The Toyota bZ4X is the best-selling vehicle in Denmark in January.

The Danish new car market rallies back up 22.4% year-on-year on a weak year-ago result to 10,834 sales. Volkswagen shoots up 305.8% to 18.8% share vs. 11.6% over the Full Year 2024, whereas Toyota (-3.5%) is down year-on-year but still holds 11.4% of the market vs. 7.7% over FY2024. Mercedes (+145.1%), Hyundai (+48.1%) and to a lesser extent Skoda (+25.9%) also beat the market below. Kia (+232.3%) reaches 5% share vs. 2.7% over FY2024 while Cupra (+345.7%) simply charges to a record #8 and 4.8% share. Renault (+89.1%) and BMW (+73.9%) also impress further down. Tesla is down -41.4% to #11.

Over in the models ranking, the Toyota bZ4X (+296%) storms into pole position with 6.4% share vs. 1% over the Full Year 2024. Its previous best ranking was #10 in May 2024. This is the first time anywhere in the world when the bZ4X is #1. The VW ID.4 (+819.3%) and ID.3 (+1715%) complete the podium with surreal year-on-year gains. The Skoda Enyaq (+80.7%) and the new Cupra Tavascan, up 35 spots to a world record #5, follow just as the freefalling Tesla Model Y (-41.5%) ensures the Top 6 is entirely composed of BEVs. The VW ID.Buzz (+1147.4%) breaks into the Top 10 at #8 and the new Kia EV3 repeats at #11.

Previous post: Denmark Full Year 2024: Volkswagen back to #1 brand, Tesla Model Y and VW ID.4 on top

One year ago: Denmark January 2024: Tesla Model Y scores 6th straight win in troubled market

Full January 2025 Top 45 All brands and Top 214 All models below.

Denmark January 2025 – brands:

PosBrandJan-25%/24DecFY241Volkswagen2,03718.8%+ 305.8%312Toyota1,23111.4%– 3.5%633Hyundai5825.4%+ 48.1%14134Audi5555.1%+ 10.6%555Mercedes5545.1%+ 145.1%446Skoda5495.1%+ 25.9%777Kia5455.0%+ 232.3%9148Cupra5174.8%+ 345.7%10159Renault4674.3%+ 89.1%8910BMW4474.1%+ 73.9%2611Tesla4474.1%– 41.4%1212Nissan4314.0%+ 29.8%121213Peugeot3703.4%– 59.1%17814Suzuki3213.0%+ 28.4%211715Ford2822.6%+ 22.1%111116Seat2442.3%+ 125.9%192317Opel1821.7%– 44.5%252118Volvo1821.7%– 37.2%151019Xpeng1761.6%+ 93.4%131920Polestar1391.3%+ 152.7%182221Mazda710.7%– 69.7%201822Lexus690.6%+ 590.0%293123MG680.6%+ 70.0%272424Mini640.6%+ 8.5%232525Porsche600.6%+ 71.4%222926BYD520.5%– 48.0%162027Dacia420.4%– 20.8%242828Citroen360.3%– 92.7%261629Honda290.3%– 19.4%302730Subaru210.2%+ 90.9%463731Alfa Romeo130.1%+ 550.0%354532Navor120.1%new – –33Man90.1%– 43.8%373934Fisker70.1%+ 16.7%343435Fiat40.0%– 97.5%312636Jeep30.0%– 50.0%284037Land Rover30.0%– 40.0%323838Lotus30.0%n/a –4339Hongqi20.0%– 75.0%363040Jia Ji20.0%n/a414641KGM20.0%n/a384242Can-am10.0%n/a –6443Hisun10.0%– 50.0%495144Maserati10.0%n/a424745Maxus10.0%– 97.6%3336

Denmark January 2025 – models:

PosModelJan-25%/24DecFY241Toyota bZ4X6896.4%+ 296.0%86242VW ID.45244.8%+ 819.3%823VW ID.33633.4%+ 1715.0%1684Skoda Enyaq3383.1%+ 80.7%335Cupra Tavascan3012.8%new401206Tesla Model Y2782.6%– 41.5%117VW T-Roc2482.3%+ 150.5%1078VW ID.Buzz2372.2%+ 1147.4%26859Audi Q4 e-Tron1921.8%– 21.6%4510Toyota Aygo X1851.7%– 52.3%211511Kia EV31851.7%new119012Cupra Born1811.7%+ 376.3%554013Toyota Yaris Cross1761.6%– 29.3%181914Renault Clio1691.6%+ 156.1%533015Tesla Model 31671.5%– 41.6%6416Nissan Ariya1671.5%+ 15.2%202017BMW ix11661.5%+ 591.7%153818Hyundai Ioniq 51651.5%+ 236.7%656419Hyundai Kona1601.5%+ 24.0%673920Kia Niro1591.5%+ 2550.0%313521Peugeot 30081581.5%+ 163.3%1153422Nissan Qashqai1551.4%– 1.9%301023VW T-Cross1551.4%+ 101.3%1247624Suzuki Swift1501.4%+ 154.2%583225Renault Scenic1481.4%new52726VW ID.71441.3%+ 269.2%142127Xpeng G61381.3%new174328Peugeot 50081341.2%+ 252.6%795329Mercedes EQA1341.2%+ 509.1%131230Audi Q21191.1%– 5.6%231731Audi Q6 e-tron1091.0%new95632Mercedes EQE1041.0%+ 642.9%375833Ford Explorer1041.0%new282534Volvo EX401041.0%new394835VW Multivan1000.9%+ 9900.0%13210836Audi A5970.9%+ 1285.7%12713137Mercedes EQB950.9%+ 196.9%192238Suzuki Vitara900.8%+ 13.9%1409739Ford Transit/Tourneo Custom880.8%+ 282.6%7310240Polestar 2870.8%+ 58.2%443641VW Touran860.8%+ 3.6%1508042Kia EV6860.8%+ 309.5%856643Skoda Octavia820.8%+ 0.0%344644Cupra Terramar820.8%new6817545Nissan Juke750.7%+ 275.0%1009246VW ID.5740.7%+ 516.7%604947Hyundai i10680.6%+ 119.4%846348Peugeot 2008670.6%– 74.7%691649Hyundai i20660.6%– 22.4%926750VW Polo660.6%+ 34.7%743351Cupra Formentor650.6%+ 6.6%72652Suzuki Ignis580.5%– 19.4%1017353Ford Capri580.5%new9815754Opel Corsa570.5%– 67.6%1062955BMW i4560.5%+ 30.2%245956BMW i5530.5%+ 3.9%123157Toyota Corolla Cross520.5%– 24.6%454158Renault Megane E-Tech510.5%– 17.7%271859BMW 3 Series510.5%+ 155.0%2960Porsche Macan510.5%n/a4911461Toyota Yaris480.4%– 79.7%251462Hyundai Tucson480.4%+ 100.0%11910663Seat Arona470.4%+ 1466.7%6111364Renault Austral460.4%– 14.8%754465Seat Ibiza450.4%+ 2.3%806566Kia Picanto440.4%– 38.9%907567Opel Grandland X430.4%+ 2050.0% –25068Polestar 4420.4%new4210469Lexus NX410.4%+ 1266.7%11317170Opel Crossland X400.4%– 49.4%19710771Cupra Leon400.4%+ 135.3%1119372Skoda Elroq390.4%new – –73Xpeng G9380.4%– 55.8%514574Mazda2370.3%– 63.4%1205075Mercedes A Class370.3%+ 311.1%414276Mercedes GLB360.3%+ 350.0%646977Hyundai Ioniq 6350.3%– 10.3%9310178Nissan X-Trail340.3%+ 385.7%7810979BMW ix2340.3%new6311780MG 3330.3%new19222481Citroen C3320.3%– 91.6%891382Toyota Corolla290.3%– 34.1%707083Mercedes GLA280.3%+ 300.0%628984MG ZS280.3%+ 833.3%21816185MG 4270.2%– 22.9%1398786Mercedes Sprinter270.2%– 20.6%14412287Dacia Sandero270.2%+ 285.7%5411088Skoda Kamiq250.2%– 64.3%975189Renault Captur250.2%– 60.3%477990Kia Ceed250.2%– 35.9%1518891Renault R5250.2%new – –92Lexus LBX240.2%new22420593Mercedes GLC230.2%+ 475.0%2910394Audi A6220.2%+ 214.3%17514795BYD Dolphin210.2%– 62.5%333796Volvo EX30210.2%– 46.2%831197Mercedes C Class210.2%– 19.2%572398Volvo EC40210.2%new10316999Hyundai Inster210.2%new – –100Suzuki SX4200.2%– 28.6%133124101Skoda Karoq200.2%+ 53.8%116112102Toyota Proace/Verso200.2%+ 100.0%153165103Ford Kuga190.2%– 69.4%3228104BMW 1 Series190.2%+ 26.7%3661105BMW ix3190.2%+ 137.5%4872106Opel Mokka180.2%– 60.0%141119107Mini Countryman170.2%+ 112.5%81125108BYD Seal U170.2%new88118109Mini Aceman170.2%new – –110Toyota C-HR160.1%– 42.9%2252111Toyota RAV4150.1%– 78.9%5268112Mercedes EQE SUV150.1%+ 0.0%5081113VW Passat150.1%+ 25.0%7274114Kia Sportage150.1%+ 36.4%187150115Audi A3150.1%+ 114.3%6662116Skoda Fabia140.1%– 62.2%10977117Dacia Jogger140.1%– 51.7%145127118Opel Astra140.1%– 46.2%157170119Hyundai i30140.1%– 44.0%95137120Skoda Scala140.1%– 44.0%9498121BMW X1130.1%+ 44.4%4391122Honda e:Ny1130.1%+ 44.4%12596123Skoda Kodiaq130.1%+ 44.4%3557124Subaru Solterra130.1%+ 44.4% –168125Kia Stonic130.1%+ 1200.0%178174126Alfa Romeo Junior130.1%new123239127Volvo EX90130.1%new164261128BYD Seal120.1%– 65.7%9978129Volvo XC60120.1%– 61.3%10599130Honda Jazz120.1%+ 71.4%203202131Navor E5120.1%new – –132Mazda CX-30110.1%– 54.2%7786133Kia EV9110.1%+ 10.0%118145134Volvo XC90100.1%– 16.7%146187135Opel Zafira100.1%n/a122199136Polestar 3100.1%new148200137MAN TGE90.1%– 43.8%129163138BMW i790.1%+ 0.0%154166139VW Tiguan90.1%+ 28.6%112128140Mazda MX-3080.1%– 87.3%11082141Mercedes E Class80.1%– 11.1%4694142Mercedes V Class80.1%+ 166.7%161191143MG HS80.1%new117215144Mazda370.1%– 41.7%158180145Fisker Ocean70.1%+ 16.7%121140146Subaru Forester70.1%n/a236260147Peugeot 20860.1%– 98.6%566148Ford Mustang Mach-E60.1%– 94.2%5947149BMW 5 Series60.1%– 82.4%3884150BMW 4 Series60.1%– 45.5%76126151Mercedes CLA60.1%– 40.0%102105152Kia Xceed60.1%+ 200.0%219173153Mazda CX-8060.1%new96194154BMW iX50.0%– 75.0%71130155VW Golf50.0%– 16.7%142149156Fiat 50040.0%– 97.5%10760157Peugeot 30840.0%– 96.1%160129158Skoda Superb40.0%– 69.2%134116159VW Caddy40.0%– 66.7%189189160Mercedes EQV40.0%– 20.0%171211161VW Crafter40.0%n/a163226162Hyundai Bayon30.0%– 66.7%137203163Porsche Taycan30.0%– 66.7%168182164BMW X330.0%– 50.0% –154165Jeep Avenger30.0%– 50.0%91178166BMW X530.0%– 25.0%130176167Lexus UX30.0%– 25.0% –222168Ford Tourneo Connect30.0%+ 0.0%206237169VW Caravelle30.0%+ 50.0% –133170Lotus Eletre30.0%new –218171Mercedes CLE30.0%new149209172Renault Trafic30.0%n/a169186173Mercedes Vito Tourer20.0%– 85.7%174134174Ford Focus20.0%– 83.3%167155175Honda CR-V20.0%– 77.8%188167176Hongqi E-HS920.0%– 75.0%126121177Mazda CX-6020.0%– 71.4%104156178Honda Civic20.0%– 60.0%190212179BMW 2 Series20.0%– 33.3%221181180Hyundai Santa Fe20.0%+ 0.0%162206181Tesla Model X20.0%+ 100.0% –242182BYD Tang20.0%new114196183Jia Ji JJ2000DBP20.0%n/a205232184KGM Torres EVX20.0%new179192185Land Rover Defender20.0%n/a251302186Mercedes G Class20.0%n/a138217187MG Cyberster20.0%new143231188Porsche 91120.0%n/a225207189Porsche Boxster20.0%n/a –284190Porsche Panamera20.0%n/a209246191Suzuki Swace20.0%n/a –264192Citroen C4  10.0%– 97.1%152100193Dacia Duster10.0%– 94.1% –158194Suzuki S-Cross10.0%– 91.7% –195195Ford Puma10.0%– 90.0%186148196Ford Transit10.0%– 90.0%135132197Volvo V9010.0%– 88.9%201185198Hisun HS10.0%– 50.0%238266199Kia Sorento10.0%– 50.0%202190200Citroen Berlingo10.0%+ 0.0% –230201Citroen Spacetourer10.0%+ 0.0% –327202Lexus RZ10.0%+ 0.0%200183203Maxus Euniq510.0%+ 0.0%195269204Mercedes B Class10.0%+ 0.0%210247205Peugeot Rifter10.0%+ 0.0%243280206Subaru Outback10.0%+ 0.0% –253207Audi A810.0%n/a –312208BMW i310.0%n/a –336209BMW Z410.0%n/a –335210Can-Am Outlander10.0%n/a –315211Citroen C5 Aircross10.0%n/a229234212Land Rover Discovery Sport10.0%n/a240270213Maserati Grecale10.0%n/a207238214Toyota Land Cruiser10.0%n/a191223

Source: Mobility Denmark