020.0%new –20.0%new187 –141Audi e-Tron GT20.0%+ 0.0%12860.0%– 14.3%155184142BMW 5 Series20.0%– 33.3%13180.0%– 73.3%144142143Chevrolet Corvette20.0%n/a –20.0%+ 0.0%191253144Ford Transit  20.0%+ 100.0%15050.0%+ 400.0%168220145Ford Transit Custom20.0%– 80.0%104190.0%– 20.8%122155146KGM Torres EVX20.0%– 71.4%152110.0%– 64.5%136121147Land Rover Defender20.0%+ 100.0%13780.0%– 61.9%147153148Lucid Gravity20.0%new –20.0%new198300149Man TGE20.0%n/a –40.0%+ 300.0%175180150Maxus Euniq620.0%– 60.0%115200.0%– 20.0%119128151Mazda CX-6020.0%– 33.3% –60.0%– 72.7%159143152Mazda MX-520.0%n/a13850.0%– 16.7%169194153Mercedes EQE SUV20.0%– 96.6%139100.0%– 97.0%13951154Mercedes EQS SUV20.0%– 33.3%15870.0%+ 0.0%151144155Mercedes V Class20.0%+ 0.0%15960.0%– 66.7%161156156Range Rover 20.0%+ 0.0%165130.0%+ 8.3%132157157Tesla Model X20.0%+ 100.0% –80.0%+ 0.0%148176158Bentley Continental10.0%n/a12940.0%+ 33.3%171224159BMW 3 Series10.0%n/a12360.0%– 33.3%156187160BMW 4 Series10.0%n/a –20.0%– 50.0%188213161BMW X610.0%n/a –20.0%n/a189250162BMW Z410.0%+ 0.0%12440.0%+ 33.3%173218163Citroen e-C4X10.0%– 66.7%14750.0%– 75.0%167139164Citroen SpaceTourer10.0%n/a –20.0%– 33.3%192214165Deepal S0710.0%new14860.0%new157148166Dongfeng Vigo10.0%new63270.1%new113 –167Ferrari 296 Speciale10.0%new –20.0%new193 –168Fiat Tipo10.0%n/a –10.0%n/a223 –169Ford F-150 Lightning10.0%– 97.0% –40.0%– 97.3%17482170Ford Ranger10.0%n/a –30.0%n/a181 –171Ford Tourneo Custom10.0%– 94.4%133140.0%– 70.8%131109172Honda CR-V10.0%n/a –10.0%– 66.7%224242173Hongqi HS710.0%new –10.0%new227 –174Mercedes G-Class10.0%– 66.7%12670.0%– 75.0%152140175Mercedes GLE10.0%n/a14070.0%+ 250.0%153162176Mercedes Maybach EQS SUV 10.0%new –20.0%new202262177Omoda 510.0%new –10.0%new240 –178Opel Zafira Life10.0%+ 0.0%16230.0%– 88.9%183145179Porsche Cayenne Coupe 10.0%n/a –30.0%– 75.0%184149180Porsche Taycan10.0%– 87.5%118200.0%– 54.5%121107181Suzuki Swift10.0%– 83.3% –30.0%– 94.4%185116182VW ID.510.0%– 90.0% –30.0%– 94.1%186115183XPeng X910.0%new –10.0%new248 –

Source: OFV AS