Toyota sales more than double year-on-year despite not being officially present in Russia.

New car sales in Russia advance 20.5% year-on-year in May to 109,892 units, leading to a year-to-date volume up 11.8% to 492,342. Lada (+11%) trails its home market but is still up, reaching 25.8% share which is better than the 25.2% it commands year-to-date. Haval (+49.1%) surges ahead to 14.4% of the market, its highest since last October. Newcomer Tenet confirms it has stabilised around 10% share in third place. Geely (+8.5%) and Changan (-7.9%) round out the Top 5, both discreet. Belgee (+42.7%) on the other hand displays solid health but the best performer in the Top 10 is a surprise: good old Toyota more than doubling its sales year-on-year at +102.6% to #7. Note Toyota doesn’t officially operate in Russia. Jaecoo (+82.6%) also shoots up.

The Lada Granta (-4.6%) holds onto the models top spot at 10.4% share, followed by the new Tenet T7 breaking its volume and share records at 7,763 and 7.1%. The Haval Jolion (+45.9%) is in excellent shape at #3 as opposed to the Lada Vesta (-13.8%). The Lada Niva Travel (+58%) impresses and closes the Top 5 out. The Changan Uni-S (+20.1%) returns inside the Top 10 for the first time since last August at #6, distancing a surging Haval M6 (+78%). Two newcomers follow: the Lada Iskra down one spot on April to #8 and the Tenet T4 down three to #9. The antediluvian Lada Niva Legend manages another Top 10 finish and is up 5.2% year-to-date.

Previous month: Russia April 2026: Jaecoo, Toyota, Belgee shine, Lada Iskra up to #7

One year ago: Russia May 2025: Belgee and Jetour reach share records, Lada Niva Legend #5

Full May 2026 Top 10 brands and models below.

Russia May 2026 – brands:

PosBrandMay-26%/25Apr2026%/24PosFY251Lada  28,36525.8%+ 11.0%1124,05025.2%– 5.5%112Haval15,83414.4%+ 49.1%267,96513.8%+ 24.2%223Tenet11,51110.5%new351,36010.4%new394Geely 6,8366.2%+ 8.5%429,3546.0%– 0.2%445Changan5,1944.7%– 7.9%617,6203.6%– 25.2%666Belgee5,1564.7%+ 42.7%523,7214.8%+ 72.4%557Toyota  3,0142.7%+ 102.6%912,7172.6%+ 98.4%7108Jaecoo2,8612.6%+ 82.6%711,0292.2%+ 28.9%9n/a9Jetour2,8302.6%– 15.7%812,4402.5%– 1.0%8710Solaris1,9911.8%+ 1.2%109,5431.9%+ 15.3%108

Russia May 2026 – models:

PosModel May-26%/25Apr2026%/25PosFY251Lada Granta11,48010.4%– 4.6%148,6699.9%– 14.1%112Tenet T77,7637.1%new229,6926.0%new2n/a3Haval Jolion6,6906.1%+ 45.9%327,6035.6%+ 25.6%334Lada Vesta5,6515.1%– 13.8%422,0614.5%– 40.4%425Lada Niva Travel3,6143.3%+ 58.0%518,1483.7%+ 29.1%586Changan Uni-S3,0532.8%+ 20.1%n/a8,8701.8%– 15.2%n/a97Haval M62,9912.7%+ 78.0%812,5392.5%+ 43.8%868Lada Iskra2,7862.5%new712,2042.5%new9n/a9Tenet T42,6232.4%new617,2323.5%new6n/a10Lada Niva Legend2,5942.4%– 0.2%913,5722.8%+ 5.2%77

Source: Manufacturers