The Kia Soluto is the best-selling vehicle in Ecuador in January.

The Ecuadorian new car market drops -11.8% year-on-year in January to 8,240 registrations. This is the weakest January result since 2017. After celebrating 30 years in a row at #1, Chevrolet is hit hard this month with sales down -35.2% to 16.5% share. Kia (+3.6%) in contrast braves the negative environment and comes within just 58 sales of Chevrolet. Hyundai (+14.3%) does even better and advances to #3 as a result, toppling Toyota (-23.9%). Chery (-14.1%) stays at #5 but falls faster than the market. GWM (+34.3%), Hino (+22.5%) and Suzuki (+4.5%) also post market-defying lifts in the remainder of the Top 10. Below, notice BYD (+216.7%) up to #15.

Model-wise, the Kia Soluto topples the Chevrolet D-Max to land in pole position with 6.7% share. The Chevrolet Groove is at 3.5% of the market ahead of the Kia Sonet at 3%. Both models reprise their FY2024 ranking at #3 and #4 respectively. The GWM Poer is up to #5 and the Kia Seltos up to #6.

Previous post: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1

Full January 2025 Top 20 brands and Top 10 models below.

Ecuador January 2025 – brands:

PosBrandJan-25%/24FY241Chevrolet1,36316.5%– 35.2%12Kia1,30515.8%+ 3.6%23Hyundai5286.4%+ 14.3%44Toyota4535.5%– 23.9%35Chery4435.4%– 14.1%56Suzuki3524.3%+ 4.5%67GWM3173.8%+ 34.3%88Renault2953.6%– 11.1%79Hino2182.6%+ 22.5%1310JAC2062.5%– 1.4%911Mazda2012.4%– 11.1%1412Volkswagen1852.2%– 34.9%1113Nissan1732.1%– 39.5%1214Dongfeng1712.1%+ 25.7%1615BYD1521.8%+ 216.7%n/a16Sinotruk1481.8%+ 22.3%1717JMC1391.7%+ 51.1%n/a18Shineray1281.6%– 31.6%1519DFSK1251.5%– 25.6%1020Foton1221.5%– 7.6%n/a

Ecuador January 2025 – models:

PosModelJan-25%FY241Kia Soluto5566.7%22Chevrolet D-Max5336.5%13Chevrolet Groove2863.5%34Kia Sonet2513.0%45GWM Poer1712.1%66Kia Seltos1642.0%97Kia Sportage1551.9%78Hyundai Grand i101291.6%n/a9Toyota Hilux1091.3%n/a10Suzuki Swift1061.3%10n/aChevrolet Joy Black1021.2%5n/aJAC HFC 1037851.0%n/an/aChery Arrizo821.0%n/an/aGWM Wingle811.0%n/a

Source: AEADE