Toyota is up 11.8% and Lexus up 11.8%, the largest gains in market.

Note: This report only features the OEMs still reporting monthly figures. Most carmakers report quarterly.

As expected, the end of the $7,500 EV federal tax credit at the end of September has hampered US sales this month. According to GlobalData, the market is down -4.3% YoY to 1.28 million. Retail sales are up 9.3% but fleet sales are off -29%. The SAAR stands at 15.48 million vs. 16.21 million in October 2024 and 16.62 million last month. The average incentive per vehicle is off $540 from last month to $2,674 and down $444 year-on-year. Interestingly though, discounts on EV vehicles shot up sharply from $11,114 a year ago to $13,161 this month. Logically, average new-vehicle retail transaction prices are up 2.2% year-on-year to $46,057. 

The picture was mixed among OEMs this month: Toyota Motor surges 11.8%, helped by strong light truck deliveries, Ford Motor is up 1.5%, Hyundai-Kia down -1% and American Honda off -1%. Note General Motors is estimated to total 219,000 units for the month, only 11,000 more than Toyota. Brand-wise, Toyota (+11.8%) and Lexus (+11.7%) stand out, with Ford (+2.4%), Acura (+2%), Genesis (+1.7%), Honda (+0.5%) and Kia (+0.1%) also up but Mazda (-32.6%) down for the 3rd month in a row, Volvo (-17.5%), Lincoln (-13.4%), Subaru (-6.4%) also down for 3 consecutive months, and Hyundai (-2.3%) enduring its first YoY decline in over a year, retreating.

Among models with available monthly data, both the Ford F-Series (+0.7%) and Toyota RAV4 (+0.7%) edge up, with the Honda CR-V (+2.8%) a little more dynamic. The Toyota Camry (-0.9%) is almost stable while the Hyundai Tucson (+16.2%) shoots up. Toyota sales are helped by the Tacoma (+13.5%), Corolla (+18.9%), Grand Highlander (+1828%) and 4Runner (+300.3%). Other great performers include the Honda Accord (+24%), Hyundai Santa Fe (+22.4%), Ford Ranger (+48%) and Kia Seltos (+31.8%).

Previous post: USA Q3 2025: EVs push market up, Stellantis back in positive, Chevrolet Equinox surges

One year ago: USA October 2024: Ford (+14.4%), Mazda (+58.7%) among best performers in robust market

October 2025 sales for selected OEMs, brands and models below.

USA October 2025 – OEMs:

OEMOct-25/241-10 2025/24Toyota Motor Corporation207,910+ 11.8%2,073,786+ 8.3%Ford Motor Co174,307+ 1.5%1,824,930+ 6.8%Hyundai-Kia146,137– 1.0%1,519,464+ 9.0%American Honda111,095+ 0.7%1,209,094+ 3.6%Subaru51,036– 6.4%534,073– 2.6%Mazda25,161– 32.6%344,825– 1.7%Volvo Cars7,720– 17.5%98,421– 0.5%

USA October 2025 – brands:

BrandOct-25/241-10 2025/24Toyota178,240+ 11.8%1,773,541+ 8.1%Ford166,207+ 2.4%1,738,007+ 6.9%Honda100,030+ 0.5%1,098,746+ 3.8%Hyundai70,118– 2.3%748,467+ 9.7%Kia69,002+ 0.1%705,150+ 8.0%Subaru51,036– 6.4%534,073– 2.6%Lexus29,670+ 11.7%300,245+ 9.3%Mazda25,161– 32.6%344,825– 1.7%Acura11,065+ 2.0%110,348+ 2.2%Lincoln8,100– 13.4%86,923+ 3.6%Volvo7,720– 17.5%98,421– 0.5%Genesis7,017+ 1.7%65,847+ 11.9%

USA October 2025 – models:

ModelOct-25/241-10 2025/24Ford F-Series67,930+ 0.7%688,510+ 11.4%Toyota RAV439,663+ 0.7%397,797+ 2.1%Honda CR-V31,696+ 2.8%339,197+ 3.1%Toyota Camry26,999– 0.9%261,425+ 2.6%Hyundai Tucson23,036+ 16.2%188,275+ 13.6%Toyota Tacoma22,660+ 13.5%227,124+ 54.7%Toyota Corolla21,351+ 18.9%201,334+ 3.2%Honda Civic17,907+ 8.3%203,132– 0.9%Ford Explorer17,664+ 3.0%178,593+ 8.9%Subaru Crosstrek16,284+ 2.2%159,009+ 7.6%Kia Sportage16,057+ 17.4%150,159+ 13.4%Honda Accord  14,396+ 24.0%124,073– 9.0%Subaru Outback13,441– 0.8%129,854– 7.2%Ford Transit13,146+ 5.8%131,706+ 3.9%Toyota Grand Highlander12,860+ 1828.0%112,693+ 101.0%Subaru Forester12,769– 4.9%145,806+ 1.6%Hyundai Santa Fe11,800+ 22.4%113,960+ 22.1%Ford Bronco11,250+ 14.4%121,171+ 39.6%Honda HR-V11,129– 3.3%126,487+ 0.1%Ford Maverick11,086+ 2.0%131,990+ 10.1%Toyota Tundra10,811– 14.5%121,756– 6.5%Ford Escape10,689– 16.4%125,417+ 1.7%Toyota 4Runner10,431+ 300.3%77,431– 15.7%Hyundai Elantra10,224– 15.9%126,436+ 11.1%Kia K4/Forte9,955– 22.6%117,598+ 0.6%Ford Bronco Sport9,907+ 5.6%113,168+ 9.1%Honda Pilot9,845– 17.5%104,452– 9.2%Lexus RX9,572– 8.9%89,999– 4.1%Hyundai Palisade9,549+ 6.3%102,331+ 12.7%Mazda CX-58,981– 11.7%114,769+ 0.5%Toyota Corolla Cross8,961– 0.4%82,302+ 7.3%Kia Telluride8,571– 11.6%101,069+ 10.5%Toyota Sienna8,470+ 2.2%84,346+ 42.8%Mazda CX-508,351+ 7.5%87,979+ 32.7%Ford Ranger7,741+ 48.0%56,019+ 56.0%Kia K57,631+ 31.2%60,212+ 75.6%Kia Sorento6,698– 14.6%80,710+ 4.8%Kia Seltos5,622+ 31.8%45,687– 12.9%Lexus NX5,552– 4.1%62,808+ 5.9%Ford Expedition5,452+ 3.5%72,076+ 13.7%Honda Odyssey5,448– 9.8%76,408+ 17.0%Lexus TX5,100+ 1077.8%44,646+ 105.2%Hyundai Kona4,969– 12.6%62,247– 11.3%Toyota Highlander4,943– 6.0%47,620– 42.3%Honda Passport4,717+ 85.1%46,167+ 75.8%Ford E-Series4,591+ 22.3%34,786+ 4.8%Hyundai Sonata4,306– 31.7%50,220– 8.2%Honda Ridgeline4,086– 6.5%41,471+ 10.9%Kia Soul3,991– 13.7%44,399– 0.7%Ford Mustang3,845+ 43.0%36,663– 6.4%Subaru Ascent3,747– 14.9%35,063– 25.4%Acura MDX3,390– 13.2%34,203– 16.1%Mazda CX-303,390– 53.0%50,537– 37.5%Lexus ES3,362– 6.6%33,150– 2.2%Lexus GX3,287+ 7.9%31,531+ 31.6%Genesis GV703,047+ 10.9%28,802+ 24.0%Ford Mustang Mach-E2,906– 12.3%44,868+ 15.2%Acura ADX2,721new14,476newVolvo XC902,700– 8.4%30,816+ 3.5%Kia Niro2,698+ 74.5%22,807– 14.5%Toyota Land Cruiser2,652+ 24.2%37,798+ 85.0%Toyota Sequoia2,592+ 4.5%21,078– 3.2%Volvo XC602,500– 20.8%33,022+ 14.1%Toyota Prius2,451– 55.5%49,228+ 44.2%Acura RDX2,394– 35.6%26,426– 26.4%Genesis GV802,332– 4.7%21,468+ 11.5%Lincoln Aviator2,241– 14.8%18,651– 7.1%Lincoln Corsair2,197– 18.3%22,003– 1.9%Hyundai Venue2,156+ 49.3%25,884+ 21.6%Mazda CX-902,153– 58.9%46,862+ 7.0%Subaru Impreza2,063– 17.5%24,167– 5.5%Lincoln Nautilus2,038– 28.5%28,275– 3.0%Volvo XC401,900– 11.4%20,288– 7.6%Acura Integra1,879+ 27.3%16,518– 19.9%Subaru Legacy1,817+ 9.4%18,864+ 15.7%Hyundai Santa Cruz1,719– 29.2%22,352– 19.0%Hyundai Ioniq 51,642– 63.5%42,733+ 22.7%Lincoln Navigator1,624+ 37.6%17,994+ 47.3%Lexus IS1,504+ 10.0%16,172+ 2.6%Mazda31,440– 58.7%24,277– 23.1%Toyota Crown Signia1,220– 49.6%17,497+ 272.1%Toyota Crown1,149+ 57.8%9,838– 45.5%Genesis G701,062+ 4.5%9,344– 2.2%Honda Prologue806– 80.5%37,359+ 104.0%Subaru WRX720– 56.0%8,859– 41.6%Toyota GR86676– 3.2%8,783– 15.1%Kia EV9666– 65.7%13,114– 26.8%Acura TLX656+ 22.4%6,785+ 4.6%Lexus LX615+ 1.2%6,045+ 11.5%Kia EV6508– 70.7%11,585– 34.6%Mazda MX-5 Miata503– 44.8%7,802+ 16.6%Lexus UX425+ 2.2%7,324+ 0.4%Hyundai Ioniq 6398– 52.4%9,530– 4.1%Mazda CX-70343– 86.4%12,599+ 70.1%Genesis G80331+ 6.1%3,099– 9.3%Toyota Supra320+ 123.8%2,329– 5.8%Hyundai Ioniq 9317new4,494newVolvo S/V60200– 66.6%4,463– 70.4%Subaru BRZ182– 50.1%2,366– 12.0%Volvo EX30180new4,647newVolvo EX90180– 33.1%3,102+ 720.6%Genesis G90152– 14.6%1,313+ 9.9%Lexus LC94+ 38.2%1,098– 19.4%Genesis GV6093– 54.2%1,821– 17.3%Lexus RC91– 42.0%1,171– 23.3%Volvo S/V9060– 64.5%1,671+ 7.0%Lexus LS49– 65.0%943– 48.9%Acura ZDX25– 97.9%11,940+ 182.5%Lexus RZ19– 95.5%5,358– 39.1%Toyota bZ4X18– 98.7%12,282– 18.0%Subaru Solterra13– 98.8%9,985– 2.3%Toyota Mirai13– 55.2%171– 54.4%Hyundai Nexo2– 50.0%5– 94.6%

Source: Manufacturers