The Toyota Yaris Ativ holds 10.6% of the Thai market in November.

The Thai new light vehicle market jumps up 13.3% year-on-year in October to 46,050 sales. The year-to-date volume adds up to 510,838. Atop the brands charts, Toyota (+3.8%) and Honda (+4.4%) both trail the market to a still strong 38.3% and 11.2% share respectively. Isuzu (-23%) and Mitsubishi (-5.3%) fare even worse with negative results. It’s below that things start heating up. BYD is up 72.8% to 4.8% share, however this is a far cry from the 11.9% it hit last June and the 7.1% it commands year-to-date. MG is up 73.7% to #6, GAC Aion up 474.8% to #7 and Changan up 426.6% to #8. Tank is the best performer at +1581.5% (!) to #10 its second ever incursion inside the Thai Top 10.

Model-wise, the Toyota Yaris Ativ (+43.2%) soars to 10.6% share vs. 8.9% so far this year and takes advantage of a weak month from the Toyota Hilux Revo (-12.1%) to snap the overall pole position. Note the Hilux Revo is winding down in the wake of the arrival of the new generation Hilux Travo. The Isuzu D-Max (-21.6%) has another mediocre month and relinquishes the 2nd spot YTD to the Yaris Ativ. The Toyota Yaris Cross (+5.8%) and Honda City (-11.2%) round out the Top 5. The MG 4 (+188.3%) and Honda Civic (+13.9%) also beat the market in the remainder of the Top 10. The GAC Aion UT (#11) is the best-selling recent launch above the Changan Deepal S05 (#13).

Previous month: Thailand September 2025: Changan (+366.5%), GAC Aion (+251.2%) shoot up in positive market

One year ago: Thailand November 2024: BYD Dolphin up to #6

Full October 2025 Top 44 All brands and Top 211 All models below.

Thailand October 2025 – brands:

PosBrandOct-25%/24Sep2025%PosFY241Toyota17,65938.3%+ 3.8%1197,00038.6%112Honda5,17411.2%+ 4.4%262,49712.2%223Isuzu3,7928.2%– 23.0%355,61210.9%334Mitsubishi 2,2464.9%– 5.3%423,2944.6%545BYD2,2084.8%+ 72.8%536,1017.1%466MG2,1524.7%+ 73.7%619,1573.8%677GAC Aion1,7303.8%+ 474.8%911,1952.2%8158ChangAn1,7223.7%+ 426.6%810,6272.1%9149Ford1,4393.1%– 19.5%717,9623.5%7510TANK9082.0%+ 1581.5%114,0160.8%172511BMW6841.5%– 22.4%109,4691.9%10812Nissan6611.4%+ 27.1%155,5231.1%141113Mercedes 6311.4%– 9.1%127,2141.4%111014Mazda6141.3%– 20.5%136,8031.3%12915Ora6071.3%+ 58.1%145,6371.1%132016Jaecoo5581.2%new172,3600.5%203217Omoda3000.7%new191,7950.4%26 –18Suzuki2930.6%– 15.6%184,1580.8%151319Xpeng2920.6%+ 563.6%202,2570.4%223120Tesla2840.6%+ 160.6%164,0860.8%161721Hyundai2530.5%– 1.2%241,9720.4%241622Zeekr2500.5%+ 525.0%212,1240.4%233023Volvo2090.5%– 28.4%222,3420.5%211824Geely2080.5%new231,2490.2%29 –25IM1960.4%new281,0560.2%30 –26Porsche1320.3%– 14.8%261,5140.3%282227Haval1300.3%– 42.0%271,8350.4%251928Mini1290.3%– 3.0%251,5420.3%272129Neta1020.2%– 90.9%293,0770.6%181230Denza 940.2%new302,9090.6%19 –31Wuling830.2%+ 25.8%326120.1%342732Lexus760.2%+ 22.6%317680.2%322333Kia580.1%– 52.8%337710.2%312834Audi570.1%+ 1.8%346240.1%332635Riddara400.1%new355700.1%35 –36Subaru370.1%– 45.6%364990.1%362437Land Rover120.0%+ 33.3%371070.0%383338Leapmotor120.0%new38780.0%40 –39Peugeot60.0%– 60.0%401070.0%392940Bentley40.0%– 42.9%39540.0%413541Volt40.0%new41320.0%423442Lotus20.0%n/a43190.0%44 –43GWM10.0%n/a –140.0%45 –44Aston Martin10.0%+ 0.0%4460.0%4639

Thailand October 2025 – models:

PosModelOct-25%/24Sep2025%PosFY241Toyota Yaris Ativ4,87610.6%+ 43.2%245,5508.9%232Toyota Hilux Revo4,4489.7%– 12.1%153,62710.5%113Isuzu D-Max3,0966.7%– 21.6%344,4528.7%324Toyota Yaris Cross2,6575.8%+ 5.8%430,3966.0%445Honda City1,9984.3%– 11.2%525,4975.0%556Honda HR-V1,6503.6%+ 55.8%619,2953.8%667Toyota Corolla Cross1,2122.6%+ 2.0%712,6992.5%788Toyota Fortuner9882.1%+ 10.1%812,6402.5%899Honda Civic9082.0%+ 13.9%119,8011.9%121310MG 48911.9%+ 188.3%129,2581.8%142311GAC Aion UT EV8841.9%new192,1500.4%43 –12Ford Ranger8661.9%– 23.8%910,9832.1%10713Changan Deepal S058491.8%new132,1150.4%44 –14Toyota Hiace8461.8%– 4.5%109,5161.9%131715TANK 3008221.8%+ 2317.6%143,8000.7%287716Isuzu MU-X6961.5%– 28.5%1511,1602.2%91117Mitsubishi Triton6941.5%+ 5.6%207,4661.5%171918Toyota Hilux CHAMP6541.4%– 23.5%217,2881.4%182119BYD Dolphin6141.3%– 12.5%1610,7852.1%111020Mitsubishi Xforce6051.3%new173,2300.6%33 –21Ford Everest5721.2%– 11.7%226,9461.4%191522Ora Good Cat5471.2%+ 54.5%274,8721.0%254023BYD Atto 35081.1%+ 13.4%186,3481.2%212024Changan Deepal S075061.1%+ 90.9%334,3130.8%262625Toyota Camry4591.0%+ 575.0%236,7421.3%203926Mitsubishi Xpander4521.0%– 58.1%256,1401.2%221427Honda CR-V4260.9%– 25.8%245,7051.1%231228Toyota Yaris4130.9%– 23.7%265,0401.0%241829MG EP3960.9%+ 147.5%491,4440.3%585930Toyota Veloz3790.8%+ 3.0%393,3340.7%322731BYD Sealion 73560.8%new297,8121.5%15 –32MG S5 EV3520.8%new352,0100.4%46 –33Mazda23400.7%– 13.7%343,4410.7%312434Nissan Serena3340.7%new967860.2%80 –35BYD Seal 5 DM-i3170.7%new1013590.1%110 –36GAC Aion Y Plus 3070.7%+ 4.1%452,9250.6%353037Changan Lumin3050.7%+ 1352.4%302,8710.6%3710338Omoda C5 EV3000.7%new311,7950.4%50 –39Toyota Alphard2890.6%– 27.9%363,6880.7%292840Jaecoo 6 EV2810.6%new381,9310.4%4812841GAC Aion V2780.6%new583,5850.7%30 –42BYD Sealion 6 Dm-i2590.6%new377,5091.5%16 –43Toyota Corolla Altis2470.5%– 59.3%283,9330.8%271644Jaecoo 5 EV2260.5%new –2260.0%120 –45Geely EX52080.5%new471,2490.2%64 –46IM 61960.4%new521,0560.2%71 –47Mitsubishi Mirage1960.4%– 13.7%432,5300.5%403548Tesla Model Y1790.4%+ 952.9%322,9470.6%346649Suzuki Swift1780.4%+ 20.3%421,9610.4%473750Honda Accord1690.4%– 12.9%761,4940.3%573651BMW 3 Series1660.4%– 21.3%412,5720.5%394452Nissan Almera1570.3%– 45.3%442,6320.5%382953Xpeng G61540.3%+ 250.0%541,2690.2%6212254Mitsubishi Attrage1530.3%– 37.8%462,2650.4%413155Nissan Kicks1500.3%– 19.4%561,5910.3%553256Mitsubishi Pajero Sport1450.3%– 8.8%591,6520.3%513857MG 31390.3%+ 379.3%671,3660.3%609958Xpeng X91380.3%new509880.2%74 –59Zeekr 0091180.3%new511,6240.3%5323260GAC Aion Hyptec HT1140.2%new811,8580.4%4911661Mazda CX-301140.2%– 28.3%659940.2%734362MG 51120.2%– 47.4%481,6290.3%523363Toyota Vellfire1070.2%+ 57.4%641,1530.2%687864Tesla Model 31050.2%+ 14.1%731,1390.2%693465Mercedes C-Class Estate1020.2%– 45.7%551,5080.3%564566Zeekr 7X1010.2%new1221260.0%151 –67Neta V990.2%– 82.1%602,2470.4%422268BMW 5 Series970.2%– 24.2%571,3700.3%594769BMW X1970.2%– 36.2%531,5940.3%544970BYD M6960.2%+ 84.6%742,0920.4%458871MG VS HEV950.2%+ 26.7%784950.1%976272Denza D9940.2%new632,9090.6%36 –73Hyundai Staria890.2%– 1.1%779580.2%755174Mercedes GLC Coupe860.2%– 32.3%711,1850.2%675075TANK 500860.2%+ 330.0%922160.0%12210776Haval H6840.2%– 10.6%688930.2%775677Hyundai Stargazer X830.2%+ 3.8%1154220.1%1036078Mercedes EQE810.2%+ 8000.0%1022200.0%12113679Suzuki Celerio800.2%– 43.7%661,1900.2%664880Wuling Bingo800.2%+ 45.5%805300.1%9611781Mazda CX-3780.2%+ 6.8%701,1320.2%705882Porsche Cayenne770.2%– 9.4%728480.2%787283GAC Aion ES760.2%+ 1420.0%406050.1%916584Mercedes CLS Coupe750.2%+ 41.5%627790.2%817685Mercedes E-Class Cabriolet740.2%– 47.5%691,2930.3%615386Toyota Innova Crysta670.1%– 55.3%791,2510.2%634287BMW X3660.1%+ 20.0%755840.1%937988Ora 07600.1%+ 100.0%877650.1%827589BYD Seal580.1%– 23.7%841,1960.2%652590Volvo EX40540.1%– 30.8%895560.1%955791Volvo EX30530.1%– 30.3%827040.1%848192Jaecoo 7 SHS510.1%new612030.0%125 –93BMW 2 Series Gran Coupe480.1%– 11.1%856900.1%856794Mercedes AMG CLE480.1%+ 200.0%993940.1%10715395Mercedes GLA480.1%– 22.6%1066100.1%906396MG ZS470.1%– 81.3%861,0150.2%724697Haval Jolion460.1%– 64.6%979420.2%764198Lexus LM460.1%+ 91.7%834010.1%1059199Mini Aceman460.1%new884910.1%98 –100BMW iX450.1%+ 164.7%902290.0%119 –101Kia EV5450.1%– 54.1%936300.1%8897102Mazda CX-5440.1%+ 37.5%986170.1%89100103GAC M8 PHEV410.1%new –410.0%177 –104Hyundai Santa Fe410.1%+ 720.0%1051620.0%138185105Riddara RD6400.1%new945700.1%94 –106Changan Avatr 11330.1%new956330.1%87184107Zeekr X310.1%– 22.5%1003740.1%108120108Mini 5-Door Hatch300.1%– 63.0%1043670.1%10985109Volvo EC40300.1%– 58.9%1134530.1%10264110BMW X5290.1%– 21.6%914140.1%10483111Mercedes EQS290.1%+ 480.0%1241570.0%140139112MG Maxus 9290.1%– 19.4%1251880.0%12886113Mini Countryman290.1%– 44.2%1073430.1%11170114MG HS280.1%– 47.2%1036390.1%8669115Mercedes A-Class270.1%– 18.2%1083420.1%11292116MG Maxus 7270.1%new1292150.0%123162117BMW iX3240.1%– 59.3%1104000.1%10671118MG Extender240.1%– 78.6%1097500.1%8361119Mini 3-Door Hatch240.1%n/a1143410.1%11387120Volvo XC60240.1%– 17.2%1281910.0%12696121BMW i5210.0%+ 90.9%1311890.0%127132122Subaru Forester210.0%– 59.6%1203100.1%11573123Porsche Panamera190.0%+ 5.6%1401710.0%132123124Honda e:N1180.0%new1121690.0%134 –125Hyundai Creta180.0%+ 12.5%1541330.0%14898126Mazda CX-8180.0%– 35.7%1441750.0%12990127Mercedes V-Class180.0%+ 500.0%1511320.0%150144128Mercedes GLE170.0%– 43.3%1193000.1%11695129Audi A5160.0%+ 23.1%1331700.0%133104130BMW X4160.0%– 38.5%1273290.1%114101131Changan Deepal L07160.0%– 61.0%1114730.1%9974132Subaru XV160.0%+ 33.3%1521680.0%136119133Nissan Terra150.0%– 61.5%1164720.1%10082134Suzuki XL7150.0%– 48.3%1412520.0%11889135Volvo XC90150.0%+ 150.0%1371440.0%143127136Audi TT140.0%+ 7.7%1471160.0%157125137Lexus RX140.0%+ 27.3%1391240.0%152118138Porsche 911140.0%– 26.3%1171740.0%130106139BMW X6130.0%– 13.3%1481430.0%144112140Mazda3130.0%– 76.8%1182960.1%11780141Mercedes S-Class130.0%– 18.8%1451220.0%153115142Suzuki Jimny130.0%– 23.5%1211410.0%146108143Volvo S90130.0%+ 62.5%170510.0%173149144Leapmotor C10120.0%new161780.0%166 –145MG Cyberster120.0%new1641480.0%142152146Volvo V60120.0%– 20.0%1361400.0%147129147BMW X7110.0%– 42.1%1381320.0%149113148Changan Deepal E07110.0%new1262140.0%124 –149Hyundai Grand Starex110.0%– 80.7%1491680.0%13555150Hyundai Ioniq 5110.0%+ 37.5%1231060.0%159143151Porsche Macan110.0%– 31.3%1561720.0%131124152Porsche Taycan110.0%– 35.3%1301490.0%141111153Kia Sorento100.0%– 16.7%1691170.0%156142154BMW i490.0%+ 80.0%1531130.0%158131155BMW i790.0%+ 200.0%134790.0%164148156Lexus NX90.0%– 18.2%1351420.0%145121157Mercedes G-Class90.0%+ 12.5%1501040.0%160133158Toyota Gr 8680.0%n/a166640.0%171 –159Audi Q570.0%+ 40.0%157790.0%163146160BMW 4 Series Convertible70.0%n/a1421180.0%155109161BMW 7 Series70.0%– 75.0%1321650.0%137114162BMW 4 Series Coupe60.0%– 62.5%1431010.0%161102163LandRover Range Rover Sport60.0%+ 200.0% –180.0%204173164Toyota Vios60.0%n/a –310.0%185 –165Audi Q350.0%+ 0.0%1681000.0%162138166Audi Q850.0%– 16.7%186470.0%175145167BMW Z450.0%– 16.7%159590.0%172137168Nissan GT-R50.0%+ 66.7%165360.0%181172169Suzuki Ertiga50.0%+ 0.0%1765910.1%92110170Volvo S6050.0%– 28.6%167740.0%168141171Land Rover Defender40.0%+ 100.0%174390.0%178163172Mazda BT-5040.0%– 82.6%1551190.0%15484173Mercedes GLS40.0%– 60.0%163650.0%170134174Audi A430.0%+ 50.0%184290.0%186155175Audi Q730.0%– 40.0%171180.0%202174176BMW 6 Series Gran Turismo30.0%– 85.7%188750.0%167105177BMW iX230.0%– 72.7%199420.0%176161178Honda WR-V30.0%– 96.2%1604570.1%10152179Kia EV930.0%– 76.9%180240.0%192154180Lexus LBX30.0%+ 0.0%190270.0%190180181Mazda MX-530.0%– 57.1%162290.0%187166182Neta X30.0%– 99.5%1828300.2%7954183Volvo EX9030.0%new183290.0%188 –184Wuling Air EV30.0%n/a146480.0%174 –185Audi Q8 e-tron20.0%– 50.0%172210.0%198157186Bentley Bentayga20.0%+ 100.0%198180.0%203167187BMW XM20.0%– 71.4%158710.0%169140188Changan Deepal Hunter K5020.0%new20080.0%218 –189Honda BR-V20.0%– 71.4%179780.0%16594190Lexus UX20.0%– 33.3%202170.0%206176191Lotus Emeya20.0%new191190.0%201 –192Peugeot 200820.0%– 33.3%193320.0%184130193Peugeot 300820.0%+ 0.0%204280.0%189135194Peugeot 40820.0%– 77.8%205390.0%180169195Suzuki Ciaz20.0%– 66.7% –230.0%19568196Toyota GR Supra20.0%– 33.3% –200.0%199179197VOLT City EV For-Four20.0%new195160.0%207158198VOLT City EV For-Two20.0%new196160.0%208159199Aston Martin V8 Vantage10.0%+ 0.0%19760.0%220206200Audi A610.0%n/a –100.0%212193201Audi e-tron GT10.0%+ 0.0%185100.0%213191202Bentley Continental GT10.0%+ 0.0%187100.0%214198203Bentley Flying Spur10.0%– 80.0%178260.0%191156204Ford Mustang10.0%– 66.7%173330.0%183165205GWM Poer10.0%n/a –140.0%209 –206LandRover Range Rover10.0%– 75.0%189390.0%179164207Lexus ES10.0%– 80.0%181220.0%197160208Lexus IS10.0%– 50.0%175140.0%210170209Mitsubishi Outlander10.0%– 75.0%203110.0%211147210Range Rover Velar10.0%n/a194100.0%215 –211Toyota C-HR10.0%n/a177230.0%196168

Source: Manufacturers