The Jeland J6 is a rebadged Jaecoo 5.

The Russian new car market is off -6.2% year-on-year in September to 115,060 units, leading to a year-to-date volume up 7.2% to 960,059. For once local behemoth Lada (+7.6%) performs markedly better than its home market and reaches 24.7% share, its best since last May. Haval (-19.6%) is in total freefall but holds onto the 2nd spot with 11.6% share vs. 13.3 year-to-date. Tenet (+365.8%) reaches its best share since June at 10.8% and distances a sinking Geely (-35.7%). Changan (+4.4%) remains above Belgee (-41.8%) at #5. Mazda (+279.5%) shoots up to #7, its best ranking since last February (#6). New brand Jeland repeats at #10 with 2.2% share. This is a new Chinese-Russian joint-venture assembling localised versions of Chery and Jaecoo crossovers at the former General Motors plant in Shushary, Saint Petersburg.

Over in the models charts, the Lada Granta (-9.3%) suffers but still manages a 9.4% share. The Tenet T7 (+404.1%) is back up to #2 for the first time since last May, overtaking the Haval Jolion (-7.6%). The Lada Vesta (-10.2%) is also weak at #4 ahead of the new Tenet T4L, ranking at a record 5th place for the 4th month in a row. The valiant Lada Niva Legend (+6.1%) is back inside the Top 10 at #7, displacing the Lada Iskra (+3253.2%). The Mazda CX-5 (+309.4%) is down two spots on August to #10.

Previous month: Russia August 2026: Market down -6.5%, Jeland brand slips into Top 10

One year ago: Russia September 2025: Sales down -18.7%, Belgee, Solaris, Toyota stand out

Full September 2026 Top 10 brands and models below.

Russia September 2026 – brands:

PosBrandSep-26%/25Aug2026%/24PosFY251Lada  28,38824.7%+ 7.6%1236,80724.7%– 0.4%112Haval13,40011.6%– 19.6%2127,66613.3%+ 16.4%223Tenet12,42310.8%+ 365.8%3101,13610.5%+ 3596.5%394Geely 6,2675.4%– 35.7%458,0786.0%– 6.9%445Changan6,1255.3%+ 4.4%540,7684.2%– 19.6%666Belgee4,8614.2%– 41.8%642,9774.5%+ 6.1%557Mazda3,2032.8%+ 279.5%821,2182.2%+ 512.4%9n/a8Toyota  3,1782.8%– 3.9%926,6672.8%+ 54.8%8109Jetour3,1642.7%+ 2.5%727,5652.9%– 0.4%7710Jeland2,5672.2%new108,4360.9%newn/a –

Russia September 2026 – models:

PosModel Sep-26%/25Aug2026%/25PosFY251Lada Granta10,8209.4%– 9.3%192,5239.6%– 12.7%112Tenet T76,3625.5%+ 404.1%355,9055.8%+ 4207.0%2n/a3Haval Jolion5,6854.9%– 7.6%254,6285.7%+ 24.3%334Lada Vesta5,3884.7%– 10.2%444,4494.6%– 28.2%425Tenet T4L4,3793.8%new516,8821.8%newn/a –6Lada Niva Travel3,4093.0%– 41.9%731,4403.3%+ 33.2%587Lada Niva Legend3,2472.8%+ 6.1%n/a24,3182.5%– 0.5%778Lada Iskra3,1522.7%+ 3253.2%625,4682.7%+ 19406.3%6n/a9Belgee X50+3,0372.6%new916,0581.7%newn/an/a10Mazda CX-52,9152.5%+ 309.4%819,6312.0%+ 661.2%9n/a

Source: Manufacturers