The Kia EV3 is an instant blockbuster in Iceland.

New car sales in Iceland rally back up 29.8% year-on-year in January to 593 units, keeping in mind January 2024 was down -37.5% on the year prior. The winner of the month is Kia, up 277.4% to a splendid 19.7% share. It distances a struggling Toyota (-16%). Hyundai (+168%), Tesla (+241.7%) and Mercedes (+72.7%) round out the Top 5 in stellar fashion, with Volvo (+100%) and Skoda (+122.2%) also performing extremely well in the remainder of the Top 10. Chinese newcomer Xpeng breaks into the Top 10 for the first time at #9 with 2.7% share. 

Model-wise, the Kia Sportage triumphs at 9.9% share vs. 3.7% over the Full Year 2024, selling more than double any other vehicle in market. The Tesla Model Y follows at #2 with 4.4% share vs. 4.2% last year, while the Toyota RAV4 manages a 4.2% share vs. 3.6% in 2024. The new Kia EV3 jumps to 4th place ahead of the Kia Sorento, Skoda Kodiaq and Toyota Land Cruiser, meaning the Top 7 is entirely composed of SUVs. The Xpeng G6 cracks the Top 10 at #10, the Ora Funky Cat is up to #14 and the Toyota bZ4X up to #20.

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Full January 2025 Top 35 All brands and Top 20 models below.

Iceland January 2025 – brands:

PosBrandJan-25%/23FY241Kia11719.7%+ 277.4%22Toyota6811.5%– 16.0%13Hyundai6711.3%+ 168.0%34Tesla416.9%+ 241.7%55Mercedes386.4%+ 72.7%116Land Rover284.7%– 20.0%87Volvo223.7%+ 100.0%78Skoda203.4%+ 122.2%69Xpeng162.7%new3010BMW142.4%– 6.7%1611Lexus132.2%+ 333.3%2612Renault132.2%+ 18.2%1713Great Wall Motors122.0%new3714Peugeot 122.0%+ 1100.0%2315Mazda101.7%+ 0.0%1016Porsche101.7%+ 100.0%2717Jeep91.5%– 18.2%2018Dacia81.3%– 84.9%419Honda81.3%+ 60.0%1420Subaru81.3%+ 14.3%2221Audi71.2%– 50.0%1922Ford71.2%+ 133.3%1523Polestar71.2%+ 133.3%2424BYD61.0%+ 50.0%2125MG50.8%+ 0.0%2826Volkswagen50.8%– 76.2%1327Nissan40.7%– 84.0%1228Yudo40.7%new –29Opel30.5%n/a3330Smart30.5%– 72.7%2931Ssangyong/KG Mobility30.5%– 40.0%1832Fiat20.3%n/a4633Suzuki20.3%+ 0.0%934FAW Hongqi10.2%+ 0.0%4535Mini10.2%n/a44

Iceland January 2025 – models:

PosModelJan-25%FY241Kia Sportage599.9%42Tesla Model Y264.4%23Toyota RAV4254.2%54Kia EV3213.5%n/a5Kia Sorento203.4%96Skoda Kodiaq162.7%157Toyota Land Cruiser162.7%38Hyundai i20152.5%69Tesla Model 3152.5%2010Xpeng G6142.4%n/a11Hyundai i10132.2%712Hyundai Tucson132.2%813Mercedes GLE132.2%n/a14Ora Funky Cat122.0%n/a15Toyota Yaris  111.9%1016Hyundai i30101.7%4817Kia EV691.5%3318Range Rover91.5%4219Renault Trafic91.5%3420Toyota bZ4X91.5%n/a

Source: Manufacturers