Brides-to-be make many important decisions when planning their weddings, and one of the more notable ones is the choice of wedding gown. According to The Knot Real Weddings Study, the average wedding dress cost $2,000 in 2023. Despite that hefty price tag, gowns remain a pivotal component of a wedding, as 98% of women who responded to The Knot survey indicated they wore a dress for their nuptials.

If the sizable price tag is a cause for concern to some aspiring brides, The Knot notes that customization can drive up the final price tag by a significant amount, which undoubtedly affects the median price of gowns. Brides who opt for no or minimal customization can likely find a dress that costs significantly less than the $2,000 average price.