The Peugeot 208 is the best-selling vehicle in Spain in January.

Spanish new car sales edge up 1.1% year-on-year in January to 73,103 units, which is a much lower growth rate that this market had got us used to in the past few months. It can be partly explained by the extra 4,000 year-ago sales linked to insurance replacements in the wake of the devastating 2024 floods. Without these sales the market would be up 7% this month, which is more in line with current evolutions. The market is single handedly pulled up by sales to rental companies surging 63.5% to 10,016. Indeed private sales are off -6.4% to 35,775 and company sales down -2.4% to 27,312. Rechargeable cars (BEV+PHEV) soar 48.3% to 15,212 units and 20.8% share vs. 14.8% a year ago and believed to be a new record. La rioja (+23.2%), Cantabria (+17.8%), Galicia (+16.2%) and Madrid (+12^) are the best performing regions.

Looking at the brands ranking, Toyota (-5.5%) reclaims the lead it held over the Full Year 2025 with a splendid 9.7% share vs. 7.2% last month. Seat (+36.7%) posts a very satisfying score and climbs to #2 and 6.9% share, its best showing since March 2025. Peugeot (+43.6%) does even better and surges to third place vs. #8 over the FY2025. Rounding out the Top 5, Volkswagen (+10.6%) and Mercedes (+4%) both beat the market, with the latter hitting a new ranking record at #5. BMW (+21.7%), Skoda (+19.1%) and Audi (+11%) also shine below, but Dacia (-36%) is in total freefall at #10 as it also is in neighbouring France. At #19, local Chery assembler Ebro (+566.4%) hits a new share record at 2.3%.

The Peugeot 208 (+109.3%) more than doubles its sales year-on-year to spectacularly take the lead of the models charts with 2.8% share. As a reminder, it ranked #9 over the Full Year 2025. This is the first time in almost 5 years (since March 2021) that the 208 is the most popular vehicle in Spain. Seat places two models on the podium – a very rare feat: the Ibiza (+42.2%) is up two spots on December to #2 while the Arona (+79.6%) is up 15 to #3. The Toyota C-HR (+5.9%) also shines at #4, the nameplate’s highest since last September. Below the Toyota Corolla (-3.5%), the Dacia Sandero (-40.2%), #1 annually since 2023, falls to a paltry 6th place. Reversely, notice the success of the VW Tiguan (+78.1%), Peugeot 2008 (+56.6%), Seat Leon (+35.5%) and Opel Corsa (+33.5%).

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One year ago: Spain January 2025: Dacia Sandero, Hyundai Tucson and MG ZS dominate in solid market

Full January 2026 Top 68 All brands and Top 345 All models below.

Spain January 2026 – brands:

PosBrandJan-26%/25Dec1Toyota7,1069.7%– 5.5%32Seat5,0116.9%+ 36.7%53Peugeot4,7056.4%+ 43.6%84Volkswagen4,2045.8%+ 10.6%45Mercedes3,9585.4%+ 4.0%116Renault3,8895.3%– 18.2%27Kia3,5594.9%– 26.7%98BMW3,0734.2%+ 21.7%109Audi3,0194.1%+ 11.0%710Dacia2,9934.1%– 36.0%611Skoda2,9934.1%+ 19.1%1212Hyundai2,5243.5%– 42.7%113MG2,3183.2%– 17.3%1414Citroen2,2973.1%– 11.7%1615Nissan2,2213.0%– 24.8%1516BYD1,9602.7%+ 64.4%1317Cupra1,9422.7%+ 75.0%1918Opel1,7822.4%+ 26.1%1719Ebro1,7062.3%+ 566.4%1820Omoda1,4532.0%+ 58.3%2421Ford1,3361.8%– 48.2%2322Mazda1,0901.5%– 9.9%2123Mini8121.1%+ 49.0%2624Jeep7891.1%+ 5.6%2725Lexus7111.0%– 16.7%2826Volvo7041.0%+ 9.7%2027Fiat6370.9%+ 88.5%3128Jaecoo5120.7%+ 80.9%2529Lynk & Co4790.7%+ 685.2%3830Tesla4560.6%+ 70.1%2231Honda3530.5%– 4.3%3232Suzuki3400.5%– 16.7%2933Porsche3130.4%– 8.7%3634Alfa Romeo2290.3%– 31.6%3535Leapmotor2280.3%+ 117.1%3336Land Rover1850.3%– 38.3%3737Mitsubishi1640.2%– 34.4%3038KGM/SsangYong1580.2%– 22.5%3439Xpeng1140.2%+ 442.9%3940Evo1000.1%– 1.0%4241Lancia850.1%+ 174.2%4442DS840.1%– 38.7%4143Deepal810.1%new –44Subaru670.1%– 35.6%4345SWM610.1%– 17.6%4646Polestar580.1%+ 70.6%4047Smart440.1%+ 29.4%4548Alpine340.0%+ 126.7%4749Bestune320.0%new4850Livan260.0%– 13.3%5051Maserati170.0%– 26.1%5152Dongfeng160.0%+ 128.6%5353Bentley100.0%– 16.7%6054Ferrari100.0%+ 25.0%5255BAIC90.0%new5656Ineos90.0%+ 50.0%5557Lamborghini80.0%+ 166.7%5458Voyah70.0%+ 600.0%5759Aston Martin50.0%– 61.5%5860DFSK50.0%– 86.1%4961Caterham20.0%n/a –62DR Motor20.0%+ 0.0% –63McLaren20.0%+ 100.0% –64Secma20.0%new –65Lotus10.0%+ 0.0%6366Rolls Royce10.0%n/a –67Sportequipe10.0%+ 0.0%5968Yudo10.0%+ 0.0% –

Spain January 2026 – models:

PosModelJan-26%/25Dec1Peugeot 2082,0552.8%+ 109.3%82Seat Ibiza1,9042.6%+ 42.2%43Seat Arona1,7152.3%+ 79.6%184Toyota C-HR1,6812.3%+ 5.9%55Toyota Corolla1,6752.3%– 3.5%276Dacia Sandero1,6172.2%– 40.2%37Peugeot 20081,4532.0%+ 56.6%68MG ZS1,4151.9%– 32.7%169Nissan Qashqai1,3761.9%– 11.0%1210Toyota Yaris1,3491.8%+ 17.4%3111Renault Clio1,3111.8%+ 11.0%112Opel Corsa1,2471.7%+ 33.5%2013VW Tiguan1,1541.6%+ 78.1%1414Toyota Yaris Cross1,0941.5%– 26.3%1515Omoda 51,0421.4%+ 16.3%4316Seat Leon1,0311.4%+ 35.5%1117Citroen C41,0231.4%– 7.4%4218Kia Stonic9861.3%– 9.8%2319VW T-Roc9671.3%– 0.3%720Ebro S4009331.3%new3621Mercedes GLC9171.3%– 16.0%2422Kia Sportage9141.3%– 30.7%2123Kia Niro8821.2%+ 17.9%5024Mini Lineup8121.1%+ 49.0%3925Skoda Kamiq8061.1%+ 45.8%3726Renault Captur8021.1%– 40.5%1327BMW X17961.1%+ 21.2%2528Hyundai Tucson7891.1%– 62.5%229Toyota RAV47641.0%– 24.4%930Cupra Formentor7531.0%+ 92.1%4131BYD Seal U7351.0%+ 70.9%2832Hyundai Kona7301.0%+ 11.3%1033Dacia Duster7111.0%– 37.9%3834Audi Q37081.0%+ 3.1%4435Jeep Avenger6920.9%+ 20.1%6436Mercedes GLA6810.9%+ 26.6%4737Audi A16760.9%+ 21.6%3538Skoda Karoq6660.9%+ 98.8%5439Skoda Fabia6350.9%– 24.5%4940Renault Austral6270.9%– 2.9%2641Mercedes A Class6130.8%+ 50.6%6742Ford Puma6120.8%– 22.3%5243Citroen C3 Aircross5950.8%+ 59400.0%5844Cupra Terramar5910.8%+ 198.5%7145Audi A35700.8%+ 64.7%3346VW T-Cross5520.8%+ 14.3%4047Cupra Leon5400.7%+ 44.4%5948Mazda CX-305270.7%+ 28.9%3249BMW X35040.7%+ 35.1%7550MG 34840.7%+ 60.3%5551Ford Kuga4760.7%– 34.7%6252Nissan Juke4710.6%– 46.5%6053Peugeot 30084690.6%– 20.0%6554Tesla Model Y4470.6%+ 246.5%4655VW Taigo4320.6%– 35.9%2256Audi Q54310.6%+ 54.5%5157Citroen C3  4280.6%– 62.0%5758BMW X24160.6%+ 69.1%6359Ebro S7004100.6%+ 100.0%5660Seat Ateca3610.5%– 39.9%7261Dacia Bigster3560.5%new4562VW Golf3560.5%– 32.6%6963Peugeot 3083400.5%– 21.7%11264Renault Symbioz3370.5%+ 94.8%8865Skoda Octavia3220.4%– 2.7%8366VW Polo3170.4%+ 55.4%9467Hyundai i203110.4%– 43.2%1968Peugeot 50083090.4%+ 68.9%9169Omoda 93030.4%new6870Jaecoo 52940.4%new7771Opel Frontera2910.4%new7372BYD Dolphin Surf2890.4%new5373BYD Atto 22880.4%+ 540.0%7674Mercedes CLA2870.4%+ 79.4%10975BMW 3-Series2830.4%+ 100.7%11376Lexus NX2810.4%– 13.5%9377Lynk & Co 012780.4%+ 434.6%20578Fiat 5002740.4%+ 640.5%26479Skoda Kodiaq2730.4%+ 16.7%9680Nissan X-Trail2700.4%– 46.4%8681Dacia Jogger2640.4%– 41.2%9082Audi Q22580.4%– 10.4%6683Renault Rafale2420.3%+ 46.7%7984Mercedes GLE2370.3%– 2.5%11185Mazda32360.3%+ 21.0%8486Lexus LBX2350.3%– 16.1%10487BMW 2-Series2310.3%+ 0.4%8588Mercedes C Class2290.3%+ 33.9%13789Mercedes EQA2240.3%+ 40.9%12390Hyundai i102200.3%– 56.9%1791Jaecoo 72180.3%– 23.0%6192Kia Xceed2180.3%– 44.4%9793Toyota Aygo X2170.3%– 31.5%24394Citroen C5 Aircross2160.3%+ 22.0%11595MG HS2150.3%+ 99.1%13896BMW 1-Series2100.3%– 12.1%8297Kia EV32070.3%– 50.4%7898Renault Arkana2050.3%– 72.0%7099Mercedes GLB2030.3%– 18.8%121100Ebro S8001830.3%+ 258.8%81101Opel Mokka1830.3%+ 29.8%105102Ebro S9001800.2%new119103Toyota bZ4X1780.2%+ 888.9%198104Volvo XC601780.2%– 0.6%74105Volvo XC901780.2%+ 58.9%148106Alfa Romeo Junior1750.2%– 23.6%126107Volvo XC401740.2%– 30.1%30108BYD Sealion 71690.2%+ 2314.3%129109Lynk & Co 081640.2%new133110Renault Espace1640.2%– 1.8%99111Hyundai i301630.2%– 30.3%95112Fiat Grande Panda1610.2%new145113MG EHS1600.2%– 10.1%48114BYD Seal 61580.2%new171115Suzuki Vitara1520.2%– 29.3%87116BMW 4-Series1460.2%+ 58.7%151117Mercedes V Class1410.2%– 13.0%134118BYD Seal1350.2%+ 80.0%80119Renault 51350.2%– 16.7%110120Audi A51300.2%– 37.2%108121BYD Atto 31260.2%– 46.2%101122Kia Picanto1140.2%– 48.6%154123Lexus UX1130.2%– 28.5%152124Ford Focus1120.2%– 88.7%122125Hyundai Bayon1110.2%– 46.6%29126Skoda Elroq1090.1%new107127Toyota Land Cruiser1050.1%– 29.5%167128Mercedes CLE1040.1%– 5.5%182129Xpeng G61040.1%+ 642.9%125130Porsche Cayenne1030.1%+ 14.4%179131Skoda Scala1030.1%– 20.2%139132VW Tayron1010.1%+ 4950.0%118133Leapmotor B10950.1%new117134Honda ZR-V940.1%+ 9.3%157135Nissan Micra940.1%new168136Fiat 600900.1%– 26.2%98137Mazda CX-60900.1%+ 30.4%89138Volvo EX30890.1%+ 32.8%106139Honda Civic880.1%– 5.4%128140VW ID.4870.1%+ 3.6%114141Suzuki Swift860.1%– 13.1%164142Lancia Ypsilon850.1%+ 174.2%172143Audi Q4840.1%+ 10.5%120144Honda HR-V840.1%– 2.3%159145Mercedes EQE840.1%– 9.7%166146Porsche 911840.1%+ 18.3%201147Hyundai Inster830.1%+ 93.0%124148Mazda2830.1%– 42.4%141149Mazda6830.1%n/a178150VW Touran820.1%+ 36.7%158151Kia Ceed810.1%– 82.9%144152Peugeot 408790.1%– 46.3%183153BMW 5-Series770.1%+ 10.0%136154BMW ix1760.1%– 30.3%103155Jeep Compass760.1%– 7.3%207156Leapmotor C10760.1%+ 245.5%132157BMW ix2720.1%+ 4.3%116158Fiat Panda720.1%– 47.8%143159Ford Capri720.1%+ 928.6%194160Mercedes E Class690.1%– 44.4%176161Suzuki S-Cross680.1%– 20.9%100162Omoda 7670.1%new –163Range Rover670.1%– 41.7%163164Porsche Macan660.1%– 39.4%192165VW Passat660.1%+ 69.2%203166Kia EV5640.1%new –167Audi A6620.1%+ 21.6%150168BMW X5620.1%– 13.9%147169DS 7 Crossback620.1%– 45.1%160170Deepal S05600.1%new –171BMW X4580.1%– 28.4%149172BMW X6580.1%+ 11.5%177173BYD Dolphin580.1%– 85.3%142174Leapmotor T03570.1%– 31.3%130175Land Rover Defender550.1%– 45.0%190176Mercedes EQB550.1%+ 14.6%216177Mitsubishi ASX510.1%– 61.1%131178VW ID.3510.1%+ 13.3%156179KGM Tivoli/Grand500.1%– 54.1%153180Audi Q8470.1%– 61.8%135181Honda Jazz470.1%– 35.6%185182Opel Grandland460.1%– 57.4%162183Polestar 4460.1%+ 187.5%174184Dacia Spring450.1%– 88.0%102185Mazda CX-80450.1%+ 9.8%161186Hyundai Ioniq5430.1%+ 79.2%170187Skoda Superb430.1%– 15.7%227188KGM Korando/C300420.1%– 44.0%186189Toyota Corolla Cross420.1%– 28.8%236190KGM Torres410.1%+ 355.6%180191Omoda E5410.1%+ 86.4%146192Fiat Tipo400.1%+ 14.3%246193Kia Sorento390.1%– 72.3%196194Mitsubishi Colt390.1%– 44.3%92195Volvo V60390.1%+ 457.1%184196Lexus RX380.1%+ 35.7%197197Lynk & Co 02370.1%+ 311.1%215198Porsche Panamera370.1%+ 12.1%230199SWM G03F370.1%+ 54.2%249200Skoda Enyaq360.0%– 10.0%169201Subaru Crosstrek360.0%+ 5.9%208202Mitsubishi Outlander340.0%n/a213203Alfa Romeo Tonale330.0%– 45.9%188204Audi Q6330.0%+ 43.5%187205Cupra Born330.0%– 52.9%202206Citroen C4 X320.0%– 82.5%200207Hyundai Santa Fe320.0%– 46.7%165208Ford Explorer300.0%+ 66.7%195209Honda CR-V300.0%+ 0.0%155210Range Rover Evoque300.0%– 21.1%214211Suzuki Swace300.0%+ 1400.0%228212Mercedes G Class290.0%+ 3.6%217213Mercedes T Class290.0%– 3.3%233214Mitsubishi Grandis290.0%new191215Alpine A290280.0%+ 133.3%193216Mazda MX-5260.0%+ 18.2%206217Renault 4260.0%new209218EVO4250.0%+ 56.3% –219Volvo EX40240.0%#DIV/0!211220Cupra Tavascan230.0%– 64.1%212221Hyundai Ioniq6230.0%+ 228.6% –222Lexus ES230.0%– 47.7%231223Porsche Taycan230.0%– 11.5%234224Range Rover Velar230.0%– 17.9%242225Smart #1230.0%+ 21.1%235226VW Touareg230.0%– 17.9%210227EVO5220.0%– 55.1%239228MG 4220.0%– 79.6%175229Bestune T77210.0%new218230Deepal S07210.0%new –231Mercedes B Class210.0%– 83.2%262232Renault Scenic210.0%– 86.0%199233Subaru Forester200.0%– 63.6%225234Kia EV6190.0%– 40.6%267235Livan X3 Pro190.0%– 36.7%232236MG S5190.0%new189237Renault Megane190.0%– 26.9%253238Audi Q7180.0%– 61.7%219239Hyundai Staria180.0%+ 50.0%127240Kia K4180.0%new310241Lexus RZ180.0%+ 0.0% –242SWM G05180.0%+ 5.9%220243BMW i4160.0%– 27.3%181244BMW X7160.0%– 15.8%229245Dongfeng Box160.0%+ 128.6%268246EVO Cuatro160.0%new237247EVO3160.0%– 40.7%248248Ford Mustang160.0%– 51.5%259249Maserati Grecale160.0%– 5.9%251250BMW ix3150.0%+ 400.0%283251Jeep Renegade150.0%– 74.1%140252Mercedes GLS150.0%+ 25.0%252253Opel Astra150.0%– 92.3%204254Smart #3150.0%+ 0.0%223255EVO6140.0%+ 1300.0%261256KGM Torres EVX130.0%+ 1200.0%240257Alfa Romeo Stelvio110.0%– 71.8%244258DS No 4110.0%new221259Mitsubishi Eclipse Cross110.0%– 66.7%254260Subaru Legacy110.0%– 21.4%255261Alfa Romeo Giulia100.0%+ 66.7%258262BMW 7-Series100.0%– 41.2%260263KGM Rexton100.0%+ 0.0%256264Land Rover Discovery Sport100.0%– 47.4%257265Nissan Ariya100.0%– 52.4%222266Polestar 2100.0%– 23.1%173267VW ID.7100.0%– 63.0%238268BAIC X5590.0%new278269Ford Mustang Mach-E90.0%+ 125.0%266270Ineos Grenadier90.0%+ 50.0%282271Kia EV990.0%– 18.2%275272Xpeng G990.0%+ 28.6%277273BMW IX 80.0%+ 166.7%247274BMW XM80.0%– 33.3%250275Kia EV480.0%new241276Tesla Model 380.0%– 93.8%34277Volvo EX9080.0%+ 60.0%273278Bentley Continental70.0%+ 0.0%308279EVO770.0%– 12.5%272280Ford Bronco70.0%– 36.4%294281Honda Prelude70.0%new –282Livan X6 Pro70.0%new287283Mercedes EQS70.0%– 68.2%301284Mercedes S Class70.0%– 56.3%265285Volvo ES9070.0%new305286Voyah Free70.0%+ 600.0%289287Bestune T9060.0%new279288BMW i560.0%– 50.0%226289Ferrari Roma60.0%+ 500.0%293290Lamborghini Urus60.0%+ 100.0%286291Smart #560.0%new270292SWM G0160.0%– 81.8%276293VW ID.560.0%– 33.3%271294Bestune B7050.0%new295295BMW Z450.0%+ 25.0%284296DS 450.0%– 73.7%298297DS No 850.0%new322298DFSK E540.0%– 80.0%245299Jeep Wrangler40.0%– 85.2%224300Suzuki Across40.0%n/a314301Volvo V9040.0%+ 100.0%340302Alpine A11030.0%+ 0.0%315303Alpine A39030.0%new –304Bentley Bentayga30.0%+ 0.0% –305Citroen C5 X30.0%– 72.7%274306Honda E:NY130.0%+ 200.0%281307Mercedes AMG GT30.0%– 62.5%300308MG Cyberster30.0%+ 50.0%288309Volvo EC4030.0%– 81.3%263310Aston Martin DBX20.0%– 66.7%316311Aston Martin Vantage20.0%+ 0.0% –312BYD Tang20.0%– 71.4%290313Ferrari Purosangue20.0%n/a324314Jeep Grand Cherokee20.0%– 50.0%299315KGM Actyon20.0%new325316Lamborghini Revuelto20.0%n/a –317Lexus LS20.0%n/a –318McLaren Cabrio20.0%n/a –319Mercedes SL20.0%– 66.7%332320Polestar 320.0%– 60.0%269321Secma F1620.0%new –322Aston Martin DB1210.0%– 66.7%306323Audi A810.0%+ 0.0% –324Audi e-Tron GT10.0%– 85.7%318325Caterham Seven10.0%n/a –326Caterham Super Seven10.0%n/a –327Cupra Ateca10.0%– 91.7%296328Cupra Raval10.0%new291329DFSK 60010.0%– 85.7%280330DR 4.010.0%n/a –331DR 5.010.0%+ 0.0% –332DS 310.0%– 75.0%285333Ferrari 12Cilindri10.0%new323334Ferrari 296 GTS10.0%– 75.0%292335Hyundai Ioniq910.0%new309336Lexus LM10.0%+ 0.0%327337Lotus Emira10.0%n/a –338Maserati Gran Turismo10.0%– 75.0% –339Mercedes SLS AMG10.0%n/a –340Rolls-Royce Cullinan10.0%n/a –341Sportequipe XK310.0%n/a303342Tesla Model X10.0%– 83.3%338343Toyota Supra10.0%– 75.0% –344Xpeng P710.0%new341345Yudo K310.0%+ 0.0% –

Source: ANFAC