The Toyota Yaris Cross ranks #2 in Ireland in January.

The Irish new car market starts the year on the right foot with January sales, traditionally the highest of the year due to the license plate change, gain 6.7% to 33,521 units. Toyota (-1.8%) can’t take advantage of the market’s growth but easily remains the #1 brand with a 16% share. Hyundai (+1.3%) is up to 11.4% share, a full two percentage points above its FY2024 level. Volkswagen (+6.5%) rounds out the podium but underperforms share-wise at 9.5% vs. 11.2% over the Full Year 2024. Skoda (+3.4%) is lukewarm at #4 while Kia (+21.5%) excels at #5. Dacia (+18.5%) is the only additional Top 10 member to beat the market just as Nissan (-2.5%), Ford (-6.3%) and Audi (-8.4%) struggle. Xpeng lands at #35.

Model-wise, the Hyundai Tucson (-6.3%) is peacefully headed to a 5th straight annual win with a dominant 5.3% share, one percentage point above its FY2024 level. The Toyota Yaris Cross (+0.1%) scores a brilliant 2nd place, distancing the Kia Sportage (-1.9%) and Toyota RAV4 (-17.4%) both in trouble. The Hyundai Kona (+3.2%) ensures the Top 5 is entirely composed of SUVs. Outstanding performances also by the Skoda Octavia (+36.7%), Kodiaq (+20.8%) and VW Golf (+17.3%). 

Previous post: Ireland Full Year 2024: Hyundai Tucson sports 7th win in past 9 years, Skoda Octavia up to #2

One year ago: Ireland January 2024: Hyundai Tucson #1, Toyota RAV4 up to #3

Full January 2025 Top 42 All brands and Top 263 All models below.

Ireland January 2025 – brands:

PosBrandJan-25%/24FY241Toyota5,35416.0%– 1.8%12Hyundai3,83311.4%+ 1.3%43Volkswagen3,1979.5%+ 6.5%24Skoda2,8108.4%+ 3.4%35Kia2,4997.5%+ 21.5%56Peugeot1,6404.9%+ 5.9%107Nissan1,5674.7%– 2.5%78Ford1,2143.6%– 6.3%99Dacia1,2053.6%+ 18.5%1110Audi1,1923.6%– 8.4%611Renault1,1353.4%+ 21.3%1212BMW1,0843.2%+ 16.4%813Opel9142.7%+ 6.0%1614Mercedes7902.4%+ 0.8%1315Suzuki6912.1%+ 52.5%1716Volvo5361.6%+ 78.7%1817Cupra4691.4%+ 39.6%2018BYD4471.3%+ 3.0%1919Seat4431.3%– 27.9%1520Lexus3991.2%+ 112.2%2421MG3991.2%+ 23.9%2322Mazda3721.1%+ 4.8%2123Citroen2610.8%– 21.1%2224Land Rover2180.7%– 26.1%2525Porsche1500.4%+ 82.9%2826Fiat1430.4%+ 88.2%2627Tesla1430.4%+ 116.7%1428Mini1400.4%+ 64.7%2729Honda1130.3%+ 242.4%3030Polestar410.1%+ 32.3%2931DS340.1%– 12.8%3132Jeep320.1%– 20.0%3233Alfa Romeo170.1%– 26.1%3634Smart160.0%n/a3735Xpeng80.0%new –36SsangYong50.0%– 44.4%3437Subaru30.0%– 50.0%3838Alpine20.0%n/a4239Jaguar20.0%– 88.2%3340Bentley10.0%n/a –41Morgan10.0%n/a –42Maserati10.0%n/a –

Ireland January 2025 – models:

PosModelJan-25%/24FY241Hyundai Tucson1,7735.3%– 6.3%12Toyota Yaris Cross1,1933.6%+ 0.1%53Kia Sportage9672.9%– 1.9%34Toyota RAV49612.9%– 17.4%45Hyundai Kona8902.7%+ 3.2%86Skoda Octavia8822.6%+ 36.7%27Toyota Corolla8792.6%– 9.1%78Toyota C-HR8012.4%+ 8.2%129Skoda Kodiaq7092.1%+ 20.8%910VW Golf6992.1%+ 17.3%1111Toyota Yaris6742.0%+ 19.3%1012Peugeot 30086692.0%+ 39.1%2513VW Tiguan6632.0%+ 151.1%614Dacia Sandero6301.9%+ 23.0%1315Toyota Corolla Cross5761.7%+ 4.9%1416VW ID.45371.6%+ 41.7%2117Nissan Qashqai5331.6%– 2.6%1618Ford Puma4711.4%– 11.5%1919Nissan Juke4691.4%– 21.6%1720VW T-Roc4611.4%+ 6.5%1521Dacia Duster3991.2%– 0.7%2422Peugeot 50083971.2%+ 8.5%4023Suzuki SX4 S-Cross3651.1%+ 153.5%7024Opel Corsa3501.0%+ 50.9%4525Hyundai i203461.0%– 14.4%2226BMW X53291.0%+ 269.7%5927Renault Captur3271.0%+ 68.6%4328Ford Focus3080.9%– 10.2%2829Kia EV33010.9%new22130VW Polo2990.9%– 13.3%2031Skoda Karoq2990.9%+ 14.1%2332Kia Niro2950.9%+ 44.6%3033Peugeot 20082830.8%– 27.2%3334Kia EV62790.8%+ 73.3%4735Renault Symbioz2710.8%new17536Skoda Superb2660.8%– 9.8%3537Opel Mokka2620.8%+ 1.6%5038Audi Q32610.8%– 1.5%2939Nissan Leaf2610.8%+ 54.4%7640Hyundai Santa Fe2540.8%+ 1394.1%11241BYD Seal U2380.7%new18242Ford Kuga2360.7%– 37.9%2743Audi A32110.6%+ 8.2%3944Nissan X-Trail2030.6%– 7.3%7545BMW 5-Series2010.6%+ 55.8%3746Renault Clio1970.6%+ 34.9%5447Mercedes E Class1960.6%+ 151.3%6648Skoda Kamiq1930.6%– 39.3%3249Kia Stonic1850.6%+ 0.5%4450Suzuki Vitara1840.5%+ 13.6%5151Cupra Formentor1830.5%+ 25.3%5652Audi A61820.5%– 7.6%4853Peugeot 2081760.5%+ 162.7%8654Kia Ceed1730.5%– 16.8%3655Volvo XC601730.5%+ 193.2%5256Skoda Fabia1670.5%– 39.3%4257Seat Ateca1670.5%+ 57.5%6358Audi A51650.5%+ 117.1%11359Skoda Enyaq1610.5%– 12.5%6560Volvo EX301600.5%+ 240.4%9561Lexus NX1570.5%+ 86.9%9462Renault Arkana1530.5%– 57.0%3163BMW X11530.5%+ 56.1%6864Kia Sorento1510.5%+ 1.3%4165MG41480.4%– 29.2%5766Opel Grandland X1450.4%– 3.3%10567Ford Explorer1440.4%new16768Hyundai Ioniq 51410.4%– 19.0%7369Skoda Scala1400.4%– 7.3%7170Hyundai i101380.4%+ 29.0%6771Hyundai Bayon1310.4%+ 44.0%8172VW ID.31300.4%– 31.9%6073BYD Seal1270.4%– 40.4%4974VW ID.71270.4%+ 188.6%10475Volvo XC901260.4%+ 59.5%8376Seat Arona1210.4%– 48.7%3477Dacia Jogger1210.4%+ 17.5%6278Renault Austral1180.4%– 32.6%6479Toyota bZ4X1180.4%+ 156.5%8780MG ZS1130.3%+ 82.3%12581VW T-Cross1120.3%– 30.9%3882Lexus LBX1120.3%new9883Mercedes GLC1070.3%+ 1.9%8884Nissan Ariya1010.3%+ 36.5%11585Opel Astra1000.3%– 24.8%8986Mazda CX-5990.3%– 3.9%9987Kia Picanto980.3%+ 34.2%7288VW Taigo970.3%– 29.2%9689Seat Ibiza970.3%– 19.2%5590Citroen C5 Aircross950.3%+ 25.0%11091Suzuki Swift930.3%+ 60.3%6192BMW X3910.3%+ 23.0%7793Mini Coupe910.3%n/a13294Cupra Leon880.3%– 17.0%9195Cupra Born880.3%+ 57.1%10696Mazda CX-30870.3%+ 38.1%12097Mercedes GLA850.3%– 24.1%7898Fiat 500850.3%+ 123.7%13399Mercedes CLA830.2%– 13.5%90100Hyundai i30810.2%– 31.4%122101Hyundai Ioniq 6790.2%– 33.6%118102Range Rover Sport760.2%– 53.9%82103MG HS750.2%+ 212.5%199104Audi Q5740.2%– 23.7%79105Toyota Aygo X740.2%– 8.6%80106Tesla Model Y720.2%+ 16.1%26107Tesla Model 3710.2%+ 1675.0%18108Peugeot 408700.2%– 55.7%93109Citroen C4700.2%– 19.5%121110Toyota Prius660.2%– 10.8%137111Audi Q7650.2%+ 261.1%151112Cupra Tavascan640.2%new240113Porsche Cayenne590.2%+ 136.0%126114BMW 3-Series570.2%– 66.7%58115Audi Q2560.2%– 23.3%116116Mercedes GLB560.2%+ 75.0%129117Range Rover 560.2%+ 180.0%139118Seat Leon560.2%+ 600.0%119119BYD Atto 3550.2%– 57.7%84120BMW 1-Series550.2%– 1.8%124121Dacia Spring550.2%n/a256122Mazda2540.2%– 12.9%85123Mazda3540.2%– 1.8%143124Kia EV9500.1%– 45.7%103125Opel Crossland X500.1%– 40.5%102126Audi Q4500.1%– 31.5%74127MG3490.1%new161128Audi A1480.1%+ 14.3%128129Lexus ES480.1%+ 20.0%140130Porsche Macan480.1%n/a208131Mercedes CLE Coupe460.1%+ 48.4%135132Honda HR-V450.1%n/a229133Renault Rafale450.1%new184134Mercedes GLE420.1%– 41.7%117135Lexus RX420.1%– 14.3%141136Volvo XC40410.1%– 46.8%109137Mercedes A Class410.1%+ 310.0%207138BMW IX1390.1%– 56.2%92139Audi Q6 e-tron390.1%new214140Suzuki Ignis380.1%– 50.0%97141BMW i4370.1%– 14.0%123142Cupra Terramar360.1%new –143Ford Capri340.1%new –144Lexus UX320.1%+ 113.3%176145Honda Jazz320.1%+ 128.6%165146Mazda CX-60310.1%– 44.6%130147Polestar 2310.1%+ 0.0%114148Fiat 600310.1%new186149Citroen Berlingo300.1%+ 0.0%111150Citroen E-C4 X300.1%+ 57.9%185151BMW 2-Series290.1%– 63.3%107152BYD Dolphin270.1%– 70.3%101153Land Rover Defender270.1%– 42.6%138154VW ID.5260.1%– 36.6%150155Land Rover Discovery Sport250.1%– 24.2%156156DS 7250.1%+ 8.7%156156Mazda CX-80250.1%new234157Renault Scenic240.1%new174158Jeep Avenger230.1%– 20.7%170159Honda Civic230.1%+ 53.3%172160Audi Q8230.1%+ 64.3%173161Fiat Panda220.1%– 26.7%100162Mini Countryman220.1%+ 57.1%144163Porsche Panamera220.1%+ 83.3%177164Range Rover Evoque210.1%+ 16.7%168165Peugeot 308190.1%– 52.5%131166Mercedes EQE SUV180.1%– 50.0%148167Mercedes C Class180.1%– 35.7%152168Mercedes EQB170.1%– 70.7%147169Mercedes EQE170.1%– 58.5%134170VW Touareg170.1%– 19.0%166171BMW XM170.1%+ 325.0%228172Citroen Ami170.7%n/a251173Volvo C40160.0%– 52.9%155174Peugeot Rifter160.0%+ 33.3%142175Porsche Taycan140.0%– 61.1%162176Mini Aceman140.0%new –177BMW i5130.0%– 45.8%181178BMW iX3120.0%– 42.9%127179BMW 4-Series120.0%– 29.4%169180Mazda MX-5120.0%+ 71.4%201181VW T7120.0%+ 1100.0%195182Volvo EX90120.0%new272183Mercedes EQA110.0%– 64.5%171184Suzuki Swace110.0%– 15.4%189185Mercedes V Class110.0%– 8.3%193186Peugeot 508100.0%– 70.6%159187Cupra Ateca100.0%– 64.3%154188BMW 7 Series100.0%– 9.1%192189Mazda MX-30100.0%+ 11.1%204190Range Rover Velar100.0%+ 25.0%187191Mercedes AMG GT100.0%+ 233.3%218192Ford Tourneo100.0%n/a178193Honda CR-V100.0%n/a188194Polestar 4100.0%new196195Smart #3100.0%new235196DS 490.0%– 10.0%200197Mercedes EQS SUV90.0%– 10.0%216198MG580.0%– 70.4%136199Mercedes S Class80.0%– 57.9%190200Audi A780.0%– 38.5%194201Mini Clubman80.0%– 20.0%160202Volvo V6080.0%+ 100.0%205203Lexus RZ80.0%new –204Xpeng G680.0%new –205Citroen C5 X70.0%– 63.2%179206Porsche 911/Carrera70.0%– 22.2%231207Opel Combo70.0%+ 40.0%248208Citroen C4 X70.0%+ 600.0%198209Toyota Proace70.0%n/a278210Alfa Romeo Giulia60.0%+ 20.0%236211BMW X460.0%+ 50.0%232212BMW X760.0%+ 200.0%215213BMW IX260.0%new211214Smart #160.0%new227215MG Cyberster60.0%new –216Ford Mustang Mach-E50.0%– 28.6%222217Jeep Renegade50.0%– 28.6%226218Alfa Romeo Stelvio50.0%+ 66.7%239219Toyota Land Cruiser50.0%n/a –220VW Arteon40.0%– 98.8%46221Audi Q8 E-Tron40.0%– 87.1%158222BMW iX40.0%– 76.5%206223Alfa Romeo Tonale40.0%– 73.3%224224Audi A840.0%+ 300.0%233225BMW X240.0%+ 300.0%183226VW ID.Buzz40.0%new153227Citroen C330.0%– 91.9%145228Mini Convertible30.0%– 84.2%180229Mercedes EQS30.0%– 50.0%230230Jeep Compass30.0%– 25.0%203231Land Rover Discovery30.0%– 25.0%238232Honda ZR-V30.0%new220233Ssangyong Torres30.0%new241234Mercedes CLS30.0%n/a –235Mini Hatch20.0%– 95.2%149236VW Caddy20.0%– 84.6%163237Seat Altea20.0%– 80.0% –238Audi e-Tron GT20.0%– 77.8%209239Citroen Spacetourer20.0%– 77.8%225240Jaguar i-Pace20.0%– 66.7%210241Subaru Solterra20.0%– 50.0%237242BMW X620.1%+ 0.0%247243Alpine A11020.1%n/a269244Fiat Tipo20.0%n/a242245Ford Transit Custom20.0%n/a253246Mercedes B Class20.0%n/a274247Mercedes T class20.0%new245248Alfa Romeo Junior20.0%new –249Mercedes Vito Tourer20.0%n/a –250Ford C-Max20.0%n/a –251Ssangyong Korando10.0%– 80.0%202252Fiat 500C10.0%– 66.7%252253Fiat 500X10.0%– 66.7%197254Mercedes GLS10.0%– 66.7%243255Ssangyong Rexton10.0%– 50.0%263256BMW Z410.0%n/a249257Ford S-Max10.0%n/a275258Jeep Cherokee10.0%n/a271259Mercedes G Class10.0%n/a279260Subaru Outback10.0%n/a262261Mercedes Maybach10.0%n/a –262Morgan Plus 410.0%n/a –263Fiat Ducato10.0%n/a –

Source: SIMI