BYD is above 10% share in Thailand for the first time

46,347 new cars hit Thai roads in April, leading to a year-to-date tally standing at 211,150. Toyota remains ultra dominant in this market at 40.2% share, distancing Honda at 12.9% and Isuzu at 12.5%. BYD repeats at #4 but surges to a record 10.3% share, its first time above 10% and smashing its previous best of 6.8% hit last January. Ford overtakes Mitsubishi to #5 and Mazda is up two spots on last month to #10. Among recent Chinese launches, Zeekr remains at #18, Denza is down three ranks to #19, Jaecoo is up two to #25 and Omoda and Xpeng both down four to #27 and #29 respectively. 

The Toyota Hilux Revo wins the month with 10.8% share ahead of its archenemy the Isuzu D-Max at 10.1%. The Toyota Yaris Ativ and Yaris Cross follow as it was the case last month. The surprise of the month is the arrival of the BYD Sealion 6 inside the Top 10, up six spots on March directly into 5th place with 5.7% share. The Honda City and CR-V are relegated to #6 and #7 respectively, with the Toyota Fortuner up two ranks to #8 and the Toyota Corolla Cross and Isuzu MU-X rounding out the Top 10.

Previous month: Thailand March 2025: BYD Sealion 6 just misses out on Top 10

Previous year: Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years

Full April 2025 Top 42 All brands and Top 194 All models below.

Thailand April 2025 – brands:

PosBrandApr-25%Mar2025%PosFY241Toyota18,61040.2%183,62639.6%112Honda5,95912.9%227,93913.2%223Isuzu5,78712.5%327,36613.0%334BYD4,77410.3%413,4946.4%465Ford1,6923.7%67,6833.6%656Mitsubishi 1,6503.6%59,2474.4%547MG1,2642.7%76,2012.9%778GAC Aion8711.9%83,9631.9%9159BMW7451.6%94,0061.9%8810Mazda5951.3%122,8761.4%12911Ora5921.3%112,2231.1%142012Mercedes 5681.2%103,0941.5%111013ChangAn4581.0%133,3011.6%101414Nissan4451.0%142,3451.1%131115Suzuki3890.8%151,7030.8%151316Volvo2110.5%191,0790.5%181817Hyundai1690.4%218270.4%191618Zeekr1520.3%188250.4%203019Denza 1490.3%161,5800.7%17 –20Haval1320.3%247250.3%211921Neta1290.3%201,6390.8%161222Porsche1040.2%225760.3%252223Tesla970.2%177250.3%221724Mini970.2%266380.3%232125Jaecoo930.2%275940.3%243226Riddara800.2%341690.1%34 –27Omoda760.2%233130.1%28 –28Kia680.1%283230.2%272829Xpeng630.1%254320.2%263130Audi630.1%302500.1%312631Wuling590.1%292450.1%332732Subaru560.1%332450.1%322433Lexus550.1%322780.1%292334TANK440.1%312570.1%302535Peugeot160.0%37530.0%362936Bentley90.0%38320.0%383537Leapmotor80.0%36320.0%39 –38Lotus50.0%4090.0%42 –39Land Rover40.0%35460.0%373340Maserati40.0% –130.0%403641Volt40.0%39100.0%413442Aston Martin10.0%4320.0%4439

Thailand April 2025 – models:

PosModelApr-25%Mar2025%PosFY241Toyota Hilux Revo4,99710.8%123,24111.0%112Isuzu D-Max4,68110.1%221,81510.3%223Toyota Yaris Ativ4,2129.1%317,8038.4%334Toyota Yaris Cross2,7545.9%413,1566.2%445BYD Sealion 6 Dm-i2,6405.7%113,9041.8%13 –6Honda City2,3965.2%511,8155.6%557Honda HR-V1,9694.2%68,1873.9%668Toyota Fortuner1,2342.7%105,2192.5%999Toyota Corolla Cross1,2182.6%95,4032.6%8810Isuzu MU-X1,1062.4%75,5512.6%71111Ford Ranger1,0512.3%124,6952.2%10712Toyota Hiace9872.1%84,0521.9%121713Honda Civic8701.9%134,1972.0%111314BYD Sealion 78311.8%153,5721.7%14 –15Toyota Camry7391.6%143,0191.4%193916Toyota Hilux CHAMP7001.5%163,0591.4%172117Mitsubishi Triton6381.4%183,4451.6%161918Ford Everest6361.4%192,9731.4%201519MG 46191.3%202,7431.3%212320BYD Dolphin6161.3%173,4861.7%151021Honda CR-V5111.1%232,6021.2%221222Mitsubishi Xpander4861.0%213,0411.4%181423Toyota Yaris4761.0%252,2831.1%231824Ora Good Cat4481.0%261,8040.9%264025Toyota Corolla Altis4280.9%222,0431.0%241626GAC Aion V3990.9%241,7100.8%28 –27BYD Atto 33520.8%847930.4%412028Toyota Alphard3300.7%271,7110.8%272829Mazda23130.7%291,5460.7%302430Toyota Veloz2850.6%301,4810.7%312731GAC Aion Y Plus 2380.5%351,0040.5%383032Nissan Almera2370.5%361,1430.5%332933BYD M62170.5%431,0360.5%378834BMW 3 Series2160.5%331,1540.5%324435Mitsubishi Mirage1950.4%341,0590.5%363536Changan Deepal S071940.4%311,9360.9%252637Mitsubishi Attrage1830.4%379880.5%393138GAC Aion Hyper HT1750.4%321,1370.5%3411639Changan Lumin1590.3%468070.4%4010340Denza D91490.3%281,5800.7%29 –41Mitsubishi Pajero Sport1470.3%557080.3%443842Ora 071440.3%414190.2%677543MG 51390.3%407050.3%453344Honda Accord1360.3%496710.3%483645Zeekr 0091360.3%396650.3%4923246Mercedes C-Class Estate1310.3%516840.3%474547Suzuki Swift1300.3%605480.3%553748BMW X11270.3%457090.3%434949Toyota Innova Crysta1250.3%566260.3%514250MG ZS1190.3%665290.3%584651BYD Seal1180.3%677030.3%462552Toyota Vellfire1180.3%574980.2%607853Nissan Kicks1170.3%527600.4%423254Mercedes E-Class Cabriolet1140.2%476390.3%505355Neta V1120.2%441,0940.5%352256BMW 5 Series1040.2%485740.3%544757Suzuki Ertiga1030.2%384830.2%6311058MG 31010.2%506190.3%529959Suzuki Celerio1010.2%634860.2%624860Mercedes GLC Coupe1000.2%595230.2%595061Mazda CX-3990.2%713740.2%695862Hyundai Staria960.2%644400.2%655163Jaecoo 6 EV930.2%615940.3%5312864Haval Jolion860.2%704690.2%644165MG Extender820.2%534940.2%616166Volvo EX30800.2%733370.2%728167Riddara RD6800.2%861690.1%96 –68Omoda C5 EV760.2%543130.1%75 –69Mazda CX-30750.2%724130.2%684370BMW 2 Series Gran Coupe710.2%743320.2%736771Tesla Model 3670.1%425430.3%573472MG HS670.1%793650.2%706973Xpeng G6630.1%584320.2%6612274GAC Aion ES590.1%1201110.1%1116575Honda WR-V570.1%773570.2%715276Changan Avatr 11570.1%852300.1%8418477Mazda CX-5560.1%802640.1%7910078MG EP530.1%623120.1%765979Kia EV5530.1%782660.1%789780Wuling Bingo530.1%762110.1%8911781Mercedes GLA510.1%812770.1%776382Nissan Serena510.1%692110.1%87 –83Mercedes CLS Coupe470.1%822590.1%807684Volvo EX40460.1%882570.1%815785Haval H6460.1%942560.1%835686Porsche Cayenne450.1%683260.2%747287Volvo EC40390.1%892170.1%856488BMW iX3390.1%921710.1%947189Mini Aceman390.1%931530.1%104 –90BMW X5380.1%911880.1%908391Nissan Terra370.1%872120.1%868292TANK 300350.1%832110.1%887793MG VS HEV350.1%1001800.1%926294Subaru Forester320.1%961550.1%1027395Suzuki XL7320.1%1131140.1%1108996Mercedes AMG CLE310.1%1081530.1%10315397Tesla Model Y300.1%651820.1%916698Hyundai Stargazer X280.1%1061550.1%1016099Mazda3260.1%1121370.1%10880100BMW X4250.1%981730.1%93101101Porsche Macan250.1%122590.0%129124102Changan Deepal L07240.1%752560.1%8274103Lexus LM240.1%1011300.1%10991104Changan Deepal E07240.1%99720.0%119 –105Mini Countryman230.0%951570.1%10070106BMW X3230.0%1041380.1%10779107MG Maxus 7230.0%123950.0%114162108Subaru XV220.0%116770.0%117119109Mercedes A-Class210.0%1071470.1%10592110Mini 5-Door Hatch200.0%1141700.1%9585111Mercedes GLE200.0%1051420.1%10695112Lexus NX190.0%136540.0%134121113BMW iX180.0%139450.0%144 –114Neta X170.0%905450.3%5654115Zeekr X160.0%971600.1%97120116Volvo XC60160.0%118960.0%11396117Mini 3-Door Hatch150.0%1151580.1%9887118Hyundai Grand Starex150.0%1091000.0%11255119MG Cyberster150.0%130770.0%116152120BMW 7 Series150.0%133700.0%120114121Suzuki Jimny150.0% –540.0%135108122Audi A5140.0%117620.0%127104123Kia Sorento140.0%151460.0%142142124Mercedes EQS130.0%102680.0%123139125Porsche Taycan130.0%125670.0%124111126Audi TT130.0%138480.0%141125127Mazda CX-8120.0%119730.0%11890128BMW X6120.0%111690.0%121112129Volvo XC90120.0%141640.0%126127130Mercedes S-Class120.0%147440.0%147115131MG Maxus 9110.0%126820.0%11586132Mazda BT-50110.0%131570.0%13084133Porsche Panamera110.0%124550.0%133123134Porsche 911100.0%110690.0%122106135Honda e:N1100.0%103640.0%125 –136Mercedes EQE100.0%137500.0%139136137Mercedes V-Class100.0%121490.0%140144138Honda BR-V100.0%129450.0%14594139Hyundai Santa Fe100.0%163360.0%152185140Hyundai Ioniq 5100.0%164250.0%159143141TANK 50090.0%146460.0%143107142Audi Q390.0%132380.0%149138143Volvo V6080.0%127520.0%137129144BMW i480.0%128440.0%146131145Mercedes G-Class80.0%149360.0%153133146Leapmotor C1080.0%140320.0%156 –147Peugeot 300880.0%171180.0%168135148Suzuki Ciaz80.0%172180.0%16968149Hyundai Creta70.0%134620.0%12898150BMW X770.0%135520.0%136113151Lexus RX70.0%144510.0%138118152Audi Q570.0%158330.0%155146153BMW XM70.0%150300.0%157140154BMW 4 Series Coupe60.0%142560.0%131102155BMW 4 Series Convertible60.0%143550.0%132109156Volvo S6060.0%148370.0%151141157Wuling Mini EV60.0%157340.0%15493158BMW iX260.0%177200.0%161161159Audi Q8 e-tron60.0%159190.0%164 –160Bentley Flying Spur60.0%178180.0%166156161BMW i760.0%169180.0%167148162Audi A460.0%174120.0%177155163BMW i550.0%155380.0%150132164Audi Q850.0%166190.0%163145165Toyota Gr 8650.0%154180.0%170 –166Peugeot 40850.0%179160.0%172169167Ford Mustang50.0%162150.0%173165168Lotus Emeya50.0%18290.0%185 –169Volvo S9040.0%176190.0%165149170Maserati Grecale40.0% –90.0%186178171BMW 6 Series Gran Turismo30.0%145430.0%148105172BMW Z430.0%152270.0%158137173Nissan GT-R30.0%185150.0%174172174Peugeot 200830.0%161140.0%176130175Mazda MX-530.0%173120.0%179166176Hyundai Ioniq 630.0%18890.0%183188177LandRover Range Rover20.0%160240.0%160164178Land Rover Defender20.0%156140.0%175163179Toyota GR Supra20.0%186120.0%180179180Bentley Bentayga20.0%168110.0%181167181Lexus ES20.0%18790.0%184160182Audi e-tron GT20.0%17560.0%189191183VOLT City EV For-Four20.0%19350.0%193158184VOLT City EV For-Two20.0%19450.0%194159185Lexus RZ10.0%165160.0%171177186Lexus LBX10.0%170120.0%178180187Kia EV910.0%167110.0%182154188Audi Q710.0%18070.0%187174189Subaru BRZ10.0%19070.0%188171190Mitsubishi Outlander10.0%18160.0%191147191Bentley Continental GT10.0% –30.0%197198192Aston Martin V8 Vantage10.0%19820.0%200206193Subaru Outback10.0% –20.0%205201194Lexus LS10.0% –10.0%223 –

Source: Manufacturers