Jaguar is taking a little more time to set the stage for its all electric comeback. The production reveal of the brand’s flagship EV grand tourer, previewed by the striking Type 00 concept, has been pushed to 2026. That timing shift nudges the spotlight into next year, while deliveries are still targeted to begin not long after the covers come off.

This car is more than a new model for Jaguar. It is the opening chapter of a full scale reinvention. The company recently introduced a refreshed visual identity with a sleeker wordmark, a circular badge and a modernized leaper. The Type 00 concept arrived alongside that redesign to telegraph where Jaguar is going next, with a low four door profile and a minimalist interior vibe that drew plenty of debate. Love it or not, the look is part of a larger plan to reset how Jaguar feels and functions in a battery electric era.

According to Jaguar leadership, the decision to wait until 2026 is not about a last minute styling rethink. The team stands by the concept’s proportions and surfacing. That is notable, because it suggests the production model will hew closely to what we have already seen, with the focus likely on getting the technical package, software and manufacturing cadence exactly where they need to be before the first customer cars roll out.

Even with the revised timeline, the product cadence still tracks with the original goal of getting cars into customer hands around the end of 2026. There is chatter that a recent cyberattack affecting Jaguar Land Rover’s operations may have contributed to the delay. While the brand has not outlined every factor, it is not hard to imagine how an event like that could ripple through development and industrial planning.

Pricing is where Jaguar has sharpened its aim. Early speculation had the EV positioned near ultra luxury territory around the $200,000 mark, which would have placed it among niche statement pieces. The latest guidance points to a starting price of $130,000. That is a very different message. At that level, Jaguar will be in the thick of the performance luxury EV conversation with cars like the Porsche Taycan, Audi e tron GT, BMW i7 in its sportiest trims and the upcoming four door EV from Mercedes AMG. The new number suggests Jaguar wants volume that matches its halo status, not just a handful of collector allocations.

A $130,000 starting figure also opens the door for a thoughtfully tiered lineup. Expect a well equipped base with strong output, adaptive chassis tech and high speed charging capability. From there, we would not be surprised to see dynamic packages that push range, handling and cabin materials in distinct directions, letting customers choose between grand touring comfort and sharper track leaning intent. The Type 00’s long hood and cab rearward stance hint at serious performance hardware, likely paired with a cutting edge battery architecture and a focus on thermal management to keep the power consistent on back roads and on highway stints.

The design conversation will continue to be lively. The concept’s four door shape walks a line between coupe and sedan, a sweet spot for brands that want presence without the bulk of a traditional limousine. Jaguar’s heritage gives it room to play here. Think E Type drama meeting modern aero. If the production car maintains the concept’s low cowl, crisp shoulder line and clean rear deck, it could stand out in a market where many EVs chase the same fastback silhouette. Inside, expect a driver centric layout with pared back screens, high grade tactility and a renewed focus on craftsmanship that aligns with Jaguar’s repositioning.

For the brand, the stakes are clear. Jaguar has the chance to rebuild its identity around a flagship that is desirable first and electric second. The EV tag will be table stakes in this segment. What will separate the car is how it feels. Steering precision, brake consistency, ride sophistication and the way it covers distance quietly and quickly will matter as much as the headline numbers. That is especially true if Jaguar wants to persuade buyers cross shopping entrenched German rivals.

The delay is not ideal for a company eager to turn the page, but it can be a smart move if the extra time ensures the product lands with polish. Today’s luxury EV shopper has choices and little patience for half baked software or uneven charging experiences. Getting the fundamentals right on day one is worth more than bragging about being first by a few months.