The Fiat Strada comfortably leads the Brazilian charts in January.

159,377 new light vehicles hit Brazilian roads in January, a measured +4.8% year-on-year uptick. Fiat (+11.4%) beats the market to 21.6% share, followed by Volkswagen (-3.9%) and Chevrolet (+3.8%), both underperforming. Toyota (-15.7%) and Hyundai (-30.5%) properly sink to round out the Top 5. In contrast, the next nine manufacturers all beat the market. BYD (+53.2%) is the most dynamic and reaches a record 4.1% share at #9. Honda (+43.5%), Ford (+39.1%), Caoa Chery (+35%) and Citroen (+24.6%) all soar, with Jeep (+17.1%), Renault (+12.5%), GWM (+11.8%) and Nissan (+7.8%) also in great shape.

Looking at the models ranking, the Fiat Strada (+9.4%) totally dominates even though its share is below its FY2024 level at 5.5% vs. 5.8%. The VW Polo (-20.1%) is in freefall but stays #2 with 3.6% of the market vs. 5.7% last year. The Chevrolet Onix (-2.4%) closes out the podium ahead of the Chevrolet Tracker (+26.5%), hitting its highest ranking since January 2023 when it was #4 also. The VW T-Cross (+58.2%) surges ahead at #5, distancing the Fiat Argo (+10.2%), Hyundai Creta (+5.1%) and Nissan Kicks (+9.4%). The Honda HR-V (+50.9%) secures its first Top 10 finish since August 2023 and the BYD Song Plus (+109.5%) soars at #19.

Previous post: Brazil Full Year 2024: Fiat Strada and VW Polo fight for #1

One year ago: Brazil January 2024: BYD and GWM break records in strong market (+16.6%)

Full January 2025 Top 31 All brands and Top 191 All models below.

Brazil January 2025 – brands:

PosBrandJan-25%/24DecFY241Fiat  34,35621.6%+ 11.4%112Volkswagen21,27613.3%– 3.9%223Chevrolet19,63712.3%+ 3.8%334Toyota  11,5667.3%– 15.7%655Hyundai  9,8916.2%– 30.5%446Jeep9,2315.8%+ 17.1%777Renault  8,2095.2%+ 12.5%568Honda7,3964.6%+ 43.5%989BYD6,5874.1%+ 53.2%81010Nissan6,5364.1%+ 7.8%10911Caoa Chery4,6852.9%+ 35.0%111112Ford  3,8992.4%+ 39.1%121213Citroen 2,7261.7%+ 24.6%141314GWM2,5901.6%+ 11.8%131515Peugeot2,3001.4%– 5.3%151616Ram2,0041.3%– 11.8%161417Mitsubishi1,7691.1%+ 26.3%171718BMW1,1750.7%+ 35.2%181819Volvo6500.4%– 2.7%201920Mercedes6220.4%+ 22.7%192021Porsche4570.3%n/a222122Audi3940.2%– 2.7%212223Land Rover3120.2%– 16.4%242424Kia3050.2%– 34.0%232325Iveco2240.1%n/a252526Effa1930.1%n/a292727Suzuki1530.1%n/a272928Mini1080.1%n/a282829Lexus610.0%n/a303030JAC590.0%n/a262631Fever60.0%new – –

Brazil January 2025 – models:

PosModelJan-25%/24DecFY241Fiat Strada8,7775.5%+ 9.4%112VW Polo 5,8013.6%– 20.1%223Chevrolet Onix5,5763.5%– 2.4%534Chevrolet Tracker5,4163.4%+ 26.5%675VW T-Cross5,3123.3%+ 58.2%366Fiat Argo5,1733.2%+ 10.2%857Hyundai Creta5,1493.2%+ 5.1%988Nissan Kicks4,4582.8%+ 9.4%21109Jeep Compass4,4362.8%+ 23.5%161810Honda HR-V4,2732.7%+ 50.9%151711Fiat Mobi4,0242.5%+ 8.2%11912Toyota Hilux3,7472.4%+ 14.3%181913Jeep Renegade3,6792.3%+ 21.9%221514Hyundai HB203,6782.3%– 50.8%4415Fiat Pulse3,5882.3%+ 26.7%242316Fiat Toro3,4512.2%+ 7.2%191617Fiat Fastback3,4232.1%+ 4.0%202018Fiat Cronos3,3132.1%+ 13.2%132219BYD Song Plus3,1852.0%+ 109.5%143020Chevrolet Onix Plus3,0441.9%– 14.5%121121VW Nivus2,9151.8%– 17.6%171422VW Saveiro2,9111.8%– 19.8%101323Ford Ranger2,6191.6%+ 47.5%262724Chery Tiggo 72,6011.6%+ 343.1%322825Toyota Corolla2,5681.6%+ 19.9%272426GWM Haval H62,2411.4%+ 38.4%333627Renault Kwid2,0971.3%– 32.3%71228Chevrolet S102,0731.3%+ 28.0%313129Renault Duster1,9581.2%+ 9.9%304030Toyota Corolla Cross1,8261.1%– 40.8%252131BYD Dolphin Mini1,7251.1%new423732Toyota Hilux SW41,6921.1%+ 21.5%374333Renault Kardian1,6751.1%new233434VW Virtus1,6351.0%– 31.1%292635VW Taos1,6131.0%+ 47.4%384536Chevrolet Montana1,5901.0%– 11.3%352937Ram Rampage1,5861.0%– 5.9%403538Chevrolet Spin1,4700.9%+ 33.5%343339Peugeot 20081,4620.9%+ 1422.9%365840Honda City1,3540.8%+ 46.1%394741Citroen Basalt1,2060.8%new558442Honda City Hatch1,1990.8%+ 51.0%434843Renault Master1,1770.7%+ 44.4%475244Jeep Commander1,0870.7%– 2.6%444645Chery Tiggo 81,0390.7%+ 18.9%515446Fiat Fiorino9910.6%– 35.7%524147Mitsubishi L2009740.6%+ 29.0%565348Citroen C39520.6%– 49.3%463949Chery Tiggo 5X9470.6%– 52.1%494250Renault Oroch8930.6%– 16.1%505051Nissan Versa8920.6%– 4.9%485152Fiat Titano8820.6%new456153BYD King8250.5%new416654Nissan Frontier7480.5%+ 0.8%665555Toyota Yaris Sedan7310.5%– 56.6%533856Peugeot 2087250.5%– 60.3%614457Hyundai HB20S7050.4%– 58.6%282558VW Amarok6840.4%+ 90.5%595959Ford Territory6120.4%+ 20.0%646460Toyota Yaris Hatch6100.4%– 69.5%583261Mitsubishi Eclipse Cross5860.4%+ 16.5%605662BYD Dolphin5100.3%– 72.0%654963Citroen C3 Aircross5100.3%n/a635764Fiat Scudo4570.3%+ 36.0%687065Nissan Sentra4380.3%+ 42.2%626266BMW X14330.3%+ 85.8%576567Toyota RAV43920.2%+ 229.4%738368GWM Ora 033490.2%– 49.9%676069BMW 3 Series3240.2%+ 36.7%696870Chevrolet Equinox2860.2%+ 51.3%717571Honda Civic2850.2%+ 88.7%819572Fiat Ducato2770.2%+ 6.5%808873Volvo EX302550.2%new708274Renault Kangoo2510.2%n/a547775Volvo XC602310.1%– 18.9%757476Iveco Daily  2240.1%+ 154.5%847377Hyundai HR2080.1%+ 333.3%829278Ford Transit1930.1%+ 12.9%787679Audi Q31850.1%+ 29.4%798680VW/MAN Express1700.1%– 7.1%839081Honda ZR-V1660.1%– 58.1%746382Ram 15001630.1%– 13.3%15010483Ram 35001590.1%+ 18.7%859484Porsche Macan1590.1%n/a9010085Kia K25001570.1%– 22.3%868586Ford Bronco1530.1%– 2.5%948787Mitsubishi Pajero Sport1500.1%+ 4.9%767888Effa V211430.1%+ 18.2%11210789Suzuki Jimny Sierra1430.1%n/a9510690BYD Yuan Plus1400.1%– 48.9%878091Hyundai Tucson1330.1%n/a10615792Porsche Cayenne1320.1%n/a1059693Mercedes GLC1250.1%n/a9712494Audi Q51230.1%+ 0.8%899795VW Jetta1220.1%– 45.5%968196Chevrolet Trailblazer1220.1%n/a778997Ford F-1501210.1%+ 611.8%11013598Renault Sandero1110.1%– 74.7%726999VW Tiguan1070.1%– 62.5%10179100Ford Maverick1060.1%– 19.7%8871101Mercedes Sprinter  1060.1%n/a9291102Land Rover Defender1040.1%n/a104122103BMW X41000.1%n/a113108104BYD Shark1000.1%new100151105Chery Arrizo 6970.1%+ 506.3%136194106Honda CR-V960.1%n/a114102107Ford Mustang950.1%+ 533.3%137131108BYD Seal930.1%– 84.8%9172109Ram 2500930.1%– 15.5%9393110Kia Sportage920.1%– 24.6%118109111Mercedes GLA900.1%n/a103115112Volvo XC40890.1%– 53.6%132126113Mercedes GLE860.1%n/a102119114Mercedes GLB790.0%n/a107120115BMW X5780.0%n/a99127116Mini Hatch 3 Portas730.0%n/a109123117Peugeot Expert710.0%– 37.2%125111118Porsche Boxster710.0%+ 69.0%116121119BMW X2660.0%n/a108148120Land Rover Discovery Sport650.0%n/a119116121Mercedes CLA200590.0%+ 20.4%98117122Mitsubishi Triton590.0%new – –123Chevrolet Silverado500.0%– 88.6%115103124Land Rover Discovery500.0%– 62.7%120133125BMW X6480.0%n/a111118126Renault Kangoo E-Tech460.0%new173168127Effa V22450.0%+ 55.2%145139128Range Rover450.0%n/a127125129Volvo C40440.0%n/a144128130Lexus NX410.0%n/a129136131Mercedes C Class400.0%– 29.8%121101132JAC E-JS1360.0%– 67.6%117105133Citroen Jumpy350.0%– 60.7%131114134Range Rover Evoque330.0%n/a140134135Volvo XC90310.0%– 71.3%123113136Porsche Panamera300.0%+ 20.0%149152137Porsche 911290.0%– 63.8%12698138Peugeot Partner260.0%– 65.8%130129139BMW M2260.0%n/a157154140Mercedes G class260.0%n/a192180141Honda Accord230.0%– 41.0%163164142BMW IX1220.0%n/a135155143Mini Countryman220.0%n/a138138144Porsche Cayman210.0%+ 50.0%160147145BMW 5 Series210.0%+ 950.0%139170146JAC Hunter210.0%new152203147Kia Carnival210.0%n/a124162148Lexus ES300190.0%+ 26.7%154173149BMW X7190.0%n/a142197150Jeep Wrangler190.0%n/a161172151Audi A3 Sedan180.0%– 67.9%128140152Audi A5180.0%+ 5.9%134142153Hyundai Kona180.0%new151161154Kia Stonic180.0%n/a155132155Kia Niro170.0%n/a133137156Porsche Taycan150.0%– 31.8%141160157Range Rover Velar150.0%n/a148150158Citroen Jumper140.0%+ 100.0%165171159Audi Q8140.0%n/a146156160Audi A4130.0%+ 44.4%147167161Mini Hatch 5 Portas130.0%n/a156176162Audi A3120.0%– 47.8%143146163BMW IX120.0%n/a162158164Peugeot Boxer110.0%– 15.4%175169165Audi Q7100.0%n/a169188166BMW X3100.0%n/a15399167Jeep Grand Cherokee100.0%n/a168183168Suzuki Jimny100.0%n/a171190169Citroen C4 Cactus90.0%– 95.3%159112170BYD Tan90.0%new – –171BMW M370.0%– 12.5%164163172Chevrolet Blazer EV60.0%new158184173Mercedes E Class60.0%n/a170199174Fever60.0%new – –175Effa V2550.0%– 44.4%167182176Peugeot e200840.0%– 98.5% –145177Chevrolet Camaro40.0%– 81.8%177179178BMW 4 Series Cabrio40.0%– 55.6%174178179Mercedes A Class40.0%+ 33.3%183186180VW ID.Buzz40.0%new189208181Ram Classic30.0%– 98.1%184110182VW Gol30.0%– 62.5%186196183BMW IX330.0%new182175184BMW 1 Series20.0%n/a181195185Renault Logan10.0%– 98.6%16667186Audi RS6 Avant10.0%– 83.3%179189187Chery Icar10.0%n/a –192188JAC e-JS410.0%n/a122187189JAC iEV75010.0%new –214190Mercedes S Class10.0%n/a –226191Peugeot 300810.0%n/a180181

Source: Manufacturers