Fiat holds 21.2% of the Uruguayan market in January.

New light vehicle sales in Uruguay edge up 2.8% year-on-year in January to 4,151 units. This is is the largest January volume in at least a decade. Fiat (+14.1%) improves on an already impressive year-ago performance to 21.2% share, its best since March 2022 and compared to 10.4% in December. In contrast Chevrolet (-26.1%) is in difficulty at #2 with 11% of the market vs. 15.9% over the Full Year 2024. Renault (+40.8%), Volkswagen (+9.6%) and Hyundai (+3.4%) all beat the market to round out the Top 5 but the best performance is once again delivered by BYD, up 185.6% to 6.2% share at #6, albeit down on the third place it held in December.

Previous post: Uruguay Full Year 2024: Chevrolet and Fiat Strada hang onto lead, BYD up 270.2%

One year ago: Uruguay January 2024: Fiat up 7-fold to 19.1% share

Full January 2025 Top 49 All brands ranking below.

Uruguay January 2025 – brands:

PosBrandJan-25%/24DecFY241Fiat88221.2%+ 14.1%222Chevrolet45611.0%– 26.1%113Volkswagen4129.9%+ 9.6%534Renault3388.1%+ 40.8%445Hyundai3067.4%+ 3.4%656BYD2576.2%+ 185.6%367Nissan1613.9%+ 25.8%10108Suzuki1573.8%– 40.1%779Citroen1403.4%– 12.5%8810Toyota1112.7%– 39.7%111111Chery942.3%+ 17.5%141212Jetour781.9%+ 25.8%151313Peugeot731.8%– 65.2%9914Honda681.6%+ 65.9%121515Geely601.4%+ 57.9%181716DongFeng (incl. DFSK)531.3%– 23.2%131417Omoda481.2%new162418BMW421.0%– 4.5%211919Victory411.0%+ 28.1%171620JAC350.8%+ 45.8%192121Foton350.8%+ 1066.7%263222Jeep320.8%– 5.9%222023Mercedes250.6%– 19.4%202224Ford210.5%– 52.3%251825Karry210.5%– 27.6%272526Audi200.5%– 13.0%282927Ram200.5%+ 150.0%293028GWM180.4%– 25.0%232729Kia180.4%+ 350.0%242830Bestune160.4%+ 700.0%424431Mazda120.3%n/a333332Changan100.2%– 75.6%302333Subaru100.2%– 9.1%313434Mitsubishi100.2%+ 25.0%323135Deepal80.2%new – –36GAC80.2%new365037BAW70.2%n/a –3838JMC60.1%+ 100.0%343639Mini60.1%+ 500.0%383940Seat60.1%+ 100.0%444141Maxus50.1%+ 0.0%373542Geely Riddara50.1%new414043Zeekr30.1%new404944Lynk & Co30.1%new434745Farizon30.1%new475346Iveco30.1%+ 200.0%485547Jinpeng30.1%n/a –5948Voltbike30.1%new – –49Haval20.0%n/a4545

Source: Autodata