Volkswagen is up to third place in the brands ranking in October.

New vehicle sales in Ecuador are up another fantastic 47.3% year-on-year in October to 12,135 units. This is the largest monthly volume in the country since March 2024. The year-to-date tally is now up 10.1% to 100,740. Kia (+38.4%) easily remains the most popular carmaker in the country with 13.8% share, albeit a full two percentage points below its YTD level of 15.8%.

Chevrolet (-13.2%) is in great difficulty YoY but still manages to rank #2 with 10.6% share. The performer of the month is Volkswagen surging 426.7% to #3 with 6.3% share vs. #13 and 2.6% so far this year. Dongfeng (+117.9%), JAC (+94.3%), GWM (+84%), Hyundai (+82.8%) and Renault (+66.9%) also beat the market in the remainder of the Top 10.

The Kia Soluto is the best-selling vehicle in the country again and by far at 6.4% share, more than double the #2, the Chevrolet D-Max at 3.1%. The Chevrolet Groove rounds out the podium like it does year-to-date, distancing the GWM Poer and Kia Seltos. The Toyota Hilux is up to #7.

Previous month: Ecuador September 2025: Chery, GWM get noticed in market up 39.5%

One year ago: Ecuador October 2024: Market off -20.4%, Chinese at 34.5% share

Full October 2025 Top 20 brands and Top 10 models below.

Ecuador October 2025 – brands:

PosBrandOct-25%/24Sep2025 1-10%/24PosFY241Kia1,67613.8%+ 38.4%115,91115.8%+ 12.1%122Chevrolet1,28310.6%– 13.2%213,19413.1%– 23.0%213Volkswagen7696.3%+ 426.7%152,6202.6%+ 14.7%13114Hyundai7225.9%+ 82.8%36,2276.2%+ 39.4%345Toyota6125.0%+ 14.8%55,1145.1%– 9.2%436GWM5414.5%+ 84.0%74,9194.9%+ 86.5%587Chery4994.1%+ 7.3%44,5894.6%+ 13.3%658Renault4543.7%+ 66.9%83,8783.8%+ 25.5%879Dongfeng4273.5%+ 117.9%122,8522.8%+ 55.4%101610JAC4103.4%+ 94.3%103,1303.1%+ 27.2%9911Suzuki4013.3%+ 31.9%63,9713.9%+ 13.0%7612DFSK3733.1%+ 98.4%92,6262.6%+ 16.7%121013Sinotruk3653.0%+ 97.3%132,7022.7%+ 66.7%111714BYD2682.2%+ 226.8%112,1572.1%+ 257.1%16n/a15Jetour2372.0%+ 109.7%181,6391.6%+ 5.3%181816Mazda2241.8%+ 25.1%172,1942.2%+ 7.1%151417Hino2171.8%+ 14.2%162,2152.2%+ 8.9%141318Nissan1951.6%+ 33.6%201,3881.4%– 37.6%201219Foton1861.5%+ 82.4%141,7271.7%+ 57.6%17n/a20Shineray1341.1%– 4.3%191,4471.4%– 27.2%1915

Ecuador October 2025 – models:

Note this ranking features the Top 15 best-selling models year-to-date ordered based on their October volumes and may not be 100% accurate.

PosModelOct-25%Sep2025 1-10%PosFY241Kia Soluto7746.4%17,3807.3%122Chevrolet D-Max3823.1%24,6284.6%213Chevrolet Groove2922.4%33,4243.4%334GWM Poer2872.4%42,8192.8%565Kia Seltos2742.3%61,9672.0%896Kia Sonet2502.1%52,9853.0%447Toyota Hilux2271.9%n/a1,2681.3%n/an/a8Hyundai Tucson2121.7%72,0142.0%7n/a9Kia Sportage1921.6%n/a2,0232.0%6710Hyundai Grand i101601.3%101,3971.4%n/an/an/aJAC HFC 10371591.3%n/a1,1971.2%n/an/an/aChery Arrizo1541.3%91,1561.1%n/an/an/aSuzuki Swift1381.1%81,1471.1%n/a10n/aHyundai Accent 830.7%n/a6280.6%n/an/an/aGWM Wingle780.6%n/a1,2241.2%n/an/a

Source: AEADE