The GWM Poer is the 2nd best-selling vehicle in Ecuador in November.

New vehicle sales in Ecuador continue to surge in November at +46.3% year-on-year to 11,810 units, leading to a year-to-date tally up 13% to 112,550. Kia (+36%) significantly widens the gap with Chevrolet (-6.1%), once again in deep trouble, to 15.6% share vs. 11.2%. Hyundai (+104.3%) and GWM (+140.4%) both shoot up, up one and two spots on October respectively. JAC (+83.3%), Chery (+69.5%) and Renault (+61.9%) also beat the market below but it’s BYD (+215.9%) that delivers the biggest year-on-year gain in the Top 10. Notice also Jetour up 161.2% to #15.

Model-wise, the Kia Soluto remains in first place while the GWM Poer climbs to #2, becoming the country’s best-selling pickup above the Chevrolet D-Max which used to be the uncontested leader here. The Chevrolet Groove follows, ahead of three Kias: the Sonet, Seltos and Sportage.

Previous month: Ecuador October 2025: Volkswagen up 5-fold in market surging 47.3%

One year ago: Ecuador November 2024: Sales down another -20.5%, Suzuki (+12%) swims upstream

Full November 2025 Top 20 brands and Top 10 models below.

Ecuador November 2025 – brands:

PosBrandNov-25%/24Oct2025 1-11%/24PosFY241Kia1,84115.6%+ 36.0%117,75215.8%+ 14.2%122Chevrolet1,32311.2%– 6.1%214,51712.9%– 21.7%213Hyundai8016.8%+ 104.3%47,0286.2%+ 44.6%344GWM7386.2%+ 140.4%65,6575.0%+ 92.1%485Chery5664.8%+ 69.5%75,1554.6%+ 17.6%656Renault5054.3%+ 61.9%84,3833.9%+ 28.8%777Toyota4433.8%– 17.7%55,5574.9%– 9.9%538JAC4163.5%+ 83.3%103,5463.2%+ 32.0%999BYD3983.4%+ 215.9%142,5552.3%+ 250.0%14n/a10Sinotruk3773.2%+ 135.6%133,0792.7%+ 72.9%111711DFSK3452.9%+ 104.1%122,9712.6%+ 22.8%121012Suzuki3282.8%– 4.9%114,2993.8%+ 11.4%8613Dongfeng3182.7%+ 96.3%93,1702.8%+ 58.7%101614Volkswagen2832.4%+ 75.8%32,9032.6%+ 18.7%131115Jetour2692.3%+ 161.2%151,9081.7%+ 14.9%171816Mazda2492.1%+ 25.1%162,4432.2%+ 8.7%161417Hino2482.1%– 0.8%172,4632.2%+ 7.8%151318Nissan1711.4%+ 9.6%181,5591.4%– 34.5%201219Shineray1501.3%+ 4.2%201,5971.4%– 25.1%191520Foton1191.0%+ 60.8%191,8461.6%+ 57.8%18n/a

Ecuador November 2025 – models:

PosModelNov-25%Oct2025 1-11%PosFY241Kia Soluto7786.6%18,1587.2%122GWM Poer5334.5%43,3523.0%463Chevrolet D-Max4653.9%25,0934.5%214Chevrolet Groove3843.3%33,8083.4%335Kia Sonet3352.8%63,3202.9%546Kia Seltos2912.5%52,2582.0%797Kia Sportage2552.2%92,2782.0%678Hyundai Tucson2251.9%82,2392.0%8n/a9Chery Arrizo1861.6%n/a1,3421.2%n/an/a10Suzuki Swift1671.4%n/a1,3141.2%n/a10n/aHyundai Grand i101491.3%101,5461.4%n/an/an/aJAC HFC 10371341.1%n/a1,3311.2%n/an/an/aHyundai Accent 1131.0%n/a7410.7%n/an/an/aToyota Hilux910.8%71,3591.2%n/an/an/aGWM Wingle870.7%n/a1,3111.2%n/an/a

Source: AEADE