The Mercedes CLA ranks #9 in Finland this month.

Yet more worries for new car sales in Finland at -5.1% year-on-year in January to just 5,374 units. Toyota (-7.4%) reclaims the brands top spot with 15.1% share vs. 11.2% in December, distancing Skoda (+9.8%) at 11.5% vs. 10% last month. Volvo (-1.3%) advances two ranks on last month to #4 whereas Volkswagen (-10.7%), leader in December, falls to #5. Tesla (+286.2%) compensates on a particularly low January 2025 result (-65.7%) and ranks inside the Top 10 at #9. Other great performers below include Seat (+500%), Smart (+295.2%), Mini (+100%), BYD (+98%) and Xpeng (+87.5%).

Over in the models charts, the Tesla Model Y (+550%) surges to pole position which is unusual for a quarter start. Selling exactly the same amount is the Toyota Yaris Cross (+14.5%), leader over the Full Year 2025. At #3, the Toyota bZ4X (+101.1%) posts a fantastic result and climbs onto the Finnish podium for the first time – and in the Top 10 for the first time also. The Nissan Qashqai (-35.1%) was #1 a year ago and pays it this month. Another excellent month for the Skoda Elroq (+1176.9%) celebrating one year in market with a 5th position. The good surprise of the month is the 9th place of the Mercedes CLA (+633.3%), inside the Top 10 for the 2nd month in a row after ranking #10 in December – making Finland the only market in the world where the CLA is in the Top 10. For its part the new Smart #5 continues to shine at #20 even though this is significantly below the #7 it reached last month. Finland remains the only market in the world where the #5 is met with success.

Previous post: Finland Full Year 2025: Toyota monopolises Top 4, Yaris Cross signs first win

One year ago: Finland January 2025: Nissan Qashqai signs first win in almost 6 years

Full January 2026 Top 30 brands and Top 35 models below.

Finland January 2026 – brands:

PosBrandJan-26%/25Dec1Toyota81115.1%– 7.4%22Skoda61711.5%+ 9.8%33Volvo5219.7%– 1.3%54Volkswagen5099.5%– 10.7%15Kia3857.2%– 1.8%86BMW3165.9%– 8.9%97Mercedes2905.4%+ 6.2%78Audi2644.9%+ 11.4%69Tesla2244.2%+ 286.2%410Ford2224.1%– 3.1%1111Nissan1953.6%– 45.1%1512BYD1011.9%+ 98.0%1413Renault901.7%+ 28.6%1614Hyundai861.6%– 52.0%1215Smart831.5%+ 295.2%1316Suzuki541.0%– 26.0%2517Cupra500.9%– 10.7%2218Dacia490.9%– 42.4%1719Peugeot490.9%– 70.1%1820Seat480.9%+ 500.0%3021Opel470.9%+ 2.2%1922Subaru460.9%+ 2.2%2823Mazda350.7%– 37.5%2124Mitsubishi340.6%+ 9.7%2725Polestar300.6%– 71.2%1026Porsche280.5%– 24.3%2627MG270.5%+ 42.1%2328Mini240.4%+ 100.0%n/a29Land Rover230.4%– 43.9%2930Lexus230.4%– 54.9%2431Citroen220.4%– 42.1%2032Aion150.3%newn/a33Xpeng150.3%+ 87.5%n/a

Finland January 2026 – models:

PosModelJan-26%/25Dec1Tesla Model Y2214.1%+ 550.0%12Toyota Yaris Cross2214.1%+ 14.5%63Toyota bZ4x1833.4%+ 101.1%n/a4Nissan Qashqai1703.2%– 35.1%175Skoda Elroq1663.1%+ 1176.9%36Toyota Yaris1653.1%+ 5.1%157Skoda Enyaq1512.8%– 6.2%28VW ID.41342.5%+ 65.4%89Mercedes CLA1322.5%+ 633.3%1010Kia Stonic1292.4%+ 63.3%2611Volvo EX401272.4%+ 164.6%1412Volvo XC601232.3%– 23.1%1313Toyota Corolla1112.1%+ 0.0%414Toyota C-HR951.8%– 5.9%1815VW T-Roc921.7%+ 130.0%n/a16Kia EV3791.5%+ 6.8%2017VW ID.7781.5%+ 13.0%918Skoda Octavia771.4%– 28.0%1919Volvo EC40771.4%+ 185.2%n/a20Smart #5701.3%new721Audi Q4691.3%+ 30.2%1122Volvo EX30641.2%+ 8.5%2123BMW i4571.1%+ 14.0%2324Skoda Kamiq571.1%+ 67.6%n/a25Ford Explorer531.0%+ 71.0%n/a26Volvo V60531.0%– 53.1%2527BYD Seal521.0%+ 85.7%n/a28Skoda Kodiaq500.9%– 37.5%2929Audi Q6480.9%– 22.6%n/a30Seat Leon470.9%+ 683.3%n/a31Ford Kuga460.9%– 20.7%n/a32Kia Ceed460.9%– 33.3%2233VW Golf460.9%– 46.5%3134BMW iX1410.8%+ 115.8%n/a35VW Tiguan400.7%– 64.6%2436Suzuki Vitara390.7%– 4.9%n/a

Source: AUT