Toyota Raize sales are up 390.6% year-on-year in June.

The Japanese new vehicle market is up 5.2% year-on-year in June to 393,160 units. Toyota (+4.7%) remains above the 30% share mark at 30.4%, selling almost double any other manufacturer in the country. Suzuki (+5.8%) stays in 2nd place while Daihatsu (+39.1%), catching up on weak year-ago volumes, overtakes Honda (-16.8%) for third place. Nissan (-3.7%) also struggles at #5. Outstanding performances below by Mitsubishi (+47.1%) and Mazda (+22.4%). Further down and among foreigners, notice Mini (+220.7%), Peugeot (+60%), Land Rover (+27.3%) and Volkswagen (+22.9%). Finally BYD (+245%) passes the 500 monthly sales milestone for the first time. A tiny volume in this market, but notable nevertheless.

Model-wise, the Toyota Yaris/Cross (-2%) is now threatened by the Toyota Raize (+390.6%) just below in 2nd place. The Toyota Corolla/Cross (-20.2%) is in great difficulty again but rallies back up three spots on last month to #3. Toyota monopolises the Top 6 with the Roomy (+16.7%), Sienta (-6.7%) and Voxy (+14.1%) in tow. The Honda Freed (-5.2%) is the best of the rest at #7 ahead of the Nissan Note (-15.6%). Great performers include the Daihatsu Rocky (+166.6%), Toyota Prius (+139.8%), Suzuki Jimny Wagon (+112%), Subaru Forester (+62.7%) and Mitsubishi Delica D5 (+39.9%).

Over in the kei cars charts, the Honda N-BOX (-3.8%) edges down but remains the most popular vehicle in the country all categories included. The Daihatsu Move (+252.4%) moves up four spots on last month to a splendid 2nd place both in the kei car arena and the overall ranking, with a new generation, the 7th, hitting dealerships this month. The Suzuki Spacia (-5.5%) and Daihatsu Tanto (-5.9%) follow but are both weak. The best performances in market are delivered by the Toyota Pixis (+79.4%), Mitsubishi Delica Mini/eK (+64.4%), Nissan Roox (+38.7%) and Subaru Chiffon (+34.7%). A new generation Subaru Stella lands at #22.

Over Q2 in the foreigners ranking, the Mini lineup (+101%) sails off in the distance, followed by the VW Golf (+53.3%) and Mercedes GLC (+14.1%). The Audi A3 (+59.5%) and VW T-Cross (+36.8%) round out the Top 5, distancing the BMW X1 and Mercedes G-Class (+102.4%). The Audi A5 makes its first appearance in the Top 20, directly at #9, with the VW Tiguan returning among the 20 most popular foreign models in the country.

Previous month: Japan May 2025: Toyota Raize up to #2, sales up 3.7%

One year ago: Japan June 2024: Toyota (-14.6%), Honda (+37%) on top

Full June 2025 Top 50 All brands, Top 50 regular cars, Top 32 All kei cars and Q2 2025 Top 20 foreign models below.

Japan June 2025 – brands:

PosBrandJun-25%/24May1Toyota119,34830.4%+ 4.7%12Suzuki62,22015.8%+ 5.8%23Daihatsu50,09712.7%+ 39.1%44Honda49,26712.5%– 16.8%35Nissan35,0468.9%– 3.7%56Mazda11,7123.0%+ 22.4%67Mitsubishi11,2382.9%+ 47.1%78Subaru8,8822.3%+ 3.6%89Lexus7,6581.9%+ 1.1%910Isuzu5,9421.5%+ 6.4%1011Mercedes4,7301.2%– 8.4%1112BMW3,8061.0%– 1.2%1213Volkswagen3,2930.8%+ 22.9%1314Mitsubishi Fuso2,8930.7%– 7.2%1515Hino2,7650.7%– 27.6%1416Audi2,3870.6%+ 1.3%1617Mini1,8570.5%+ 220.7%1718Volvo1,3410.3%– 2.5%1919UD Trucks9790.2%+ 27.6%1820Land Rover9520.2%+ 27.3%2321Porsche8990.2%– 2.7%2022Jeep8560.2%– 8.5%2123Peugeot7760.2%+ 60.0%2424BYD5140.1%+ 245.0%2225Fiat4250.1%– 18.6%2526Citroen3060.1%+ 18.1%2627Renault2660.1%– 35.1%2728Ferrari1620.0%+ 20.9%2829Alfa Romeo1580.0%+ 38.6%3130Lamborghini1430.0%+ 78.8%3031Hyundai1300.0%+ 400.0%2932Maserati1070.0%– 26.2%3333Cadillac830.0%+ 59.6%3734Abarth690.0%– 69.2%3235Bentley590.0%– 35.9%3836Alpina570.0%+ 58.3%3537Rolls-Royce550.0%+ 266.7%3638Aston Martin470.0%– 35.6%3939Chevrolet470.0%– 31.9%4040Scania440.0%+ 15.8%3441DS370.0%– 39.3%4342McLaren240.0%– 17.2%4143Ford170.0%+ 6.3%4244Lotus80.0%– 60.0%4445Dodge40.0%– 69.2%4546GMC30.0%+ 200.0% –47MG20.0%n/a –48Morgan10.0%– 50.0%4649Chrysler10.0%n/a –50Jaguar00.0%– 100.0% – –Others 1,4470.4%+ 82.7% –

Japan June 2025 – regular cars:

PosModelJun-25/24May1Toyota Yaris/Cross11,943– 2.0%12Toyota Raize11,216+ 390.6%23Toyota Corolla/Cross11,020– 20.2%64Toyota Roomy9,470+ 16.7%35Toyota Sienta8,385– 6.7%46Toyota Voxy7,365+ 14.1%77Honda Freed7,036– 5.2%58Nissan Note6,949– 15.6%99Toyota Alphard6,900– 5.8%1010Toyota Noah6,763+ 5.2%811Nissan Serena6,207– 3.9%1212Toyota Aqua5,933+ 11.1%1113Honda StepWGN5,445+ 1.2%1314Toyota Crown5,397+ 1.8%1615Suzuki Solio4,926+ 5.4%1516Honda Vezel4,807– 29.9%1817Toyota Prius4,461+ 139.8%1418Suzuki Jimny Wagon4,200+ 112.0%2019Toyota Land Cruiser W4,024– 32.4%1920Toyota Harrier3,515– 37.6%1721Honda Fit3,433– 35.3%2122Toyota Vellfire2,707– 9.4%2323Toyota RAV42,496– 18.6%2524Subaru Impreza2,483– 9.1%2225Honda WR-V2,361– 23.6%3326Mitsubishi Delica D52,332+ 39.9%2827Subaru Forester2,278+ 62.7%2728Mazda CX-52,051+ 29.2%3629Suzuki Fronx1,993new2630Nissan X-Trail1,899– 10.6%3431Suzuki Swift1,874– 22.3%2432Mazda21,752+ 7.7%2933Honda ZR-V1,691– 62.2%3734Honda Civic1,650+ 38.5%3235Daihatsu Rocky1,597+ 166.6%3536Lexus NX350H1,563+ 43.4%3037Lexus LBX1,469– 29.8%3138Subaru Levorg1,106– 38.6%3839Mazda31,076+ 20.5%3940Mazda CX-301,074+ 24.3%4741Suzuki Xbee974+ 3.5%4042Toyota Hiace W895+ 8.4%4243Mazda CX-60888+ 70.4%4544Nissan Kicks819– 36.2%4445Daihatsu Thor788+ 14.7%4346Mitsubishi Eclipse Cross750+ 60.9%n/a47Mazda MX-5 (Roadster)747+ 342.0%4148Lexus RX500H738+ 3.4%n/a49Toyota 86712– 32.4%4950Subaru Legacy677+ 35.9%46

Japan June 2025 – kei cars:

PosModelJun-25/24May1Honda N-BOX16,158– 3.8%12Daihatsu Move12,765+ 252.4%63Suzuki Spacia11,744– 5.5%24Daihatsu Tanto11,232– 5.9%35Suzuki Hustler8,303+ 8.7%46Suzuki WagonR7,299+ 5.7%57Nissan Roox6,063+ 38.7%78Mitsubishi Delica Mini/eK6,058+ 64.4%99Suzuki Alto5,012– 12.3%810Daihatsu Mira4,662+ 19.0%1011Suzuki Jimny3,959+ 13.9%1112Daihatsu Taft3,692+ 11.9%1213Nissan Dayz3,501– 13.9%1314Honda N-WGN2,555– 20.1%1415Suzuki Every Wagon1,551– 18.6%1516Nissan Sakura1,137– 24.4%1817Mazda Flair Wagon1,038– 8.9%1718Honda N-ONE947– 41.8%1619Toyota Pixis791+ 79.4%1920Nissan Clipper Rio491+ 4.5%2121Subaru Chiffon485+ 34.7%2222Subaru Stella480new3223Mazda Flair Crossover411– 23.9%2024Daihatsu Copen359+ 8.8%2425Mazda Flair  318– 2.2%2526Mazda Carol209– 41.3%2327Subaru Pleo163– 32.9%2628Toyota Copen GR Sport132+ 26.9%2729Mazda Scrum Wagon107+ 0.9%2830Mitsubishi eK Cross EV106– 35.4%2931Mitsubishi Town Box51– 3.8%3032Subaru R11new –

Japan Q2 2025 – foreign models:

PosModelQ2 2025/24Q11Mini4,815+ 101.0%12VW Golf2,684+ 53.3%23Mercedes GLC2,002+ 14.1%44Audi A31,876+ 59.5%65VW T-Cross1,777+ 36.8%36BMW X11,626n/a137Mercedes G-Class1,587+ 102.4%58Mercedes GLB1,477– 7.1%109Audi A51,381n/an/a10BMW X31,340n/a1711BMW 2 Series1,281+ 46.9%1612Mercedes C-Class1,270– 9.0%1513BMW 1 Series1,207+ 6.8%714Volvo S/V/XC601,104– 19.0%915BMW 3 Series970– 39.3%2016Mercedes E-Class945– 32.1%817VW T-Roc920– 33.6%n/a18VW Tiguan902n/an/a19Mercedes GLA891– 22.0%1220Audi Q3866– 42.1%n/a

Source: JADA, JMVA, JAIA